2X eCommerce Podcast

Welcome to the 2X eCommerce podcast ‘Best of 2022’ series. I am excited to share with you some of the most impactful episodes from 2022. It was such a great year for the podcast and it was so hard to make a choice as to which episodes to include in this series. All in all, there was so much content to choose from. 

In 2022, we, as a collective, my amazing podcast guests, and I recorded a total of 63 episodes for a combined 3,325 hours of listening time, all of it is jampacked with the latest and greatest cross-functional eCommerce brand-building tips, tricks, and advice. Most importantly, the personal and sometimes deeply touching stories of the guests themselves. Stories of determination, trial, tribulation, defeat, picking yourself back up, brushing yourself off, and going on to achieve greatness. 

Unique ways of thinking that shift the way we behave and change the way the world does things. Innovation, entrepreneurship, and building best-in-class customer-centric brands that deliver not only products but promises of a better world, a more sustainable future, healthier products, and healthier people. 

As you can see, I had a tough decision to make when deciding which episodes to include in this ‘Best of 2022’ episode. I am confident that the episodes that I’ve selected will provide valuable insights and inspiration for anyone in the eCommerce industry. I’ve compiled my top 12 podcasts from the year into a series of mini-episodes from which you can expect to learn a ton.

This is going to be an amazing episode so stay tuned, take out your notepad, or open up your notetaking app on your laptop or phone. There is going to be a lot to take away from this one and you don’t want to miss a second. Every mini-episode has something that will move the needle for your eCommerce business and add to your bottom line. Without further ado, let’s get started with the Best of 2X eCommerce 2022.

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SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today's episode, Kunle sits down with Jay Perkins, Co-Founder of Kettlebell Kings and Living Fit. Kettlebell Kings is a fitness company specializing in high-quality kettlebells, while Living Fit offers a range of non-kettlebell equipment, digital products, and training courses. Jay, along with some college friends, had a goal to start and build something while maintaining freedom and autonomy. They chose to start an eCommerce business selling kettlebells, a product they were already familiar with and enjoyed using. By using BigCommerce, they were able to start the business while continuing to learn and grow.

Kettlebell Kings was established in 2012 and has seen continued success in the market. Jay notes that the kettlebell niche is "practically recession-proof." In 2021, Kettlebell Kings was acquired by an aggregator called Factory14, with a 5.5 EBITDA multiple.

Throughout the episode, Kunle and Jay discuss the origins of Kettlebell Kings, strategies that helped the company maintain success during difficult times, and the impact of the supply chain, acquisition, and deal structure. They also touch on Living Fit, Jay's side project, and its marketing and product offerings.

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Ayo, Co-Founder of Octillion Capital Partners, an e-Commerce acquisition company that helps in building sustainable and inclusive consumer brands.

As 2022 comes to a close, Ayo and Kunle share their perspectives and reflections on the year that was. With their shared passion for sustainability and inclusivity, Kunle and Ayo reflect on their experience acquiring Lean Caffeine, a sustainable company formed in 2017.

Ayo and Kunle also share the back story of coming across Lean Caffeine. Ayo emphasizes the clarity of values, direction, and criteria in acquiring a brand/company. They also look back on the key moments in acquiring Lean Caffeine, breaking down the deal structure and their takeaways being the leaders in Octillion.

It’s a thoughtful episode as you’d hear Kunle and Ayo ponder on Octillion’s values and direction and their vision and aspirations for the company for the coming year.

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Jim Dorey, Senior VP of Inserra Supermarkets Inc., a supermarket chain owned by a family and works with ShopRite and PriceRite.

Every big hit story starts with a simple one. Jim Dorey’s success in working with two big retailers in the US started with him sitting in a corner of a small grocery store. Exposed to “people from all walks of life”, Jim became mindful and empathetic of people that come into the store and took the lessons he learned in building his life and his success.

Equipped with discipline, lessons he learned early in his life, and the privilege of getting into Harvard Business School in an executive management program, Jim made his way up to being the president of PriceRite from being a Procurement Manager in Wakefern. He shares that it was self-discipline and a positive mindset that paved the way for him. Being able to recognize his mistakes and learn from other successful people’s mistakes led him to write his book, Just Keep Swimming.

It’s a lesson-filled and inspiring episode as you’d hear Kunle and Jim talk about Jim’s journey to success, efficient resource allocation, and distribution, getting your CPG brand or FMCG noticed, and tips on establishing a capital stack for entrepreneurs. They also talk about building connections, radiating positive energy to people, gratitude, as well as learning from others’ mistakes.

-----------
 
SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by John Roman, Co-Founder & CEO of Battlbox, a subscription-based company with tactical and survival products perfect for outdoor enthusiasts but also caters to non-outdoor enthusiasts.

Everything was normal until John decided, after graduating from university, that he wanted to become a professional poker player. He was fascinated with the game and got deep into it, playing 12 to 13 hours a day for 4.5 years. He may have lost money here and there but the skills that he acquired were invaluable and worth it. That same skill set was what catapulted him to become a successful entrepreneur.

John invested in creating content showcasing Battlbox products with honest reviews from Youtube content creators. With this, Battlbox was able to build a community with people helping each other out. He has a great team and some of them were Battlbox’s best customers. The quality content led to their organic growth and landed them a Netflix series, as well.

It’s an enlightening episode as you’d hear Kunle and John talk about how Battlbox organically grew their Youtube and TikTok subscribers, their steadily increasing revenue even through COVID, providing value to their customers through good service but most of all, through honest communication and constant testing.

-----------

SPONSORS:
 
This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Tray Brunner, Co-Founder & CEO of Bamboo Avenue, a sustainable athleisure brand, and Vybe Interior, an interior design company focusing on promoting local canvas art.

Traveling was not one of Tray’s bucket lists but when he took an opportunity to study in Bangkok, his life changed forever. His life was not an easy one but it became a foundation of his leadership that later on would become material in establishing his businesses. His eyes were opened to different perspectives in life as he traveled while his heart found its better half, Mariah, who also is his business partner.

Growing two seven-figure businesses, Tray managed to figure out what he needs to do by making sure he understands and tests his data. He combines his passion along with his experience working at Facebook and knowledge of DPA, Dynamic Product Ads. He is keen on ensuring that Bamboo Avenue products are truly of quality and sustainable, and not greenwashing. His other business, Vybe Interior, is partnering with artists from different countries by getting exclusive rights, and curating original canvas artworks that may soon become a household name.

It’s an encouraging episode as you’d hear Kunle and Tray talk about his journey in life and what led him to start his own business, his insights in scaling and expanding a business, and his top tips for dealing with recession head-on. This is an episode for everyone, whether for someone who wants to start a new business, grow their own business or add another one.

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Gorgias

This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Johnathan Price, Founder & CEO of Down4Sound, a YouTube eCommerce company that serves car audio enthusiasts from around the globe.

Success is not made overnight. Johnathan Price proves this adage. At an early age, his parents taught him that hard work and consistency create success and that kind of success is more fulfilling. Chopping cotton at the age of 14, a truck with a loud bassy noise piqued his curiosity until it became his hobby. After a nudge from the universe, Johnathan created Down4Sound, a company with a $20 million annual revenue.

Originally, Jonathan created Down4Sound as a means to do something he is passionate about and catering to fellow car audio enthusiasts. Now, Down4Sound has been the fastest-growing car audio distributor in the history of car audio. Starting on YouTube and with the help of the right mentors, Johnathan creates videos that primarily show his passion for car audio with selling only as a secondary motivation.

This episode is especially inspiring as Kunle and Johnathan talk about his humble beginnings, a bundle of words of wisdom and encouragement, Down4Sound’s team, supply chain, revenue stream, and content creation that would truly captivate customers. This is an amazing episode for aspiring entrepreneurs who need a gentle nudge to start a business they are passionate about.

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo

This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.

Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.

Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.

This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.

Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Chris Shipferling, Co-Founder of both South Col, an accelerator program that incubates retail business, and Global Wired Advisors, an eCommerce M&A firm that helps business owners sell their businesses.

With the pandemic and recession happening hand-in-hand, Chris and his founding partners at Global Wired started to notice changes and slowdowns in the macro and micro-economic trends. Escala, a Tel-Aviv-based business consulting firm, presented the idea of incubating businesses to which later on, they created a joint venture and started South Col.

With its name taken from Mt. Everest’s final base camp and known to be a No Man’s Land, South Col stands for the journey and hardships that businesses face, especially during a time of pandemic and recession. South Col provides that nudge to finally be at the top. With Escala’s systematization and South Col’s planning and strategics, retail businesses are “car-washed” to raise their value and create a better exit for its owners.

It’s an enlightening episode as you’d hear Kunle and Chris talk more about South Col’s brand diligence, growth strategy, investment criteria, channel expansion, macro, and micro-economic trends, as well as different perspectives on the state of businesses during the pandemic and through a recession.

-----------

SPONSORS:

This episode is brought to you by:
  

Klaviyo

 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
 
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
 
Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.
 
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.
 
Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

During this session you will learn how inflation impacts on different niches, what you need to be thinking about as an operator from a strategic standpoint in the current environment, how data drives commerce and equity, and more. The panelists will leave you with top financial resources and tools available to investors and operators, as well as their predictions on where we are headed.

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This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. 

We are grateful for their invaluable support as Platinum Commerce Accel Partners. 

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We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners: 

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. 

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  

Copper Partners: 

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to ​​Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. 

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

How do you tackle email marketing in an inflationary environment? How does consumer psychology change, and how should that guide your strategy? How often should you be messaging your customers? Should you be using SMS? 

Get answers to all these questions and more from our expert panel. 

Bonus point: The single most impactful tactic that merchants are overlooking

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This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. 

We are grateful for their invaluable support as Platinum Commerce Accel Partners. 

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We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners: 

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. 

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  

Copper Partners: 

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to ​​Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. 

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com 

This session brings together the tastiest in food and beverage brand builders. They’re sure to have your mouth watering by the end of this talk. You’ll learn why the unboxing experience is just as satisfying for customers as consuming your product, how retail partners are treating their brands and what this means for the industry, which channels best-in-class brands are prioritizing, and more. You’ll also leave with the low-down on the capital investment landscape specific to food and beverage, as well as who is making money, raising money, or just plain going bust (and why). 

---

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. 

We are grateful for their invaluable support as Platinum Commerce Accel Partners. 

---

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners: 

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. 

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  

Copper Partners: 

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to ​​Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. 

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

Do ads work on Gen Z and Gen Alpha? What does a content creator pro’s process look like? What are some mistakes that you might be making but need to avoid in ad creative? Our expert panel answers it all for you and more. You’ll leave with their go to ad creative strategies, and the tools you need to be a creative pro.

---

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. 

We are grateful for their invaluable support as Platinum Commerce Accel Partners. 

---

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners: 

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. 

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  

Copper Partners: 

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to ​​Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. 

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

Current market conditions are perhaps a Perfect Storm for ecommerce: Stratospherically high inflation, low consumer confidence and spiraling Customer Acquisition Costs. So what do you do when consumer confidence has hit record lows? How do you navigate inflation? What is the lipstick effect and can your business benefit from it? Get answers to all these questions and more, as well as a high-level strategic overview from our CMOs and marketing leaders. 

---

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. 

We are grateful for their invaluable support as Platinum Commerce Accel Partners. 

---

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners: 

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. 

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  

Copper Partners: 

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to ​​Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. 

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

This session promises the best minds in messaging, integrated campaign management, and lifecycle marketing to show you how you need to engage your consumers from start to finish – so that you can create a brand whose journey itself becomes the destination for consumers. Discover how best in class brands are engaging consumers across touch points, and throughout their relationship, to create relationships that stand the test of time. 

---

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. 

We are grateful for their invaluable support as Platinum Commerce Accel Partners. 

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We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners: 

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. 

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  

Copper Partners: 

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to ​​Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. 

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

In this session, our expert panelists dive deep into everything you need to know coming into Q4. We cover the best ways to stand out to consumers when they’re being targeted by so many brands, what you need to do during a period where returns can be as high as 40 percent (sometimes more) and more. Our panelists will also reveal their specific playbooks, and what has gone well for them in 2022 (as well as what hasn’t). This session is the ultimate drill down into how to set yourself up for success in Q4, as well as how to avoid the thorniest of peak shopping season issues.

---

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. 

We are grateful for their invaluable support as Platinum Commerce Accel Partners. 

---

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners: 

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. 

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  

Copper Partners: 

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to ​​Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. 

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

This session has it all. Our expert panel covers everything from capital raising, attribution, whitelisting with influencers, category creation, and more. Throughout the next 40 minutes, this group of heavy-hitters in the eCommerce industry will reveal all – showing you what you need to prepare for Q4 this year, and why what you did last year might not be enough in what is expected to be a very competitive final quarter of the year. 

---

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. 

We are grateful for their invaluable support as Platinum Commerce Accel Partners. 

---

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners: 

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. 

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  

Copper Partners: 

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to ​​Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. 

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

This session is delivered by the greatest minds in media buying and social advertising today. You’ll learn the top challenges in media buying, how the current economic climate is compounding thorny issues and the tactics and strategies you need to overcome them. This expert panel will teach you the emerging ad formats that are capturing attention today, and give you all the resources you need to scale your brand. Not to mention you will get their exact Q4 playbooks for social media advertising on platforms like TikTok and Facebook.

---

This event has been proudly sponsored by our good friends at Richpanel.

Not every customer query should turn into a support ticket. Richpanel is an all-in-one customer service platform for E-commerce brands that lets you cut down over 50% of tickets through self-service. 

We are grateful for their invaluable support as Platinum Commerce Accel Partners.

---

We are extremely grateful for the support and partnership of our partners. Thank you for making this event a success.

Gold Partners: 

Partner Hero – PartnerHero is a customer service outsourcing provider that’s built for the needs of scaling and high-growth startups. Partner Hero offer flexible terms, fast onboarding, and the ability to scale teams quickly; perfect for fast-growing DTC ecommerce businesses. 

CustomerLabs – CustomerLabs No-Code CDP platform help businesses utilise their first-party audience to drive higher their ROAS. CustomerLabs gives businesses the capabilities to sync and use their first-party audience in more than 100 marketing tools.  

Copper Partners: 

Semrush – Semrush enables companies of all stripes, from startups, big name DTC brands, to B2B powerhouses, to Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform and get measurable results from online marketing. 

VideoWise – VideoWise enables retailers to create shoppable videos for Shopify to uplift conversions, sell more, and engage consumers with interactive experiences.

Fera – Fera enables brands to earn their customers’ trust through beautiful, simple reviews for eCommerce. With Fera retailers can Easily collect, show & grow customer reviews, photos & videos for their business. Fera are trusted by thousands of top brands like Fiji Water, The Wonderful Company, and Bikini.com

Thank you and join us for another round of exciting conversations tomorrow. We start the day with the session on ‘How to Navigate Your Targeting and Marketing in a Cookieless World’ moderated by Chloë Thomas, Founder of both the eCommerce Masterplan AND the brand new Keep Optimising marketing podcasts at 12:15hours. In the meanwhile, take a journey through the exhibition for an exciting engagement with our partners.

On today’s episode, Kunle is joined by Billy Price, Co-Founder of BILLY Footwear, a shoe company that creates inclusive, functional, and fashion-trendy shoes.

Living an adventure-filled life as a child and getting into a university to get a degree in mechanical engineering, Billy Price’s whole life was already planned ahead of him until his light was dimmed after a tragic fall from a three-story high window when he was 18. When he thought that this life-changing event had already confined him in his wheelchair forever, Darin, his childhood friend, gifted him a pair of shoes that was made especially for him, and little did he know that these shoes would make his light radiate even stronger.

BILLY Footwear began as a simple gift from a friend to another friend in need. Now, they have sold over a million pairs of shoes and are continuously growing, adding value to people’s lives. Billy shares their unique marketing strategy, getting into wholesaling and retail channels, and the inspiration behind their shoe styles.

This episode is especially inspiring as you’d hear Kunle and Billy talk about the successes and struggles in building a company and staying true to its values no matter how much time passes and how big their company grows.

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SPONSORS:

This episode is brought to you by:
 
Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

Klaviyo

 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
 
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
 
Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.
 
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.
 
Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.

On today’s episode, Kunle is joined by Amanda Elam, CMO of Bloomreach, a cloud commerce experience platform offering personalized customer experience.

Working at B2B SaaS companies for over fifteen years, Amanda Elam had accumulated experience in different aspects of marketing which hurled her into being Exponea’s CMO. However, when Bloomreach acquired Exponea, there was no opportunity for a CMO at the time. She had to be mentored by Bloomreach’s CEO, Raj De Datta.

Working with around 850 global brands, Bloomreach, and with Amanda as its CMO, offers best-in-class marketing for its clients and uses zero-party data to create an incredible shopping experience that is tailored to each customer’s product search behavior. Amanda shares her insights and tips on how personalized marketing could offer value to each customer, even for big brands and companies.

This episode is insightful as you’d hear Kunle and Amanda discuss the importance of product search in identifying customer behaviors to create market segmentations and how automated marketing can be personal for each customer.

-----------

SPONSORS:

This episode is brought to you by:
 
Wayflyer

As you continue to grow your eCommerce business, access to growth capital will increasingly play a significant role in achieving and surpassing your financial and social goals.

Why should you give up equity or pay high interest rates to grow your business?

There is a new way to access growth capital that transforms eCommerce businesses.

Wayflyer has shaken the way eCommerce operators access working capital.

With a dedication to only DTC eCommerce businesses, Wayflyer will fund you on a fairer “fund as you grow” model, meaning if your sales slow down, so does the amount you transfer back..

There is just a simple fee and the funds you need to grow are deposited to your account instantly.

It’s worth checking out – Wayflyer.com

Klaviyo

 
This episode is brought to you by Klaviyo – a growth marketing platform that powers over 25,000 online businesses. Direct-to-Consumer brands like ColourPop, Huckberry, and Custom Ink rely on Klaviyo.
 
Klaviyo helps you own customer experience and grow high-value customer relationships right from a shopper’s first impression through to each subsequent purchase, Klaviyo understands every single customer interaction and empowers brands to create more personalized marketing moments.
 
Find out more on klaviyo.com/2x.

Gorgias
 
This episode is brought to you by Gorgias, the leading helpdesk for Shopify, Magento and BigCommerce merchants.

Gorgias combines all your communication channels including email, SMS, social media, live chat, and phone into one platform.
 
This saves your team hours per day & makes managing customer orders a breeze. It also integrates seamlessly with your existing tech stack, so you can access customer information and even edit, return, refund, or create an order right from your helpdesk.
 
Go to Gorgias.com and mention 2x eCommerce Podcast for two months free.

Recharge

This episode is brought to you by Recharge, the leading subscriptions payment solution for Shopify merchants.

Recharge helps eCommerce merchants of all sizes launch and scale subscription offerings. Recharge powers the growth of over 15,000 subscription merchants and their communities—turning one-time transactions into long-term customer relationships.

Turn transactions into relationships and experience seamless subscription commerce with Recharge.

Find out more on rechargepayments.com/2x.