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    Call Before Showing - A Real Estate Podcast

    Welcome to Call Before Showing, a Real Estate Podcast with Alexandra Londono, Christine Cooper and Alison McPherson. If you're a real estate pro looking for a place where we get real about the emotional ups and downs of the real estate business and hear the stories of kickass people who buckle in and ride the roller coaster with us, you're in the right place.
    en100 Episodes

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    Episodes (100)

    Grow Who You Know through Modern Mail Marketing

    Grow Who You Know through Modern Mail Marketing

    Does anyone else internally groan when they hear people talking about sending mailings out? This week the trio sits down to discuss the 3 C's of Modern Mail Marketing and how to make mail fun and engaging. From how to grow your sphere and leverage your current business to choosing the best neighborhoods to farm, you'll want to take notes on this one! Enjoy!

    Making Moves at Career Crossroads with Kristine Axelson

    Making Moves at Career Crossroads with Kristine Axelson

    Decision-making at a career crossroads can carry a range of emotions. Excitement, confusion, hope, dread, fear, guilt...today, we are chatting with bestie of the podcast, Kristine Axelson of Pivotal Coaching about how to pivot with grace and clarity..navigating the decision making process, identifying your values and guiding principles, and so much more. Even if you're not at a career crossroads right at this moment, we promise it is worth the listen! 

     

    Identify your values deck Kristine talks about in the episode : https://www.amazon.com/gp/aw/d/1797206125?psc=1&ref=ppx_pop_mob_b_asin_title

     

    As always, we'd love for you to explore supporting our partners. For more info, visit callbeforeshowing.com/partners 

    Let's Talk Listing Appointments

    Let's Talk Listing Appointments

    Listings have been hard to come by the past couple of years due to inventory, but we are deeming 2024 the year of the LISTING for all of us and our listeners! On today's episode, Alison & Christine discuss the behind the scenes of an ideal listing appointment scenario, how they prepare for an appointment, answer some frequently asked questions in some agent groups they are a part of, and share some learnings/failures they've had through the years.

    We'd LOVE to hear what you do differently and what works for you-share with us on our IG post for this episode.

    If you are driving and can't take notes, don't worry, we did it for you! We made a handy dandy Ideal Listing Appointment Checklist you can download on our website here: https://callbeforeshowing.com/listing-appointment-checklist

    As always, we want to give a shout out to our amazing Affiliates + Partners. Please check out our Partners page to see how you can support our podcast while growing your business with amazing tools we use every day! https://callbeforeshowing.com/partners

    Real Talk: End of 2023

    Real Talk: End of 2023

    This year has been full of wins, losses, confusion, consistency, questions, asking for help, uncertainty, and hope. As we end 2023 and take our first steps into 2024, the trio reflects on the past year, our feelings going in to the new year, and more. Thank you for being with us on this journey through this year, our sweet listeners! See you in 2024!

    To Team Or Not To Team

    To Team Or Not To Team

    Have you ever debated about joining a real estate team? On this episode, we are discussing the potential pros and cons of joining a team, red flags and green flags to look for while interviewing teams to see if joining a team is right for you. We explore great questions to ask to ensure both the team lead and agent joining have clear expectations and are set up for success in the partnership.  

    IT'S OUR 100th EPISODE!!

    IT'S OUR 100th EPISODE!!

    We started Call Before Showing on January 14th, 2019 with a vision and no plan..and we certainly didn't know what it would become or the amazing friendships and relationships we would build with real estate agents from across the country. We are SO thankful to be sharing our 100th Episode with you today and so grateful you are on this real estate rollercoaster with us. In celebration of our 100th episode, we decided to take it back to the very beginning..and share some of our favorite moments, lessons, fights, tears, and girl-bossing-too-close-to-the-sun memories. We hope you enjoy going back down memory lane a bit with us.  If you're new here, we hope it encourages you to go check out some of our previous episodes that resonate with you. There's a LOT of good in these 100 episodes, and we are so honored you choose to listen to our little podcast that could every other week.

    Thank you for being on this journey with us and sharing your carrides, workouts, walks, in-between showing moments with us. We love you!

    Instagram Marketing with Ink & Olive Media

    Instagram Marketing with Ink & Olive Media

    It's hard not to get overwhelmed with the ever changing world of the mysterious Instagram algorithm. In this episode we sit down with Sarah Mills from Ink & Olive Media to discuss what really matters when promoting your real estate business. From infusing your personality into your content to the best tools for making reels - Sarah covers it all!

    For more information on her course, visit Sarah's site here and use code REALTOR10 for our listener discount code! https://inkandolivemedia.teachable.com/p/social-media-business-academy

    Power Couple - Going into Business with your Spouse

    Power Couple - Going into Business with your Spouse

    Past guests Matt and Kristine Axelson join the trio today to talk about their new partnership in life as BUSINESS partners. They address all of our questions like "What is it like to work with your spouse day in and day out? What surprised you the most about working together? How do you divide resposibilities?" and more! We so appreciate their honesty and vulnerability with us and sharing this part of their journey with us and all of our listeners! What do you think? Could you work with your spouse?

    The Dark Side of Real Estate

    The Dark Side of Real Estate

    We wish we could say being a real estate agent was only full of rainbows, butterflies, and fat commission checks..but we ALL know there is a dark side of real estate..dun, dun, dunnn.... 

    On today's spooooooky Halloween episode, we chat about some of the dark situations we sometimes have to help our clients navigate like selling a home after a death or divorce, handling spooky showings with our clients, and more.

    The One About Modern Agent Marketing with Chelsea Petersen

    The One About Modern Agent Marketing with Chelsea Petersen

    In this episode, we sit down with Chelsea Petersen, the Founder and CEO of Modern Agent Social Club, a game-changing marketing membership tailored exclusively for real estate agents. Chelsea brings a wealth of knowledge and a refreshingly authentic perspective to the world of real estate marketing.

    Our conversation kicks off with a deep dive into the art of showing up authentically in your marketing efforts. Chelsea shares invaluable insights on how real estate agents can connect with their audience on a personal level while staying true to themselves. From storytelling to leveraging your unique personality, she uncovers the secrets to building trust and standing out in a competitive market.

    Building and nurturing an email list is a critical component of any successful marketing strategy, and Chelsea Peterson is here to guide us through it. Discover practical tips and strategies for growing your email list, converting leads into loyal clients, and maintaining a healthy engagement rate.

    Beyond the world of real estate, we have a fun conversation about movies and TV shows. Find out what Chelsea's favorite comfort show is (hint: it involves a group of Friends).

    Don't miss this episode packed with actionable marketing advice, genuine insights, and a touch of pop culture fun. Join us in getting to know Chelsea Peterson and leveling up your real estate marketing game!

    Going Viral & Getting Vulnerable with Grandma Nat

    Going Viral & Getting Vulnerable with Grandma Nat

    Ever wondered what it feels like when you go viral and  the whole world suddenly knows your name? Join us as we chat with the vibrant and fun Natalie Mccaslin, but you may know her as @GrandmaNat, the TikTok-dancing REALTOR. Natalie also shares her journey to sobriety with us and how becoming sober led her to a career in real estate. We hope you enjoy this episode as much as we enjoyed meeting Grandma Nat!

    **Content Warning: Discussion of alcoholism and sobriety, self-harm, etc. 25:13-32:33**

    They're Just Not That Into You

    They're Just Not That Into You

    It happens to every agent at some point in their career - A friend or loved one announces on social media that they bought a house..and you had no idea. Cue freak out, sadness, possibly anger, and questioning why you even became a real estate agent in the first place.

    How do you get over when a loved one or a past client uses another agent? Why, oh why, didn't they think of you first? That's what we're discussing on this episode of Call Before Showing! 

    Struggles, Systems, and Standing Desks

    Struggles, Systems, and Standing Desks

    It's time for a mid-year check in on your life and your business..What's working? What's not? What can we adjust as we move through the rest of the year? On this episode, Alex, Christine, and Alison talk about all of these things, plus some fun side tangents.

    To learn more about our partners, visit www.callbeforeshowing.com/partners

    *This is our last episode before our summer break! We will be back in your ear holes on September 6th!*

    Tom Ferry Coaching: Is it worth it?

    Tom Ferry Coaching: Is it worth it?

    The truth about Tom Ferry Coaching...is it worth it? On Today's episode, Christine talks about her experience with Tom Ferry Coaching.

    Is it worth it for her? What big changes have been made in her business and mindset? Does she get any referrals from it? Tune in to find out!

    To learn more about our partners and get access to our exclusive listener discount codes, visit https://callbeforeshowing.com/partners

    How to Prep for a Vacation as a REALTOR

    How to Prep for a Vacation as a REALTOR

    Have you ever gone on a non-relaxing vacation as a REALTOR? Odds are you have. We probably ALL have! With proper preparation and communication, you CAN go out of town with the peace of mind that your clients and leads are being taken care of..and maybe leave your phone in your car as you tube down a river. Ya'll, it is possible!

    On today's episode, we are getting you READY for SUMMER RELAXATION and talk through the best ways we have found to prep for vacation and what communication is vital for you to get the most you time out of your time off. 

     

    For the email templates Alison talks about on the episode, visit our show notes at https://callbeforeshowing.com/episodes

    To learn more about our partners and get access to our exclusive listener discount codes, visit https://callbeforeshowing.com/partners

    Building a National Referral Network with Korinna DeBlanc

    Building a National Referral Network with Korinna DeBlanc

    Korinna DeBlanc is a REALTOR in Peoria, Arizona that has built an amazing National Referral Network of Agents that has produced outstanding results in her business. On this episode, we get to know a bit about Korinna and learn all about how she started a Facebook Group that has led to a huge increase in referral business. We also chat about her systems for keeping referrals coming her way. Thank you so much for joining us Korinna! We really enjoyed recording this episode, and we hope you all love it as much as we do!

    To learn more about Korinna and follow her on social channels, visit https://callbeforeshowing.com/korinna-deblanc

    To learn more about our partners and get access to our exclusive listener discount codes, visit https://callbeforeshowing.com/partners

    Thanks for listening!

    Agents in the Wild

    Agents in the Wild

    Warning: This episode is absolutely unhinged. We got some agent friends from both of our offices and even some past guests to answer some fun questions we had ranging from "What is a change you've made in your business that has made a huge impact?" to "Tell us about a time a lockbox betrayed you?" and "What is the craziest way a deal has died?" Some great stories, sprinkled in with some shocking confessions (trigger warning for Cooper's story!), and moments in other businesses we can all learn from. 

    How to Break In To the Luxury Market with Jonathan Fox

    How to Break In To the Luxury Market with Jonathan Fox

    Selling luxury real estate or interviewing to list luxury property can definitely seem a bit intimidating, so we brought in Jonathan Fox to demystify it for us. 

    • What is different about selling luxury real estate? What is always the same?
    • How can you 'wow' sellers of luxury real estate in your listing presentation?
    • How can we all increase our average price points?
    • What was his biggest and most expensive "oops" when it came to marketing himself to luxury sellers?
    • Do we really need to know the difference between Carrara marble and granite and know all about Viking appliances? 

    We dive in to all of it with Jonathan today!

    To learn more about Jonathan and order his book visit https://www.jjfoxcoaching.com/

    To learn more about our partnership with Modern Agent Social Club and access listener discount codes and more, visit https://callbeforeshowing.com/partners