Buy Black Podcast | The Voice of Black Business

May 19th, 2019

Happy 94th Birthday

Malcolm X

A.K.A. - el Hajj Malik Shabazz

Here's a little throwback to February 28th, 2017...several months before I even had the idea for Buy Black Podcast.

Happy Black History Month!

Also...don't be surprised if I randomly pop up with an episode for you guys while we're between seasons.

Uh huh! Gotta keep you on your toes...don't cancel that subscription yet! LOL

Enjoy, and please shoot me an email at...

gerald@buyblackpodcast.com

...to share any ideas you have for other historical content we can produce and share while we're waiting for season 2.

Talk to you soon!

Gerald

From Self-Employed to CEO: How Close Are You?

Take This Assessment to Find Out

https://www.dopebusinessplan.com/ceo

Episode Notes

Things You Can Do to Start Brand New in 2019

1. Start a new project to get your message out
   • Blog
   • YouTube Channel
   • Podcast
2. Pivot in a new direction the market is pressing you toward
   • Are you spending more money and time than it's worth to convince customers to buy your product?
   • Is your business stable, but stagnant?
   • Is your business profitable, but customers regularly ask for one or two things that you don't currently offer?
3. Rebrand and Relaunch
   • Are you attracting a completely different demographic than you originally intended?
   • Are you attracting people who can't or won't pay for your product or service?
   • Have you lost the joy, passion, and satisfaction you get from providing your service to the community?

"If you're content being overworked, worn out, and miserable, just go get a job...at least you'll have benefits.  Otherwise, make the changes you need to make in order to build the lifestyle you started your business to create."

Is it time for you to make a change?

This is the final episode for Season 1 of

Buy Black | The Voice of Black Business

Stay tuned for our return: July 2019

Episode Cover Photo Attribution - Bob Fitch Photography Archive, © Stanford University Libraries

https://purl.stanford.edu/bc967hk3892 

The Three Evils of Society - Transcript

Delivered at the National Conference on New Politics, August 31, 1967.  

Mr. Chairman, friends and brothers in this first gathering of the National Conference on New Politics. Ladiesand gentlemen. . .can you hear me in the back? (No)

I don’t know if the Klan is in here tonight or not with allthe troubles we’re having with these microphones. Seldom if ever. . . .has. . . .we’re still working with it.

As I was about to say, seldom if ever has such a diverse and truly ecumenical gathering convened under the egis of politics in our nation, and I want to commend the leadership of the National Conference on NewPolitics for all of the great work that they have done in making this significant convention possible. Indeed byour very nature we affirm that something new is taking place on the American political horizon. We have comehere from the dusty plantations of the Deep South and the depressing ghettos of the North. We have come fromthe great universities and the flourishing suburbs. We have come from Appalachian poverty and from consciousstricken wealth. But we have come. And we have come here because we share a common concern for the moralhealth of our nation. We have come because our eyes have seen through the superficial glory and glitter of our society and observed the coming of judgment. Like the prophet of old, we have read the handwriting on the wall. We have seen our nation weighed in the balance of history and found wanting. We have come because wesee this as a dark hour in the affairs of men.For most of us this is a new mood. We are traditionally the idealists. We are the marchers fromMississippi and Selma and Washington, who staked our lives on the American Dream during the first half of this decade. Many assembled here campaigned lasciviously for Lyndon Johnson in 1964 because we could notstand ideally by and watch our nation contaminated by the 18th Century policies of Goldwaterism. We were thehardcore activists who were willing to believe that Southerners could be reconstructed in the constitutionalimage. We were the dreamers of a dream – that dark yesterdays of mans inhumanity to man would soon betransformed into bright tomorrows of justice. Now it is hard to escape, the disillusionment and betrayal. Our hopes have been blasted and our dreams have been shattered. The promise of a Great Society was shipwreckedoff the coast of Asia, on the dreadful peninsula of Vietnam. The poor, black and white, are still perishing on alonely island of poverty in the midst of a vast ocean of material prosperity. What happens to a dream deferred?It leads to bewildering frustration and corroding bitterness.I came to see this in a personal experience here in Chicago last summer. In all the speaking I have donein the United States before varied audiences, including some hostile whites, the only time I have ever been booed was one night in our regular weekly mass meetings by some angry young men of our movement. Now Iwent home that night with an ugly feeling. Selfishly I thought of my suffering and sacrifices over the last twelveyears. Why would they boo one so close to them? But as I lay awake thinking. I finally came to myself. And Icould not for the life of me have less impatience and understanding for those young men. For twelve years, I amothers like me, have held out radiant promises of progress. I had preached to them about my dream. I hadlectured to them about, the not to distant day when they would have freedom, all here, now. I had urged them tohave faith in America and in white society. Their hopes had soared. They were now booing me because they feltthat we were unable to deliver on our promises. They were booing because we had urged them to have faith in people who had too often proved to be unfaithful. They were now hostile because they were watching the dreamthat they had so readily accepted, turn into a frustrating nightmare. This situation is all the more ominous, inview of the rising expectations of men the world over. The deep rumblings that we hear today, the rumblings of discontent, is the thunder of disinherited masses rising from dungeons of oppressions to the bright hills of freedom. All over the world like a fever, freedom is spreading in the widest liberation movement in history. Thegreat masses of people are determined to end the exploitation of their races and lands. And in one majestic chorus they are singing in the worlds of our freedom song, “ain’t gonna let nobody turn us around”.

And so the collision course is set. The people cry for freedom and the congress attempts to legislaterepression. Millions, yes billions, are appropriated for mass murder; but the most meager pittance for foreignaid for international development is crushed in the surge of reaction. Unemployment rages at a major depressionlevel in the black ghettos, but the bi-partisan response is an anti-riot bill rather than a serious poverty program.The modest proposals for model cities, rent supplement and rat control, pitiful as they were to began with, getcaught in the maze of congressional inaction. And I submit to you tonight, that a congress that proves to be more anti-negro than anti-rat needs to be dismissed. It seems that our legislative assemblies have adopted Nero as their patron saint and are bent on fiddling while our cities burn.

Even when the people persist and in the face of great obstacles, develop indigenous leadership and self-help approaches to their problems and finally tread the forest of bureaucracy to obtain existing governmentfunds, the corrupt political order seeks to crush even this beginning of hope. The case of CDGM in Mississippiis the most publicized example but it is a story repeated many times across our nation.Our own experience here in Chicago is especially painfully present. After an enthusiastic approval by H.E. W’s Department of Adult Education, SCLC began an adult literacy project to aid 1,000 young men and women who have been pushed out of overcrowded ghetto schools, in obtaining basic [literary] skills prerequisite to receiving jobs.

We had an agreement with A&P stores for 750 jobs through SCLC’s job program, Operation Breadbasket and had recruited over 500 pupils the first week. At that point CongressmenPaccinski and the Daley machine intervened and demanded that Washington cut off our funds or channel themthrough the machine controlled poverty program in Chicago. Now we have no problem with administrativesupervision, but we do have a desire to be independent of machine control and the Democratic Party patronagenetwork. For this desire for a politically independent approach to the needs of our brothers, our funds are beingstopped as of September 15th and a very meaningful program discontinued. Yes the hour is dark, evil comesfourth in the guise of good. It is a time of double talk when men in high places have a high blood pressure of deceptive rhetoric and an anemia of concrete performance.We cry out against welfare hand outs to the poor but generously approve an oil depletion allowance tomake the rich, richer. Six Mississippi plantations receive more than a million dollars a year, not to plant cotton but no provision is made to feed the tenant farmer who is put out of work by the government subsidy. Thecrowning achievement in hypocrisy must go to those staunch Republicans and Democrats of the Midwest andWest who were given land by our government when they came here as immigrants from Europe. They weregiven education through the land grant colleges. They were provided with agricultural agents to keep themabreast of forming trends, they were granted low interest loans to aid in the mechanization of their farms andnow that they have succeeded in becoming successful, they are paid not to farm and these are the same people that now say to black people, who’s ancestors were brought to this country in chains and who were emancipatedin 1863 without being given land to cultivate or bread to eat; that they must pull themselves up by their own bootstraps. What they truly advocate is Socialism for the rich and Capitalism for the poor.

I wish that I could say that this is just a passing phase in the cycles of our nation’s life; certainly times of war, times of reaction throughout the society but I suspect that we are now experiencing the coming to thesurface of a triple prong sickness that has been lurking within our body politic from its very beginning. That isthe sickness of racism, excessive materialism and militarism. Not only is this our nation’s dilemma it is the plaque of western civilization. As early as 1906 W. E. B Dubois prophesized that the problem of the 20th century, would be the problem of the color line, now as we stand two-thirds into this crucial period of historywe know full well that racism is still that hound of hell which dogs the tracks of our civilization. Ever since the birth of our nation, White America has had a Schizophrenic personality on the question of race, she has beentorn between selves. A self in which she proudly profess the great principle of democracy and a self in whichshe madly practices the antithesis of democracy. This tragic duality has produced a strange indecisiveness andambivalence toward the Negro, causing America to take a step backwards simultaneously with every stepforward on the question of Racial Justice; to be at once attracted to the Negro and repelled by him, to love andto hate him. There has never been a solid, unified and determined thrust to make justice a reality for Afro-Americans.

The step backwards has a new name today, it is called the white backlash, but the white backlash isnothing new. It is the surfacing of old prejudices, hostilities and ambivalences that have always been there. Itwas caused neither by the cry of black power nor by the unfortunate recent wave of riots in our cities. The white backlash of today is rooted in the same problem that has characterized America ever since the black man landedin chains on the shores of this nation.This does not imply that all White Americans are racist, far from it. Many white people have, through adeep moral compulsion fought long and hard for racial justice nor does it mean that America has made no progress in her attempt to cure the body politic of the disease of racism or that the dogma of racism has beenconsiderably modified in recent years. However for the good of America, it is necessary to refute the idea thatthe dominant ideology in our country, even today, is freedom and equality while racism is just an occasional departure from the norm on the part of a few bigoted extremists. Racism can well be, that corrosive evil thatwill bring down the curtain on western civilization. Arnold Toynesbee has said that some twenty-six civilizationhave risen upon the face of the Earth, almost all of them have descended into the junk heap of destruction. Thedecline and fall of these civilizations, according to Toynesbee, was not caused by external invasion but byinternal decay. They failed to respond creatively to the challenges impingent upon them. If America does notrespond creatively to the challenge to banish racism, some future historian will have to say, that a greatcivilization died because it lacked the soul and commitment to make justice a reality for all men.

The second aspect of our afflicted society is extreme materialism, an Asian writer has portrayed our dilemma in candid terms, he says, “you call your thousand material devices labor saving machinery, yet you are forever busy. With the multiplying of your machinery you grow increasingly fatigued, anxious, nervous,dissatisfied. Whatever you have you want more and where ever you are you want to go somewhere else. Your devices are neither time saving nor soul saving machinery. They are so many sharp spurs which urge you on toinvent more machinery and to do more business”. This tells us something about our civilization that cannot be caste aside as a prejudiced charge by an eastern thinker who is jealous of Western prosperity. We cannot escapethe indictment. This does not mean that we must turn back the clock of scientific progress. No one can overlook the wonders that science has wrought for our lives. The automobile will not abdicate in favor of the horse and buggy or the train in favor of the stage coach or the tractor in favor of the hand plow or the scientific method infavor of ignorance and superstition. But our moral lag must be redeemed; when scientific power outruns moral power, we end up with guided missiles and misguided men. When we foolishly maximize the minimum andminimize the maximum we sign the warrant for our own day of doom.It is this moral lag in our thing-oriented society that blinds us to the human reality around us andencourages us in the greed and exploitation which creates the sector of poverty in the midst of wealth. Again wehave diluted ourselves into believing the myth that Capitalism grew and prospered out of the protestant ethic of hard word and sacrifice, the fact is that Capitalism was build on the exploitation and suffering of black slavesand continues to thrive on the exploitation of the poor –  both black and white, both here and abroad. If Negroesand poor whites do not participate in the free flow of wealth within our economy, they will forever be poor,giving their energies, their talents and their limited funds to the consumer market but reaping few benefits andservices in return. The way to end poverty is to end the exploitation of the poor, ensure them a fair share of thegovernment services and the nation’s resources. I proposed recently that a national agency be established to provide employment for everyone needing it. Nothing is more socially inexcusable than unemployment in thisage. In the 30s when the nation was bankrupt it instituted such an agency, the WPA, in the present conditions of a nation glutted with resources, it is barbarous to condemn people desiring work to soul sapping inactivity and poverty. I am convinced that even this one, massive act of concern will do more than all the state police andarmies of the nation to quell riots and still hatreds. The tragedy is, our materialistic culture does not possess thestatesmanship necessary to do it.  Victor Hugo could have been thinking of 20th Century America when he wrote, “there’s always more misery among the lower classes than there is humanity in the higher classes”.

The time has come for America to face the inevitable choice between materialism and humanism. We must devote at least as much to our children’s education and the health of the poor 
as we do to the care of our automobiles andthe building of beautiful, impressive hotels.

We must also realize that the problems of racial injustice and economic injustice cannot be solvedwithout a radical redistribution of political and economic power. We must further recognize that the ghetto is adomestic colony. Black people must develop programs that will aid in the transfer of power and wealth into thehands of residence of the ghetto so that they may in reality control their own destinies. This is the meaning of New Politics. People of will in the larger community, must support the black man in this effort.

The final phase of our national sickness is the disease of militarism. Nothing more clearly demonstrates our nation’s abuse of military power than our tragic adventure in Vietnam. This war has played havoc with thedestiny of the entire world. It has torn up the Geneva Agreement, it has seriously impaired the United Nations, ithas exacerbated the hatred between continents and worst still between races. It has frustrated our developmentat home, telling our own underprivileged citizens that we place insatiable military demands above their criticalneeds. It has greatly contributed to the forces of reaction in America and strengthened the military industrialcomplex. And it has practically destroyed Vietnam and left thousands of American and Vietnamese youthmaimed and mutilated and exposed the whole world to the risk of nuclear warfare. Above all, the War in Vietnam, has revealed what Senator Fulbright calls, “our nations arrogance of power”.

We are arrogant in professing to be concerned about the freedom of foreign nations while not setting our own house in order. Manyof our Senators and Congressmen vote joyously to appropriate billions of dollars for the War in Vietnam andmany of these same Senators and Congressmen vote loudly against a Fair Housing Bill to make it possible for a Negro veteran of Vietnam to purchase a decent home. We arm Negro soldiers to kill on foreign battlefields butoffer little protection for their relatives from beatings and killings in our own South. We are willing to make a Negro 100% of a citizen in Warfare but reduce him to 50% of a citizen on American soil.
No war in our nation’s history has ever been so violative of our conscious, our national interest and sodestructive of our moral standing before the world. No enemy has ever been able to cause such damage to us aswe inflict upon ourselves. The inexorable decay of our urban centers has flared into terrifying domestic conflictas the pursuit of foreign war absolves our wealth and energy. Squalor and poverty scar our cities as our militarymight destroy cities in a far off land to support oligarchy, to intervene in domestic conflict. The President who cherishes consensus for peace has intensified the war in answer to a cry to stop the war. It has broughttauntingly to one minutes flying time from China to a moment before the midnight of world conflagration.

We are offered a tax for war instead of a plan for peace. Men of reason should no longer debate, the merits of war or means of financing war. They should end the war and restore sanity and humanity to American policy. And if the will of the people continue to be unheeded, all men of free will must create a situation in which the 1967, 68are made a referendum on the War. The American people must have an opportunity to vote into oblivion thosewho cannot detach themselves from militarism, and those that lead us.So we are here because we believe, we hope, we pray that something new might emerge in the politicallife of this nation which will produce a new man, new structures and new institutions and a new life for mankind. I am convinced that this new life will not emerge until our nation undergoes a radical revolution of values. When machines and computers, profit motives and property rights are considered more important than people the giant triplets of racism, economic exploitation and militarism are incapable of being conquered. A civilization can flounder as readily in the face of moral bankruptcy as it can through financial bankruptcy. Atrue revolution of values will soon cause us to question the fairness and justice of many of our past and present policies. We are called to play the Good Samaritan on life’s road side, but that will only be an initial act.

One day the whole Jericho Road must be transformed so that men and women will not be beaten and robbed as theymake their journey through life. True compassion is more than flinging a coin to a beggar, it understands that anedifice which produces beggars, needs restructuring. A true revolution of values will soon look uneasily on theglaring contrast of poverty and wealth, with righteous indignation it will look at thousands of working peopledisplaced from their jobs, with reduced incomes as a result of automation while the profits of the employersremain in tact and say, this is not just. It will look across the ocean and see individual Capitalists of the Westinvesting huge sums of money in Asia and Africa only to take the profits out with no concern for the social betterment of the countries and say, this is not just. It will look at our alliance with the landed gentry of LatinAmerica and say, this is not just. A true revolution of values will lay hands on the world order and say of war,this way of settling differences is not just. This business of burning human being with napalm, of filling our nation’s home with orphans and widows, of injecting poisonous drugs of hate into the veins of peoples normal humane, of sending men home from dark and bloodied battlefields physically handicapped and psychologicallyderanged cannot be reconciled with wisdom, justice and love. A nation that continues year after year, to spendmore money on military defense then on programs of social uplift is approaching spiritual death.

So what we must all see is that these are revolutionary times All over the globe, men are revoltingagainst old systems of exploitation and out of the wombs of a frail world new systems of justice and equality are being born. The shirtless and barefoot of the Earth are rising up as never before. The people who sat in darknesshave seen a great light. We in the west must support these revolutions, it is a sad fact that because of comfort,complacency, a morbid fear of Communism and our proneness to adjust to injustice, the Western nations thatinitiated so much of the revolutionary spirit of the modern world have now become the arch anti-revolutionaries. This has driven many to feel that only Marxism has the revolutionary spirit and in a sense,Communism is a judgment of our failure to make democracy real and to follow through on the revolutions thatwe initiated. Our only hope today lies in our ability to recapture the revolutionary spirit and go out into asometimes hostile world, declaring eternal opposition to poverty, racism and militarism. With this powerful commitment, we shall boldly challenge the status quo and unjust [morals?] and thereby speed the day when every valley shall be exalted and every mountain and hill shall be made low and the crooked places shall bemade straight and the rough places plain.May I say in conclusion that there is a need now, more than ever before, for men and women in our nation to be creatively maladjusted.  Mr. Davis said, and I say to you that I choose to be among the maladjusted,as my good friend Bill Coughlin said there are those who have criticized me and many of you for taking a standagainst the War in Vietnam and for seeking to say to the nation that the issues of Civil Rights cannot beseparated from the issues of peace.I want to say to you tonight that I intend to keep these issues mixed because they are mixed. Somewherewe must see that justice is indivisible, injustice anywhere is a threat to justice everywhere and I have fought tolong and to hard against segregated public accommodations to end up at this point in my life, segregating mymoral concerns.

So let us stand in this convention knowing that on some positions; cowardice asks the questions, is itsafe; expediency asks the question, is it politic; vanity asks the question, is it popular, but conscious asks thequestion, is it right. And on some positions, it is necessary for the moral individual to take a stand that is neither safe, nor politic nor popular; but he must do it because it is right. And we say to our nation tonight, we say toour Government, we even say to our FBI, we will not be harassed, we will not make a butchery of our conscious, we will not be intimidated and we will be heard.

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Roxanne Little, originally from Trinidad and Tobago, migrated to the United States at the age of 16. After graduating high school, she joined the United States Marine Corps and served with honor from 2001 – 2010.

In 2014 she purchased her first real estate property. Four years later, she became an active investor and started expanding her portfolio. Roxanne currently owns three properties: two occupied with tenants, one fix and flip. She is a creative thinker, problem solver, decision maker...and she is an author.

In 2017 Roxanne published her first children's' book under the pen name Hazel Walcott as a creative outlet for her spiritual struggles and a tool for her daughter who was struggling with reading. The book, titled "The Choice", helped her daughter to articulate her thoughts and words when she is speaking with her teachers and other children her age.

In the real estate arena, Roxanne has built relationships with private lenders as well as investors for properties in Anne Arundel County, Prince George’s County, Montgomery County, Baltimore County and Northern Virginia on (duplexes, lease options, single family homes, rental properties, wholesale deals, and short-sales and fix and flip). Her goal is to leave a legacy for her children, as well as spending more time with them versus working hard for someone else.

In today's episode, Roxanne shares the stories of how she invested in the tools resources and mentors she needed to be successful in real estate BEFORE becoming an active investor.  She also teaches us the critical formulas that you need to know before you decide to purchase your first real estate investment property.

Fix & Flip Formula

(After Repairs Value [ARV] x 70%) - Repair Costs = Max Allowable Offer [MAO]

Wholesaling Formula

Buyer's Price - Your Desired Profit = Max Allowable Offer

Buy Roxanne's Children's Book "The Choice"

https://www.amazon.com/gp/product/1478792140?pf_rd_p=c2945051-950f-485c-b4df-15aac5223b10&pf_rd_r=6MN4PQAGM5GWFCDHZ2PH 

Connect With Roxanne

https://hafkarsolutions.com

hafkar21@gmail.com

https://facebook.com/hafkar21

Resources

• BEST FREE ONLINE BOOKING SOFTWARE: https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=share
• BE A GUEST ON BUY BLACK PODCAST: https://buyblackpodcast.com/podcast-guest
• FIND BLACK-OWNED BUSINESS DIRECTORIES: https://buyblackpodcast.com/business-directory/
• REGISTER YOUR BUSINESS IN YOUR STATE: https://buyblackpodcast.com/register-new-business-your-state/
• FIND BUSINESS RESOURCES: https://buyblackpodcast.com/business-resources

Connect With Me

Email Me

Show Feedback: gerald@buyblackpodcast.com

Business Questions: questions@buyblackpodcast.com

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RaeAnne Chanelle. God's poet. Robin Every's Daughter. Author. Foreverness Obtainer. Interviewer. Healer. S7even. Mental Illness-Awareness Advocate. Soul Collector. Time Taker. Lover. Passion-Giver. Helper. Forever Evolving. Student. Award-winning Poet. Future Nurse. Stigma Breaker. God's muse.

First things first for me is God. I believe the more a person believes in him the more they will be able to better focus and execute during lifes endeavors. I have seen my mother manage businesses so I would like to use her insight to remind your audience to do what works for them, while I set an example of doing what works for me.

Connect with RaeAnne

Follow the hashtag #TheForeverS7even on Instagram

Resources

• BEST FREE ONLINE BOOKING SOFTWARE: https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=share
• HEART RHYTHM MEDITATION GUIDE: https://canva.com  
• BE A GUEST ON BUY BLACK PODCAST: https://buyblackpodcast.com/podcast-guest
• FIND BLACK-OWNED BUSINESS DIRECTORIES: https://buyblackpodcast.com/business-directory/
• REGISTER YOUR BUSINESS IN YOUR STATE: https://buyblackpodcast.com/register-new-business-your-state/
• FIND BUSINESS RESOURCES: https://buyblackpodcast.com/business-resources

Connect With Me

Email Me

Show Feedback: gerald@buyblackpodcast.com

Business Questions: questions@buyblackpodcast.com

Follow Me on Facebook

Personal: https://facebook.com/gwjonesii

Fan Page: https://facebook.com/buyblackpodcast

Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/

Follow Me on Twitter

Personal: https://twitter.com/gwjonesii

Fan Page: https://twitter.com/buyblackpodcast

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Personal: https://instagram.com/gwjonesii

Fan Page: https://instagram.com/buyblackpodcast

Connect With Me on LinkedIn

https://www.linkedin.com/in/gwjonesii/

Sheena began her career with the small, minority, women, and disadvantaged business community in 1999. In her role as Executive Director of both the North Central Texas Regional Certification Agency and the South Central Texas Regional Certification Agency, from May 2006 to June 2013, she developed and improved community awareness programs, built sustainable relationships with local and federal government business partners and participated in a multitude of educational and speaker forums concentrating on business development and certification.

Sheena is now the owner of Lengo, a consolatory suite of best business practices which bridge the gaps and facilitates the expansion of unyielding opportunities and results that rest within the potential of a truly focused organizational vision. She also enjoys public and motivational speaking. Some of her speaking topics include the Power in Female Negotiation and the Growth Zone, Finding Potential in Yourself & Others. She enjoys empowering women with her story and transforming their minds to focus on their inner power and ability to exceed their wildest dreams!

Sheena was appointed in August 2017 by the City Council, to the Planning & Zoning Commission for the great city of Glenn Heights, TX, and she is currently RUNNING FOR MAYOR! (Election Day is 26 January, 2019)

We get into some discussion about her mayoral run later in the program, but our main focus today is to take the pretentiousness out of business talk and strip back techniques to expose just how easy it is to understand the basics of business.

Sheena will teach you how to position yourself with strategic plans that support your vision and maximize your company's success and growth!

Exclusive Offer

Leverage Unleashed is a master class devoted to educating business owners about techniques to maximize their success and develop true strategies aligned with their firm's overall experience. This is a self-paced online program with monthly chat sessions, 1-on-1 coaching, and competitive business development. For any listeners that sign up for the course, there will be a 30% discount offered!

Competitive Business Plan Development for all entrepreneurs is now being offered through December 31st for 30% off. Listeners will receive a full competitive business plan, market research included. Secure a free consultation call by December 31st and receive the offer for all plans booked before March 1, 2019!

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Support Sheena's Run for Mayor of Glenn Heights, TX

https://sheenamorgan4glennheights.com 

sheena4mayor@gmail.com 

972-866-4660

Connect With Sheena

https://www.lengofocus.com 

sheena@lengofocus.com

https://facebook.com/lengofocus

https://twitter.com/lengofocus 

https://linkedin.com/in/sheenadmorgan 

https://instagram.com/lengofocus 

LeShelle Smith is a woman who decided she wanted to start her media platform, interviewing individuals who are contributing to the rebuilding of Black Wall Street(s) in cities across America. That decision lead to LeShelle creating Minority Report featuring Black Owned Businesses, a video blog on YouTube that highlights African American entrepreneurs, operating as the media extension of Smith Communication Services, LLC.

The mission of Minority Report is to feature Black entrepreneurs through interviews and product/service reviews. The vision of Minority Report is to do for Black Owned Businesses, what Oprah's Book Club did for authors - provide exceptional, one of a kind, Word of Mouth Marketing that converts into increased sales. The goal of every blog article, social media post, and YouTube video is to highlight Black owned businesses through storytelling, promote their products and services but to also empower and educate aspiring entrepreneurs.

Advocating for the "buy black movement" has become more and more prevalent as we have moved from the Civil Rights Movement, through Jim Crow, survived the Crack Era and still navigating the Preschool-Prison pipeline. Our community is beginning to see the value of our dollar as it relates to our vote, our livelihood, and our legacy. I am one of many who are on the front lines advocating for black entrepreneurs. But I am one of few exclusively educating consumers on reputable black owned businesses through honest product reviews. I also created the Ultimate Black Love Gift Guide Black Owned Business Coupon Book. I release a new coupon book every year on Black Love Day, February 13th and focus on the 5 Tenets of Black Love.

Minority Report TV Show

https://www.minorityreporttvshow.com/ 

https://youtube.com/c/minorityreporttvshow 

Ultimate Black Love Gift Guide

https://bobcouponbook.com 

Connect With Leshelle

info@minorityreporttvshow.com 

https://facebook.com/minorityreporttvshow 

https://twitter.com/mreport_tv 

https://instagram.com/minorityreport717 

https://linkedin.com/in/minorityreporttvshow 

Resources

• BEST FREE ONLINE BOOKING SOFTWARE: https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=share
• HEART RHYTHM MEDITATION GUIDE: https://canva.com  
• BE A GUEST ON BUY BLACK PODCAST: https://buyblackpodcast.com/podcast-guest
• FIND BLACK-OWNED BUSINESS DIRECTORIES: https://buyblackpodcast.com/business-directory/
• REGISTER YOUR BUSINESS IN YOUR STATE: https://buyblackpodcast.com/register-new-business-your-state/
• FIND BUSINESS RESOURCES: https://buyblackpodcast.com/business-resources

Connect With Me

Email Me

Show Feedback: gerald@buyblackpodcast.com

Business Questions: questions@buyblackpodcast.com

Follow Me on Facebook

Personal: https://facebook.com/gwjonesii

Fan Page: https://facebook.com/buyblackpodcast

Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/

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Fan Page: https://twitter.com/buyblackpodcast

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Fan Page: https://instagram.com/buyblackpodcast

Connect With Me on LinkedIn

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Maya believes that one of the best things people can do is create the flexible lifestyle they want. Creating that lifestyle begins when you create something that gives you ownership of your ideas and how you work with your clients....something you're proud and confident enough to share with the world.

She has paired her love for helping people leverage their knowledge by creating a profitable online program that shows women how to confidently share more of their purpose-driven messages with the people who need to hear it.  On episode 68 of The Voice of Black Business, Maya shares her top 4 Game-Changing Tips to help you get started!

For the last 7+ years, Maya Gaddie has built, launched and sold online classes and programs in her business. She loves showing her clients how to do the same. She's backed her education up with a lot of real experience with clients who are out in the field, really doing the work, making money and creating communities online.

Maya knows what's up when it comes to online business, how to navigate it and how to elevate an online strategy. Knowing things like what tools she uses to run her business, how she automates payments for new enrollments and how to run a membership site are always useful to other entrepreneurs.

I'm convinced that one of the core reasons for me being on this planet, and existing in this space, is to show women that this (this life, this type of business) is possible for them too.

E-Commerce Retailers strap in and get ready as Courtney Underwood shares the steps - in detail - that it took to build PassportsandPurpose.com. By taking the unusual path of learning to do everything herself so she could effectively delegate later, Courtney learned everything from the psychology of e-commerce to discovering niche audiences to tailoring the voice of your brand. She's handing ALL of that knowledge over to you in this episode!

Courtney Underwood is a speaker, mentor, and entrepreneur with a mission to teach people how to value their worth, set boundaries, and create memories that have a lasting impact. She equips both companies and individuals with the necessary tools and resources to discover their strengths and maximize efficiency without sacrificing quality or value.

In 2016, she founded Passports and Purpose, an e-commerce retail company that sells travel and affirmation apparel and accessories. Within the first year, she outgrew the platform and expanded the business, adding product lines and multiple languages to satisfy her international customers. Currently, Passports and Purpose is recognized for both high performance, high engagement, and high conversion - metrics that reveal an unparalleled dedication to customer service and product quality.

Courtney holds a Bachelor’s degree in Organizational Communication from DePaul University and holds several certifications that point to her years of experience in E-Commerce, Strategic Leadership, Entrepreneurship and Career Consulting. When she is not working, Courtney spends quality time with her family, mentors and volunteers across the Chicagoland area, and travels extensively.

Exclusive Offer

https://passportsandpurpose.com 

Use Discount Code - BUYBLACK5 - Get $5 off any order

Use Discount Code - FALLSAVINGS - Get Free Shipping on orders over $75

Connect With Courtney

hello@passportsandpurpose.com

https://facebook.com/passportsandpurpose

https://twitter.com/passportsandpurpose

https://instagram.com/passportsandpurpose 

https://pinterest.com/passportsandpurpose 

In this episode we talk about what it takes to build and run an elite-level team and how the same principles apply to the military, sports, and businesses.  You will learn the three fundamentals you must master to win championships and how they translate into your day-to-day business operations.  Finally, I share a sneak preview of the online course I'm developing to help entrepreneurs build a strong foundation and frame around their big business ideas.

Visit DOPEBusinessplan.com to stay updated!

Apologies...but I had to say no to show notes for this episode.  You can find key points and links from Rohan's interview on Episode 41 here:

https://buyblackpodcast.com/podcast/design-million-dollar-online-business-rohan-gilkes/

Certificates of Deposit (CD) Make You Lose Money

This is a quick bonus episode for all of you who have downloaded the Buy Black Podcast App!  It's not going to any of the directories so if you know someone who needs this info (and so many of us do), help them download the app on their phone as well.

Points We Cover In This Episode

1. What a Certificate of Deposit (CD) is
2. Why Banks Offer Them
3. Why it is a Bad Idea to Put Your Money Into a CD

Supporting Concepts:

APR: Annual Percentage Rate

Compound Interest: Additional return on investment that you get when your principle investment PLUS previously accrued interest are multiplied by your APR

Compounding Schedule: How often the interest on your investment or loan is compounded.

• Daily
• Monthly
• Quarterly
• Semiannually
• Annually

(Most savings accounts compound daily, loans compound monthly, and CD typically compound annually)

APY: Annual Percentage Yield

• APY is the actual rate of return that you receive on your investment based on your interest compounding schedule
  • More simply, how much more money you're getting ABOVE the APR because of Compound Interest

Inflation: The rate at which the cost of goods and services increases over time.  This fluctuates and is reported monthly

The Numbers

Current Best CD Rates

• 1-Year: 1.8% APR
• 3-Year: 2.0% APR
• 5-Year: 2.5% APR

In the episode I use the examples of a 1-Year CD with 2.0% APR (not realistic...absolute best case investing scenario), and a 5-Year CD with 2.5% APR (typically only available with minimum $25,000 deposit).

Current Inflation Rate

Average inflation for 2017 was 2.13%.  I use that number throughout the episode.

The Math

We use a $1000 tax refund example, putting it into a 1-Year CD at 2.0%

Investment:

$1000 * 1.02 (100% principle + 2.0% interest) = $1020

Inflation:

$1000 * 1.0213 = $1021.30

Net Value Loss of $1.30

***The person I first discussed this with argued that I wasn't accounting for Compound Interest...so let's work through that***

What About Compound Interest?

1. Compound Interest typically would not apply to a 1-Year CD because most CDs Compound Annually.
   1. This means the only time interest would compound on your CD is the day you close it out and retrieve your money from the bank at the end of the year
   2. So, in this case, you were promised 2%, and you get exactly 2% interest on your investment at the end...nothing compounded in between
2. Let's assume you got a magical CD that compounds monthly...how would that affect your return?
   1. First, your 2% APR will be Chopped Into 12 Equal Bits...one for each month
   2. 0.02 / 12 = 0.0016666667
   3. So, your interest would be compounded at a rate of 0.16666667% each month

$1000 * 1.0016666667 = $1001.67 (End of January)

$1001.67 * 1.0016666667 = $1003.34 (End of February)

$1003.34 * 1.0016666667 = $1005.01 (End of March)

(Here, you see the benefit of Compound Interest because rather than having a simple return of $1.67 each month based on your original $1000 principle, the return each month gets slightly larger because interest accrual is based on a higher amount that is in your account after each additional accrual.  Because of this, your APY gets higher the more often that your Loan or Investment Compounds)

FAST FORWARD

$1018.49 * 1.0016666667 = $1020.18 (End of December)

Yes, you read that right.  In this scenario compound interest will earn you an EXTRA $0.18 over the year.

So, as I said, compound interest doesn't really apply with CDs, especially when you're putting in small money.

But Gerald, I'm Big Bank Hank

Cool.  I looked at the outcomes for a person dropping $25,000 into a 5-year CD at 2.5% APR.

In that scenario, I ignored the fact that the average Long Term Inflation Rate is 3.22%.  Instead, I assumed that inflation would not change AT ALL over the next 5-Years while your money is tied up.  Here's the outcome:

• $25000 CD, Compounded Annually, 5-Year Term
• Yields $28285.21 = + $3285.21
• Inflation: $27778.36 buys what $25000 bought 5 years ago
• Net Gain = $506.85 for a 5 Year Commitment of your $25,000

Yes, you gave up access to $25,000 of your money for five years so that the bank could pay you the equivalent of $506.85.

Wealthy people don't put money into CDs.  If you want to become wealthy, don't put your money into a CD.

Monday, 12 Feb 2018, we will talk about another safe, and much more profitable way to invest your Tax Refund.

Thanks for joining me in this Bonus, App Only Episode. 

If you have questions about the numbers we ran or want to dig deeper into this subject, go to the contact tab in the app and Email or Call Me.

If you haven't already, JOIN the Buy Black Podcast Community Facebook Group and let's continue and grow the conversation there!

Talk to you soon!

How much time and money have you dumped into failed Facebook Ads Campaigns?  Don’t blame Facebook!  They’ve built an excellent marketing platform, but as the business owner, YOU have to do your part!  My guest, David W Williams, CEO of Digital Underground Sales & Marketing, is here to teach you why most Facebook Ads Campaigns Fail and how you can avoid expensive pitfalls to make yours profitable.

Buy Black | The Voice of Black Business

SUBSCRIBE NOW  https://appurl.io/jnj6a662

DOWNLOAD THE APP  https://appurl.io/jnj7wd6n

Started off as an Email Marketer

• [03:45]
• Built email lists
• Sold them to other digital marketers
• Got into facebook ads when they first started around 2013
• Started build his business for himself mastering Facebook Ads

What makes Facebook Ads so powerful

• [05:00]
• If your target audience is over 25, they are probably on facebook
• It’s the platform with the widest reach…”unlimited traffic”
• Advertising on websites, there’s a limit to the number of people you can get your offer in front of
• Facebook makes it easy to start doing ads, but you need a little education to do it effectively

Download the Free PDF Highlight Reel!

Click here to download David's top Facebook ad campaign tips from the episode.

Why do most Facebook Ad Campaigns Fail?

• [07:00]
• Most business owners do not know their numbers
• Going to facebook, spending money on ads, but don’t have Key Performance Indicators setup
• Most businesses really don’t know who they’re marketing to
• Their customer avatar is very “thin”
• Facebook is a great platform, but it doesn’t do the marketing work for you

How to identify your Customer Avatar

• [09:30]
• This is the “ideal person” that you are trying to do business with
• Like building a FBI profile, you should have a robust profile of the type of person you are targeting with your marketing

How to find the Psychographic Information

• [11:50]
• 30-40 years ago you had to do focus groups
• Today, people tell you everything they think and feel on the internet
• Find where your customers hang out (blogs, social media), and follow them and observe what they say
• Sit on blogs and read all of the comments, develop the information trends and find out how you need to target your marketing
• You must do the front-end marketing work to be successful with back-end advertising

Marketing vs. Advertising

• [16:40]
• 1954 Video, “Selling to the Negro”: https://youtu.be/04myb2Dzo9Q 
• Marketers break down the psychology of the black buyer, then sell that information to companies so they know how to get our dollars
• Marketing is a science, Advertising is a technical practice
• Marketing is the deep psychological work of figuring out what an audience desires and figuring out how to craft messages that make them react
• Advertising is specifically choosing how much money will be spent on what ads in what places for what period of time

Great Examples of Marketing at work: Nike Just Do It 2018 vs. Dodge Superbowl 2013

[21:30] These two videos are basically the same ad, targeted at different customer avatars

• Nike - Dream Crazy: https://youtu.be/Fq2CvmgoO7I
• Dodge - God Made a Farmer: https://youtu.be/AMpZ0TGjbWE

How Do You Set Up Your Advertising Campaigns for Success?

• [24:00]
• Assuming the numbers are good, the avatar is robust, and your offer is compelling...here are the next steps:
• Run a page post engagement ad first
• • Facebook doesn’t see your ad as an ad...it sees it as content
  • Facebook will reward you for compelling content by lowering ad costs
  • Want to get social proof of Likes, Comments, and Shares so that when the ad runs later, Facebook will see it as compelling content and lower the costs
• Run a conversion focused ad at a later date

What are the different types of Facebook Ad Campaigns that you can run?

• [26:15]
• Do you want sales or do you want exposure?
• As a new advertiser, focus on sales, engagement, or lead generation
• Facebook has in internal lead tool called Lead Pages
• Stay focused on those few

Always have a Facebook Pixel Embedded in your Website

• [29:00]
• Here are a few good Wordpress Plugins to make embedding a Facebook Pixel easy
• • Insert Headers and Footers
  • Facebook Pixel by PixelYourSite
  • WP Facebook Pixel
  • Pixel Caffeine (Used by BuyBlackPodcast.com)
  • Facebook Conversion Pixel

Questions from the Live Audience

Follow the Buy Black Podcast Fan Page on Facebook to be part of our next LIVE Broadcast!!!

Check out the video on YouTube: https://youtu.be/p8q149obKtU

Are video ads better converting than content-only ads?

• [30:45]
• “There’s no such thing as better or worse.  It’s all based on testing”
• • Test Video vs. Slideshow vs. Static Image
  • Use whichever converts best
  • All of this activity needs to be based on your KPIs (Key Performance Indicators)

What is the minimal amount of money to put into initial split-testing?

• [32:45]
• Facebook ad traffic is always going to be greater than zero
• When you’re building your business, you have to build it to withstand paid marketing
• If ad spend with no conversions will put you in the poor house, that’s a bad business model

My first ad for my greeting cards got tons of likes but nobody responded to the call to action to buy.

• [34:20]
• Getting engagement on the front end is really good. Wait until later to do the conversion ad
• You can specifically retarget every person who engaged with the ad (liked, commented, or shared), and ask questions about why they didn’t buy or give them a second opportunity to buy
• Even when people know and like you, they won’t buy immediately on Facebook because people aren’t there to buy products

When you’re generating likes and shares, would you suggest inviting people who show interest into a private page that focuses on your products or services

• [35:50]
• Yes, this is a good idea.  Anything you can do to warm that person up to your business and brand is going to help you in the long term

About Digital Underground Marketing

Our goal is to help you craft the perfect offer for your perfect customer and run profitable marketing campaigns

• Full Marketing Campaign Management
• Online courses
• How-to videos
• 1-on-1 coaching

Connect with David

Website: http://dusalesmarketing.com

Email: davidwilliams@dusalesmarketing.com  

Facebook: https://www.facebook.com/profile.php?id=1242115300  

LinkedIn: http://www.linkedin.com/in/davidwwillams/

YouTube: https://www.youtube.com/user/TheFirmTakeOver/featured?view_as=subscriber

EXCLUSIVE OFFERS FOR YOU

Facebook Ads for Small Business Online Course

• DISCOUNT CODE: OFFER57
• Contact David directly on Facebook to request the link to the course

#1 Piece of Advice for Buy Black Podcast Listeners

• [50:00]
• Black Business Owners need to start linking up with other people and having conversations about business
• You don’t have to be trying to sell each other anything, just raising each other’s knowledge and competence
• Check out The Digitial Collective (Formerly The Digital Feel Good)
• • A collective of experienced business and marketing coaches who collaborate to help each other and our clients elevate the success of our businesses
  • https://www.facebook.com/groups/510759959337496/

Resources

• BEST FREE ONLINE BOOKING SOFTWARE: https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=share
• BUILD YOUR AD AND SOCIAL POST GRAPHICS FREE: https://canva.com  
• BE A GUEST ON BUY BLACK PODCAST: https://buyblackpodcast.com/podcast-guest
• FIND BLACK-OWNED BUSINESS DIRECTORIES: https://buyblackpodcast.com/business-directory/
• REGISTER YOUR BUSINESS IN YOUR STATE: https://buyblackpodcast.com/register-new-business-your-state/
• FIND BUSINESS RESOURCES: https://buyblackpodcast.com/business-resource-link-directory/

Connect With Me

Email Me

Show Feedback: gerald@buyblackpodcast.com

Business Questions: questions@buyblackpodcast.com

Follow Me on Facebook

Personal: https://facebook.com/gwjonesii

Fan Page: https://facebook.com/buyblackpodcast

Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/

Follow Me on Twitter

Personal: https://twitter.com/gwjonesii

Fan Page: https://twitter.com/buyblackpodcast

Follow Me on Instagram

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Fan Page: https://instagram.com/buyblackpodcast

Connect With Me on LinkedIn

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You want the world to see you at your best, but your bank account is not cooperating. No problem. Tyron Cutner, founder of WellDressedAcademy.com, will teach you how to dress sharp starting with the clothes you already own.  Stop wasting money on new clothes and start taking control of your image without breaking the bank!

SUBSCRIBE NOW  https://appurl.io/jnj6a662

DOWNLOAD THE APP  https://appurl.io/jnj7wd6n

[04:25] A Hard Look in the Mirror

• Girlfriend cheating
• Decided to change image
• Started wearing professional clothes everywhere
• People started looking at me differently
• “I started to see myself differently”

[07:28] From Bus Driver to COO in a Few Short Months

• On the road working for Greyhound...lots of time to think but no opportunity to act
• Would drop back into his comfort zone when he returned home
• The cheating incident gave him the motivation to make new moves
• A friend, CEO of a non-profit organization, noticed the change and offered Ty the COO job

[09:10] New Circles, New Opportunities

• Started going out more, “I wanted people to see me”
• Got more invites to higher level events
• Friends want to bring me around...I make them look good around THEIR friends
• Shortly thereafter, Ty started teaching his friends how to dress as sharp as he does
• He decided to create the Well Dressed Academy

[17:00] The Keys to Dressing Sharp

• Take lessons from The Godfather
• Being sharp is about fit, not fashion
• Emphasize masculine body features
• • Big chest
  • Wide back
  • Larger feet
  • Bigger hands
• Your clothes need to frame you properly to accentuate your best attributes

[20:25] Choose Classic Men’s Styles over Fashion Trends

• Take lessons from Frank Sinatra, Winston Churchill, Al Capone
• Classic style has not changed in the last 100 years
• Whatever body style you have, there are classic style clothes that will make you look good
• Invest in clothes that will never go out of style
• Have your clothes tailored to frame you properly
• Fit close to your body without being tight
• “Close, but comfortable”

[25:15] How to Look Sharp Without Breaking the Bank

• “Having money doesn’t make you sharp”
• It’s all about the knowledge first...fit over fashion
• “Start with the clothes you already own”
• Get them altered or tweaked to fit your body perfectly
• “Get comfortable wearing those clothes when it’s NOT necessary”
• To look sharp, you have to believe you’re sharp

Questions from the Live Audience

[31:00] Do you help with women who want to help their men dress better?

Best thing you can do is introduce him to Ty and/or Ty’s content.  A woman can help with fashion, but a man must take control of his own image.  Ty teaches men to take control of their image first.  Then, you can help him find and wear fashionable clothes that fit properly.

[33:15] What do you do when your body is transitioning?

• “You want to have clothes that fit the body you have now”
• Find the clothes you have that fit you best, and get them altered to fit you properly until your body can stabilize
• You never want to wear baggy clothes - subconsciously, it makes you look like you’re wearing someone else’s clothes
• People don’t know “the rules” of men’s clothing styles, but visually they can tell when you are breaking the rules because something just looks off

[37:05] Do you work with teens and young men to help them dress for success?

• In the process of building out the Well Dressed Academy membership site for people who do not want 1-on-1 coaching
• Young men can learn these skills early to help open doors
• • Teachers
  • Coaches
  • Counselors
  • College
  • Jobs
• People want to help young people who look like they care about themselves and their futures

[41:20] About Well Dressed Academy

“My goal is to help you become the sharpest in the room...any room.”

• 1-on-1 coaching
• Online courses
• How-to videos
• Group coaching cohorts

Most guys reach out because they feel something is missing in their life

Connect with Ty

Email: tycutner@gmail.com

Facebook: https://facebook.com/tyron.cutner

LinkedIn: http://www.linkedin.com/in/tycutner/

Instagram: https://www.instagram.com/tycutner/

[46:30] #1 Piece of Advice for Buy Black Podcast Listeners

• “Your appearance matters”
• “How you dress tells people how you feel about yourself in that moment”
• “For every door you want to walk through in life, there is a person holding the key to that door...and you never know when you’re going to meet them”
• “Be prepared”

Resources

• BEST FREE ONLINE BOOKING SOFTWARE: https://10to8.com/signup/?token=buyblack-p&utm_source=buyblack-p&utm_medium=share
• BUILD YOUR ENTIRE ONLINE BUSINESS FAST: https://kartra.com
• BE A GUEST ON BUY BLACK PODCAST: https://buyblackpodcast.com/podcast-guest
• FIND BLACK-OWNED BUSINESS DIRECTORIES: https://buyblackpodcast.com/business-directory/
• REGISTER YOUR BUSINESS IN YOUR STATE: https://buyblackpodcast.com/register-new-business-your-state/
• FIND BUSINESS RESOURCES: https://buyblackpodcast.com/business-resource-link-directory/

Connect With Me

Email Me

Show Feedback: gerald@buyblackpodcast.com

Business Questions: questions@buyblackpodcast.com

Follow Me on Facebook

Personal: https://facebook.com/gwjonesii

Fan Page: https://facebook.com/buyblackpodcast

Group: https://www.facebook.com/groups/BuyBlackPodcastCommunity/

Follow Me on Twitter

Personal: https://twitter.com/gwjonesii

Fan Page: https://twitter.com/buyblackpodcast

Follow Me on Instagram

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Fan Page: https://instagram.com/buyblackpodcast

Connect With Me on LinkedIn

https://www.linkedin.com/in/gwjonesii/

We both know you have at least one book inside of you...probably more.  It’s time for you to let it out and share it with the world. My guest, Edd Far, answered the call and released two poetry books this year.  His latest, “Normal Thoughts from a Random Mind, Vol. 2”, hit shelves last month. During our conversation, Edd shared tools (like Amazon’s “Createspace”), tips, and secrets that you can use to write your book, market it on social media, and build your self-publishing empire.

Edd Far is a Writer from NYC who believes the key to happiness is finding your Purpose and Making that Your Passion. He also illustrates Children's Books, Works in Sales, and has a Private Tutoring Business for people ages 18 and over. When Ed is not working, he's going to Concerts, Museums, Parks, and learning at least one new fact each day. Thanks for the Platform.

Links:

Normal Thoughts from a Random Mind Series: https://www.amazon.com/gp/bookseries/B07J5HP9HR/ref=dp_st_1983642851

Top Nine Best Places to Self-Publish Your Book: https://thepennymatters.com/best-self-publishing-sites/

Edd Far Author’s Page - Facebook: https://www.facebook.com/EddFarAuthor/

Follow Edd on Twitter: https://twitter.com/edfarquharson42

Find Edd on Instagram: https://instagram.com/eddzartworrld

Your business should be a reflection of your true self. Learn practical self care tips to embrace your reality, tap into your purpose, and live in HEALTHY prosperity with my guest, Life Coach and Spiritual Healer Avalaura Gaither.

3 Key Points:

1. Your business should be a reflection of you.  “If your mind ain’t right, your business ain’t tight!”
2. Give yourself permission to RELAX.  If you’re incapable of doing that (Like Myself) connect with a Life Coach, Spiritual Healer, or guide who can help you.
3. Self Care is the best Health Care!

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• https://buyblackpodcast.com/patreon

Voices of Black Business Show Notes

**Click any timestamp to jump directly to that point in the episode.

Today’s Voice of Black Business: You Need a Life Coach - Learning Entrepreneur Self Care w/ Avalaura Gaither

Avalaura’s #1 Piece of Advice: "Self Care is the best Healthcare!  If you're practicing self care, that is the best thing that you can do for yourself, for your business, for your family...for everybody!"

• [02:45] Interview begins.
• [06:15] From total job dissatisfaction and depression to the retreat that changed Avalaura’s outlook
• [09:00] Taking the “Red Pill” - Avalaura’s 6-month Healing Sabbatical
• [20:00] What it looks like to be “existing” but not really LIVING
• [25:00] What it looks like to be living in your SUPER SOUL SUCCESS
• [34:10] Back from break - The Origins of Avalaura’s Healing Center
• [36:35] How Avalaura took ownership of her niche in the Life Coaching Industry
  • Power Quote: “If Your Mind Ain’t Right, Your Business Ain’t Tight”
• [48:15] Doing the work to find your core BEFORE building your business
  • Your business should be aligned with who you are as a person
• [30:00] Keys to the reflection process for business owners and entrepreneurs
  • Get Avalaura’s Book - BLISS - http://spiritualsage.net/1466-2/
• [35:00] Meditation & Self Care - Most people don’t know how to meditate correctly
• [40:00] Avalaura’s process for Guided Meditation & Progressive Relaxation

Connect with Avalaura

• Avalaura Healing:  http://www.avalaura.com  
• Facebook: https://www.facebook.com/AvalaurasHealingCenter
• Twitter: https://twitter.com/HealerAvalaura
• Instagram: https://www.instagram.com/healeravalaura/
• YouTube: https://www.youtube.com/user/avalaura2005
• LinkedIn: https://www.linkedin.com/in/avalaura/
• Email: avalaura@avalaura.com
• Call: 301-458-0335

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2. Black Business Directories…Directory!
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Your Startup is your baby! It’s hurts to find out that the customers you’re targeting don’t really feel it the way you hoped they would. My guest, Daniel Abaraoha shares his experience reading market signals in the ethical apparel niche and explaining how he planned his pivot.

Subscribe:      Apple     | Google     | Spotify     | Stitcher     | iHeart

Voices of Black Business Show Notes

**Click any timestamp to jump directly to that point in the episode.

Today’s Voices of Black Business: How to identify if your startup needs to pivot.

Daniel’s #1 Piece of Advice: Hold Black Businesses Accountable.  We are just as much a part of the economy as every other business.  We need your feedback...we need your help to continue to get better and stronger.

• [03:10] Interview begins.
• [06:45] Daniel’s first signal to take a step back and regroup. Casa Libre shuts down.
• [08:30] Vita’s clarified mission and market position
• [12:00] Daniel’s plan to pivot Vita Shoes to speak directly to his target consumers.
• [13:20] Doing market research; connecting with retail store fashion buyers
• [16:30] Reading the market signals and planning the pivot.
• [22:30] To pivot, you have to keep one foot planted.  Your startup can shift direction without completely abandoning its original
• [30:30] The challenge of getting your target customers excited and engaged with your brand.
• [36:00] La Vita e Bella Drive 2018 - Campaign for Hope
• • October 1-31, $10 of Each Purchase goes to Dallas Hope Lodge Project
  • https://www.cancer.org/treatment/support-programs-and-services/patient-lodging/hope-lodge/dallas.html
  • Learn more and Buy Your Vita Shoes at http://vitashoesco.com.
  • Buy Black Podcast Listeners use the code “BUYBLACK” to take 10% off your purchase
  • [45:30] Daniel’s favorite tool is Boomerang...a Gmail scheduling plugin
  • Boomerang
  • Mailchimp saves him time and energy sending emails to his previous customers

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When you're looking for specific advice on starting a business, it can be a pain searching through blogs and podcast archives to find exactly what you're looking for. That's why I did it for you! This episode captures some of the best tips from our experts for building a successful business online! From finding an idea to marketing, search engine optimization, and capturing repeat business, this episode has everything you need to get started!

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Get your Questions Answered in our monthly Q&A episode. Send yours to: questions@buyblackpodcast.com

3 Key Points:

1. Don’t put too much energy into trying to find the perfect business idea.  Create a solution for a problem you have and sell that.
2. Do the work up front to make sure your business idea is worth pursuing.  Have a set of standards your idea must pass before you invest time and resources into it.  Build a beautiful front end landing page with good SEO principles to draw in your initial audience.
3. Marketing doesn’t always have to cost dollars and cents.  Creative social media strategies can help you land influencer support for free.  If you already have customers and an email list, remarketing to those people is a free way to immediately increase sales.

Sponsors

• Mike D’s BBQ – My good friend, Mike De Los Santos makes some of The World’s Best Barbeque Sauce!  Don’t just take my word for it. Check out the growing list of awards Mike’s sauces and rubs are racking up!
• • Get your Labor Day grill on point with The Best BBQ Sauce in North Carolina, 2017!
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Voices of Black Business Show Notes

**Click any timestamp to jump directly to that point in the episode.

Today’s Voices of Black Business: Best Tips for Building a Successful Business Online

• [07:00] Solve the problem you have and sell it to other people who have that same problem.
• • Nneka Brown-Massey, Innovative Supplies Worldwide, Inc.
  • https://innovativesupplies.net
• [11:00] Use your unique intersection of skills to create a product or service that few other people would be able to conceive.
• • Jamille Robinson, Phoenix Deep Rooted Organics
  • https://phoenixdeeprooted.com
• [19:55] Find a low-overhead business opportunity selling products that people are already buying.  Drop shipping and Amazon-based e-commerce are great options.
• • Rashida Hawthorne, Glambulb
  • https://glambulb.com
• [26:45] Four Go/No-Go Criteria for green-lighting a business opportunity
• • Rohan Gilkes, Innclusive & Launch27
  • https://launch27.com
• [34:30] Fundamental tips for good Search Engine Optimization (SEO)
• • Darrin Marion, Ratel SEO
  • https://ratelseo.com
• [42:30] Get influencers (athletes & entertainers) to market your products for you!
• • Jamel LeBranch, Faith Is Fuel Shades
  • https://fifshades.com
• [51:20] Don’t overlook the value of having repeat customers.  Constantly acquiring new customers is a losing proposition.
• • Thierry Augustin, E-Commerce Marketing Strategist
  • https://thierryaugustin.com
• [54:45] The Three Steps for Email Marketing Success
• • Thierry Augustin, Stellar Emails
  • https://stellaremails.com

Buy Black Podcast Exclusive Black Business Resources!

1. How to Register a New Business in Your State
2. Black Business Directories…Directory!
3. 200+ Business Building Resource Websites Link Library
4. Productivity Apps for Entrepreneurs

Join the Voices of Black Business

• Download the Buy Black Podcast App:       iPhone/iPad      | Android
• Join our Facebook Group: Buy Black Podcast Community
• Follow me @buyblackpodcast :      Facebook      | Twitter      | Instagram
• Send Feedback to: gerald@buyblackpodcast.com
• Apply to be featured on the show: https://buyblackpodcast.com/podcast-guest
• Want to become a show sponsor?

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The most important asset that any of us has is time.  It’s the only thing that we can never create more of, and once it’s gone there is nothing we can do to change the way it was used.  Most people spend a third of their time creating income to sustain life. What if you could create Passive Income instead?  Take back your time and spend it with the people and doing the things you love.  My guest, Terry Washington Jr. teaches us how in this episode and in his forthcoming book, The Purpose and Supremacy of Passive Income: The Secrets to Financial Freedom Without Quitting Your Job.

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Get your Questions Answered in our monthly Q&A episode. Send yours to: questions@buyblackpodcast.com

3 Key Points:

1. You don’t have to be great to get started, but you do have to start to be great!
2. People don’t remember what you did for a living.  They remember who you helped.
3. Your great great great great great grandchildren will be able to find out every detail about you just by doing a simple search.  What are you leaving for them to find? What will your legacy be?

Sponsors

• Mike D’s BBQ – My good friend, Mike De Los Santos makes some of The World’s Best Barbeque Sauce!  Don’t just take my word for it. Check out the growing list of awards Mike’s sauces and rubs are racking up!
• • Get your Labor Day grill on point with The Best BBQ Sauce in North Carolina, 2017!
  • Visit https://buyblackpodcast.com/bbq to Make Your Order Now!
  • Use the code BUYBLACK to get FREE SHIPPING and an EXCLUSIVE GIFT with your purchase!
  • Throw Some D’s On It!

• Show your support for Buy Black Podcast!
• • Become a Patron and gain Exclusive Access to behind-the-scenes and original content!
  • PLUS get a shoutout on our new monthly Ask the Experts Q&A Episode!
  • https://buyblackpodcast.com/patreon

Voices of Black Business Show Notes

**Click any timestamp to jump directly to that point in the episode.

Today’s Voice of Black Business: Create Passive Income and Take Back Your Time

Terry’s #1 Piece of Advice: Hold On! A Change Gone Come

• [02:00] Interview begins
• [05:15] Six Keys to Move from Survival to Success
• [07:30] Conquering fear to start chasing the dream
• [10:00] “You don’t have to be great to get started, but you do have to start to be great”
• [13:15] Recognize your real enemy...and defeat him.
• [17:35] Back from ad break

The Purpose and Supremacy of Passive Income

• Puts the 20th Century business model in the backseat

1. 1. Puts you in position to change your legacy
2. [35:15] Leaving your legacy
3. [38:30] Moving past the traditional retirement mindset

Connect with Terry

• Who is Chevan Baker: https://www.terrywashingtonjr.com/
• Facebook: https://www.facebook.com/TRWjr.TerryWashington
• Instagram: https://www.instagram.com/terryrwashington/  
• LinkedIn: https://www.linkedin.com/in/trwjrterrywashington/
• Email: terrywashington@ymail.com  

Buy Black Podcast Exclusive Black Business Resources!

1. How to Register a New Business in Your State
2. Black Business Directories…Directory!
3. 200+ Business Building Resource Websites Link Library
4. Productivity Apps for Entrepreneurs

Join the Voices of Black Business

• Download the Buy Black Podcast App:       iPhone/iPad      | Android
• Join our Facebook Group: Buy Black Podcast Community
• Follow me @buyblackpodcast :      Facebook      | Twitter      | Instagram
• Send Feedback to: gerald@buyblackpodcast.com
• Apply to be featured on the show: https://buyblackpodcast.com/podcast-guest
• Want to become a show sponsor?

Subscribe:      Apple     | Google     | Spotify     | Stitcher     | iHeart