B2B Digitized Podcast

Sarah Bedrick is the former Program Manager at HubSpot Academy. Her more than six years of experience were far-reaching and included founding HubSpot Academy in 2011 and growing and scaling it to the program as it exists today. 

Sarah, along with two other HubSpot alumni, Chris LoDolce and Lindsay Thibeault, founded SaaS Academy Advisors to help B2B SaaS companies build, operationalize, & scale their education programs. In this episode of the B2B Digitized Podcast, Sarah will share her thoughts on creating an academy and learning from B2C companies. 

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Building an academy or university for your business
• Dealing with career baggage and using it to be a stronger person
• Focusing on industry training after customer success
• Inspiring others to take action and apply what they’ve learned
• Understanding what goes into the design of instructional videos
• Working with a mentor for greater success

Eric Peters is a growth marketer responsible for driving user acquisition for HubSpot Academy. He's passionate about building and scaling marketing programs for technologies that can change the world and make a difference in people's lives. Eric’s background is in technology entrepreneurship, digital marketing, and growth-stage startups. He is also a member of HubSpot's LGBT Leadership Council. And he is fascinated by how people learn software, product-led growth, and tech that can change the world.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Holding productive brainstorming sessions
• Keeping content up to date
• Planning out content creation
• Scaling HubSpot Academy internationally
• Solving problems for your customers
• Teaching the fundamentals of marketing

Skeleton Productions believes in challenging usual, comfortable ways of working to help big businesses achieve incredible results with their video content. Andy and his team work with industries such as SaaS, FinTech, Finance, Logistics, and a diverse range of B2C clients.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Experimenting with different types of content to see what people want
• Getting to know your audience
• Helping prospects through long-form video content
• Learning where you can make the biggest impact for your client
• Testing content to create improvements 
• Using video to educate and empower your prospects 

Chris Carpentier is a Product Marketing Manager with a history of working in the electrical and electronic manufacturing industry. He is skilled in sales, management, content marketing, business development, and creative problem-solving. 

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Building consensus among team members
• Delivering content for different stages of the buyer’s journey
• Ensuring the right CTAs are placed on the right web pages
• Getting out of your marketing bubble
• Learning how people digest content
• Understanding the buyer’s journey on a deeper level

Sam Capra has worked in the B2B sales space for over twenty years in various sales roles including as a contributor, leader, and trainer. Sam's experience spans various industries from industrial early in his career to SaaS for the past ten years working with organizations from startups to the enterprise-level.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Contacting people on cell phones vs. landline
• Getting back to basics and mixing things up
• Hiring your next sales development rep (SDR)
• Reinvigorating with podcasts
• Resonating with your target audience
• Selling to B2B accounts

Sam Mallikarjunan helps build organizations that drive growth. Sam learned marketing while hosting an AM/FM talk radio show about cigars in Florida because cigar companies kept asking him to help with "the internet". He dropped out of college at the University of South Florida (where he's not a Faculty Chair) and taught Advanced Digital Marketing at Harvard University. Prior to OneScreen.ai, Sam was the Head of Growth at Hubspot Labs and Chief Revenue Officer at Flock.com.

On his LinkedIn profile, Sam says, “When I look back on my career, it's not the impossible goals I've personally hit or big competitors I've personally beaten that make me the proudest. My greatest definition of professional success is that if I were hit by an asteroid today, I could go to that great CRM in the sky knowing I'd still had an immeasurable impact on the world because of the incredible impact the people I've helped grow will have on the world.”

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Aligning sales and marketing teams
• Clearing  your mind to do something that is a little different
• Creating different ads/videos for different mediums
• Encouraging marketers to use more data
• Establishing relationships with people outside of your pod
• Increasing customer retention

Cynthia is an award-winning marketing leader with a record of increasing brand recognition and customer acquisition via multi-channel demand generation and lead generation campaigns. She has created marketing strategies for industry-leading B2B companies (SaaS, IoT, & Telecom), B2C, and non-profits. Cynthia is passionate about delighting customers at every stage of the relationship – from the first touch to evangelist.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

• Filling gaps with freelancers and agencies to leverage expertise
• Getting your content discovered by prospects
• Grabbing opportunities to take a fresh approach to marketing
• Learning from outside your industry to spark creativity
• Prioritizing content based on conversations with customers
• Understanding your customers and understanding their needs

Rebecca Corliss began her career at HubSpot, where she was one of the first 50 employees and created a program called Inbound Marketing University which later morphed into today’s HubSpot Academy. After eight years at HubSpot, she left to rejoin the startup world. In her free time, Rebecca is an “aca-preneur” and professional singer -- she has founded two Boston-based a cappella groups, including The Eight Tracks.

Listen to the full episode of the B2B Digitized Podcast to learn more about:

Building marketing teams from scratch
Finding empathy with your buyer in a B2B context
Hiring the best of the best, most ambitious people for your marketing team
Starting client relationships by answering questions they have
Using data to validate marketing strategies
Why B2B marketing is the fun marketing

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Welcome to the B2B Digitized Podcast, where leaders of B2B technology startups and scaleups learn how to use digital transformation to differentiate, educate, build trust, improve competitive positioning, close sales faster without compromise, and scale revenue growth. 

Now here's your host Joshua Feinberg from SP Home Run.