A Brand and A Plan

In this week’s episode, I have on Kaitlyn Parker, the owner of Copy Uncorked. She helps her clients with copywriting, brand strategy and brand messaging, and today she's going to be helping us understand how to pivot our brand message during a time like COVID or any other time where we need to take our core message and change it up a little bit to meet the needs of our clients.

Get in touch on the Copy Uncorked website or connect on Instagram for more copy education, virtual 'happy hours', and the latest happenings around the CU office!

https://copyuncorked.com/

@copyuncorked

In today's special episode, I'm joined by Heidi Thompson of Evolve Your Wedding Business. We are going to be sharing more about not only how to book and clone your best clients, but also how to book more weddings through her virtual summit that's coming up on April 20th. 

Sign up for the virtual summit hosted by Heidi Thompson in the link below!

http://bit.ly/bookmorewed

After being in business full-time for more than 3 years and more than doubling my revenue every single year, I’ve learned a thing or two about planning out my week. Today, I’m going to uncover how I map out my week so I get the most amount of work done without that dreaded feeling of overwhelm.

Blogging isn’t dead, but there are two different ways to approach blogging. In today’s episode, I’m going to break down the two different ways to approach blogging and which one you should be using as a business owner.

When you hear brand most people automatically think of the visuals – logo, colors, patterns – but in today's episode I’m helping you uncover 5 other key brand elements your business must have to stand out from the saturated market and book more clients.

Join us inside the Facebook group www.carrylovedesigns.com/facebook

If you haven’t heard of Flodesk, it is a revolutionary email marketing platform that is spreading like wildfire. In this episode we go behind the scenes with Flodesk founders, Martha and Rebecca, to talk about why they think they were so successful with launching Flodesk, how they created what we are dubbing super fans, and how their brand is spreading like wildfire without having to do any of the marketing themselves.

Only $19 Month FOREVER https://flodesk.com/c/CARRYLOVEDESIGNS

On Friday, I unveiled a newly refreshed website for my company, Carrylove Designs. I'm going to take you behind the scenes of why I decided to refresh the website and what the process actually looked like from a website designers standpoint. I hope it inspires you to take a thoughtful look at your own website and approach to your next brand refresh with a mindset of profitability!

Social media algorithms and trends seem to change at the speed of light. Do you feel like as soon as you hop on a trend, it’s suddenly a thing of the past? Let's chat about social media in 2020, how it's changing, and what we can do to stay ahead of the game. 

If you've been in business long enough, then there's been a time where you've run into a difficult client or a difficult project and you may not have known that the next steps and how to handle it. In this episode, I’m going to give you some tips on how to move forward within these difficult client situations in a way that gives you and your client grace, and will help you come to a resolution in the most professional manner.

In this episode, I'm pretty fired up because we're talking about website mistakes that I still see creatives making. I really want to get down in and talk about these huge costly mistakes that I see creatives making whenever it comes to their website, so that you can reframe your way of thinking and really use your website to grow your business and flourish this year.

I am joined on the podcast with a very special guest, Ashley Ebert, who is not only the owner of a wedding planning company but she is also the founder of the Abundance Group Membership. We're going to dive into what's going on behind the brand. We'll talk about how to find your real ideal client, connecting with other people in your industry, and growing your business.

The Abundance Group: https://www.theabundance.group/

At the end of this episode, I will reveal my 2020 word of the year, but for now, let's get into 2019 in rewind and take a look at what works and what did it. We'll dive into offerings, client communication, and social media networks.

Join us inside the Facebook group www.carrylovedesigns.com/facebook

Instagram is a huge piece of marketing for creatives. It offers a space for small businesses to create and nurture relationships with their audience. But the landscape is forever changing. Creating content for Instagram can be an overwhelming and time-consuming task to tackle. Just posting a picture of a bride and groom with a short, witty comment isn’t going to cut it today as it did a few years ago. In today’s episode, we’re going to give ideas and examples to help you refresh your feed and keep your followers engaged with you. 

Often times, the term ‘marketing’ gets thrown around in different ways and can start confusing small business owners. 'What is marketing?' 'Am I doing it right?' 'Why isn’t my business growing?' During today’s episode, I’m going to break down the 4 levels to marketing in a clear way and help you understand how you can use them inside your business. I’ll also be sharing at the end the one level of marketing I’ve been focusing on heavily in 2019 and why you should focus on it too!

One page of your website that is often overlooked but is vital to your website viewer's journey is the portfolio page. During this episode, I'm breaking down the anatomy of a portfolio page that sells your worth and makes potentials want to book you. Tune in and discover how to create a killer portfolio page for your business.

Join the community: http://carrylovedesigns.com/facebook

There are a lot of small tactics that go into marketing, so today, I’m opening up about different business suggestions you can use to get booked out by the end of the year. I want you to start 2020 on a high note and carry that momentum throughout the new year.

The About page can be tricky. It’s the one page, aside from the homepage, that I get asked about the most. Creatives find it scary and overwhelming. I think that’s because they look at the about page as an area where they talk all about themselves and their accomplishments, which can be intimidating. But, that’s not the case. The about page is very much a sales page just like the investment or services page. Today I'm giving your simple hacks to design an about page that sells.

Join the Facebook Community: https://carrylovedesigns.com/facebook

Over 500 million users now use Instagram Stories every day and that number continues to grow. But I hear other creatives getting frustrated because they post to IG Stories but don’t get engagement back. They don’t see any results from it. Today, I’m breaking down quick and simple strategies to create more engaging Instagram Stories.

Join the Facebook Community: https://carrylovedesigns.com/facebook

Today, I'm breaking down how to get started with a marketing plan step-by-step. If you don't have a marketing plan right now then this will be perfect for you. If you have a marketing plan and it isn't currently working then tune in to today's episode. I'll be showing you exactly how to get started with marketing.

Join the Facebook Community: www.carrylovedesigns.com/facebook

Does marketing feel complicated? Do you feel like marketing is overwhelming because you don’t know where to put your efforts Does marketing take up a lot of your time when you rather be doing something else? Today we’re going to bust down marketing mindsets that may be holding you back so you can grow your business.

Join the community: https://carrylovedesigns.com/facebook