Building African Brands

Listen to this episode to learn about:

- the journey in building Muwado an African storytelling platform for content creators to monetize their content
- The need for localized solutions tailored to the needs of Africans
- How Muwado went from being a personal blog to platform

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 Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work on the platform and essentially earn from their stories.

Connect with Roland on LinkedIn

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Join Muwado here.

facebook.com/muwado

instagram.com/muwado

linkedin.com/company/4987695/

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This is part two of the Episode with Roland Byagaba founder of Muwado

Listen to this episode to learn about:

- Artificial Intelligence (AI) And content creation
-  How Muwado is usng AI as a platform for African writers

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 Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work on the platform and essentially earn from their stories.

Connect with Roland on LinkedIn

_________________________
Join Muwado here.

facebook.com/muwado

instagram.com/muwado

linkedin.com/company/4987695/

Click here to be a guest on this podcast.

Click here to be a guest on this podcast.

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Listen in to this episode for:
- The journey in building Dawa Health
- How Dawa Health benefitted from being an AI (Artificial Intelligence) early adopter
- When you may need to pivot in your startup
- Using the needs of your target market to guide the growth of your brand.


Progress Success Mahureva is Co Founder and Chief Operating Officer of Dhawa Health a a Zambian based health tech startup that  integrates AI tools and community health workers, to enhance maternal and child health services. Dawa Health’s AI models helping in identifying high-risk pregnancies which is a crucial step towards reducing maternal mortality. Progress himself is Zimbabwean and having notable footprint in the start up ecosystems in his home country as well as in , Rwanda, and Nigeria (and of course Zambia). His passion for tech has led him into spaces where he is not only able to learn, but also teach.

Connect with Progress Here


About Dawa Health:
Zambian startup, Dawa Health is an AI-powered network of mobile clinics democratizing access to health for pregnant women, nursing mothers, & paediatric patients.

Through a digital health platform, a network of health agents, and point-of-care support, Dawa Health is reducing maternal and neonatal mortality in Sub-Sahara Africa.

Follow Dawa Health:

https://dawa-health.com/

https://www.facebook.com/dawahealth

https://x.com/dawa_health

https://www.linkedin.com/company/dawamed/

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Have you been wanting to start building your personal brand online but aren't sure of what to share.

Thinking about the kind of social media content to post can be daunting if you don't have a starting. Listen to this episode for three content types that you can start sharing on your social media platforms today to get started with building your personal brand.

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Did you know that I have a book?
Have a look at it here

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Have you been hesitant to start building your personal brand because you don't want to share aspects of your personal life?

When it comes to building your personal brand, you control how much your audience knows about you by what you share and engage with.

The first step is to decide on what you are willing to be vulnerable with and what you aren't willing to share about. It becomes easier to create the boundary when you are clear on this. 

Listen in to this episode if you have had questions surrounding this as well as what to share for personal brand.

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Get my book 30 Days of Gratitude for Entrepreneurs  here

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Have you been considering building your personal brand?

Your personal brand is who you are and how people perceive you.

Personal branding is the ongoing process of (defining and) refining what you stand for; communicating this through verbal and non verbal channels.

There are many advantages of building your personal brand and the pros outweigh the cons on this one.

Listen to this episode for encouragement on building your personal brand.



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Get my book 30 Days of Gratitude for Entrepreneurs  here

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Listen to this episode for Tongayi Choto's journey in building AfriBlocks with a focus on :

-Building Pan- African vs building for your African country
-  The need for relationships to grow in the startup space.
- Community in the startup space.
- Afriblocks in Tech Stars 2021


Post a job on AfriBlocks: www.afriblocks.com

Become a freelancer on Afriblocks: Click here

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Tongayi Choto is  Co-founder & CEO of AfriBlocks, a Pan-African freelance talent marketplace where African freelancers can provide remote services worldwide.    

AfriBlocks made history as the first Zimbabwean based startup to be accepted into TechStars Accelerator and also funded by Google Black Founders Fund.


Tongayi is a leader in the web3 and Blockchain space, his startup, AfriBlocks, is a co-host of the Black Blockchain Summit, an annual fintech summit that takes place in Washington D.C USA, at Howard University. AfriBlocks also hosts the annual Freelancers Summit which has seen speakers from companies such as Google and LinkedIn participate.


In 2020 he was recognized as one of the Most Influential People of African Descent under 40. From  2018 - 2019, Tongayi served as Vice-Chair for Science & Technology Sector for the African Union | Pan African Diaspora Youth Association. (African Union Representative To The USA) 

Based in Harare, Zimbabwe, Tongayi has built a track record as a leader and innovator in Africa's tech ecosystem. Most recently serving as the lead Product Manager at BillMari a pan-African fintech startup based in Washington DC USA and playing a pivotal role in building the first platform to receive a bitcoin remittance license from a federal reserve bank.   

Before starting his professional career, Tongayi studied at the University of Zimbabwe, where he earned a BSc in Computer Science & Mathematics.

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Listen to this episode with Dan Odaka and Joshua Nsimbi for:

- The importance of brand before scaling
- How the mindset of the entrepreneur affects brand building
- How to Nurture your customers
- What brand nurturing is and who needs brand nurturing

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Dan and Josh are Ugandan business strategists, brand nurturers and marketers. Dan and Josh both offer digital marketing services and corporate training. They are also the video podcasters from Conversations with Dan and Josh, a platform for training on, and giving a Ugandan, and African perspective on marketing techniques, trends and tools.

Connect with Dan: https://www.instagram.com/thedanodaka
Connect with Josh:  https://www.instagram.com/nsimbijosh

Subscribe to the Youtube Channel Conversations with Dan and Josh for marketing related content and resources. 

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It may be time for a change if you find yourselves explaining something more than once. 

You need to be conscious of how the people you want to serve experience your brand when you aren’t in the room to answer these questions.

Not everyone will reach out to ask what you mean.

You need to clarify information and preempt any questions they may have adding it to the information.

And if it can’t be added — it may time for a change.

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Customer awareness refers to the extent to which your potential customers are aware of the problem you have a solution for.

You can use this information to guide your content marketing strategy.

Customer Awareness Journey includes these stages:
- Problem unaware
- Problem aware
- Solution aware
- Your specific solution aware

Listen in to the awareness for the kind of content you can create for each stage.

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Consultants play a role in business and brand building. They act as an external objective team member that is there to help you solve a problem or grow your business to the next level.

The time you spend with a consultant is invaluable  but you need to know how to make the most out of your session. 

Listen in for some tips on how to prepare for it.

The business clinic mention is being held in collaboration with Eight2Five Innovation hub. Details will be on their pages to register.

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How often do you take a step back from brand you are building?

It can be helpful to have external parties help you with areas your team may not be strong in. This is in addition to having objective people to bounce ideas off, or help you create strategies that can help you move your business forward. 

Listen in to this episode to:
- Understand the difference between working on and working in your business
- How consultants can help
- The need to be conscious of the sunk cost fallacy

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 Listen in to this conversation for:

- The state of design in advertising in Zimbabwe
- The need to have design backed by more than aesthetics (look and feel)
 - Consideration for brand recognition and perception


This was part two of the conversation with Sherman Baloyi.

Listen to the previous episode for part one:
Selling Strategy in a developing country

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Sherman Baloyi is a Zimbabwean-born Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.  

As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.

Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe. 

Connect With Sherman:

https://www.instagram.com/iamshermanbaloyi/

Follow Ona Dsgn:

https://www.instagram.com/onadsgn/

Email:  hello@shermanbaloyi.com

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Listen to the episode for a conversation on:

- Selling strategy and how to navigate clients that may not see the need for strategy as a stand alone service.

- The impact of branding on the economy

- How brand strategy foundations  such as perception, consistency and confidence impact your business in the long run

- Navigating client budgets, negotiations and scope of work conversations

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Sherman Baloyi is a Zimbabwean-born experimental artist and innovative Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.  

As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.

Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe. 

Connect With Sherman:

https://www.instagram.com/iamshermanbaloyi/

Follow Ona Dsgn:

https://www.instagram.com/onadsgn/

Email:  hello@shermanbaloyi.com

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Do you use social media for business?

Your content is an opportunity for two conversations.
You need to pay attention to your comment section:

What questions are your customers of potential customers asking?
Is your target market complaining about anything in particular?
How are your followers explaining things to each other if they answer each other’s questions, or add a comment on someone else’s comment on Instagram, Twitter, Facebook, LinkedIn and any other social media platforms you might be  on?

The answers to these questions should ideally guide what you are saying in your social media posts and contribute to your content plan .

Here are a few social listening tools you can use:
- Google Alerts
- Tweet Deck
- Social Mention

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What is Public Relations and why is it important for your brand?

Listen in to this episode. to:
- Understand what PR is  and how it differs from marketing
- How to navigate working with a public relations specialist for media
- Public relations, communications and  how Kevin transitioned into corporate communications work from creative and showbiz.

About Kevin:

Kevin Mwenye is a Public Relations Specialist and brand manager. Kevin has worked with some notable personal and business brands including the Zimbabwean cricketer Sakandar Raza, the Zim rugby captain Hilton Mudariki, BET awarding winning artist Sha Sha. This is in addition to Kevin himself contributing to  GQ South Africa with his PR  clients being featured in countless publications locally in Zimbabwe and internationally on BBC, The beat Nigeria and UK as well as Boiler Room — just to name a few. Currently he is working as Corporate relations and brand manager at Zimworx.

Connect with Kevin:
On Instagram: www.instagram.com/_kevels_
On LinkedIn: Kevin Mwenye

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Writing can help you build thought leadership. You can start writing on platforms like Medium,  Wordpress and LinkedIn or you can  go for the bigger goal of writing a book on your area of interest.

Writing shows that you you have taken time to dig deeper  into your area of interest and the thought leadership comes through in you also developing and sharing your opinion.

This episode explores some of the lessons from the previous episode with Faith Chipangura who is a 12 time author, writing coach and founder of Phoenix Publishing. 

Are you looking to use writing to build your brand? 

Listen to the episode!

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What does it take to build an African brand?

To create for your home country, with your continent in mind. While competing with  international brands  that already have the advantages of economies of scale, and yet  you still compete because your target audiences have access to their technology, products and services, And you compete because you want your efforts and your offering to be globally recognized . 

So, What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment. In the African environment.

If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market: subscribe;  join the conversation.

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Faith Mudiwa Chipangura is an award winning 12 time author and social entrepreneur.

In this episode Faith shares about how she started writing and some of the lessons she her journey as an author and publishing coach helping other authors find their voice.

Listen to this episode to learn about

- Why you need to be authentic as a personal brand
- Some of the benefits of writing for brand building
- The need for discipline in your brand journey and how to draw from your why.

Reach Faith on:
https://www.linkedin.com/in/faith-mudiwa-chipangura-422723167/

Email: chippafm@gmail.com

Faith also offers: 
Publishing coaching, and  Self Mastery coaching through in person or virtual sessions.

Faith is currently based in Harare, Zimbabwean.

*** There was a lot of background noise in the audio which we tried to reduce without compromising the content. 

Building African Brands is a podcast by The Created Creative

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What is your brand message and how are you  communicating it?

Your brand message consists of both verbal and non verbal elements that you need to be conscious of as you build your brand.

Listen to this episode for a short exercise on brand message and brand tone. 

This episode is from a brand communication workshop held for photographers and founders of creative organizations.

Whether you are a personal brand, or founder with your business in mind, you will be able to apply the information in this episode to your specific case.

Building African Brands is a podcast by The Created Creative a brand and digital strategy service. 

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