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    Builder Stories

    Welcome to Builder Stories, the podcast where builders, remodelers, and contractors share their personal and business journeys. Come learn from the stories of successful entrepreneurs who share how they got started, how they found success, and the lessons learned along the way. Your host, Eric Fortenberry, has successfully built two businesses, one in software and one in construction. He is now the Founder and CEO of JobTread Software, a construction estimating and project management platform that has helped thousands of builders and contractors sell and manage over $1 billion in construction jobs.
    en-us30 Episodes

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    Episodes (30)

    Trust, Expectations, and High Standards | Chad Hamlin with The Hamlin Group

    Trust, Expectations, and High Standards | Chad Hamlin with The Hamlin Group
    Meet Chad Hamlin, owner of The Hamlin Group located in Atlanta, Georgia. With a passion for problem solving more complicated issues, Chad started as a single architect and has evolved his business into full luxury remodels. He delves into the intricacies of effective hiring, highlighting the importance of trust, setting clear expectations, and maintaining high standards. He discusses knowing your numbers, having a solid plan, charging for what you’re worth, and refusing offers that undervalue the work.
     

     

    Here are a few key takeaways from our discussion with Chad:
    • Finding your passion
    • Setting clear expectations
    • Delegating to scale
    • Learning team dynamics and role
    • Shifting from self-performing to subcontracting

     

     

    Visit The Hamlin Group website here: https://www.hamlingroup.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    From Apprentice to Entrepreneur | Brian Blankenheim with Build It Right Carpentry

    From Apprentice to Entrepreneur | Brian Blankenheim with Build It Right Carpentry
    Meet Brian Blankenheim, owner of Build It Right Carpentry located in Oconomowoc, Wisconsin. In his late 20s, while working at a construction site, he discovered his love of carpentry. Under the guidance of a skilled mentor, Brian honed his skills and even undertook the monumental task of constructing his own home. Starting his company in 2009, Brian shares his challenges, specifically around finding and retaining good subcontractors. Brian’s story serves as a testament to succeeding in business by truly loving what you’re doing, maintaining comprehensive systems, and continuously seeking growth.
     

     

    Here are a few key takeaways from our discussion with Brian:
    • Finding and retaining good subcontractors
    • Starting small and implementing systems
    • Learning through mentorship
    • Balancing field and office work
    • Keeping a positive mindset

     

     

    Visit the Build It Right website here: https://builditrightllc.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Building a Team of Owners | Nicholas Donlin with Zenith Design + Build

    Building a Team of Owners | Nicholas Donlin with Zenith Design + Build
    Meet Nicholas Donlin, owner of Zenith Design + Build a top remodeling company based in Iowa. With a passion for both construction and technology since his younger years, Nicholas decided to take the plunge and establish Zenith in 2018, which is now projected to achieve $7.5 million in revenue this year. As a leader of an 18-person team, Nicholas is committed to fostering a shared sense of purpose and defined KPIs for each employee. Moreover, he emphasizes the value of leveraging coaching and peer groups as invaluable resources for accelerating business growth.
     

     

    Here are a few key takeaways from our discussion with Nicholas:
    • Learning from growing too fast
    • Focusing on your internal team
    • Creating an online presence
    • Bringing design work in-house
    • Educating clients on the process

     

    Visit the Zenith Design + Build website here: https://www.zenithdesignbuild.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    The Path Forward from Debt | James Miller with Valiant Home Additions

    The Path Forward from Debt | James Miller with Valiant Home Additions
    Meet James Miller, owner of Valiant Home Additions in Centerton, Arkansas. James initially embarked on his construction career right after high school, and at the young age of 21, he was running operations for an aluminum gutter company. After starting his own company and experiencing challenges with a former partner, he decided to pivot his focus to whole house remodels and residential additions. Currently leading a team of nine skilled employees, James manages an impressive workload of six to eight projects concurrently. In this captivating story, James shares invaluable insights about how a few bad business decisions led to $1.5 million in debt and how he is working his way out.
     

     

    Here are a few key takeaways from our discussion with James:
    • Narrowing your business focus
    • Being able to say no
    • Switching to a sub model in the field
    • Prioritizing who to pay first
    • Investing in yourself as the business owner

     

     

    Visit Valiant Home Additions website here: https://valiantnwa.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Incentivize Accuracy and Timeliness | Scott Worley with The Patio Kitchen Co.

    Incentivize Accuracy and Timeliness | Scott Worley with The Patio Kitchen Co.
    Meet Scott Worley, owner of The Patio Kitchen Co in St. Louis, Missouri. After initially venturing into construction straight out of high school, Scott's passion for transforming outdoor living spaces took hold during his college years. With a successful business under his belt for a decade, he made the bold choice to close it down and pivot to becoming a designer at a larger firm. Yet, the allure of being a business owner drew him back, leading to the re-establishment of The Patio Kitchen Co. just last year.
     

     

    Here are a few key takeaways from our discussion with Scott:
    • Using formulas to enhance the customer experience
    • Utilizing technology as a competitive differentiator
    • Connecting compensation to value delivered
    • Separating work and home life to be successful
    • Owning your failures and learning from them

     

     

    Visit The Patio Kitchen Co. website here: https://www.thepatiokitchenco.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Be An Inspiration Hub | Erica Anenberg and Beth Benson

    Be An Inspiration Hub | Erica Anenberg and Beth Benson
    Meet Erica Anenberg and Beth Benson, owners of Girl Flip Construction based in Los Angeles, California. Erica's passion for creating and selling, coupled with a mission to shake up the industry and encourage more women to enter the trades, fueled the inspiration behind Girl Flip. Beyond just flipping houses, the company strives to serve as an inspiration hub for others, with the ultimate goal of positively impacting the broader market.
     

     

    Here are a few key takeaways from the discussion with Erica and Beth:
    • Setting your business up for success
    • Changing the way that people see women in construction
    • Collaborating with the home owners to eliminate communication issues
    • Building for others like you would for yourself
    • Getting out of your head and taking action

     

     

    Visit the Girl Flip website here: https://www.girlflip.com/

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Constantly Improve the Customer Experience | Jeremy Maher

    Constantly Improve the Customer Experience | Jeremy Maher
    Meet Jeremy Maher, co-owner of Phoenix Home Remodeling in Chandler, Arizona. Jeremy's journey began after a disappointing encounter with a contractor, which motivated him to believe that he could run a contracting business more effectively. Seizing the opportunity, Jeremy, along with his former boss and the boss' brother, formed a partnership and launched a new home construction venture. With an initiative on continual improvement, Jeremy focuses his leadership on the technical side and building out processes to help the business grow.
     

     

    Here are a few key takeaways from the discussion with Jeremy:
    • Guiding the business culture from the start
    • Making effective business decisions with partners
    • Creating specific and well-defined roles for your team
    • Gathering feedback and reviews from customers
    • Constantly improving the business processes

     

     

    Visit the Phoenix Home Remodeling website here: https://phxhomeremodeling.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Focus on the Deep Relationships | Greg Junge with Greg Junge Construction

    Focus on the Deep Relationships | Greg Junge with Greg Junge Construction
    Meet Greg Junge, owner of Greg Junge Construction based in North Carolina. As a second generation contractor, he was raised in the industry and started with kitchen and bath remodels. He now has focused his business on whole home builds with a goal of $4 to $10 million in annual sales.
     

     

    Here are a few key takeaways from the discussion with Greg:
    • Transitioning from the sub-contractor model to full time employees
    • Adapting from the field to the office
    • Creating processes to grow the business
    • Investing in personal and professional development
    • Ensuring your team feels appreciated

     

     

    Visit the Greg Junge Construction website here: https://jungeconstruction.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Niching Down to Scale | Kevin Choquette with Ravin Builders

    Niching Down to Scale | Kevin Choquette with Ravin Builders

    Meet Kevin Choquette, owner of Ravin Builders a specialty deck builder located in Richmond, Rhode Island. Two years ago, Kevin made the pivotal decision to shift the focus of his company towards a single niche: boutique deck building. Little did he know that this strategic move would prove to be a game-changer, propelling his average project value from less than $40,000 to more than $160,000.

     

     

    Here are a few key takeaways from the discussion with Kevin:

    • Targeting a very specific type of project to scale the company
    • Managing the growth of the business
    • Tracking project costing and margins constantly
    • Keeping your employees happy
    • Creating a culture of reliability

     

     

    Visit the Ravin Builders website here: https://ravinllc.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Managing the Business From 3,000 Miles Away | Jordan Webb with Deck Masters

    Managing the Business From 3,000 Miles Away | Jordan Webb with Deck Masters
    Meet Jordan Webb, owner of Deck Masters a thriving deck building company based in Alaska. After starting the business at 16 years old, Jordan struggled to meet the demands of running a business while actively constructing decks. Driven by personal circumstances requiring his family to relocate to Hawaii, he developed systems to remotely manage building 170 decks a year.
     

     

    Here are a few key takeaways from the discussion with Jordan:
    • Finding what motivates you in business
    • Overcoming entrepreneurial obstacles
    • Relying on processes for daily operations
    • Providing a different approach to customer service
    • Simplifying the sales process

     

    Visit the Deck Masters website here: https://deckmastersak.com/

    Visit the Freedom Brothers website here: https://freedom-brothers.com/

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    That’s Not a Failure, That’s a Lesson | Felipe Freig with Versa Homes

    That’s Not a Failure, That’s a Lesson | Felipe Freig with Versa Homes
    Meet Felipe Freig, owner of Versa Homes a boutique custom home builder located in British Columbia, Canada.  With a captivating journey that began as a skilled tile setter and a detour into the realm of music, Felipe found his true calling when he established his renovation company in 2009. Set to do $35 million in revenue over the next three years, Felipe credits Versa Home’s success to working on the business and not in it.
     

     

    Here are a few key takeaways from the discussion with Felipe:
    • Having a mentor to learn the business side of home building
    • Transitioning from home renovations to custom home builds
    • Realizing that quantity of jobs doesn’t always equal more revenue
    • Setting up business processes for eventual sale
    • Focusing on video marketing

     

    Visit the Versa Homes website here: https://versahomes.com/

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Always Be a Student | Michael Miller with M3 Decks

    Always Be a Student | Michael Miller with M3 Decks

    Meet Michael Miller the owner of M3 Decks, a deck building company based in Woodinville, Washington. In business for six years, he built his company out of necessity and quickly realized he needed to better track cash flow and understand the business financials. With a goal of achieving $3 million in projects for 2024, he credits his success to a perpetual thirst for knowledge and the pursuit of finding the best way to do things.

     

     

    Here are a few key takeaways from the discussion with Michael:

    • Growing your business to meet customer needs
    • Making sure you are paying yourself
    • Understanding cash flow
    • Investing in coaching programs
    • Seeking out opportunities to learn more

     

    Visit the M3 Decks website here: https://www.m3decks.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Serve to the Extreme | Ben Schneider with Peak Sodding

    Serve to the Extreme | Ben Schneider with Peak Sodding

    Meet Ben Schneider the owner of Peak Sodding, a niche landscape company based in North Carolina. Started in 2019 at the age of 21, Ben saw there was an opportunity to specialize in providing sod for landscaping jobs. Drawn to entrepreneurship at an early age, Ben had to learn on the go as he was building the company. From tracking KPIs to planning out your cash flow with a cyclical business, Ben has figured out vital business processes to streamline his operations.

     

     

    Here are a few key takeaways from the discussion with Ben:

    • Learning how to manage business finances
    • Shifting from employees to subcontractor labor
    • Avoiding the comparison game
    • Planning goals with a cyclical business
    • Creating a service oriented culture and empowering employees

     

     

    Visit the Peak Sodding website here: https://peaksodding.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Changing from a Scarcity Mindset | Matt Blood with Paragon Tile Installation

    Changing from a Scarcity Mindset | Matt Blood with Paragon Tile Installation

    Meet Matt Blood the solo owner operator of Paragon Tile Installation based in Cumberland, Rhode Island. With over 20 years of experience in the tile industry, Matt initially started his business as a side hustle while working as a full-time firefighter. However, upon retiring from his firefighting career, he dedicated himself fully to his passion. Now he’s learning how to refine his sales process to provide a better overall client experience.

     

     

    Here are a few key takeaways from the discussion with Matt:

    • Learning from coaching groups
    • Getting out of your own way
    • Refining the client communication process
    • Developing a process for pricing jobs
    • Finding a niche for your skill

     

     

    Visit the Paragon Tile Installation website here: https://paragonri.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Raise The Bar and Raise Your Game | David Bryan with Blackdog Builders

    Raise The Bar and Raise Your Game | David Bryan with Blackdog Builders
    Meet David Bryan owner of Blackdog Builders a design, build, and remodel firm based in Salem, New Hampshire. With 33 years of business experience and 65 team members, Blackdog Builders is projecting $16 million in revenue this year. David reflects on closing his first business, why he places a huge emphasis on culture and staff appreciation, and the importance of building out your processes and procedures.
     

     

    Here are a few key takeaways from the discussion with David:
    • Learning how to run a business the hard way
    • Listening to those who have more experience
    • Maintaining a team culture to retain employees
    • Being financially transparent with your team
    • Developing a process and procedure for everything you do

     

     

    Visit the Black Dog Builders website here https://www.blackdogbuilders.com/. 

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Don’t Be Afraid of Technology | Liliana Escudero with J Designs Pool & Spa

    Don’t Be Afraid of Technology | Liliana Escudero with J Designs Pool & Spa

    Meet Liliana Escudero, president of J Designs Pool & Spa, a boutique pool building company in Los Angeles, California. Their typical build is between $350k - $500k and they do not take on more than 10 projects a year in order to focus on excellent customer service. Liliana believes that it is important to learn your trade, find mentors, and stay on top of new technologies in order to keep growing your business.

     

     

    Here are a few key takeaways from the discussion with Liliana:

    • Working with family members
    • Building out a tech stack for your company
    • Learning how to import custom materials
    • Scaling so you work on the business not in the business
    • Building a strong relationship with subs

     

     

    Visit the J Designs Pool & Spa website here https://www.jdesigns.com/

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Never Stop Promoting Your Business | Luan Nguyen of Deck Bros

    Never Stop Promoting Your Business | Luan Nguyen of Deck Bros

    Meet Luan Nguyen, founder of Deck Bros, a deck building company in Omaha, Nebraska. After having his work hours reduced during the pandemic, he started fixing up his own home and realized he could do it for others. He began advertising on Facebook to see if there was any interest and a business was born. After finding a business partner, they did over $1 million in the first year of business, crediting the success to always marketing the business.

     

     

    Here are a few key takeaways from the discussion with Luan:

    • Be a marketing and sales company first
    • How to convert interest into deals
    • Putting a personal touch on branding
    • How the law of reciprocity can impact sales
    • Focusing on customer testimonials

     

    Visit the Deck Bros website here https://deckbros.com/

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Be a Visionary, Invest in Technology | Tom Morris of The Selah Group

    Be a Visionary, Invest in Technology | Tom Morris of The Selah Group
    Meet Tom Morris, the co-founder of The Selah Group - a premier general contractor specializing in exquisite outdoor living spaces. With operations spanning North Texas and Palm Beach, Florida, the Selah Group is renowned for their family-centric approach and unwavering commitment to crafting high-end, luxury outdoor spaces. Leveraging his expertise in engineering and technology, Tom's strategic focus on impeccable design, cutting-edge marketing, and exceptional customer service has propelled the success and growth of his business.
     

     

    Here are a few key takeaways from the discussion with Tom:
    • The difference between marketing in Texas and Florida
    • Keeping a database of all your design work and images of projects
    • The evolution of AI and how it helps with marketing efforts
    • Why you should scale for sale, even if you don’t plan on selling
    • Don’t neglect the analytics or your financials

     

    Visit the Selah Group website here https://www.selahpools.com/
     

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com

    Shake Off Imposter Syndrome & Take a Seat at the Table | Laurel Winkel of SheBuilds

    Shake Off Imposter Syndrome & Take a Seat at the Table | Laurel Winkel of SheBuilds

    Laurel Winkel is the owner of SheBuilds, a kitchen design and remodeling firm based in Canby, Oregon, south of Portland. SheBuilds started in 2017 after Laurel decided to go back to school to learn about kitchen design and remodeling. While most males in her family were in the construction industry, Laurel didn’t join them until she changed careers at age 40. Laurel talks about dealing with imposter syndrome, getting out of your own way, and dreaming big for her business.

     

     

    Here are a few key takeaways from the discussion with Laurel:
    • Being a female general contractor in the industry
    • Process for estimating jobs
    • Types of kitchen redesign clients
    • Always keep learning
    • The importance of working with a coach

     

    Visit the SheBuilds website here https://shebuildskitchens.com/
     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com
     

    Own It, Live It, Project It, and Do It | Aaron Harshaw of Harshaw Home Renovators

    Own It, Live It, Project It, and Do It | Aaron Harshaw of Harshaw Home Renovators
    Aaron Harshaw owner of Harshaw Home Renovators in Ottawa, Kansas specializes in high-end home renovations. He went from being a pastor to a business owner and is celebrating 5 years in business. Aaron talks about why you need to be a perpetual student, having the humility to say “I don’t know”, and the principals that guide his business.
     

     

    Here are a few key takeaways from the discussion with Aaron:
    • Presenting professionalism from day one
    • Be transparent and honest, even if it’s a difficult conversation
    • Operating with a smaller, in-house team
    • Always be open to learning
    • Knowing your strengths and delegating what you aren’t good at

     

     

    Visit the Harshaw Home Renovators website here https://hhrenovators.com/
     

     

     

    Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com
     

     

     

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