B2B Go-To-Market Leaders

Coming up with beloved products is one of the most challenging aspects of running a business. With a well-thought and properly targeted go-to-market strategy, this process can become easier and way more efficient. To shed light on how this part of the business works, Vijay Damojipurapu interviews Bhaskar Deka, the Vice President of AI & Analytics Products at EdCast. Bhaskar goes deep on how they approach the go-to-market in their company, from using silos to their full potential, discussing their current top priorities, and considering more than one marketing direction. He also shares how to maximize resources in doing analytics and why mentorship is something every business person should never set aside.

Marketing is the perfect job for people with co-dominant brains, because it demands both right-brain creativity and left-brain execution. Before becoming the CMO of Aryaka Networks, Shashi Kiran has had more than two decades of experience in business and technology roles across a spectrum of organizations, ranging from early-stage startups to industry leaders. Trained as an engineer but tempered in the industry as a marketer and a leader, Shashi has had the most experience in marketing and product line management, with some roles straddling the two. He joins Vijay Damojipurapu on the show to talk about the nuances of marketing for early-stage startups versus that of more established organizations. They touch upon the importance of getting everyone on the same page as to what marketing means, building a dynamic marketing team and culture, keeping the team focused on set marketing goals, and the biggest challenges and opportunities for marketing in the present day.

SEO and other full-funnel strategies may get you the most leads, but a more targeted approach in marketing is needed if you’re looking to catch the big fish. When it comes to targeted approaches, account-based marketing trumps everything else. Leela Gill, the VP of Marketing at Intelligence Node, specializes in this space and has a track record of delivering this strategy in the B2B SaaS marketing space. For her, account-based marketing is simply Marketing 101. Listen in as she joins Vijay Damojipurapu on the show to explain how this strategy works and how she engages her marketing team at Intelligence Node to deliver the best results at a faster rate.

Many marketing leaders and entrepreneurs stumble into the space by sheer discovery. For Reid Genauer, that is from starting a rock band all by himself, which eventually led him to learn the vocabulary and skills to go and transition into the marketing world. In this episode, he joins host, Vijay Damojipurapu, to share with us that colorful and bright career journey and the lessons it taught him that shaped his thinking as a marketing leader. Notably, he dives deep into the go-to-market that companies need to utilize. Reid also answers some key questions that are often faced by many leaders in the industry. How do you manage that debate between product finance and marketing? What are your goals for the next six to twelve months, especially with the COVID-19 pandemic going on? All of this and more in this insightful conversation.

Welcome to the B2B Go-To-Market Leaders podcast! The show where host Vijay Damojipurapu deconstructs how top good market leaders operate. In this pilot episode, he gives you a brief view of the exciting things to expect from the show. Get into this journey to more knowledge with Vijay, guiding you to navigate the industry while becoming the better version of yourself.