B2B Growth

James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable!

This discussion was hosted at the Sweet Fish Media Creator House.

Watch the full discussion now on the B2B Growth YouTube Channel.

To learn more about Sweet Fish Media visit: sweetfishmedia.com

On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand.

Discussed in this Episode:

• Validate content ideas by pitching them to subject matter experts and seeking feedback
• Collaborating with SMEs to create content that aligns with the company's goals
• TikTok's expansion into longer-form content, potentially disrupting YouTube's dominance

Link to this weeks posts:

“How do you know if a content idea is good?” by Jess Cook - https://www.linkedin.com/posts/jesscook-contentmarketing_how-do-you-know-if-a-content-idea-is-good-activity-7155929508703780864-BNGI?utm_source=share&utm_medium=member_ios

How to Tackle Thought Leadership Content Without an Influencer-Level Following by Emilia Korczynska - https://www.linkedin.com/posts/emiliakorczynska_ive-been-seeing-lot-of-content-influencers-activity-7137902633628942337-gCoC?utm_source=share&utm_medium=member_desktop

TikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory by Aisha Malik - https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/

Connect with us:

James: https://www.linkedin.com/in/jamescarbary/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? Is it even something worth pursuing, given the lack of measurable data (which B2B LOVES). We also explore platform fatigue and what this means for social media managers and brands. Do you just focus on a few channels and do them well, or try to hit every new media platform there is?

Discussed in this Episode:

• Marketing predictions
• “Dark social” and how it will affect B2B
• Brand engagement in dark social
• Social media overload and its impact on marketing strategies
• Content creation and consistency for B2B

Connect with us:

James: https://www.linkedin.com/in/jamescarbary

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the announcement that Joe Rogan is no longer exclusively on Spotify.

Link to Posts:
Press Release: Salesloft acquires Drift - https://www.salesloft.com/company/company-news/salesloft-acquires-drift/

Forrester Article on salesloft acquiring Drift - https://www.forrester.com/blogs/what-saleslofts-acquisition-of-drift-means/

Linkedin Post about Salesloft and Drift - https://www.linkedin.com/posts/andreaelbee_i-really-like-the-products-and-leaders-at-activity-7163265996017840128-DHhC?utm_source=share&utm_medium=member_desktop

Lessons from Analyzing 1,200 LinkedIn Posts: https://www.linkedin.com/posts/cassandra-naji-a6742713_lessons-from-analyzing-1200-linkedin-posts-ugcPost-7157799842486857728-db_A/?utm_source=share&utm_medium=member_ios

Joe Rogan is no longer exclusive: https://techcrunch.com/2024/02/06/actually-its-good-for-spotify-that-joe-rogans-podcast-is-no-longer-exclusive/

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

James: https://www.linkedin.com/in/jamescarbary/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in B2B. So what better way to put a face and personality to your company or product than by building a personal brand for your boss? This is a huge opportunity to build trust with your target buyer!

We also dive into newsletter usage data from Beehiiv - (spoiler alert: it’s BAD news for marketing.)

And AI DeepFakes are here! Is the sky falling? Or is this another tool that marketers could leverage to their advantage - once the public image of AI softens.

Discussed in this Episode:

• The “cold start” content problem
• A LinkedIn strategy that works for busy CEOs
• Making content that fires up your boss and they’re excited to post
• Breaking down newsletter data with Vivek Nanda
• AI DeepFakes: friend or foe for marketers?

Link to Posts:
https://www.linkedin.com/posts/mjpsmith_b2bmarketing-activity-7150583781815468032-lce2?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/viveknanda1_b2bmarketing-b2bnewsletter-newsletters-ugcPost-7151034262157160448-2Dfg?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/emollick_this-is-a-completely-fake-video-of-me-the-activity-7148912788424294401-IY93?utm_source=share&utm_medium=member_ios

Connect with us:

James: https://www.linkedin.com/in/jamescarbary

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure of success or a vanity metric? We talk about a post that really riled some people up and activated the keyboard warriors, as well as Alex Lieberman’s recent Hubspot partnership and how it came about.

Discussed in this Episode:

• LinkedIn content strategies
• Follower count, is it important?
• Is your follower base your ICP?
• Bold content on LinkedIn that grabs attention (good or bad)
• Brand building
• Out of the box marketing tactics

Link to Posts:
https://www.linkedin.com/posts/pierre-herubel-540b3949_2024-the-standard-linkedin-content-strategy-activity-7150395811896410112-tX1d?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/anthonypierri_the-top-10-hottest-companies-that-i-still-activity-7149416937465204736-6m7k?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/alex-lieberman_hubspotted-hubspotpartner-activity-7149815370294464512-SpW3?utm_source=share&utm_medium=member_ios

Connect with us:

James: https://www.linkedin.com/in/jamescarbary

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take a risk, and grab the attention of your market - right where they are!

Discussed in this Episode:

• Meeting your buyer where they are
• Using TikTok for B2B marketing
• A B2B murder mystery podcast?
• Breakfast burritos

Connect with us:

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust?

Discussed in this Episode:

• Leadership and Creativity in B2B Marketing
• Creating value driven content without CTAs
• Influencer marketing and building trust in 2024
• Influencer marketing strategies and best practices

Connect with us:

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, Alli and Brent discuss all the ways to mine content from your Podcast. With a podcast being at the center of a media brand, there are many ways to pull from this content flywheel, even months or YEARS after the podcast aired.

Discussed in this Episode:

• Repurposing content
• Reposting content
• Best practices for long form video podcasting and microvideo content

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/
Alli: https://www.linkedin.com/in/alli-tunell/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, Alli and Brent discuss what C-suite REALLY thinks about the content you’re making. A lot of times, it boils down to a difference in perspective. What’s the company’s positioning? What are marketing’s goals? We chop it up this week talking about the gap between bosses and marketing teams and how getting on the same page with your marketing strategy can be the key to strong, high-performing content.

Link to Post:
https://www.linkedin.com/posts/jbonini_most-execs-and-marketing-leaders-do-not-activity-7134938943761870848-BcIs?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

We see you airport dad!

On this episode Alli, Brent, and Benji are discussing the recent holiday campaign from Uber, and how B2B marketers could tap into this type of marketing.

Link to Article:
https://thriftytraveler.com/news/airport-lounges/uber-reserve-airport-dad-lounge/

Link to Commercial:
https://www.youtube.com/watch?v=Py6dl1qafPA

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode we’re peering into our crystal ball and bringing you our bold predictions for the year ahead!

Have a prediction of your own? Let us know and connect with us on LinkedIn:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

James: https://www.linkedin.com/in/jamescarbary/

Marketers, we have trust issues! A Organic Growth Marketing report just found that:55% of respondents agree that “B2B content looks and feels the same.” 60% of respondents trust third-party content over corporate websites/companies. B2B companies came in last place on the list of “most trusted sources for B2B content.”

On this episode, Benji, Alli, and Brent discuss this report and what it means for your strategy heading into 2024.

Link to Post:
https://www.linkedin.com/posts/marketingmeisha_contentmarketing-seo-b2bmarketing-activity-7122609374480474112-lmtQ?utm_source=share&utm_medium=member_desktop

Link to Report:
https://www.marketingog.com/survey

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Ever wondered how a B2B startup could transform its LinkedIn presence into a powerhouse PR channel without burning through cash? What if the key lies in the daily musings of your founders, heads of marketing, sales, and customer success? Harnesses the authentic experiences and lessons learned from the frontlines of building a business and capitalize on the vast potential of LinkedIn's 875 million users.

On this episode, Benji and Brent discuss a recent post from Dave Gerhardt on how he would run your marketing team.

Link to Post:
https://www.linkedin.com/posts/davegerhardt_if-i-were-running-marketing-at-a-b2b-startup-activity-7123280193762308096-Cz0T?utm_source=share&utm_medium=member_desktop

Connect with us:
Benji: https://www.linkedin.com/in/benji-block/
Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

With a massive ROI compared to other channels, investing in email marketing could be perfect for your business. Skeptical? In this episode Alli, Brent, and Benji discuss the mind-blowing stats that showcase the value and potential.

Link to Posts:

https://www.nutshell.com/blog/how-to-engage-millennials-with-email
https://optinmonster.com/email-marketing-statistics

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Devin Reed and the Clari team just pulled off a incredible webinar: 1,537 registrants, 49% show rate, and 30+ demo requests… is there anything we can takeaway from this? Is there a new formula for a kick-ass webinar? Benji, Brent, and Alli will break it down in this episode.

Link to Post:
https://www.linkedin.com/posts/devinreed_today-we-ran-a-first-of-its-kind-webinar-activity-7125565780175298563-R8bf?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Content is constantly evolving, and marketers must continue to advance their skillsets to stay ahead. Superpath recently surveyed nearly 700 content marketing professionals and today we’re discussing the findings.

Link to Post:
https://www.linkedin.com/posts/jimmydaly_im-really-excited-to-share-the-results-of-activity-7123661400492675072-LAZw?utm_source=share&utm_medium=member_desktop

Link to Report: https://www.superpath.co/blog/state-of-content-marketing-report

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Unlock the social media algorithms – discover the nuanced differences, and take your social media channels to the next level.

In this episode Brent and Benji take a look at the intricacies of Instagram, TikTok, and YouTube algorithms and unlock the secrets to effectively utilizing these platforms for business expansion and increased brand visibility.

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

LinkedIn continues to evolve – today we’re peeling back the curtain to explain how you can find success on the platform right now.

In this episode Brent and Benji take a look at the intricacies of the LinkedIn algorithm and unlock the secrets to effectively utilize the platform for business expansion and increased brand visibility.

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

“If we don’t start thinking for ourselves, AI is coming for us.” - Megan Morreale

On this episode, Benji, Alli, and Brent discuss how many good content marketers were pushed into crappy content based on "results" that didn't give a genuine care about quality… and how we can reclaim a better way!

Link to Post:
https://www.linkedin.com/posts/meganmorreale_contentmarketing-seo-ai-activity-7106369732034842625-OPaG?utm_source=share&utm_medium=member_desktop

Connect with us:

Benji: https://www.linkedin.com/in/benji-block/

Alli: https://www.linkedin.com/in/alli-tunell/

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/