Brand Origins

"The King of Homemade Porn" — that's the title Timothy Stokely has earned for creating OnlyFans. Launched in 2016, it has risen during the pandemic and has made over $1.2 billion in revenues. Learn about how it all started in this episode.

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Hosted by Chris Garin

This episode is made possible by Partizan

This is the Henry Sy story. Learn every step of Henry Sy's journey — from selling cigarettes to starting a shoe store, and finally, to building the biggest malls in Asia. 

Miniso is infamous for pretending to be a Japanese company even though it's not. But we can't argue that it has embraced a business model that works so well in Asia. Learn about how it started, it's controversial strategies, and how it has attracted other copycats.

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

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Twitter - @brandoriginsfm

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This episode is made possible by Partizan

How bad can a TV commercial be that it causes a brand to be discontinued? In this episode, we talk about Strand — a brand of cigarettes that was launched in 1959. Learn about its devastating collapse in this brand disasters episode.

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandorigins

Instagram - @brandorigins

Twitter - @brandoriginsfm

Email - contact.partizan@gmail.com

This episode is made possible by Partizan

If Marie Kondo was a company, she'd be Muji. The brand has built a cult-like following around the idea of simplicity but the very thing that people love about Muji is also causing its decline. Learn about Muji's origin story in this episode.

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandorigins

Instagram - @brandorigins

Twitter - @brandoriginsfm

Email - contact.partizan@gmail.com

This episode is made possible by Partizan

In exchange for a tattoo of Domino's logo, Domino's was going to give people 100 pizzas every year for 100 years. The best part? They didn't put a limit on how many people could qualify. What could go wrong?

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandorigins

Instagram - @brandorigins

Twitter - @brandoriginsfm

Email - contact.partizan@gmail.com

This episode is made possible by Partizan

After 59 years, Pizza Hut lost its title of being 'America's Biggest Pizza Chain'. How did Pizza Hut start out, and what caused Pizza Hut's decline? 

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandorigins

Instagram - @brandorigins

Twitter - @brandoriginsfm

Email - contact.partizan@gmail.com

This episode is made possible by Partizan

Who would've thought that a simple joke could lose you a billion dollars? Gerald Ratner spent 6 years growing Ratners from 120 stores to 2000. All that progress would be undone in a matter of seconds. Learn more about Gerald Ratner's infamous speech in this episode.

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandorigins

Instagram - @brandorigins

Twitter - @brandoriginsfm

Email - contact.partizan@gmail.com

This episode is made possible by Partizan

Burger King's brand origin story reveals lessons from the mistakes it has made in the past. Looking back to 1953, it becomes clear why it has always struggled against McDonald's.

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandoriginsfm

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Twitter - @brandoriginsfm

Email - contact.partizan@gmail.com

This episode is made possible by Partizan

In 1992, to promote the launch of the Cinquecento, Fiat launched a campaign that involved the writing of anonymous love letters to women. The result? A wave of paranoia from the 50,000 recipients. Learn more about this brand disaster in this episode. 

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandorigins

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This episode is made possible by Partizan

Born to a working-class family, William Rosenberg worked his way to the top and built the 8th largest fast-food chain in the world. Learn about the origin story of Dunkin' Donuts in this episode. 

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

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Email - contact.partizan@gmail.com

This episode is made possible by Partizan

Confident about his company's ability, LifeLock CEO Todd Davis shares his social security number with the world. Learn about how this seemingly bold move turned into an embarrassing brand disaster. 

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

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Email - contact.partizan@gmail.com

This episode is made possible by Partizan

Did you know that the Philippines actually played a role in the fall of Friendster? In this episode, learn about how Jonathan Abrams built Friendster, what went wrong, and what caused its sudden fall from the top.

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

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Email - contact.partizan@gmail.com

This episode is made possible by Partizan

Pepsi's Number Fever promo in the Philippines went from being 'the best marketing campaign in the world' to one of the most epic brand disasters.

Brand Origins is hosted by Chris Garin

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This episode is made possible by Partizan

Ever wonder why you're not seeing Ronald McDonald as often as you would in the past? We talk about the events the led to the decline of McDonald's beloved mascot. 

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

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Email - contact.partizan@gmail.com

This episode is made possible by Partizan

In this episode, we talk about (1) the origin story of Yakult, (2) how Dr. Shirota discovered Lactobacillus casei Shirota, (3) the Yakult Lady system, (4) Yakult's bottle design (5) Yakult's skincare line, and (6) how different Yakult is around the world. 

Brand Origins is hosted by Chris Garin

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandoriginsfm

Twitter - @brandoriginsfm

Email - contact.partizan@gmail.com

This episode is made possible by Partizan

Foodpanda is one of the leading food delivery brands in Southeast Asia but how does it compare with the likes of Just Eat Takeaway, Meituan Dianping, and UberEats? We talk about Foodpanda's origin story, growth, and acquisition. 

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Email - contact.partizan@gmail.com

This episode is made possible by Partizan

Shopee is the No. 1 shopping app in Southeast Asia even though it was launched 3 years behind Alibaba-backed Lazada. Learn how Forrest Li led Sea Limited in growing Garena, SeaMoney, and Shopee, as it works towards dominated the region.

Watch the video version of this episode by subscribing to our YouTube channel

Facebook - facebook.com/brandoriginsfm

Twitter - @brandoriginsfm

Email - contact.partizan@gmail.com

This episode is made possible by Partizan