B2B Go-To-Market Leaders

It is uncommon to get disenfranchised from your career and journey toward your passion. Discover the remarkable journey that led today's guest to success. Jared Robin, the Co-Founder of RevGenius, navigates through his journey to find his core in building an amazing community. He also shares how LinkedIn helps him acquire amazing people around his business. Jared also explains the value of diversity and inclusivity in a community. Today, we are thrilled to embark on an incredible journey with the one and only Jared Robin. Get ready to dive deep into this captivating episode!

Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Sales isn’t just about hitting the numbers; it's about creating transformative partnerships, driving revenue growth, and making Wall Street dreams a reality. In this episode, we dive deep into the world of sales development and go-to-market strategies with Tito Bohrt, founder and CEO of AltiSales. The discussion kicks off by shedding light on a common pitfall in sales development: focusing solely on meeting quotas. Tito reveals the flaw in this approach and explains why exceeding expectations and delivering real revenue outcomes should be the ultimate goal. As the discussion unfolds, Tito reveals how his company has transcended traditional sales development, transforming it into a venture capital powerhouse. He shares how his team not only sets up meetings but also invests in early-stage companies, taking on shared risks and reaping rewards alongside their partners. Tito also delves into the nitty-gritty of setting up successful sales development teams and shares the meticulous operation he has built. He emphasizes the importance of finding fulfillment beyond monetary gains and shares the heartwarming story of his promise to his mother. If you want to discover how to break free from conventional norms, deliver exceptional value, and ignite the true potential of your sales team, then this episode is for you. Tune in now!

Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Success in the evolving world of go-to-market lies in embracing a paradigm shift – from company-first to people-first strategies. By placing the individual at the center of your approach, you can reach the true potential of B2B relationships and pave the way for enduring success in a hyperconnected world. In this episode, we have Nick Bennett, B2B SaaS Marketing Advisor, discuss go-to-market strategies and how they have evolved. Throughout the episode, Nick touches on various aspects of marketing principles, such as storytelling, values, and authenticity in building connections. He emphasizes the transition from B2B to H2H (human to human), where the personality and leadership behind a brand play a crucial role. Additionally, Nick shares his own career journey and emphasizes the power of consistency and showing up. He explores the importance of aligning values when selecting new opportunities and roles, and how treating marketing as part of a revenue organization leads to greater success. Nick challenges the notion of saturated channels and highlights the pivotal role of people in cutting through digital noise. Don’t miss this episode of learning how to get ahead in this evolving industry. Tune in now!

Love the show? Subscribe, rate, review, and share! http://stratyve.com/

By analyzing the issues and collaborating with our clients, we can comprehend their concerns and provide specific remedies that effectively meet their requirements. For today’s episode,LingRaj Patil, VP of Marketing atArmorCode, reveals the company’s go-to-market approach. He shares how ArmorCode prioritizes customer-centric problem-solving to drive meaningful impact and innovation within the cybersecurity industry. LingRaj emphasizes the significance of starting with problems and working closely with customers to fully understand their pain points. By articulating and offering targeted solutions, ArmorCode effectively addresses the problems faced by its customers. LingRaj also shares his career journey and the trajectory that led him to spearhead the Purple Book initiative. Come join us for an informative episode where we explore go-to-market strategies, solving problems with a focus on the customer, building communities, and the strength of collaborations in the continually changing field of cybersecurity.

Love the show? Subscribe, rate, review, and share! http://stratyve.com/

For Robert Buday, thought leadership is the eminence an individual achieves by developing, delivering, and creating demand for a superior solution to a complex problem. If business leaders embrace this approach, go-to markets can gain so much more. This is not just about earning bigger revenue but also about delivering better value to all. Joining Vijay Damojipurapu, the author of Competing on Thought Leadership discusses the overlap between a good go-to market program and a good thought leadership program. He explains how to build compelling business narratives through his argument structure and the nine elements of exceptional content. Robert also shares some of his best success stories that show the immense positive impact of thought leadership.

Success in B2B marketing requires not only a deep understanding of the market, but also a willingness to embrace change and innovation. In this episode, we have Karen Steele, Founder of Alloy, CMA of Sendoso, and a seasoned marketing executive of several tech companies. With an impressive resume that includes stints at Apple, Next Computers, Marketo, and VMware, Karen has a unique perspective on what it takes to succeed in the competitive world of B2B marketing. Today, Karen delves into her career journey, discussing everything from her early days in Silicon Valley to her current role as CMO of LeanData. She discusses the challenges and opportunities facing B2B marketers today and shares strategies for achieving success in this dynamic field. Tune in now and hear Karen’s career journey!

The go-to-market is all about connecting with your customers to buy your product or service. Who better to facilitate this than a Chief Marketing Officer? In this episode, Vijay Damojipurapu sits down with James Kessinger to discuss the vital role of the CMO in the go-to-market. James is the CMO of Hushly. Prior to that, he has been charting the waters of his career in the field of marketing, customer success, partnerships, revenue ops, and sales. He takes us across his journey and imparts great insights into a CMO’s approach under this strategy. James shares how he has shaped the go-to-market at Hushly and how it has evolved since taking on the role. He also talks about some of the go-to-market successes and failures he has observed, especially among marketers. Full of helpful information from his rich experience, James gives a great show to help you bring your strategy to success. Tune in to not miss out!

Success in go-to-market strategy and product marketing requires a deep understanding of the customer journey and a PLG mindset that prioritizes user adoption and growth. By combining different perspectives and experiences, we can build innovative approaches that drive lasting impact in the global market. In this episode, we have special guest Dirk Schart, Senior Director, Go-to-Market & Marketing at PTC. Dirk discusses go-to-market strategies and the customer journey, drawing from his experience and expertise in startups and Fortune 500 companies alike. Dirk dives deep into the PLG mindset, discussing how it has helped him succeed and how other leaders can adopt this approach. Dirk also brings a unique perspective on the global market, having a global-crossed background. Tune in now and gain valuable insights into what it takes to build successful marketing campaigns and drive growth.

Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Marketing isn’t just about selling a product, it’s about understanding and shaping the mindset of those you serve. Whether they are consumers, retailers, or both. In this episode, Lisa Sharapata, the CMO at Arbinger, shares her incredible career journey from creative design to marketing. She dives into the unique challenges and opportunities of the B2B2C model and how Arbinger is reshaping marketing. Lisa also discusses the importance of performance management and shares other strategies for success that have helped her rise to the top. She also introduces the concept of the inward versus outward mindset and explains how it can transform both individuals and organizations. If you are looking to gain insights from an accomplished marketer with a unique perspective, then tune in now.

If you cannot deliver genuine value to your target market, you can never address their needs and convert them into loyal clients. For your business to succeed, implementing a customer-centric approach flawlessly is a must. Vijay Damojipurapu sits down with Amy Borsetti of Asana to share how defining their ideal customer profile and spending more time with them leads to better business strategies. She explains how they achieved go-to-market success by optimizing the customer value piece. Amy also talks about setting business goals around the needs and interests of your target audience to consistently deliver the right level of impact.

Our guest today defines go-to-market as a strategic iterative process of delivering a solution based on an opportunity in the market. To her, everything comes down to positioning. It’s all about understanding the goals of your clients so your product suits their needs. This is how Ali Wendroff approaches go-to-market strategy in her position as Senior Director of Global Engagement at TripleLift. In this conversation, she shares her journey from her first job in an ad tech company to her present leadership position in a global leader in the programmatic industry. Join in and learn about the ins and outs of go-to-market strategy in this fast-paced core industry!

What does it take to bring a rich experience to consumers as a leading commerce media platform? How does a global technology company help marketers and media owners reach their goal? Get ready to tune in and join Vijay Damojipurapu on today’s show. In this episode, Nola Solomon, The SVP of Go-to-Market at Criteo, shares the value Criteo brings to consumers in the marketplace and how she empowers the sales team and channels. Vijay and Nola also touch on how the business has evolved. Hear more insights as Nola shares more about Criteo. Tune in to this episode now!

With the prevalence of Zoom and other video meeting programs, it is much harder to remain detail-oriented, take notes, and pay attention to lengthy digital discussions. If you're struggling with that, Fireflies.ai is your best answer. This AI meeting assistant joins your meetings to take notes, transcribe verbal data, analyze conversations, and a lot more. If you want to rewind and go back to your meetings because you forgot something, you can simply check in with Fireflies.

Join Vijay Damojipurapu as he talks to the Co-founder and CEO of Fireflies.ai, Krish Ramineni. Learn how he implemented NLP technology to create this AI-powered tool. Discover more information about its features and how Krish and his team spread Fireflies through word of mouth and product adoption. Check this episode out so you'll never miss a single detail on your next meeting ever again!

The biggest skill you need to learn when entering the market is sales forecasting. Knowing and hitting your numbers is an important ability to possess, especially as a sales leader. You need to have the right methodologies and processes in place to achieve the highest levels of market success. This is where the company Clari excels at. They help go-to-market orgs overhaul and run their ultimate revenue processes.

Join Vijay Damojipurapu as he talks to the SVP - Global Head of Sales at Clari, Holly Procter. Learn more about her career journey before she got into this company and what she is doing now to support go-to-market orgs across the country.

Go-to-marketing strategies can differ based on location. If you're starting a business overseas, you have to look out for certain things if you want the best brand-customer relationship. With Alariss, that won't be an issue anymore. They help international founders launch their brands in the US. They help build their team, raise revenue, and lead with their product. Join Vijay Damojipurapu as he talks to the CEO and founder of Alariss, Joyce Zhang Gray. Learn why it's so difficult to enter a new market. Discover how building relationships and partnerships are key to go-to-marketing. Find out some attributes you want in your go-to-market team. Start launching your business with Alariss today!

Love the show? Subscribe, rate, review, and share! http://stratyve.com/

End-users are the best source of feedback on a product you are launching. Giving value to the voice of the customer can help you realize opportunities and provide the best solution. In this episode, Shruti Kapoor, the GM and Founder of Wingman, talks about how validation and differentiation play into making your solution stand out and ensure that your platform doesn’t only analyze data but ultimately affects change or improvement in an organization. Get tips on how you can build a level of trust and leverage your customers' feedback in getting your business to scale. Also, get insights on when and how to connect to Y Combinator and set yourself up for success.

Sales in the times of an economic downturn.

Love the show? Subscribe, rate, review, and share! http://stratyve.com/

How can you focus on key aspects in your business for growth and organizational effectiveness? Listen to today's episode as Jamie Cleghorn shares his experience in go-to-market. Raised by a data-driven marketer dad, he believes that marketing is in his DNA. He is part of Bain & Company which focuses on driving transformational change with clients, primarily in growth strategy, go-to-market effectiveness, and organizational alignment. He researched companies doing well, trying to isolate variables and discover the elements that drive above-market growth and share gain. This study found the pieces that he believes will define the future of the go-to-market.

Love the show? Subscribe, rate, review, and share! http://stratyve.com/

Collaboration inside your team is expected in any thriving business.  But what if you can extend that collaboration to your customers? When it comes to go-to-market sales, having a transparent collaboration with the buyer and the seller is a lifesaver. That is what Accord is doing. Vijay Damojipurapu talks about this with the CEO and co-founder of Accord, Ross Rich. Learn how Ross built a go-to-market playbook for his team and how he started Accord. Learn the challenges of building something new in the market and how to get market validation. Discover more about go-to-market sales and Accord today!

Maintaining customer focus should always be one of your top priorities in B2B. You must know the people you are serving to no matter what business you are in. In this episode, Vijay Damojipurapu is joined by Ravi Pendekanti, the SVP of Product Management and Marketing at Western Digital. Ravi shares how they achieved B2B success customer-centric tactics focused on listening to the needs of the market. He also breaks down how businesses should craft customer-focused strategies and the amazing benefits of doing so. Plus, Ravi shares the exciting projects they're working on at Western Digital and the role of big data in the upcoming years. Tune in for an insightful and informative discussion about managing and improving your go-to-market strategies!

How do you catch your clients’ attention then give them value fast? Write down the moments that matter! Vijay Damojipurapu’s guest today is Anthony Cessario, the VP, Industries & GTM Solutions at Clari. Anthony talks with Vijay about how you need to identify the moments you want your clients to experience. Do you want them to walk away feeling good? Do you want them to come back? After you identify the moments that matter, you can proceed to build your entire strategy around that objective. If you want tips on how to build that strategy, this episode’s for you. Tune in!