Beyond Influencer Marketing

An update on the new season of the show a must do to wrap up this year so you set yourself up for success in 2023 as you collaborate with influencers.

How to overcome challenges?  There are so many strategies out there. To wrap up this season of the show, Cloris Kylie shares reminders and lessons learned from her own recent challenge. This reflection will inspire you as you overcome your own challenges in life and business.

Vaness Talbot joins me today to share strategies to leverage your Facebook group to gain influence and connect with your audience.

During our conversation, Vanessa shares:

• Why a Facebook group can become a powerful platform for your message.
• Why you must know the Purpose of your group, for your group members and for you. This is the ONLY way to keep your group aligned in the one direction you want it to go. 
• How to make your FB group unmissable to the exact people you want in there, and to other influencers. What you need to grow your group with the right people. 
• The key questions to ask new members so you can serve them in the best possible way.
• How to make the most of your group to build your influence, connect with your group members to create more sales and influence, and use it to also build relationships with other influencers and expand your reach into their audiences. 
• How to set clear expectations so that your group members become customers and clients.
• How to collaborate with influencers to grow each other’s groups and businesses.

About Vanessa:

The Goddess of Igniting Radiance & Influence for Coaches and Change Makers, Vanessa specializes in inspiring coaches to Get Known by boosting their presence, audience, and increasing their influence, resulting in their magnetic attraction for more clients and more opportunities! 

For those with a mission and a message to help others, Vanessa guides them to better positioning themselves as a ‘High Profile Name Coach”: to be the one that everyone wants to hire!

Connect with Vanessa

http://vanessatalbot.com

https://www.facebook.com/groups/stepintothespotlight/ https://www.linkedin.com/in/vanessatalbotgetknownattractclients 

Gift! If your Facebook group has plateaued, gone stale, or lost its purpose then Ignite your Facebook Group with Vanessa’s quick Spark up Your Facebook group 5 Day Challenge. Learn how to create a thriving, engaged, profitable Facebook group by joining this challenge.

www.vanessatalbot.com/brilliancerealm/spark-up-your-facebook-group-5-day-challenge

Eric VanderHope joins me today to explain how publishing a book can help you gain influence and change lives

During our chat, Eric shares:

• How hard is it to publish a book? Is it doable for all business owners?
• How to start the process of writing your book
• Why you shouldn't write everything you know in one book
• The two main platforms to publish a book and how to leverage their strengths so you get maximum royalties and the best distribution
• Why vanity presses and  certain self-publishing companies might not be the best option for you
• A bird's-eye view of the process to publish a book and the expert help you will need along the way
• What makes 90% of the success of a book, something that many first-time mothers overlook
• The most powerful ways to market your book and leverage it to gain influence

About Eric:

Eric’s of inspiration are to always be clear on your WHY and your what. That's what will keep you going when times get tough. Also, be sure to surround yourself with those who uplift you rather than take you down. Finally, remember that you are on your own journey and you don't need to be comparing yourself to anyone else. Comparing yourself to others will take you away from the path that you're meant to follow. 

Eric is an International Bestselling Author, Ghost Publisher, Book Launch Strategist, Host & Creator of The Publishing Success Summit (the largest book industry expert event of its kind online with 86 Book Industry Experts under one "virtual" roof). He helps writers (whether they are business professionals, entrepreneurs, consultants or coaches), navigate the often-confusing publishing process and shorten the time it takes to become a published author.

Check out Eric’s Self-Publishing resources at http://www.EricVanDerHope.com 

Connect with Eric by joining his Facebook group: Publishing Made Simple https://www.facebook.com/groups/publishingMadeSimple

Michael joins us to discuss ways to use podcasting to build authority, elevate your brand, and connect with clients.

During our conversation, Michael shares:

• Why choose podcasting as a way to share your message and connect with ideal clients
• Why the frequency of your content will depend on the stage of your business
• How to design a system for your podcast so that it maximizes the use of your time
• How to select the call to action for your podcast
• The most effective ways to promote your content, organically and through paid advertising
• How to position yourself as an authority even when you have an interview-based podcast
• The mindset required to succeed with content marketing in the long-term

About Michael:

Michael's words of inspiration in the face of business challenges are to realize that challenges are completely normal. What in the present moment might feel extremely hard, in months or years will not seem as difficult. Keep that in mind and take action to overcome the obstacles instead of funneling your energy to worrying.

Michael Zipursky is the CEO of Consulting Success®. The company has helped over 850 consultants from around the world in over 50 industries add six and seven figures to their annual revenues while building profitable, scalable, and strategic consulting businesses.

Connect with Michael at https://www.consultingsuccess.com https://www.facebook.com/michaelzipursky

https://www.linkedin.com/in/zipursky/ Download the FREE 47-Page Consulting Blueprint: Learn how to grow a successful consulting business https://www.consultingsuccess.com/blueprint

Rob and Kennedy of ResponseSuite join us to share The easiest form of influence that almost no one is using.

Rob and Kennedy share:

• The segment of the market we usually forget when it comes to increasing our influence
•  Self-discovery questions to figure out whether our marketing strategy is helping us maximize influence
• How to upsell at scale in a segmented way
• The flaw within the traditional marketing ascension model
• The exact email sequence to engage buyers and lead them to the next step in the  customer journey
• The role of surveys in our ability to connect with current customers and gain influence
• The easy-to-use and accessible technology to gather feedback from customers and clients

About Rob and Kennedy:

Rob and Kennedy are the most unlikely entrepreneurs you’ll ever meet. Sporting hairstyles that look like comic-book characters and backgrounds in psychology, hypnosis, and show business – it’s hard to believe they’re serial entrepreneurs with an uncanny knack for building businesses with riotous email marketing.

They’re the founders of ResponseSuite.com which helps businesses power their sales and marketing using customer feedback. They are also the hosts of the popular “3 Marketers Walk Into A Podcast” https://blog.responsesuite.com/category/3-marketers-podcast/ and “The Email Marketing Show.” https://the-email-marketing-show.captivate.fm/

Sign up for Rob and Kennedy’s masterclass “The Weird 1-Step Email Campaign

That Doubled Our Sales And How To Rip It Off In Under 60 Mins!” at https://www.responsesuite.com/webinar

Steve Gordon joins us today to share his strategy for getting unstoppable referrals from podcasting

During our conversation, Steve shares:

• Why start a podcast versus other influencer platforms
• Why Steve stopped going to networking events
• The three kinds of guests you could have on your podcast and why each one of them is important
• The first step to design your podcast
• The step-by-step process to get referrals from podcast guests.
• How to make it easy for your guests to be prepared  even if they have never had a podcast interview
• How to go above and beyond to make a positive impression on your guests, who can become referral partners or clients
• How to extend the conversation past the podcast interview so that you can find ways to collaborate in business
• The follow-up process after the interview has been completed and when it's officially published
• Your audience:  how a podcast can allow you to develop a deeper relationship with them

About Steve:

Steve's words of inspiration are to be persistent. No matter what, be persistent! 

Steve Gordon is the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort, The Exponential Network Strategy, and The Follow-up Formula. He's the founder of The Unstoppable CEO and host of The Unstoppable CEO Podcast and the Advisor Inner Circle Podcast. He helps service entrepreneurs land their ideal clients.

Connect with Steve at https://unstoppableceo.net/ https://www.facebook.com/theunstoppableceo

http://linkedin.com/in/gordonsteve/

Christine Schlonski shares creative ways to stand out and connect heart-to-heart with your podcast audience.

During our conversation, Christine shares:

• The key question to ask yourself to be able to empathize with your audience
• Unique elements within a podcast to stand out from the crowd
•  Details within the show notes
• •  Images
  •  Structure

• How to get your audience involved in the creation of your podcast so they become raving fans

Dan Kuschell discusses his 5-step method to triple your business and achieve hypergrowth.

During our conversation, Dan shares:

• The difference between a lifestyle business and a hyper-growth business with maximum impact
• The 5-P Method to Triple Your Growth
• The three key areas to assess the health of your business
• The four key elements to  stand out with your products and programs 
• What you can learn from Apple, Starbucks, Nike, ESPN, and reviewing over 4,000 companies on their success factors so you can have a bigger impact
• The role of integrated promotions in the success of your business and your ability to create significant impact 
• The #1 thing you can do today to grow your impact, income, and influence

About Dan:

Has your business growth hit a wall?  Do you feel like you’re sitting on a gold mine or the world’s best kept secret and something is missing?  

Dan Kuschell is a husband, dad, and serial entrepreneur that has coached over 5,000 business owners and founders.  He can help you get more clients, grow and scale your revenue and profits so you can make a bigger impact!   With clients like Dean Graziosi, Joe Polish,  Janet Attwood, Mike Agugliaro, the founder of ESPN, and more, it's likely he can help you too.

Connect with Dan at https://www.breakthrough3x.com

https://www.facebook.com/dankuschellpage

https://www.linkedin.com/in/dankuschell/

Tune in to Dan’s podcast at https://www.growthtofreedom.com 

Download Dan’s Guides for Hypergrowth at https://www.Xfactor.breakthrough3x.com

Dov Gordon shares his expert tips on how to become an under the radar industry leader by building an "Alchemy Network"

During our conversation, Dov shares:

• What an Alchemy network is and why you can create such a network to get ideal clients without having to be a charismatic guru
• Why you can be an Under-the-Radar Leader in your industry, and have well-placed people bring you more clients than you can handle.
• The first step to create your network, which will become your unfair advantage
• The two kinds of networks: ideal clients and referral partners
• The most important considerations to start your Alchemy Network: your big idea, the profile of your ideal member, the kind of network (online, offline, or blend), how much to charge for your network, your shared values.
• How to expand your Alchemy Network
• Top skills you need to develop to run a successful Alchemy Network
• The one activity you must do every week to get results from an Alchemy Network
• How to stay in touch with the members of your network

About Dov

Dov’s words of inspiration in the face of challenges are to turn to your relationships. In the toughest times, you’ll see the value of your connections.

Dov Gordon helps consultants and experts get ideal clients. Consistently. For the millions who are not the charismatic guru type - Dov helps them get great projects, with great clients, earning a great income. 

Get free access to Dov's training program how to get all the clients you want by becoming an under-the-radar leader https://DovGordon.net/influencernow 

Connect with Dov

https://DovGordon.net

https://www.facebook.com/ConsistentFlowOfClients/

https://www.linkedin.com/in/dovgordon/

Bestselling author of The Happy Leader Shawn Johal shares his system to continue to scale your business and make an impact with your message while having a balanced life.

About Shawn:

Shawn co-founded DALS Lighting, an LED lighting business, in 2009. He implemented the Scaling Up Growth System and led the company to 3X its revenues well into the 8 figures.

Shawn went on to found Elevation, a Scaling Up coaching firm, where he works with entrepreneurs & their teams to help accelerate their growth while helping them find personal balance and happiness. He is the best-selling author of The Happy Leader.

Connect with Sean at https://elevationcoach.ca/ 

https://www.facebook.com/shawn.johal.3/

https://www.linkedin.com/in/shawnjohal

During our conversation, David shares:

How systems can help us free up time to gain influence

The seven key steps to create systems in your business

What activities you must prioritize when you create systems

Common misconceptions about systemizing and how to avoid them

Why business owners should not be documenting systems

Must-have tools and software to create and document your systems

The scale stage for systems development as a company grows

About David:

In 2016 David Jenyns systemised himself out of his business ( Melbourne SEO Services) and hired a CEO to run it. Through this process, he became a systems devotee and went on to found systemHUB & SYSTEMology®.

David’s mission is to extract, organise and optimise best practise systems and processes for business owners worldwide.

Listen to the Business Systems Summit podcast https://www.systemhub.com/podcast/

Download David's guide with the system for creating systems: How to increase your business’ value within 90 days by simply documenting what you’re already doing."

https://www.systemhub.com/systems-4-systems/ 

Read David’s book, Systemology at https://www.systemology.com/book 

Marketing expert Cindy Schulson discusses how marketing can be done with heart rather than the hype that we so often see.

During our conversation, Cindy shares:

• How to stand out in this noisy online world by Marketing with Heart vs. Hype
• The three ways to honor yourself so that you truly connect with ideal clients 
• How to simplify your marketing so it works and it’s true to you
• How to create an authentic message that connects with the hearts and minds of your ideal clients
• How to select the marketing efforts to focus on
• How to create compelling offers based on your client journey and the best way to convey the value of your offer to ideal clients 

About Cindy:

Cindy Schulson is the Founder of Marketing from Within. She shows coaches and consultants how to stand out in this noisy online world by marketing with heart vs. hype.

Cindy brings a decade of marketing experience working for such companies as Coca-Cola and Visa, combined with a decade of online marketing to create a paradigm shift in how marketing can be done with integrity and heart.

Connect with Cindy at https://MarketingfromWithin.com

https://facebook.com/cindyschulson

https://www.linkedin.com/in/cindyschulson/

https://twitter.com/cindyschulson

https://www.instagram.com/cindyschulson/ 

Download Cindy’s Brand Message Template - Discover how to create a message that connects with the hearts and minds of your ideal clients... and is true to you https://MarketingfromWithin.com 

Walt shares the Peak Performance Mindset to Gain Influence

During our conversation, Walt shares:

• The difference between Peak Performance and sustainable Peak Performance
• The first step to create sustainable Peak Performance
• How to protect the most important asset to achieve Peak Performance and gain influence
• The three E's for self-care and their role in Peak Performance
• The Importance of being mindful and intentional when striving to achieve Peak Performance. 
• How to create a plan to achieve your grander vision
• How to avoid a common trap: short-changing our potential and vision
• The two questions to ask ourselves when we wake up to achieve Peak Performance
• The system to track our results and continue our success
• The reason we need to gather the strength and the courage to share our message even when obstacles and challenges pop up along the way

About Walt

Walt Hampton, J.D. is President of Summit Success International, a global personal & professional development firm; and creator of the Consultant’s Success Formula®. He is a business coach, management consultant, leadership trainer & motivational speaker. He is the best- selling author of Journeys on the Edge: Living a Life That Matters, named a Top 10 Non-Fiction Book and a two-time recipient of the North American Book Awards; as well as the author of The Power Principles of Time Mastery: Do Less, Make More, Have Fun. 

A 1984 graduate of The Cornell Law School, Walt was managing partner of a law firm for nearly 30 years with a practice focused on commercial litigation and criminal defense. He was trained as a Results Coach by Robbins Research International and worked directly for Tony Robbins as one of Tony’s elite business coaches. 

Walt’s passions are high-altitude mountaineering, ultra-distance running, blue-water sailing & adventure photography. He and his wife, the writer Ann Sheybani, reside in Castletownshend, Co. Cork Ireland.

During our conversation, JV shares:

• The winning formula to reach your first million: one market, one product, one solution
• The difference between being self-employed and having a real business, an asset that you can sell
• Key questions to adopt a winning mindset to gain influence and create positive impact
• Key questions to uncover limiting beliefs that might be preventing you from scaling your business
• The important role that bold actions play in your ability to succeed
• What a mind of possibility means and how it can help you make your first million while creating positive impact

Connect with JV at http://consciousmillionaire.com

https://www.facebook.com/jvcrum

http://www.linkedin.com/in/jvcrum

About JV

J V Crum III is known for his LIVE On-Camera Trainings where he creates a Breakthrough for coaches and consultants by helping them find $50,000 or more in hidden revenues and develop steps to put it in their bank account. His podcast, Conscious Millionaire, was named by Inc. Magazine as one of the Top 13 Business Shows to listen to in 2017. JV is the author of the #1 best-seller, “Conscious Millionaire: Grow Your Business by Making a Difference.” JV holds graduate degrees in three areas: law, business and psychology and has multiple certifications in NLP and coaching.

YouTube influencer Evan Carmichael shares practical tips to impact millions with YouTube content.

During our conversation, Evan shares:

• The first step to creating a successful YouTube channel
• How to decide what topics to cover in your videos
• A common mistake YouTubers make as they try to create the perfect videos
• The best video structure to increase engagement and grow your Channel
•  What is the best call to action to include at the end of your videos
•  What it means to “raise the stakes” for your viewers
• The ideal length of a YouTube video
• How to nurture your YouTube audience
• The “scary, difficult, hard” mindset for success
• What it means to extend your video session and how this helps your videos rank higher in the YouTube algorithm
• The key metrics to successfully grow your channel
• Time management for YouTubers: the “hunting versus farming” mindset

About Evan

Evan challenges you to end every day with this question: “Am I proud of the effort I put in today?” 

Evan believes in entrepreneurs. At 19, he built then sold a biotech software company. At 22, he was a venture capitalist helping raise $500k to $15mil. He now runs the biggest YouTube channel for entrepreneurs with 2M+ subscribers, wrote 4 books & speaks globally. He wants to solve the world's biggest problem. He's set 2 world records, uses a trampoline & stand-up desk, owns Canada's largest Salsa Dance Studio & has a giant Doritos bag in front of him all day long to remind him that he’s stronger than the Doritos. Toronto is his home. He's a husband, father, TSM fan & Teemo Main. 

Connect with Evan at http://www.evancarmichael.com/ https://www.facebook.com/EvanCarmichaelcom/

https://www.linkedin.com/in/evancarmichael/ 

USA TODAY and WALL STREET JOURNAL bestselling and award-winning author Donna Kozik shares her proven system to write a book in a weekend for maximum influence and impact.

• Reasons that publishing a book has become a much easier project, while it remains a universal symbol of authority
• The ideal length for a book you intend to leverage as a business card
• The four-book structures and how to select the best structure for your particular situation
• The most important things you need to do before you start writing your book
• How to  grow your list of subscribers with the help of your book
• The most effective lead magnets to place within your book and exactly where to place them
•  How to craft an introduction that engages your reader
• The proven formula to write compelling chapters to encourage your readers to take action and continue reading your book
•  What to include in the conclusion of your book
• The number one platform to distribute your book and the many benefits that come with it
• How to price your book so that you can effectively leverage it to grow your business

About Donna

Donna Kozik is a USA TODAY and WALL STREET JOURNAL bestselling and award-winning author best known for her "Write a Book in a Weekend" and "Done for You Publishing" programs to show aspiring authors how to write a "short and powerful" book to use as a big business card. 

Connect with Donna at http://freebookplanner.com

http://fb.me/donnakozik

www.linkedin.com/in/donnakozik 

Get your free book planner to help organize and inspire you in writing a book. It includes ways to identify your reader audience, outline your book, get ready for publishing, and more.  http://freebookplanner.com

Serial entrepreneur, author, and Lifehacker Jonathan Levi shares how you can skyrocket your influence through a multi-tier product strategy

• How to ""connect it all:"" Udemy, Books, Podcasts, Courses, & More
• How to grow with your following and always keep them wanting more
• Why you should have a product at every price point"
• The role that Udemy courses play in your ability to gain influence end expand your business
• How to decide whether to launch high ticket products first or start with low ticket products on a platform like Udemy
• The best strategy to elevate people to the next level in your product suite
• Why you should become a “CLO” instead of a CEO, and how that would allow you to spot trends and Implement winning strategies in your business
• Where to drive website traffic for maximum results
• The Iron Pentagon to build an influencer platform
• A little-known tool to expand your influence beyond the online world
• The simple tactic that will help you maximize customer engagement and nurture relationships with clients and influencers

About Jonathan

Jonathan is a serial entrepreneur, author, and Lifehacker born and raised in Silicon Valley.

He’s the author of the blockbuster Become a SuperLearner series and the host of the award-winning Becoming SuperHuman podcast. His passions include learning languages, musical instruments, acro yoga, weightlifting, and cooking. He lives in Tel Aviv, Israel with his superwoman, Limmor.

Connect with Jonathan at http://superhumanacademy.com 

His next book: https://superhumanacademy.com/book 

Instagram: http://instagram.com/entreprenewer/ 

YouTube: http://jle.vi/youtube 

Twitter: http://instagram.com/entreprenewer/ 

Facebook Fan Page: https://www.facebook.com/jonathanleviofficial/

Sales Team Turnaround Specialist and number one best-selling author Jeremy DeMerchant breaks down, step-by-step, the  sales mindset to sign up ideal clients

• The first and most important step to succeed at sales
•  The most effective question to start a sales conversation
•  The role that energy plays in your ability to connect with your prospects
•  The structure of a successful sales conversation
•  A common mistake entrepreneurs make during sales conversations
•  Why a successful sales call does not have a transition to the sales portion of  the conversation
•  How to give space to the other person to make a decision
•  How to deal with the common objection “I have to think about it”
•  How to smoothly transition to the call to action to buy your product or program
•  How to avoid objections from happening in the first place
•  How to minimize the number of no-shows for your sales conversations

About Jeremy

Jeremy DeMerchant is a Sales Team Turnaround Specialist, #1 best-selling author, international speaker, and host of Sales Team Rescue on HeadSpace TV. After two decades of sales and leadership roles, Jeremy has had the opportunity to support small business owners and sales teams from Santa Monica to Singapore to double their sales results in a matter of weeks. 

Connect with him at www.permissiontosell.com

Learn the top 5 tips to increase your show-up rate on scheduled sales calls so that you can spend your time creating impact. www.permissiontosell.com/showup

Business strategist and author Alina Vincent shares practical tips to leverage online challenges on Facebook to gain influence and connect with ideal clients

During our conversation, Alina shares:

• Why host Facebook challenges: Top 3 reasons online challenges are such a hot marketing trend 
• Paid challenges versus free challenges
• The ideal length of a Facebook challenge
• How to enroll people in your challenge
• The three levels of engagement within a Facebook challenge
• A side-by-side comparison between a webinar-only strategy and Facebook challenges  combined with webinars
• The role of your Facebook group within the challenge
• How to structure the content of your challenge so that participants get results and are encouraged to continue working with you
• The ideal assignments for challenge participants
• What kind of offers are best suited for Facebook challenges
• How to create a challenge based on your product or program
• How to attract a ton of new clients with 5-day challenges any time you want  (even if you are starting from scratch)

About Alina

Alina Vincent is a business strategist and the creator of a popular ""Profitable Online Challenges"" program. Alina is passionate about helping entrepreneurs monetize their knowledge and expertise to create a scalable business.

Experts hire her for strategic advice and simple step-by-step approach to creating successful online programs, engaged Facebook communities, and profitable 5-day challenges.

Connect with Alina https://businesssuccessedge.com/ https://www.facebook.com/AlinaVincentPhoto

https://www.linkedin.com/in/alinavincent/ 

Download: Take the guesswork out of creating and launching your 5-day challenge... Discover simple, yet essential elements of a profitable online challenge! https://businesssuccessedge.com/challenge-checklist