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    Amplify

    Amplify is podcast dedicated to helping accounting firms grow and thrive. Each season focuses on a particular issue or topic for accounting firm growth. Every episode features expert guests from across the accounting industry with expertise in marketing, business development, HR, strategy, and leadership. Amplify is a production of the Association for Accounting Marketing (AAM).
    enAssociation for Accounting Marketing61 Episodes

    Episodes (61)

    Comparing Legal and CPA Firm BDEs – Amplify S4E7

    Comparing Legal and CPA Firm BDEs – Amplify S4E7

    The world of business development demands authenticity, curiosity and adaptability. When comparing the roles of business developers in accounting and legal there are a lot more similarities in their roles than there are differences.

     This entire season of Amplify has focused on the role of the business development professional in CPA firm. This episode features Favor Lee, director of business development at EisnerAmper, and Melissa Lang, director of client engagement at the global law firm K&L Gates, who delve into the world of business development from within their respective industries. 

    Listen in to hear how effective business development hinges on a combination of expertise, interpersonal skills and a genuine commitment to understanding and solving clients' needs.

    For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/

     

    Managing a Sales Person or Team for Accounting Firms – Amplify S4E6

    Managing a Sales Person or Team for Accounting Firms – Amplify S4E6

    When it comes to managing a business developer or a team of business development executives, it’s all about team selling, setting clear expectations and effective pipeline management. 

    As we talk all about the business development professional role in accounting firms in this season of Amplify, you aren’t going to want to miss this episode that explores how you manage these types of professionals. Nikki Bergersen, principal and director of sales at Rehmann, dives into the secrets to effective management of business development teams.

    Listen in to hear how to unlock success in your business developer team.

    For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/

    Building a Business Development Culture That Drives Growth for Accounting Firms – Amplify S4E5

    Building a Business Development Culture That Drives Growth for Accounting Firms – Amplify S4E5

    A thriving business development culture goes beyond just sales—it's about engagement and contribution from everyone in the firm.

    In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on building a BD culture that drives growth. Suzanne Reed, chief marketing officer at LBMC, shares her insights on building a BD culture, when to start BD training, how to build accountability to the culture and much more.

    Be sure to listen in to hear how an effectively executed culture change can propel a firm's growth and success in the long run.

    For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/

    How Business Developers Work with Marketing – Amplify S4E4

    How Business Developers Work with Marketing – Amplify S4E4

    Fostering collaboration between marketing and business development is the key to success. Conflicting messages can confuse prospects, so you should work toward a "two plus two equals five" approach, harnessing their collective potential. 

    In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on how BDEs and marketing can work together. Chris Perrino, principal of business development at Barnes Dennig, talks about the marketing BD handoff, how the two functions can work together, reporting structure and more. 

    Listen in to discover the magic of collaboration between business development (BD) and marketing teams!

    For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/

    How Business Developers Work with Firm Leadership – Amplify S4E3

    How Business Developers Work with Firm Leadership – Amplify S4E3

    Collaboration between business development executives (BDEs) and firm leaders is a recipe for success. The right setup and alignment of objectives are crucial for effective business development efforts.

    In this season of Amplify we’re talking about the role of a business developer in a CPA firm. And this episode focuses on how firm leadership should work with a business developer and vice versa. It features Adam Klein, chief growth officer at Bennett Thrasher and a former BDE himself, who shares his thoughts on setting strategy, when to bring a partner into a lead, BD KPIs and much more. 

    Listen in to hear why, whether you are a business developer or a partner seeking a more collaborative approach, initiating strategic conversations is the key to success.

    For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/

    Compensating a Business Developer – Amplify S4E2

    Compensating a Business Developer – Amplify S4E2

    How do you compensate a business development professional, striking the right balance between base salary and commission? Understanding your goals is the first step. 

    In this season of Amplify we’re diving deep into the role of business developers. And, in this episode, we’re turning to Ty Hendrickson, the leader of sales training and business development coaching at Inovautus Consulting, to talk about how you compensate these professionals.

    Compensating a business development executive is quite nuanced and it’s not a one-size-fits-all model. Listen in for insights about what your model might look like as you create a win-win scenario for sustainable growth. 

    For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/

    What a Business Development Executive Does - Amplify S4E1

    What a Business Development Executive Does - Amplify S4E1

    A business developer’s day involves a myriad of activities from external meetings with business owners and referral partners to scoping calls for initial client connections. 

    In this season of Amplify, we’re exploring the role of business development executives in accounting firms. To kick things off, Danielle Reynolds, business development manager at Whitley Penn, shares her personal story from health promotion to becoming a key figure in business development.

    Be sure to listen in to hear how this business development chameleon is evolving with the needs of her firm.

    For more more Amplify episodes and find out about the Association for Accounting Marketing, visit accountingmarketing.org/category/amplify/

    The Power of Showing People They Matter in Accounting Firms with Heather Esposito, Director Learning, Development and Colleague Engagement at BPM - Amplify S3E6

    The Power of Showing People They Matter in Accounting Firms with Heather Esposito,  Director Learning, Development and Colleague Engagement at BPM - Amplify S3E6

    In the latest season of the Amplify podcast - powered by AAM, we’re diving deep into the various industry trends in accounting firm growth.

    In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with Heather Esposito, Director Learning, Development and Colleague Engagement at BPM. Their discussion centers on the power of showing people they matter in accounting firms.

    Listen in. This is a must-not-miss episode! 

    About Our Guest

    Heather Esposito 

    Director Learning, Development and Colleague Engagement, BPM

    Heather Esposito is a Director of Learning, Development, and Colleague Engagement at BPM, working remotely. She has twenty-five years of experience in the industry and leads the Learning and Development program for BPM. Heather has worked as a coach with a variety of leaders, seeking to provide transformative change and accelerating their leadership effectiveness. Her approach centers around deep self-exploration to gain insights and self-awareness for leaders, moving them forward in their growth and development.

    For the last six years, Heather has focused much of her work around the neuroscience of quality conversations, growth mindset, psychological safety, and building a culture of coaching. She backs this up with over 2500 hours of coaching experience with the International Coaching Federation (ICF).

    Heather holds several degrees, including a Bachelor’s degree in Accounting, a Bachelor’s degree in Business Administration, a Masters in Special Education, and a Masters in Human Resource and Leadership Development.

    Heather lives in New Orleans with her husband and three children, and enjoys sipping on iced coffee while relaxing with a good book, listening to podcasts, or being creative.

    About Your Host: Mike Jones

    Managing Partner, Resound

    Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.

    He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)

    He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.

    In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.

    Mike lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.

    The State of the Industry - Micro Interviews from AAM Summit 2023 - Amplify S3E5

    The State of the Industry - Micro Interviews from AAM Summit 2023 - Amplify S3E5

    In this 3rd season of the Amplify podcast - powered by AAM, we’re diving deep into accounting industry trends and how firms can maximize their growth as they plan for the future.

    In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with 15 MORE attendees of AAM Summit 2023 about their take on the state of the accounting industry.

    Each micro-interview dives into an aspect of the accounting industry - from digital marketing to upcoming trends to key challenges facing accounting firms. You don’t want to miss this special episode.

    About the Guests:

    1. Becca McGovern, Marketing Manager at Johnson Lambert, LLP

    2. Laura Metz, Senior Growth Manager at HCVT

    3. Margo Andersen, Marketing Director at Larson & Company PC

    4. Danny Estrada, Vice President of Consulting at Rare Karma

    5. Judy Bodenhamer, Founder & Managing Director at Client Experience Group

    6. Lily Morris, Internal Communications Specialist at Johnson Lambert, LLP

    7. Travis Bradshaw, Director, Software & Services Marketing at Armanino

    8. Jerilyn Dressler, Director of Strategic Partnerships at Your Part-Time Controller

    9. Carrie Steffen, Co-Founder and President at The Whetstone Group

    10. Chris Camara, Managing Editor at The Growth Partnership

    11. Holly Subervi, Head of Brand at Armanino

    12. Katie Cohodes, Marketing Manager at Armanino

    13. Edward Warren, Senior Channel Marketing Manager at Sage

    14. Jeremy Shen, CMO at YHB

    15. Abby Morrow, Marketing Pursuit Coordinator at YHB

     

    About Your Host: Mike Jones

    Managing Partner, Resound

    Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.

    He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)

    He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.

    In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.

    He lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.

     

    The State of the Industry - Micro Interviews from AAM Summit 2023 - Amplify S3E4

    The State of the Industry - Micro Interviews from AAM Summit 2023 - Amplify S3E4

    In this 3rd season of the Amplify podcast - powered by AAM, we’re diving deep into accounting industry trends and how firms can maximize their growth as they plan for the future.

    In this episode, host Mike Jones, Managing Partner of Resound - a brand consultancy - talks with 13 attendees of AAM Summit 2023 about their take on the state of the accounting industry.

    Each micro-interview dives into an aspect of the accounting industry - from digital marketing to upcoming trends to key challenges facing accounting firms. You don’t want to miss this special episode.

    About the Guests:

    1. Emily Ackerman, Director of Business Development at Lane Gorman Trubitt, LLC

    2. Kami Minor, Director of Marketing & Communications at Anglin Reichmann Armstrong, PC

    3. Ashton Adair, Marketing Manager at Whitley Penn

    4. Tyler Cuda, Digital Marketing Manager, Sassetti

    5. Jeshanah Fox, Marketing Director at Brown Schultz Sheridan & Fritz

    6. Anna Clyburn, Digital Marketing Specialist at Brown Edwards

    7. Jack Kolmansberger, CGO at Herbein + Company

    8. Josh Woods, Senior Marketing Manager at Lane Gorman Trubitt

    9. Amy Delaney, Director Of Marketing And Business Development at Kernutt Stokes

    10. Tenley Damrow, Director, Alliance Marketing Leader at RSM US LLP

    11. Becky Livingston, President and CEO at Penheel Marketing 

    12. Chuck Summers, Director of Practice Growth at MCM CPAs & Advisors

    13. Marti Rison, Creative Marketing and Communications Manager at Mize CPAs

     

    About Your Host: Mike Jones

    Managing Partner, Resound

    Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.

    He works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)

    He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.

    In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.

    Mike lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.

    The Impact of Marketing on Firm Operations with Kathleen O’Toole, Partner & CMO of PKF O’Connor Davies - Amplify S3E3

    The Impact of Marketing on Firm Operations with Kathleen O’Toole, Partner & CMO of PKF O’Connor Davies - Amplify S3E3

    Welcome to the 3rd season of the Amplify podcast - powered by AAM! This season is all about accounting industry trends and how firms can maximize their growth as they plan for the future.

    In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies talks with Kathleen O’Toole, Partner and CMO of PKF O’Connor Davies about the impact of marketing on accounting firm operations.

    Kathleen is a multifaceted marketing and communications professional with extensive experience in driving market share and revenue increases at leading financial and professional services companies. You don’t want to miss this insightful conversation and learn from an accomplished accounting firm leader.

    About Our Guest:

    Kathleen O’Toole is Partner and CMO of PKF O’Connor Davies. She is a multifaceted marketing and communications professional with extensive experience in driving market share and revenue increases at leading financial and professional services companies. Her proven ability to initiate creative marketing, communications and business development programs has delivered immediate results for her firm. She has expertise in both B2B and B2C strategy, analysis and solutioning. She is described as a frequent company “firefighter” with demonstrated success in building and leading teams to achieve and exceed performance objectives. Kathleen is a leader, collaborator, relationship and consensus builder, entrepreneurial, comfortable with ambiguity, persistent, and enthusiastic. 

    Connect with Kathleen - linkedin.com/in/kathleen-a-o-toole-8947b5a

     

    About Your Host: 

    Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.

    Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.

    Connect with Angie - linkedin.com/in/angiegrissom

    Strategic Planning with a Focus on Advisory with Josh Beck, Managing Partner of MarksNelson - Amplify S3E2

    Strategic Planning with a Focus on Advisory with Josh Beck, Managing Partner of MarksNelson - Amplify S3E2

    We are thrilled to announce the 3rd season of the Amplify podcast - powered by AAM! This season is all about accounting industry trends and how firms can maximize their growth as they plan for the future.

    With this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies talks with Josh Beck, Managing Partner of MarksNelson about the importance of strategic planning with advisory services as a focus for the growth-minded accounting firm.

    Josh Beck has led MarksNelson since 2020 and has applied his expertise in leading clients’ own growth to guide MarksNelson. Prior to taking over the Managing Partner role he served as a Partner in MarksNelson’s advisory services area. You don’t want to miss this fantastic discussion and learn from a true industry leader.

    About Our Guest:

    Prior to assuming the role of Managing Partner in 2020, Josh Beck served as a Partner in MarksNelson’s advisory services area, member of the firm’s Executive Committee, and leader of the Real Estate industry niche. He joined MarksNelson as leader of the Location Strategies practice after merging-in the St. Louis-based corporate site selection and economic development consulting firm he founded.

    In addition to his responsibilities as Managing Partner, Josh regularly provides site selection, credits and incentives, and economic development counsel to companies and communities of all sizes. His experience, holding key positions for economic development organizations at both the state and local level, along with private-sector sales and marketing, provides Josh with the unique experience to help his clients shape and implement plans for growth. 

    Connect with Josh - https://www.linkedin.com/in/joshbeckedfp/

    About Your Host: 

    Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.

    Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry

    Connect with Angie - linkedin.com/in/angiegrissom

    Making Employee Experience a Strategic Priority with Cheryl Foster - Amplify S3E1

    Making Employee Experience a Strategic Priority with Cheryl Foster -  Amplify S3E1

    We are thrilled to announce the 3rd season of the Amplify podcast - powered by AAM! This season is all about accounting industry trends and how firms can maximize their growth as they plan for the future.

    In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Cheryl Foster, Chief Growth Officer for HCVT, to discuss why employee experience must be a strategic priority for accounting firms and how to get there.

    Cheryl’s a key advisor to the partnership and other key team members at HCVT and she and her team are an integral part of helping the firm realize its vision and achieve its strategic goals. This is a fascinating inside look from an industry leader in employee experience. Don’t miss this episode!

     

    About Our Guest:

    Cheryl is the Chief Growth Officer for HCVT where she leads the development and implementation of the firm’s Growth strategy. A key advisor to the partnership and other key team members, Cheryl and her team are an integral part of helping the firm realize its vision and achieve its strategic goals. 

    Prior to joining HCVT, Cheryl was Director, Demand Generation—Industry for Armanino where she led a team of marketers focused on developing and implementing demand generation marketing strategies for the firm’s strategic industries.

    Cheryl began her professional services marketing career at Brown Smith Wallace a former Midwest-based, top 100 firm. As Director of Practice Growth, she led the firm’s growth marketing strategy and business development support function to drive revenue growth and enhance the reputation of the firm.

    Cheryl also held marketing roles at Build-A-Bear Workshop, start-up toy retailer RIDEMAKERZ, and GroupM Search, formerly the search marketing specialist division of GroupM—a WPP company.

    Cheryl holds Bachelor’s and Master of Arts degrees from the School of Journalism at the University of Missouri—Columbia. 

    Connect with Cheryl - linkedin.com/in/fostercheryl

     

    About Your Host: 

    Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.

    Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.

    Connect with Angie - linkedin.com/in/angiegrissom

    Mergers, Acquisitions and Private Equity in Strategic Planning for Accounting Firms with Allan Koltin - Amplify S2E6

    Mergers, Acquisitions and Private Equity in Strategic Planning for Accounting Firms with Allan Koltin - Amplify S2E6

    We are excited to launch the 2nd season of our newly rebranded Amplify podcast - powered by AAM!

    In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Allan Koltin, CEO of Koltin Consulting, to discuss how mergers, acquisitions and private equity should be considered in the strategic planning of accounting firms.

    Allan's expertise and extensive experience are well known across the accounting industry. He helps firms with numerous services ranging from strategic planning to mergers and acquisitions. He has even been referred to as the Master Jedi in CPA firm consulting.

    Tune in as Angie and Allan dive into the changes in the industry and what we should be considered as accounting firms plan for the future.

    About Our Guest

    Highly sought for his ability to engage and inspire audiences, Allan Koltin enjoys delivering keynote addresses at conferences throughout the professional services industry. His passion is facilitating retreats and providing coaching for firm leadership and partners. His specialties include strategy, governance, profitability, compensation, growth, human capital, succession, and mergers and acquisitions.

    For twenty-one consecutive years, Allan has been named by Accounting Today as one of the Top 100 Most Influential People in the accounting profession. For the past five years, he was recognized as one of the “10 Most Influential” in the profession and in 2021 he was ranked #5. Koltin was also voted one of the 10 Most Recommended Consultants for the nineteenth straight year in the “Annual Survey of Firms” conducted by INSIDE Public Accounting. For the past eight years, Allan has also been named by CPA Practice Advisor as one of the Top 25 Thought Leaders in the profession. In 2016 CPA Practice Advisor inducted Allan into the Accounting Hall of Fame. He was also one of the first to be inducted into the Accounting Marketing Hall of Fame by the Association for Accounting Marketing (AAM). He has also been a recipient of the NACVA Instructor of the Year Award and winner of the Journal of Accountancy Literacy Award. Previously he was recognized by the Illinois CPA Society with the Distinguished Service Award for outstanding service and commitment to the profession.

    A nationally recognized speaker and industry analyst, he has appeared on the CNN, WGN and Fox Television networks and has been quoted frequently in such media as the Wall Street Journal, New York Times, Washington Post, Chicago Tribune, Los Angeles Times, USA Today and New York Post, as well as Bloomberg News, BBC World Service, Business Week, Forbes and Reuters. He has also spoken nationally and internationally at hundreds of conferences including those held by the AICPA, international CPA associations and state CPA societies.

    Previously, Allan was the President and CEO of PDI, Global, Inc. which was the largest publisher of marketing materials for professional services firms. Allan originally sold PDI Global to H&R Block in 1998, buying it back in 2008, and then selling it again to Thomson Reuters in 2011. Prior to that, Allan was a Partner in the Chicago-based accounting and consulting firm of FERS, where he served as the leader of the Investment Banking Group, as well as the Law Firm Consulting Group. At age 27, Allan had the distinction of being named the youngest partner in the history of the firm and was also a member of the firm’s Executive Committee. FERS was acquired by H&R Block in 1998.

    He is a founding member of The Advisory Board, a think tank for the accounting profession. For 20 years The Advisory Board has hosted the Winning Is Everything Conference. Allan has served on various advisory boards, including SS&G, Outsource Partners International (OPI), the Association for Accounting Marketing (AAM), the National Association of Certified Valuation Analysts (NACVA), H&R Block (HRB Business Services) and ComplyGlobal.

    Koltin is the author-editor of three books for professional services firms: CPA Firm Merger Strategies That Work, CPAs That Sell and the AICPA’s Marketing a Consulting Niche. He serves or has served on the editorial advisory boards of CPA Practice Management Forum, the Journal of Accountancy, Accounting Today, Public Accounting Report and Law Firm Management.

    Allan attended both the University of Wisconsin – Madison and the University of Wisconsin – Milwaukee and received degrees in accounting and marketing. He lives in Chicago with his wife, Sharon, his three children, Jack, Brian and Julia, and his two dogs, Bucky and Cody. His hobbies include travel, chess, and all sports.

    About Your Host

    Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.

    Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.

    Making DEI a Strategic Priority for Accounting Firms with Kimberly Ellison-Taylor - Amplify S2E5

    Making DEI a Strategic Priority for Accounting Firms with Kimberly Ellison-Taylor - Amplify S2E5

    We are excited to launch the 2nd season of our newly rebranded Amplify podcast - powered by AAM!

    In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Kimberly Ellison-Taylor, CEO of KET Consulting to discuss the importance of making DEI a strategic priority for accounting firms.

    Tune in as Angie and Kimberly dive into DEI and it's importance in accounting firms' strategic planning.

    About Our Guest

    Kimberly Ellison-Taylor is a Global Technology and Finance leader with over 30 years of career achievements. She is the Chief Executive Officer of KET Solutions, LLC, a consulting firm focused on business growth, innovation, strategy, transformation and inclusive leadership. Ellison-Taylor is a sought after keynote speaker and has received many awards and recognitions for her expertise and leadership including Accounting Today's Top 100 Most Influential People in Accounting and CPA Practice Advisor's 25 Most Powerful Women in Accounting.

    For almost 17 years, Ellison-Taylor served in global leadership roles for Oracle Corporation. Kimberly advised C-Suite Executives on cloud solutions that innovate and transform business. Ellison-Taylor is also an adjunct professor for Carnegie Mellon University’s Chief Information Officer Certificate program teaching Emerging Technologies & Innovation. She is also an independent board director.

    Kimberly has volunteered in the profession for over 20 years including leadership positions as Chairman of the American Institute of CPAs, Chairman of the Association of Certified Professional Accountants, and Chairman of the Maryland Association of CPAs. Kimberly is also the Chair for the AICPA’s National Commission on Diversity and Inclusion and is also the incoming President-elect for Beta Alpha Psi. Ellison-Taylor is also the Chairman of the Maryland Association of CPAs Education Foundation. Kimberly is a member of the board of advisors for several business schools. 

    About Your Host

    Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.

    Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.

     

    The Future of Strategic Planning: The Importance of Buy-In with Gary Thomson - Amplify S2E4

    The Future of Strategic Planning: The Importance of Buy-In with Gary Thomson - Amplify S2E4

    The Future of Strategic Planning: The Importance of Buy-In with Gary Thomson, Thomson Consulting

    We are excited to launch the 2nd season of our newly rebranded Amplify podcast - powered by AAM!

    In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Gary Thomson, Managing Partner of Thomson Consulting, on the Importance of buy-in for strategic planning. 

    Gary brings unique experience and a unique perspective on the topic due to his involvement in firm leadership and current consulting practice.

    Tune in as Angie and Gary dive into the importance of buy-in for the strategic planning process in accounting firms.  

    About Our Guest

    Gary Thomson, Managing Partner, Thomson Consulting

    Through mergers Gary became part of Dixon Hughes Goodman (“DHG”), a Top 20 CPA and Consulting Firm.  Gary served as a member of the Senior Leadership and Management Team, as a Regional Managing Partner of the Mid-Atlantic Region and as a member of the Firm’s Executive Committee.  In those capacities Gary had key roles in strategic planning, M & A, growth, profitability, partner compensation, succession planning, talent development, communications, marketing, and culture development.  

    Gary on Twitter: @garythomsoncpa

    About Your Host

    Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.

    Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.

     

    Growth in Strategic Planning with Gale Crosley - Amplify S2E3

    Growth in Strategic Planning with Gale Crosley - Amplify S2E3

    We are excited to launch the 2nd season of our newly rebranded Amplify podcast - powered by AAM!

    In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Gale Crosley, Owner and President of Crosley & Company to talk about how accounting firms can navigate the increased complexities to growth through strategic planning.

    About Our Guest:

    Gale Crosley is an award-winning strategic growth consultant who has worked with around 500 midmarket and large firms CPA and Chartered Accounting firms worldwide. For 16 years, Inside Public Accounting has named Gale one of the top Most Recommended Consultants in the Best of the Best Annual Survey. She has worked with many firms on their strategic growth planning.

    About Your Host

    Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.

    Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.

    Elevating the Client Experience in Strategic Planning with Katie Tolin - Amplify S2E2

    Elevating the Client Experience in Strategic Planning with Katie Tolin - Amplify S2E2

    We are excited to launch the 2nd season of our newly rebranded Amplify podcast - powered by AAM!

    In this episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Katie Tolin, President of CPA Growth Guides to discuss the
    importance of making client experience a key focus in strategic planning.

    Tune in as Angie and Katie dive into the role of Client Experience in Strategic
    planning for accounting firms.

    About Our Guest

    Katie Tolin founded CPA Growth Guides after a decades-long in-house
    marketing career that saw her named Accounting Marketer of the Year, one of
    the Top 100 Most Influential People in Public Accounting and one of the Most

    Powerful Women in Accounting. She was also inducted into the Accounting
    Marketing Hall of Fame, is a former president of the Association for Accounting
    Marketing and is a contributing author to "Bull's-Eye! The Ultimate How-To
    Marketing & Sales Guide for CPAs." Throughout her career working with local,
    regional, and national professional services firms, she has developed highly
    successful programs notable for innovation, data-driven marketing strategies
    and measurable success in moving firms forward. Today she works as a
    consultant or an outsourced chief growth officer helping firms connect the dots
    between strategy and action to ensure they receive a positive ROI in the areas
    of marketing, business development, product management/innovation and
    client experience. In addition, she runs mastermind groups focused on firm
    growth through her other company, Rally Rounds, and teaches business
    development leadership through Power Up Professionals.

    About Your Host

    Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.

    Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.

    Strategic Planning for the Future, Observations, and Advice with Dan Hood of Accounting Today - Amplify S2E1

    Strategic Planning for the Future, Observations, and Advice with Dan Hood of Accounting Today - Amplify S2E1

    We are excited to launch the 2nd season of our newly rebranded Amplify podcast - powered by AAM!

    In this first episode, host Angie Grissom, Owner and Chief Relationship Officer of The Rainmaker Companies sits down with Dan Hood, Editor in Chief of Accounting Today to discuss how the future of strategic planning in the accounting and consulting space is changing. Dan discusses his observations and offers advice to firm leaders.

    Dan has over twenty years of experience in the industry and has his finger on the pulse of the profession.

    Tune in as Angie and Dan dive into the changes in the industry and what we should be considered as accounting firms plan for the future.

    About Our Guest

    Daniel Hood is editor-in-chief of Accounting Today.  He has been with the publication for over two decades, previously serving as managing editor. He has also served as a business editor for the New York Daily News Express, and as a production editor for The Wall Street Journal Europe.

    About Your Host: Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.
    Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.

    About Your Host

    Angie Grissom is Owner and Chief Relationship Officer of The Rainmaker Companies. Angie leads the firm in building major strategic alliances and national networks to advance professional services. Her role involves high-level strategy, thought leadership, consulting, and program and curriculum development. She transforms clients’ lives through innovation, goal setting, coaching, training, and accountability development.

    Angie is a frequent speaker, writer, and contributor to the profession and is consistently recognized as one of the most influential people in the accounting industry.

    New Ways to Retain and Scale Accounting Firm Talent with Rachel Anevski - Amplify S1E6

    New Ways to Retain and Scale Accounting Firm Talent with Rachel Anevski - Amplify S1E6

    Welcome to episode 6 of this season of Amplify the podcast for accounting firm growth! 

    On this episode host Mike Jones, CEO and Managing Partner of Resound, sits down with Rachel Anevski, CEO & Founder of Matters of Management. Rachel is a 20 year veteran working with Public Accounting Firms and their clients to create a better workforce for succession planning.

    Listen in as Mike and Rachel discuss dive into the topic of recruitment for accounting firms and scaling for firms.

    About Our Guest

    Rachel Anevski 

    CEO & Founder, Matters of Management

    Rachel is a 20 year veteran working with Public Accounting Firms and their clients, creating a better workforce for succession planning. M2 CEO for 10 years as a strategist with a people purpose. Certified in Human Resources, acting often as CHRO/COO for hire on a fractional basis. Previously held roles at Director of Marketing and Business Development as well as Director of Human Capital at two well-known east coast accounting firms. In the past 10 years have serviced more than 100 accounting firms in hiring and developing programs to enhance their recruitment and retention.

    About Your Host: Mike Jones

    Managing Partner, Resound

    Remarkable brands require authenticity and a die-hard commitment to values & purpose. Mike passionately preaches these beliefs as author of the book, You Are Remarkable: How To Unlock Your Authentic Brand To Win Loyal Customers as well as two podcasts he hosts and produces: Resoundcast and the Remarkabrand Podcast.

    Mike works directly with clients to unlock their remarkable brands through his award-winning brand consultancy, Resound - established in 2009. (He also founded his own apparel brand devoted to American political history, called Taftly. But that’s a whole other story.)

    He has supported the Arizona entrepreneurial community through his co-directorship of Phoenix Startup Week, co-founding the startup-supporting non-profit Thrive PHX, and serving on the boards of Conscious Capitalism Arizona and The Center for Habilitation.

    In recognition of the work he’s done, this Arizona native has been named one of the state’s top business leaders under the age of 40 by the Phoenix Business Journal as well as a 35-Under-35 entrepreneurial award from the Arizona Republic.

    He lives in the very sunny vale of Mesa, AZ with his wife and three kids. If you want to connect, LinkedIn’s usually where you’ll find him – @remarkamike.