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    Business Essentials

    Business Essentials talks to those at the forefront of business success who are willing to share their experience and expertise with you. Each episode provides relevant, reliable and up-to-date topics on how to grow your business. We interview experts on leadership, innovation, sales and marketing, customer service, and more. And we speak with leaders in business who have faced challenges and achieved success themselves, and who provide their own insights on what it takes to be successful.
    en-AU84 Episodes

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    Episodes (84)

    Torchbearer for future leaders - Jo Burston

    Torchbearer for future leaders - Jo Burston

    Achieving a turnover of $40 million in the first five years of founding Job Capital, Jo Burston is one of Australia's leading entrepreneurs. Her latest venture, Inspiring Rare Birds, is a global movement to help women grow their businesses. She says there are real bottom-line reasons why businesses benefit from engaging with female business leaders and entrepreneurs. And she provides her own lessons on how she has found success.

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    Business Essentials
    en-AUJune 08, 2018

    How to tackle a changing world - Rodney Eade

    How to tackle a changing world - Rodney Eade

    Australian Rules football legend, Rodney Eade, has changed his coaching boots for the corporate sector, offering businesses lessons in leadership, especially around the area of change. Rodney's new venture is called Facing Change, and it's a timely initiative as the world of business transforms as never before. Like team sport, he's found building a strong culture in the workplace helps bring the best out of everyone and improves the bottom line.

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    Business Essentials
    en-AUJune 07, 2018

    Encouraging mature age entrepreneurs - Hunter Leonard

    Encouraging mature age entrepreneurs - Hunter Leonard

    Some of the best start-ups are founded by entrepreneurs who have experience and wisdom on their side. A champion for mature age entrepreneurs is business advisor Hunter Leonard who's written a book 'Generation Experience' to help older business people. As older people discard their employment strings, they turn to Hunter for advice on some practical steps in setting up a business.

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    Business Essentials
    en-AUJune 06, 2018

    Managing staff performance - Mandy Holloway

    Managing staff performance - Mandy Holloway

    Mandy Holloway isn't a fan of your typical performance management appraisals which allow managers to hide behind a system. Instead, she says, managers should talk with their staff more often and in a meaningful way. Mandy outlines the seven types of conversations you should have with your team members on a regular basis to help motivate them and ultimately increase the business's performance.

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    Business Essentials
    en-AUJune 05, 2018

    Truths from 50 years in business - Geoff Slade

    Truths from 50 years in business - Geoff Slade

    An Australian veteran business leader shares the lessons he's learnt from the rough and tumble of five decades of business life. Geoff Slade built Slade Group to Australia's biggest executive search firm through a combination of hard work and developing trusting and meaningful relationships. He's identified many truths along the way - his personal perspectives on what really counts to achieve success in business and in life.

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    Business Essentials
    en-AUJune 05, 2018

    Tearing down assumptions about consumers

    Tearing down assumptions about consumers

    Throw out the old ideas around consumer behaviour – in the modern world customers don't follow a pattern based on their age, gender, race or economic status. But what does it mean for businesses, and marketers in particular, when traditional market segments no longer apply? American author and acclaimed speaker Michael Solomon explores these issues and tells us why we need to radically re-think the way we market our goods and services, and to whom.

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    Business Essentials
    en-AUMay 13, 2018

    Giant steps in the digital marketing jungle

    Giant steps in the digital marketing jungle

    Becoming king of the digital marketing world takes ambition, determination and a highly focused client offering - and Sabri Suby’s achieving a right-royal success.

    Just four years ago, Sabri Suby was working out of a garage with barely enough money to make cold calls. Today his digital marketing agency is winning clients everywhere, with a multi-million dollar turnover and 40 staff. How has he done it? How has he managed such a steep growth path? And what’s he offering clients that thousands of other digital marketers don’t provide?

    Business Essentials is produced by BE Media Production

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    Business Essentials
    en-AUApril 02, 2018

    Could a merger be your next step?

    Could a merger be your next step?

    If merging with another business is part of your succession plan, there’s a lot to consider and you need to plan carefully. Where do you start, what are the risks and how do you find a perfect partner?

    Mergers can provide a great solution for business owners looking at the next step for themselves personally and for the business they’ll eventually leave to others. But Nick Miller of Hunt & Hunt Lawyers has some wise advice about the process. Give yourself plenty of time, be aware of the risks - because there are plenty - and prepare, prepare, prepare.

    Business Essentials is produced by BE Media Production

    be.com.au

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    Business Essentials
    en-AUApril 01, 2018

    Finding & keeping great people

    Finding & keeping great people

    We've all heard a business is only as good as the people in it – so how do you find and keep great people? Recruitment expert, Warren Howard of Howardco, takes us through best hiring practices.

    Warren says one of the biggest mistakes businesses can make is not identifying what the business really needs. He advises on what you should consider when advertising for the position; and then how to manage the interview process when you have found a shortlist of candidates.

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    Business Essentials
    en-AUMarch 05, 2018

    Strategies for a smart business exit

    Strategies for a smart business exit

    You've worked hard all your life to build and grow your business. Now you're ready to retire – how do you get the best price for your business?

    One challenge is that a business owner is often so integral to the business that it's hard to unravel that relationship at sale time, says Geoff Green, a business exit strategist at GRG Momentum. He explains the difference between what makes a business valuable and what makes a business sellable. And he provides alternatives to selling for owners who want out.

    More Information

    Geoff Green, GRG Momentum
    03 9605 0936 
    grgmomentum.com.au
    Special 30% discount for Geoff's book 'The Smart Business Exit'.
    Use code: BUSINESSESSENTIALS at the following webpage:
    http://smartbusinessexit.com/the-smart-business-exit-book/

    Business Essentials is produced by BE Media Production
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    Ep33 Goodbye stress and burnout

    Ep33 Goodbye stress and burnout

    Workload is the number one cause of workplace stress, beating job security, life balance and people issues, according to a survey by The American Institute of Stress. Online technology hasn't made our workload much easier. In fact, email, phone calls, text messages and impromptu meetings all add up to more work and more stress. So, what can be done? Muffy Churches has five ‘brain games’ to regain a sense of control over the daily influx of work.

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    Ep32 Blockchain: what it means for your business

    Ep32 Blockchain: what it means for your business

    What are those technologies which are changing the way we work? And how do we leverage those technologies for our own business? We hear from British Fintech expert Matthew Gardiner, who is currently in Australia advising the government, business and the education sector on emerging technologies. One of those disruptors is Blockchain, a tool designed for crypto-currencies, but now used in a whole of range of sectors.

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    Ep31 Rules around personal leave and medical certificates

    Ep31 Rules around personal leave and medical certificates

    It's inevitable that some staff will need time off because of illness. But what are the rules around providing it? Cheryl Disher of HR Advice Online takes us through the rules, including whether personal leave — as it’s now called — is allowed to accumulate year after year and what happens if an employee has run out of personal leave.

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    Ep30 What to do when you lose personal information

    Ep30 What to do when you lose personal information

    What would you do if your customers’ personal information has been lost or stolen? If you don’t have a process for that, now’s the time to start planning. In early 2017, the Australian Senate passed a law requiring the mandatory reporting of data breaches, which comes into effect in February 2018. Lawyer Ryan Solomons of Bespoke explains what the law requires of you should a breach occur, and what processes you should start putting in place now so you don’t fall foul of the law.

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    Ep29 Using mediation to crack disputes

    Ep29 Using mediation to crack disputes

    Not only can the cost and time involved in a legal dispute be prohibitive for a lot of business owners, but the stress can be overwhelming. Is there another solution?

    Mediation is an option worth considering, says lawyer Alison Shaw of Shaw Mediation Australia. Its benefits, she says, include convenience, privacy, reputational discretion and the ability of each party to influence the outcomes.

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    Ep27 Would millennials want to work for you?

    Ep27 Would millennials want to work for you?

    The millennial generation – those aged between 20-35 – is the future of your business, but how do you find them and get them to stay?

    Luke Marshall is a recruitment specialist and, as a millennial himself, is especially attuned to their behaviours and desires. Most important is to not treat them as a commodity – show that you care and have their interests at heart. A business with a clear purpose – aside from making money – will succeed in attracting and keeping talented employees.

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    Ep28 Beware the dangers of gender bias

    Ep28 Beware the dangers of gender bias

    Businesses which recognise and understand the differences between the sexes can benefit enormously when selling to them. Amy Fridlund from research agency Kantar TNS says many products are designed and sold for men, alienating potential women buyers. She gives examples of companies like IKEA, which has designed its stores to cater for both feminine and masculine behaviours. As gender issues become prominent and consumers are more aware of gender identity, businesses that don't address their own biases will fall behind.

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    Ep26 How to win at cold calling

    Ep26 How to win at cold calling

    Preparation is so important to telephone sales – have a script, write down key objections, but most importantly "master your mindset". That's the advice from Ashleigh Hoult, founder and owner of The PromoDonna. These days a lot of businesses are reluctant to do cold-calling as a business strategy and have lost the art of speaking on the phone. That paves the way for others who understand the benefits of cold-calling, so long as they know the tricks to get to the decision-maker and make a compelling case for your business.

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    Ep25 Growing your business & staying sane

    Ep25 Growing your business & staying sane

    As business owners, we often get stuck in the day-to-day activities, and neglect working on the business. Systemising business processes will allow us to break free.

    That's according to Joel Gerschman, who has written a book on escaping the shackles of your business to achieve wealth, freedom and fulfilment. The Mindful Entrepreneur is all about how to make your business run without you, and he provides examples of entrepreneurs who have done that.

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