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    Business Unveiled

    Business Unveiled is a podcast helping people in the creative industry refine their skills and grow their business. In every episode, you’ll be taken behind the scenes of the creative industry with celebrity wedding planner, entrepreneur, and productivity consultant Angela Proffitt as she shares her experiences in running a high profile event and design company around the world. There's nothing Angela and her team haven't seen before, and you'll get to listen to what she's experienced, how she got through it, and what she learned along the way. Business Unveiled is the go to podcast for anyone who wants to develop a productive and profitable business in the creative industry. For more helpful tips, visit www.angelaproffitt.com.
    enAngela Proffitt335 Episodes

    Episodes (335)

    Breathing New Life Into History: Preserving Our Past For Future Generations

    Breathing New Life Into History: Preserving Our Past For Future Generations

    Listen  as we dive in to the experience of Chateau Challain! Our guest, Cynthia Nicholson's story is one of family and determination to restore history. The creation and development of Chateau Challain, one of the grandest private homes in the 19th century, was not an easy task, but with hard work and a talented international team of craftsman,Cynthia and her family succeeded in revitalizing this French estate home. 

    Together they created a breathtaking destination to host special events - like romantic weddings – while bringing back all the beauty from its midieval past. There’s no doubt that their journey has been one of passion where art, architecture meets culture for visitors and locals alike!

    Main Topics:

    *The difference in destination venues and venues that are “close to home”
    *The journey of revitalizing and giving new life to historic properties
    *Intentionally prioritize business and personal life so you can give quality to both

    Key Takeaways:

    *Each wedding is a new business and you don't know what kind of rocky roads you're going to go down
    *Self learning is many times the avenue to success
    *When you drive the client experience and anticipate their needs your guests have a lifelong memorable experience

    More About Our Guest:

    The earliest recorded chateau on our site dates all the way back to the medieval age in 1050, in a time of knights and chivalry. The original castle was probably part of the ‘Les Marches de Bretagne’ a series of fortresses that acted as a defensive line that protected the people of the ancient region of France known as Brittany. That chateau, and many others that followed it were destroyed in the wars, and conflicts that wracked the area in the centuries that followed.

    But our story truly starts with Louise-Ida de La Potherie, an exceptional woman that lived through some of France’s most turbulent times. She was the last of her line, from a noble family steeped in history. Her was father a famous colonel that fought in the Spanish wars, and against the forces of revolution, her only brother was killed in a duel. Alone, in this difficult period she finally found the love of her life, Le comte de La Rochefoucauld-Bayers. They married, and sought to make a refuge for themselves in the seat of her ancestral home. Together they set about to build a sanctuary, a testament of their love, and it is this monument that we know as the ‘Chateau Challain’.

    Work began in 1847, they commissioned Parisian architect Louis Visconti, famed for designing the Louvre extension, to replace the original 16th century castle. The owners chose Rene Hode, a well-known Angevin architect to oversee the building project. The chateau was designed to commemorate the passing of time. Its 4 towers represent the seasons, 12 turrets represent the lunar months, 26 spiral staircases represent the fortnights per year, 52 fireplaces represent the weeks of the year, and 365 windows represent each passing day. It covers an area of 7,600 square meters (nearly 82,000 square feet).

    Over 700 artisans worked on the construction, and although worked progressed quickly it was far from straightforward, with the work being delayed by yet another revolution in 1848. With the work close to completion tragedy struck once more. In the early winter of 1854, and in the shadow of the nearly completed chateau Le Comte died. Heartbroken, and with two children, Louise, now Countess La Rochefoucauld-Bayers, was determined to see the project through to the end, and personally oversaw the final stages of construction.

    Ultimately, the chateau became one of the grandest private French homes of the 19th century. It boasts a wealth of architectural detail, including intricate woodcarvings, Gothic panelling and sculptures, large working fireplaces, and hand painted ceilings. It is situated on a beautifully manicured estate, which occupies one corner of a quaint village. Because of the property’s ambiance and the design of the castle itself, Chateau Challain is often referred to as the "Neo-Gothic Jewel of Anjou" or "Le Petite Chambord.”

    In 2002, the Nicholson family purchased Chateau Challain and began the painstaking process of restoring the castle to its original splendour. 

    How to use life’s challenges as motivation for success

    How to use life’s challenges as motivation for success

    Today's guest requires no introduction if you tuned in to our previous podcast episode together, this is part two! As a business owner we are often pushed into being really uncomfortable. It's those uncomfortable situations where growth can happen. 

    Johanna White is an award winning graphic designer and visual branding strategist who designs premium brand identities that create impactful first impressions. As the founder of Design by Jo studio, she believes that if someone is the best at what they do, they deserve to look like it. For the past decade, she's worked with individuals, startups and fortune 200 brands worldwide, to help them cut through the noise, attract more of their ideal clients and be as delightfully expensive as they can deserve to be. 

    So it's funny, like, let's define expensive, right? Because everyone may have a different approach to what that actually means. She knows there's no limit to success, and she's proved it several times when she took life by the horns and started three companies within a year while battling a brain tumor! Wow, no words. At a time when everyone else in her life was suggesting that she quit working and go on her social security to cover her medical bills, she chose to do the complete opposite and defy the odds. 

    As a result, Johanna is a dreamer extraordinaire for top performers, goal oriented individuals and brands specializing in premium brand identities from start to finish. She assists her clients in a large range of needs, from brand messaging to visual brand identities to premium custom websites that convert visitors into customers. She believes that excellence applied across all customer touchpoints results in brand experiences that matter. 

    To find out more about making every brand moment count visit https://www.designbyjostudio.com/

    Main Topics:

    - Consistent brand touchpoints for max ROI
    - Your brand is more than a logo
    - What you believe matters, what you do about what you believe matters more

    Key Takeaways:

    - If you don’t say it about yourself, and show it about yourself, you can’t expect your customers to know it about yourself!
    - If you want to attract the best, you need to look the best
    - If you are stuck undercharging because your leads are not qualified then you have a branding problem 

    Family activity for Thanksgiving Day

    Family activity for Thanksgiving Day

    Happy Thanksgiving!! I am SO thankful for YOU! Thank you for being here and for your support. This family activity is a great tool to lead to better communication and understanding of eachothers differences, as well as, helping you to be present and bring you closer together! If you try this with your family take a pic or video, post it and tag me @angelaproffit! It means the world to me!

    THE #1 tool to navigate change

    THE #1 tool to navigate change

    Well That’s a Wrap!  And this is not just “a” tool you can use to impact your future. It’s THE tool to use to gain clarity on navigating change and what’s next for you.

    As we wrap up this lifeline series of Business Unveiled, we want to thank you for joining us (in the Bahamas!) on this journey as we share our experiences, why we think the way we think and how they have shaped us into who we are today!  Seriously, I can’t believe we are at the “end” of this series, but really… it’s just the beginning :) 

    In this episode I’m talkin’ all about ages 30-40+ (my very favorite years of LEARNING), and let me tell you a little somethin’... in my 30s I thought, oh age is just a number.  In my 40s I am learning that age is not just a NUMBER!  It’s a mindset.

    WHY LISTEN?

    *Time-Your most valuable asset:
    How can charting your lifeline help you gain clarity on how to better focus on where to spend your time? 

    *Mistakes-We all make them:
    How are you reacting and taking accountability; do you take ownership and learn from it?

    *Clarity-Each decade shifts priorities
    Where have you been, where are you going, why, and most importantly what is your
    plan to get there?

    TAKEAWAYS:

    Sharing my top AH-HAAA moments from doing a lifeline:

    *You may notice patterns, identify gaps, and develop more self awareness

    *Your “tough” will look different to others. Don’t compare and only ask for direction from those who have gone through what you are going through. 

    *Practice gratitude everynight before going to bed.  You can do this alone or with others.  Say out loud the ONE high you had for the day and the ONE low.  Whatever your low is, ask yourself why.  Could you have planned better or better paid attention. (Sometimes I share them on my Insta Story!)

    *You will value your time more by looking at how far you have come and all that you have accomplished.  So if you want to raise prices, or make a change, this tool will guide you. 

    *When life gets hard, instead of saying “Why is this happening TO me” think “Why is this happening FOR me”. It’s the life challenging moments that create space for you to grow. 

    *You grow as you go; which requires change and shifts.  Your experience can guide you to be prepared for whatever comes your way.  And if you aren’t, then that’s what mentors, coaches and consultants are for.  That did not exist the first decade I had my first business. Budget for this annually.

    New beginnings can start every day… don’t wait til the next January 1st.  You will blink your eyes and half of your life could be over. This is your reminder

    So here we go onto the next chapter. Up next, Business Unveiled is going back out on the road.  Where should we go next? If you are interested in doing a collab, reply to this email and tell us your idea! 

    Your time is precious.  So make it count!

    A special thank you to Rosewood Baha Mar in Nassau Bahamas for the relaxing Bahamian experience. It was a total escape from doing podcast in the loft of my home alone, to the most beautiful powder-white sand, most beautiful beach.  From our suite, to culinary experience, the spa, infinity pools, flamingos, turtle program, the community was incredible.  My favorite thing is implementing the write key (that makes it SO easy to spend money) but having it be water proof was so nice. I loved the stainless steel water bottle in our rooms at check in.  And the power behind changing just ONE thing.  By installing water dispensers around the property, helping with sustainability.  It truly is a sense of place.

    XO-Angela & Amanda

    The Importance of Staying True to Who You are and How You Want to Grow

    The Importance of Staying True to Who You are and How You Want to Grow

    Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk about lifelines and what they mean as you grow and gain more life experience!

    Thank you Rosewood Baha Mar for the beautiful accommodations!

    Main Topics:
    - What life lessons teach us and allow us to grow
    - Always have grace with yourself
    - You grow as you go and experience more

    Key Takeaways:
    - Embrace the memories you have made
    - Be proud of the steps you have taken to get to where you are
    - Time is precious

    How to Embrace the Steps Along Your Journey

    How to Embrace the Steps Along Your Journey

    Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk about lifelines and what they mean as you grow and gain more life experience!

    Thank you Rosewood Baha Mar for the beautiful accommodations!

    Main Topics:
    - What life lessons teach us and allow us to grow
    - Always have grace with yourself
    - You grow as you go and experience more

    Key Takeaways:
    - Embrace the memories you have made
    - Be proud of the steps you have taken to get to where you are
    - Time is precious

    The Importance of Grace Throughout Life

    The Importance of Grace Throughout Life

    Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk about lifelines and what they mean as you grow and gain more life experience!

    Thank you Rosewood Baha Mar for the beautiful accommodations!

    Main Topics:
    - What life lessons teach us and allow us to grow
    - Always have grace with yourself
    - You grow as you go and experience more

    Key Takeaways:
    - Embrace the memories you have made
    - Be proud of the steps you have taken to get to where you are
    - Time is precious

    You Grow as You Go - How to Build a Lifeline

    You Grow as You Go - How to Build a Lifeline

    Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk about lifelines and what they mean as you grow and gain more life experience!

    Thank you Rosewood Baha Mar for the beautiful accommodations!

    Main Topics:

    - What life lessons teach us and allow us to grow
    - Always have grace with yourself
    - You grow as you go and experience more

    Key Takeaways:

    - Embrace the memories you have made
    - Be proud of the steps you have taken to get to where you are
    - Time is precious

    Experiencing Growth Through Life's Lessons

    Experiencing Growth Through Life's Lessons

    Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk all about lifelines and how life experiences shape who you are.

    Thank you Rosewood Baha Mar for the beautiful accommodations!

    Main Topics:
    - What life lessons teach us and allow us to grow
    - Life isn’t always pretty, but it’s all about how you handle the hard times
    - Always have grace with yourself 

    Key Takeaways:
    - Create a life you are proud to live
    - Never give up
    - Embrace the memories you have made

    Worth It - Branding yourself for high dollar sales

    Worth It - Branding yourself for high dollar sales

    Have you ever struggled with faith vs. certainty? No matter what you believe, believing in something and believing it wholeheartedly can make all the difference when facing uncertainty. 

    I am so excited to share today’s guest, Johanna White, Visual Brand Designer for Design by Jo Studio. She will be sharing her amazing story of faith and how she overcame the odds. And how what you believe matters, but what you do about what you believe matters even more.


    Main Topics:

    - What brand positioning means, and how can it apply to personal brands, not just products
    - If a business is already financially successful, what morea new brand or re-brand could do for that business
    - When most people think about brands, they assume it means a logo, but there are other elements and deliverables that must be included for a brand identity to drive actual ROI

    Key Takeaways:

    - If you don't SAY IT (about yourself), and SHOW IT (about yourself), you can't expect your ideal client to KNOW IT.
    - What you believe matters, but what you do about what you believe matters even more
    - Excellence across ALL touchpoints equals brand experiences that matter - your brand is only as good as HOW you use it, WHERE you use it, and HOW MUCH you use it.

    The Art of Listening

    The Art of Listening

    Have you ever wondered what goes into destination planning? Sounds like a lot of fun, right? I certainly can be, but it’s also a whole lot of work! It is so different from any other type of planning. It’s important to have a structured process that can be implemented anywhere in the world!

    I’m so excited to share today’s guest, Kunal Laungani, Founder of Chapter 2 Events. Kunal will be sharing with us all about destination planning and how to be ready for what’s next.

    This is the Business Unveiled Episode 300!! Thank you so much for listening over the years! Let's GSD!

    Main Topics:
    - Setting yourself apart from the others
    - Collaboration with other planners
    - Why do you hang on to hope?

    Key Takeaways:
    - Why destination planning is different than any other planning
    - How to simplify your process around the world
    - How to be ready for what’s next, it’s all about timing

    Top Tips for Safe Travel

    Top Tips for Safe Travel

    Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk with a local who works at Rosewood resort in Baha Mar. He shares his experience as a native to the island and his top tips!

    Thank you Rosewood Baha Mar for the beautiful accommodations!

    Main Topics:
    - How to take in the local culture
    - Safety when traveling
    - How to be happy with who you are

    Key Takeaways:
    - Make decisions that will set you up for success
    - Trust your gut
    - Create a life you are proud to live

    How Personalities Evolve Over a Lifetime

    How Personalities Evolve Over a Lifetime

    Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. In this episode we talk about mapping out a life line. Have you thought about it? The life experiences and events that have gotten you to today? When you take the time to sit down and map out the crucial events of your life you may surprise yourself by how muhc meaning and purpose they hold for your future and present!

    Thank you Rosewood Baha Mar for the beautiful accommodations!

    Main Topics:

    - How to create a lifeline
    - Personalities through life and how they evolved
    - How communicate

    Key Takeaways:

    - Be the example of what you want to see in the world
    - Adding to your life line is something that you should be doing every 5 years
    - We all have unique stories, not one is the same

    How to Build a Lifeline for You and Your Business

    How to Build a Lifeline for You and Your Business

    Join Angela and Amanda as they travel to the Bahamas and share special behind the scenes stories and experience shares. 

    Thank you Rosewood Baha Mar for the beautiful accommodations!

    Main Topics:

    - Always be kind
    - Mindset is everything
    - Anything can happen

    Key Takeaways:

    - Create an environment of flexibility and kindness
    - The golden rule!
    - Be the example of what you want to see in the world

    Crazy Little Thing Called Love - Conrad Punta de Mita

    Crazy Little Thing Called Love - Conrad Punta de Mita

    We’ve all been there, a conference for weddings and events with speakers and booths and a ballroom style environment. This is all good and there is a place for it in the industry, but we are an industry of creatives… There HAS to be another way!

     

    I’m SO excited to share today’s guest, Chris Anderson, Director of Sales & Marketing at Conrad Punta de Mita in Sayulita. I visited the property at the beginning of the year for their Crazy Little Thing Called Love event and it was show stopping. Listen in as we share the experience with you!

     

    Main Topics:

    - How to drive company culture by including geographic culture
    - How to think outside of the box and create something memorable
    - How to showcase a property through expereinces

    Key Takeaways:

    - Create an environment your employees are proud of and they will make you proud
    - Think outside of the box, create something awe inspiring
    - Quality service is everything

    More About Our Guest:

    Christopher Anderson who brings nearly 15 years of luxury hospitality industry experience to the table in his new role. Helming the resort's global communication and sales efforts, Anderson will provide strategic leadership and direction to drive revenue and implement business goals that will propel the newly opened property as a leader in the region's hospitality market.

    Having worked on all corners of the U.S. from Washington D.C. to San Francisco, Anderson joins the Conrad Punta de Mita team from Waldorf Astoria Las Vegas, where he oversaw all sales and marketing efforts for the luxurious non-gaming resort for nearly three years. As he kicks off his new role at Conrad Punta de Mita, Anderson adds a new market to his impressive resume, bringing a fresh perspective of sales and marketing experience to the CALA region (Caribbean and Latin America).

    A California native, Anderson is a lover of nature and celebrates an outdoor lifestyle, fitting naturally well with the open-air Conrad Punta de Mita resort, that is sprawled across the miles-long white sand beach. Bringing his admiration for good food and music to the new resort, Anderson aims to implement new programs, activations and partnerships that will elevate the property's position in the market and propel it onto the global stage, as his goal is to expand awareness in new markets around the world.

    How to Lead with Clarity

    How to Lead with Clarity

    Have you been thinking about starting a business but you aren’t quite sure how to take the leap? Deciding to make a big change like this can be daunting and may lead to alot of uncertainty. But when it comes down to creating the life you want it is all worth it in the end.

    Today’s guest, Nicole Riccardo, Founder and President of Nicole Riccardo Media LLC is sharing her story of how she discovered that she wanted to become a business owner and the path she took to create the business she has today. 

    Main Topics:

    - Time blocking
    - Team task management
    - Building a business as a creative

    Key Takeaways:

    - Just get started
    - Even if you're feeling fear or unsure
    - Getting out there and taking action will lead to clarity

    Facts You Didn’t Know About India

    Facts You Didn’t Know About India

    If you follow me on social media you may be wondering “Where in the world is Angela”? I have been all over the globe with my travel family, experiencing so many of the world’s wonders! 

    On this podcast, along with Brian Worley and Monica Balli, I sat down with Arpita Gandhi in India to learn more about Indian culture. Listen in to learn more about the Indian culture and maybe even some things you didn’t know before!

    Main Topics:

    - Indian culture and how it differs throughout India
    - Foods that are unique to the different areas of India
    - Fun wedding stories

    Key Takeaways:

    - Always be open to learning new things
    - Never judge a book by its cover
    - Every day is an opportunity to learn something new

    Creating an International Event Certification

    Creating an International Event Certification

    This week on Business Unveiled, join me and my travel family members, Monica Balli and Brian Worley as we share IEC (International Event Certification). The aim of the certification is to create a proven professionality through international standards. Country Partners and Examiners with proven credibility and the highest professional standards from around the world.

    The certification rules are strict, applicable to both the expected professional standards as well as the examination process and associated qualifying procedures. 

    The power and strength of the certification, in its essence, lies within its Country Partners and its Apprenticeship Partners. Together with AJA Europe has been created the first certification with partners, valued and celebrated for both their professional and personal excellence. 

    Main Topics:

    - What is the certification?
    - Who is certifiable?
    - Who are the country partners?

    Key Takeaways:

    - The 3 Core Values
    - How the exam works
    - How to get it

    How to Elevate Your Business with Technology

    How to Elevate Your Business with Technology

    Have you ever wished that you could be in a space but you are just too far away? What if there was a way to save time and energy? What if i told you that there was an intelligent platfrom for augmented reality and virtual reality to bring your property for events anywhere in the world?

    Meet Monica Balli, I am so excited to have her as a guest on this podcast to share her platform VRPLANR. A platform that allows users to visit venues virtually from anywhere in the world!

    Main Topics:

    - Intelligent Platfrom For Augmented Reality And Virtual Reality To Bring Your Property For Events Anywhere In The World
    - Advanced professional planning tools
    - Sustainable ways to plan events

    Key Takeaways:

    - How to sustainably plan events from far distances
    - How to use technology for event planning
    - How to take back your time and utilize it to the fullest potential

    More About Our Guest:

    Bring your Dream to Life with Monica Balli – Destination Event Designer & Wedding Producer to the stars. A Caribbean Dream, an Italian dolcevita, or a sparkle in truely unique woldwide spots. No challenge is ever to big to create that one and only time. Just wonderul . Be active or just relax and Enjoy the Ride.

    The Pillars to Growing a Profitable Brand

    The Pillars to Growing a Profitable Brand

    In order to build a successful brand, you need to have a firm foundation. Without the proper pillars in place, your business will eventually crumble. There are essential pillars that every entrepreneur should focus on when growing their brand. These pillars are critical to your success and must be nurtured if you want to see long-term success. 

    I’m excited to share this week’s guest, Amanda Shuman, Founder & Lead Designer of Carrylove Designs. She will be sharing with us all about the pillars to growing a profitable brand and the right time to invest. 

    Main Topics:

    - The right time to invest in branding
    - The three levels of business
    - The difference between a functioning website and a good website

    Key Takeaways:

    - The 4-pillars of branding: messaging, design, website, and marketing
    - Why a "pretty logo" doesn't matter
    - The difference between a functioning website and a good website
    - How to re-position yourself in the market