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    Be Better With Tracy Heatley - Micro Business Marketing Mastery

    Introducing a podcast dedicated to empowering small business owners worldwide with business and marketing know-how. Join Tracy Heatley, a renowned business author, award winning broadcaster, international business mentor, marketing consultant, networking trainer, and trusted adviser, as she demystifies the complexities of small business management, growth and marketing. Through her expertise, Tracy will guide you in developing effective business and marketing strategies, and providing practical insights, while eliminating confusion. Occasional guests share their expertise too. Get ready to elevate your small business and be even better than you are right now. With each episode being short, yet impactful, you'll gain actionable tips and strategies to propel your business forward. Don't miss out on this valuable resource for small business success. Find out more information about Chartered Marketer and Chartered Manager, Tracy Heatley MBA, FCIM, at www.tracyheatley.com or follow her on socials at tracyheatleyUK.
    enTracy Heatley67 Episodes

    Episodes (67)

    Goal Setting & Time Hacks For Success

    Goal Setting & Time Hacks For Success

    Must know goal setting and time hacks for success because 90% of small business owners struggle to make time for marketing.  This podcast episode will give you a fresh perspective and help you make time for important tasks that will contribute to your business success. Plus, free up time for important marketing activities. 

    For more information about the author and her marketing and networking services visit www.tracyheatley.com

    Communicating Culture And Values Through Marketing

    Communicating Culture And Values Through Marketing

    Culture and values are at the heart of businesses.  Often, defining them is good way to differentiate your business and stand out from the crowd. In this episode, Chartered Marketer, Tracy Heatley defines why it's important to embed culture and values.  As always, there's easy to action advice too.  This includes a few key ways to communicate your culture and values through your marketing to boost your marketing effectiveness.   

    Who's Watching?

    Who's Watching?

    In a digital age where every company is trying to grab customers attention, how do we stay on top? In a world where likes and comments determine our popularity, what is really important when it comes to social media marketing.  Who's really watching and what does it matter?  A new persepctive is right here for small buisness owners interested in social media marketing.

    Avoiding Marketing Mayhem

    Avoiding Marketing Mayhem

    Sporadic marketing is a common problem for many small business owners.  Tracy Heatley talks about the perils of, what she refers to as, Sporadic Marketing Syndrome.  This can cause havoc with marketing success and result in marketing mayhem.  Tracy gives actionable tips that small businesses can implement to avoid marketing mayhem and reap the rewards of small business marketing success! 

    Mastering Your Marketing Mission

    Mastering Your Marketing Mission

    Many small business owners have a distinct lack of clarity and focus when it comes to marketing.  Small Business marketing mentor, Tracy Heatley, gives some practical, and easy to apply, tips to develop a marketing mission, which will help to achieve overall business objectives.  As always, there are ways that small business owners can implement these immediately, and start reaping the rewards of having a focused marketing mission. 

    Choosing Your Vibe Tribe

    Choosing Your Vibe Tribe

    In this, Choosing Your Vibe Tribe episode, Tracy Heatley talks about the importance of surrounding yourself with the right people.  There are practical strategies about how to develop your vibe tride to progress in life and business.  As always, there are tips on how to get started and continue to grow by attracting and having the right people linked to you and your business. 

    The Rewards Of Business Awards

    The Rewards Of Business Awards

    As she recently became an award winning broadcaster, Tracy Heatley, gives top tips on entering business awards and how to win.  Having been a judge for multiple business awards, included is what judges are looking for, too. A short, to the point and punchy marketing podcast episode for small business owners who may be thinking about entering business awards for the first time. 

    How To Monitor Your Marketing Activities

    How To Monitor Your Marketing Activities

    Three game changer steps that could save you a fortune on ineffective marketing, or make you more money for your business using these winning formulas. 

    Knowing why and how to monitor your marketing activities is crucial.  It could be the difference between marketing success and spending precious time wondering what's working, and what's not.  

    Here are some actionable ways that you can implement some simple measures to monitor your marketing activities, so that you know exactly what works best for your business. 

    The Magic Of Mistakes

    The Magic Of Mistakes

    Business owners often long to have the perfect business, magnificent marketing and properous profits.  No one likes to make mistakes.  Plus, we often link them to failure.  This episode turns this on its head to focus on the magic of mistakes, and how to rid fear when it comes to small business marketing.  Actionable tips that you can implement now, with an honest review of how you can reframe your focus to achieve a positive outcome.

    Differences Between Sales And Marketing - How One Can't Exist Without The Other

    Differences Between Sales And Marketing - How One Can't Exist Without The Other
    The age old dilemas of sales and marketing.  Which comes first?  What's most important? How can they both work together? This episode outlines the difference between the two and how both must exist in harmony for a small business to be successful.  Hints, tips and actionalable suggestions on how to have both working together in your business, so that you maximise every opportunity and offer your customers what they require.

    Small Business Marketing Mix Part Three

    Small Business Marketing Mix Part Three

    This is the third and final part of the marketing mix trilogy episodes. This episode is all about packing, physical evidence and positioning.  It's packed full of guidance on how to finalise your small business marketing mix.  Useful and actionable tips will be offered, so that you can apply the suggestions to your small business. This is best used in conjuction with episods 25 and 26. 

    Marketing Mix Part Two

    Marketing Mix Part Two

    Your Markeitng Mix part two of three episodes. This episode is all about the place and promotion elements of the marketing mix. Included is marketing strategy guidance on how to develop your own marketing mix for your small business.  Diverse approahes are offered, so that you can choose what's right for you and your business.  Actionable tips that are easy to use are included. 

    Find out more about the author Chartered Marketer, Tracy Heatley, and her Better Marketing services at www.tracyheatley.com