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    Podcast Summary

    • Businesses need constant care and attention to grow, not machines that run on their own.Successful businesses require active involvement and reliable systems to thrive, even when the owner is away.

      Running a successful business, whether it's a gym or an investment in real estate, requires active involvement and proper systems in place. Businesses are more like gardens that need constant care and attention to grow, rather than machines that can run on their own. While it may be tempting to believe in the dream of passive income, there is no such thing. The most successful businesses, like the number one McDonald's in the world, thrive because of the dedication and effort of their leaders. So, even if you want to be away from your business for extended periods, it's crucial to establish reliable systems and trustworthy team members to keep it running smoothly in your absence.

    • Comparing business to a gardenContinued attention to weeding, marketing, and customer care keeps a business growing, but complete absence for an extended period isn't ideal. Stay engaged by focusing on the cause and customers, and providing creative solutions and elevated service.

      Running a business can be compared to maintaining a garden rather than operating a machine. While initial efforts like planting seeds and watering are required, a business can grow independently with continued attention to weeding, marketing, and customer care. However, complete absence for an extended period, like 90 days, is a stretch and may not be ideal for most businesses. Entrepreneurs often seek freedom, but many find themselves bored after a short break. To stay engaged, focus on the cause and the customers, and provide creative solutions and elevated service. Ultimately, no business can run autonomously for an entire year.

    • Intuition in Client ManagementTrust your gut when managing clients and consider parting ways if it feels wrong. Shift from 'done with you' to 'done for you' approach for scaling and managing more clients.

      Running a micro gym that specializes in service is more challenging than a facility usage type gym when it comes to selling services. The speaker shared that when they think about a client negatively and feel a turning sensation in their stomach, it may be time to consider parting ways. The speaker also mentioned a shift from a "done with you" approach to a "done for you" approach in their business. This change was due to the success of selling out their services with a sales team, leading to a need to scale and manage more clients. The speaker encouraged listeners to check out their YouTube channel for a more visual and interactive experience of the podcast. Overall, the discussion highlighted the importance of being attuned to one's intuition when it comes to managing clients and scaling a business.

    • Scaling a business in the fitness industry: Challenges and solutionsAssess team performance by monitoring customer feedback on social media and personal testimonials. High-performing teams have zero complaints and customers going out of their way to praise employees.

      Scaling a business, especially in the fitness industry, comes with its own unique challenges. The speaker shares his experience of trying to expand his sales team, which involved a lot of travel, logistics, and upfront costs for ads and accommodations. The low margins and resentful customers made him reconsider his approach. To ensure the success and satisfaction of both his team and customers, he decided to pivot and find new ways to serve them better. As a manager, it's essential to have the right tools to assess the performance of coaches and customer service representatives. The speaker suggests looking for regular positive feedback from customers on social media and personal testimonials. A lack of such feedback could indicate an issue that needs addressing. Additionally, zero complaints and customers going out of their way to praise employees are signs of a high-performing team.

    • Investing in training, service, and education for business successContinuously invest in exceptional training, service, and education for your business and yourself to build strong customer relationships, stay competitive, and secure your future.

      Investing in exceptional training and service, as well as continuous education, is crucial for business success. Building strong relationships with customers is essential, as they can help identify any subpar service and communicate it to the business. The business owner should be the biggest investor in their own education, as it is a long-term investment that can be easily regained if everything is taken away. Continuous learning not only makes the business more knowledgeable and competitive, but it also provides a sense of security and future-proofing. When determining what is most appropriate for continuing education, it is important to budget for it and carefully vet the sources to ensure they are valuable and applicable to the business. Ultimately, the business owner is the biggest asset, and investing in their personal and professional growth is essential for the success of the business.

    • Practicing Tithing for Spiritual and Financial BlessingsTithing 10% of income and making direct deposits to faith community can deepen faith and bring spiritual and financial blessings, according to speaker's experience.

      The speaker strongly recommends practicing tithing as a way to give back to their faith community and experience blessings. According to their experience, they tithe 10% of their income and make a direct deposit to their church via ACH. Beyond the tithe, they make offerings as well. The speaker references Malachi in the Bible, which encourages testing God with giving and promising abundant blessings in return. The speaker's personal experience aligns with this belief and they highly recommend others to consider tithing as a way to deepen their faith and receive blessings.

    Recent Episodes from The Game w/ Alex Hormozi

    9 Things Top Sales People Do Differently | Ep 730

    9 Things Top Sales People Do Differently | Ep 730

    "The perfect salesperson would take maximum calls, have maximum conversion rate, and have maximum consistency." In this episode, Alex (@AlexHormozi) breaks down the 9 things that top salespeople do differently. These are observations from building multiple 7 and 8 figure sales teams across his companies and the Acquisition.com portfolio.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:39) - Maximise Hours (#1)

    (2:53) - Pull Up Calls (#2)

    (5:47) - The 2 Sop’s (#3)

    (6:40) -  BAM FAM (#4)

    (10:18) - Multiply Your Leads (#5)

    (12:50) - Pre-Call Prep (#6)

    (16:16) - Take Notes (#7)

    (17:17) - Talk Less Sell More (#8)

    (22:13) - Breathe The Script (#9)

    (26:10) -  Kill The Zombies (#10)

    (34:03) - Ask Hard Questions (#11)

    (36:55) - Ask Again (#12)

    (41:17) - See Everything As A Skill (#13)

    (42:07) - Kill For Sport (#14)

    (44:47) - Track Data (#15)

    (49:23) - Never Blame Circumstances (#16)

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    7 Obscenely Easy Ways to Get New Customers This Week | Ep 729

    "These have made me millions of dollars." In this episode, Alex (@AlexHormozi) breaks down 7 different tactics for getting customer referrals, which are an incredible way of getting leads because they close at higher rates, stay longer, buy more, and also are usually FREE.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (00:23) Ask customers who else they know after a sale

    (7:54) Offer a discount to customers in exchange for introductions

    (10:28) Offer more free services

    (11:07) Offer them money

    (12:52) Referral at success

    (15:02) Handwritten card

    (17:28) "Spouse program"

    (18:41) BONUS!

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Are You Being Insulting Without Realizing It? | Ep 728

    Are You Being Insulting Without Realizing It? | Ep 728

    "Instead of talking sh*t behind someone's back, talk it to their face." In this episode, Alex (@AlexHormozi) shares the valuable distinction between insult and critique and breaks down how to have tough conversations with your team when you're trying to get better together.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:44) Life changing concept

    (2:06) How do you give feedback without being insulting?

    (4:30) Mock critique conversation

    (7:10) Real story of someone who became an *sshole

    (13:45) How this can make organizations stronger

    (16:41) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Maybe You're Not Good Enough (Yet) | Ep 727

    Maybe You're Not Good Enough (Yet) | Ep 727

    In this episode, Alex (@AlexHormozi) shares a brutally honest truth that you should consider. If you've been doubted, if you've lost a sale, if a conversation didn't go your way... That maybe it's not someone else's fault. Or the circumstance. Or a bias someone has against you. If you want to have the impact you say you want, maybe you need to get better.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:40) Examples of "needing to get better"

    (3:17) It might not be because of bias

    (4:35) Examples from when I needed to get better

    (8:17) Get honest with yourself

    (15:58) "What would it take?"

    (21:30) Beat your victim mentality away

    (22:00) Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    How to Build a Valuable Business You Can Sell Someday | Ep 726

    "Keep the Goose, Sell the Eggs." Today, Alex (@AlexHormozi) shares a valuable framework for understanding if your business is sellable, and if it has multiple components of it, which could be the most valuable aspects of it to sell.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps

    (00:24) - Story of someone trying to sell his business

    (01:16) - The Golden Goose

    (03:24) - The Big Picture You Have to Understand

    (06:21) - How to Verify What Your "Goose" Is

    (9:56) - Mrbeast Holdco Example

    (14:38) - How Rollups Work

    (18:42) - Closing Remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Isn't Fun But it Will Make You So Much Money | Ep 725

    This Isn't Fun But it Will Make You So Much Money  | Ep 725

    "You can't be busy and be broke. Pick one." Today, Alex (@AlexHormozi) speaks about one of the core ways to scale as a small business - do the unscalable. It's a belief that holds many back that are scared of doing work that won't be feasible at a different revenue number.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:43) - People being scared of doing the scalable

    (4:06) - You can't be busy and be broke. Pick one

    (4:40) - Two most powerful questions to ask your customers

    (11:30) - Don't copy the time management of rich people

    (13:30) - Doing the unscalable

    (20:13) - Closing remarks

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    Your Business Is NOT What You Think It is | Ep 724

    Your Business Is NOT What You Think It is | Ep 724

    “People don’t know the actual business they’re in.” Today, Alex (@AlexHormozi) dives into the core elements driving business success, emphasizing the significance of sales, marketing, brand, media, and distribution. Using real-world case studies, he illustrates strategic pivots and the importance of recognizing unique business challenges, offering invaluable insights for entrepreneurs, gym owners, software developers, and supplement companies.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:22) - Understanding the gym business

    (2:54) - Lessons from the software industry

    (5:12) - The cleaning business revelation

    (8:52) - Scaling service-based businesses

    (12:48) - The hard truths of entrepreneurship

    (20:23) - Maximizing enterprise value

    (23:48) - Case study: The canned cocktail business

    (26:21) - The importance of repeat customers

    (30:42) - The hail mary strategy

    (36:13) - Confronting the real problem

    (38:09) - Concluding thoughts

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    How to Recover From Huge Mistakes in Business | Ep 723

    How to Recover From Huge Mistakes in Business | Ep 723

    "Messing up is a part of business.” Today, Alex (@AlexHormozi) discusses the significance of managing business mistakes effectively and transforming negative customer experiences into positive ones. He highlights strategies such as prompt accountability, issuing refunds, and delivering exceptional service, fostering loyal customers and boosting business reputation.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (1:11) - Story 1: The bent gym equipment

    (2:41) - Story 2: The Ritz-Carlton experience

    (5:07) - Principles for handling mistakes

    (10:49) - The angry boat concept

    (11:54) - Going above and beyond

    (16:41) - Empowering employees to fix mistakes

    (20:50) - Turning mistakes into opportunities

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition 

    This Idea Will Make Your Business Unstoppable | Ep 722

    This Idea Will Make Your Business Unstoppable | Ep 722

    “It’s not that you have anxiety, it’s that you didn’t do the work that you know you should have done.” Today, Alex (@AlexHormozi) highlights the crucial role of thorough preparation in achieving success in various fields like sales, marketing, and customer success. By reshaping views on effective preparation, Alex provides valuable insights to help alleviate anxiety and imposter syndrome, ultimately enhancing performance and enabling listeners to excel in their endeavors.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:37) - The importance of preparation

    (2:01) - Types of preparation

    (5:33) - Consulting and preparation

    (8:35) - Ad preparation and scaling

    (18:40) - Preparation for one-time events

    (25:12) - Final thoughts on preparation

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    How 1 Woman Turned 5800 Followers into $1 Million Per Year | Ep 721

    ”You can make an absolute killing just talking about what you're really good at. Today, Alex (@AlexHormozi) shares how a dietitian successfully monetized a small, niche Instagram audience, earning nearly a million dollars annually. Highlighting the value of targeted, value-driven content over vanity metrics, this episode reaffirms that genuine engagement and a dedicated audience lead to significant financial gains.

    Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

    Timestamps:

    (0:15) - A surprising encounter: the dietitian's story

    (3:43) - The importance of niche content

    (6:36) - Lessons from personal experience

    (9:31) - The value of a dedicated audience

    (13:32) - Followers make you famous, business makes you rich

    (18:02) - Focus on business metrics, not vanity metrics

    Follow Alex Hormozi’s Socials:

    LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

    Related Episodes

    Former Navy SEAL Overcomes Addiction Through Finding God | Eddie Penney

    Former Navy SEAL Overcomes Addiction Through Finding God | Eddie Penney

    In this week’s episode, I am joined by Eddie Penney!

    Eddie us the founder & CEO of Contingent Group, a former SEAL team 6 operator, motivational speaker and author.

    Eddie spent twenty years in the US military as a Marine infantryman and Navy SEAL, completing seven combat deployments during the Global War on Terrorism, five of which were with the US Navy's most elite unit. 

    Eddie is a motivational speaker, mentor, and founder of the UNAFRAID brand. He lives in the Dallas area with his wife and their five children.

    Key Points

    • Navy SEAL confronts personal struggles

    • Mindset shift through faith and fatherhood

    • Combating life’s ‘wars’ both internal & external

    • Embracing the imperfect journey of growth
    • The power of faith in personal transformation

    • Discussing fears and societal pressures

    • Eddie's mission with the Unafraid brand

    Best Quotes

    06:29 - 06:34

    • "I found the Lord, found Christ. And that has just taken me on a whole new journey."

    06:36 - 06:41

    • "If you can heal me from certain bondages and addictions, what else can you do?"

    08:08 - 08:11

    • "There's peace on the other side of the war. There's, there's peace."

    10:37 - 10:42

    • "The only person that's dealing with that and feeling those things is myself and the Lord who knows all."

    17:38 - 17:45

    • "We all have things that we need to be improving on. And it's a and that is the, that is where the joy is, is in that journey."
    28:41 - 28:52

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    For more about Eddie visit: www.eddiepenney.com

    Self-Talk

    Self-Talk

    What is self-talk? Well, essentially, it’s talking to yourself, more specifically, the way in which you talk to yourself. Most times, it isn't positive and when we do engage in negative self-talk, we soon start to believe it for real and even worse, start acting on it.

    In this podcast episode we discuss three ways to help you avoid negative self-talk.

    After listening, feel free to send me a note letting me know how you plan to eliminate the self-talk in your life, so you can pursue the dreams and goals you have for yourself.

    Also, go ahead and send along any issues or topics you'd like me to discuss in future episodes. You can reach me directly at ksue@ksuesweeney.com or at any of the social platforms listed below.

    Also, don't forget to rate and review this podcast and then share this episode with someone else you know that would find it helpful. I so appreciate your kindness.

    Finally, if you would like to have more inspiration delivered weekly to your inbox, join my newsletter and get that extra edge you need to start your week.

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