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    Chasing The Insights

    Welcome to Chasing the Insights, the podcast designed for you, the marketer, entrepreneur and small business owner. Each week your host, Vince Warnock, has a fireside chat (minus an actual fireside) with some of the biggest and brightest minds in entrepreneurship, web3, mindset, marketing and sales (basically anything that helps you on your entrepreneurial journey). This is your chance to glean insights from the best in the business to help you to grow your business and to gain an unfair advantage.
    enVince Warnock535 Episodes

    Episodes (535)

    EP511 - Jeff Seckendorf on bringing coaching to learning

    EP511 - Jeff Seckendorf on bringing coaching to learning

    In this episode of Chasing the Insights, I talk to trainer extraordinaire Jeff Seckendorf.

    Jeff talks to us about bringing coaching to learning.

    Jeff began his career as a photographer and filmmaker, first as a stills photographer for UPI and other national publications, then as a director/cameraman producing, directing, and/or photographing over 1000 TV commercials, dozens of music videos, movies, and documentaries. One recent project documents a team of Parkinson’s patients on a trek to Mount Everest Base Camp. Jeff has won numerous awards for his cinematography, including Sundance Film Festival and Independent Spirit Award nominations for best cinematography.

    In 2008 Jeff eased out of the film industry and founded Unified Team Diving, a global scuba training and certification agency. While traveling the world training scuba instructors, Jeff authored eight training manuals and dozens of online courses. Jeff also teaches a “train the trainer” corporate leadership course. In 2022 Jeff became the Director of Operations for the Parkinson’s Association of San Diego.

    As a masters athlete Jeff races a bicycle on track and has stood on the podium multiple times at the California state championships. He holds the hour record in his age group at the San Diego Velodrome and is a course record holder at the World 6-Hour Time Trial Championships. Jeff’s current project on the bike is an attempt to break the U.S. hour record in the 70-74 age group. This entails riding his bike over 44 kilometers in one hour in a velodrome of his choosing.

    The hour record has led to his renewed interest in purpose. Initially this ride was completely self-serving, much like climbing a mountain because it’s there. But that seemed like an empty reason to do all this hard work. So, as his training ramped up and got harder, and the commitment became more important, the purpose came into very clear focus and Jeff realized he could use this event to motivate others to find purpose.

    Jeff also offers a “Path to Mastery” workshop to help people discover what a renewed sense of purpose can look like. This short exercise guides the audience to look at something they are currently good at, how they got there, then apply that to something new. This interactive session looks at a process of discovery/training/practice/teaching and helps people answer the question, “I need a new purpose but I don’t know what to do and I don’t know what I’m good at.”

    EP510 - Karl Beckstrand on marketing and the difference between traditional and self-publishing

    EP510 - Karl Beckstrand on marketing and the difference between traditional and self-publishing

    In this episode of Chasing the Insights, I talk to prolific author Karl Beckstrand.

    Karl talks to us about marketing and the difference between traditional and self-publishing.

    College media instructor Karl Beckstrand is the best-selling author of 27 titles (and 65 e-books) with reviews by Publisher’s Weekly, Kirkus, and School Library Journal.

    Karl was raised in San Jose, California and has a B.A. in journalism, an M.A. in conflict resolution, and a broadcast & film certificate.

    His western, To Swallow the Earth, won a 2016 International Book Award.

    Beckstrand’s mysteries, nonfiction, STEM, and Spanish/bilingual books feature diverse characters—and usually end with a twist.

    Karl has a plethora of accolades:

    • His 27th book - Abundant Paths (nonfiction) was just called “Definitive” by Publisher’s Weekly.
    • His bilingual picture book Crumbs on the stairs was named in the top 10 "Best Books" of 2011 by ForeWord Reviews Magazine and featured in School Library Journal.
    • His western novel - Swallow the earth won a 2016 International Book Award and was a Laramie Award finalist.
    • His kid’s parable on earning a living - the Bridge of the golden wood was selected by the State of Vermont for primary school career/finance curriculum (another was selected for agriculture curriculum in Oregon and Georgia).

    Karl also teaches media at a state college, has had numerous books at #1 in their category, and have received nods from Kirkus and The Horn Book.

    EP509 - Charles Vogl on the binding power of ritual

    EP509 - Charles Vogl on the binding power of ritual

    In this episode of Chasing the Insights, I talk to leadership guru Charles Vogl.

    Charles talks to us about the binding power of ritual: replacing the lost rituals of our new era.

    Charles Vogl's work is used to advise and develop leadership and programs worldwide within organizations including Google, Airbnb, LinkedIn, Facebook, Twitch, Amazon, ServiceNow & Meetup.com. He has instructed and presented at organizations including The Yale Leadership Institute, The Yale Law School, The Harvard Law School, The Stanford Graduate School of Business and the US Army.

    He works with Google in several capacities, including as a trusted thought leader for the Google School for Leaders which develops 20,000 Google managers.

    He is the author of three books.
    His first book, ​the international bestseller The Art of Community​ shares how both community and belonging can be built through time-tested principles and rituals. It won a Nautilus Book Award for Business and Leadership writing. His latest book, Building Brand Communities, speaks to organization leaders connecting the people important for success. It won an Axiom Business Book Gold Medal.

    In his 20s, Charles served in the U.S. Peace Corps in northern Zambia. There, he witnessed inspirational community inside his rural village. After the Peace Corps, Charles founded a social impact documentary film company in New York City. His PBS film projects won many awards including the Amnesty International prestigious "Movies That Matter" award.

    EP508 - Jade Simmons on Purpose The Remix - Remixing and Remastering Your Purpose

    EP508 - Jade Simmons on Purpose The Remix - Remixing and Remastering Your Purpose

    In this episode of Chasing the Insights, I talk to legendary musician, author and speaker Jade Simmons.

    Jade talks to us about Purpose The Remix - Remixing and Remastering Your Purpose.

    Jade Simmons is a creator of transformational experiences designed to activate audiences into becoming the biggest, boldest version of themselves possible.

    The world-class concert artist, speaker, and author is also the CEO of Jade Media Global, a revolutionary live experience and content distribution company.

    Sought after by some of the world’s superlative companies, her high-impact presentations have become the go-to fuel for those ready to harness purpose-based leadership, unleash creativity and create breakthrough-bound lives and businesses.

    Jade's genre-bending concert adventures span Classical all the way to rap and have earned her the nickname “Classical Music’s #1 Maverick” as well as performances in the White House and the US Supreme Court. No stranger to taking bold leaps in the name of purpose, Jade was also a surprise Independent candidate for President of the United States in 2020.

    EP507 - Joe Pallo on 4 Uncommon ways to ask for and get quality referrals without being a jerk

    EP507 - Joe Pallo on 4 Uncommon ways to ask for and get quality referrals without being a jerk

    In this episode of Chasing the Insights, I talk to author and sales coach Joe Pallo.

    Joe talks to us about 4 Uncommon ways to ask for and get quality referrals without being a jerk.

    Since 2016, Sales Coach and Game-Changing Trainer to Top Producers, Joe Pallo has guided 100’s of clients across multiple industries to double or triple production without working harder.

    His point of differentiation is his emphasis on mastering the art of the emotional connection.

    Building on 35+ years of direct selling experience and well over 30,000 sales calls, he empowers top performers to follow his E.A.R.N.I.N.G. System™ to bring about decisive and lasting results across industries ranging from financial services to retail to agriculture.

    He says that the two most powerful words in sales are, “What else?” They are also the most underused.

    505 - Mark Stouse on Utilizing marketing mix modeling (MMM)

    505 - Mark Stouse on Utilizing marketing mix modeling (MMM)

    In this episode of Chasing the Insights, I talk to analytics guru Mark Stouse.

    Mark talks to us about utilizing marketing mix modeling (MMM).

    Mark Stouse is the CEO of Proof Analytics, a marketing analytics platform that helps CMOs and CFOs bridge the ROI gap by providing cause-and-effect analytics that shows marketing and sales true business impact and financial worth.

    The company's 'Proof Business GPS' guides through the whole marketing lifecycle, and provides a complete picture of a company's marketing efforts. Their solution enables planning, budgeting, and optimization of marketing in all channels.

    An award-winning B2B CMO and CCO, Mark is one of the first leaders to connect all types of marketing investment to revenue, margin, and cash flow impact in complex, long-cycle companies. In 2014, he was named Innovator of the Year for his pioneering work by U.S. marketing leaders.

    504 - Kristin Zhivago on how to grow your business without having to guess how to market to your customers

    504 - Kristin Zhivago on how to grow your business without having to guess how to market to your customers

    In this episode of Chasing the Insights, I talk to digital marketing guru Kristin Zhivago.

    Kristin talks to us about how to grow your business without having to guess how to market to your customers.

    Kristin Zhivago is the founder and president of a digital marketing agency, Zhivago Partners.

    Their main goal is to bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue.

    Kristin is the author of "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy," and is an expert on the customer's buying process.

    She spent decades as a revenue coach to company owners and CEOs, helping them grow their revenue by understanding what their customers want to buy, and how they want to buy it.

    She's worked for hundreds of companies and interviewed thousands of their customers.

    She has developed a system that helps marketers and top management quickly and inexpensively find out what their customers are really thinking when they set out to buy, so they can use this information to reverse-engineer successful sales and create new sales in quantity.

    Kristin has spent her life helping others realize their dreams, and believes that the real answer to success in business is love, leverage, and logistics.

    EP503 - Steve Preda on How to 5X Your Business in 5 Years with 5 Principles

    EP503 - Steve Preda on How to 5X Your Business in 5 Years with 5 Principles

    In this episode of Chasing the Insights, I talk to author, speaker, and business coach Steve Preda.

    Steve talks to us about How to 5X Your Business in 5 Years with 5 Principles.

    Steve is the CEO of Steve Preda Business Growth (SPBG) and has written three Amazon best sellers: Buyable, Pinnacle and Strategy OS, and he hosts the Management Blueprint podcast.

    Steve’s “Why” is to eradicate Business Covid™, by helping entrepreneurs reach their Ideal Lives through building great businesses.

    He built and sold an investment banking firm in Europe before moving to the United States in 2012. Since then, he has helped thousands of businesses grow their teams, revenues, and profits as a business coach, SPBG Guide™, and through his books and podcasts.

    He is a jazz and tennis fan, and lives with his family near Richmond, Virginia.

     

    EP502 - Nick Drivas on focusing on what you can control to make the best you

    EP502 - Nick Drivas on focusing on what you can control to make the best you

    In this episode of Chasing the Insights, I talk to coach Nick Drivas.

    Nick talks to us about focusing on what you can control to make the best you.

    Nick Drivas was a 10+ year porn addict that was able to change his life around in under a year. He was depressed, had social anxiety and wanted to commit suicide because of where his life was going.

    He decided to make a change by focusing on himself and hiring a coach to become his absolute best by building his discipline through fitness, mindset, and nutrition.

    Now as an Online Personal Development Coach, Nick teaches others the program that helped save his life to create the best 10.0 version of themselves.

     

    EP501 - Charles J Read on mistakes small businesses make with Payroll

    EP501 - Charles J Read on mistakes small businesses make with Payroll

    In this episode of Chasing the Insights, I talk to CEO and CPA extraordinaire Charles J Read.

    Charles talks to us about mistakes small businesses make with payroll.

    Charles J Read is a Certified Public Accountant (CPA), U.S Tax Court Practitioner ( USTCP), a former member of the Internal Revenue Service Advisory Council (IRSAC), a Vietnam Veteran, and the Founder of GetPayroll.

    Mr. Read’s companies have provided full-service payroll, payroll tax, and other payroll-related services since 1991.

    EP500 - Jules Dan on ChatGPT and Cloning Your Voice

    EP500 - Jules Dan on ChatGPT and Cloning Your Voice

    In this episode of Chasing the Insights, I talk to copywriter Jules Dan.

    Jules talks to us about ChatGPT and how to clone your voice with AI systems.

    Jules Dan is the List Master & Profit Extractor from down under.

    He rode on a Koala just to get here on time.

    He’s probably the most sarcastic daily email writer out there.

    And even with concerning talks between his high school teachers & his parents like..

    “We repeat an example 2-3 times with other students…but with Julian…we have to show him TEN!”

    Somehow…

    He’s found his sweet spot - finding hidden money on an email list, over $15 million for his clients.

    But there’s a problem.

    B Grade AI copy is taking over with terrible C grade email list profit strategies.

    Now he’s at war with A.I to help coaches & consultants, course creators to actually sound personable, unique (and profitable) with every prompt.

    EP499 - Kayla Ihrig on how to use your work as an entrepreneur to fulfill your travel aspirations

    EP499 - Kayla Ihrig on how to use your work as an entrepreneur to fulfill your travel aspirations

    In this episode of Chasing the Insights, I talk to digital nomad Kayla Ihrig.

    Kayla talks to us about how to use your work as an entrepreneur to fulfill your travel aspirations.

    Kayla Ihrig bought a one-way ticket out of the United States in 2017 and has spent most of her time abroad ever since.

    Pushed by the feeling that life was passing her by at her nine-to-five, she found work online and fumbled her way through an attempt at executing the exact lifestyle she wanted.

    She's now a writer for HubSpot, GoDaddy, and other publications, and has built an online business that now supports both her and her husband as they drift around the world.

    Her book 'How To Be A Digital Nomad' comes out in January 2024.

    EP498 - Carlo Chincarini on the King Energy Method

    EP498 - Carlo Chincarini on the King Energy Method

    In this episode of Chasing the Insights, I talk to "The Kingmaker" Carlo Chincarini.

    Carlo talks to us about the King energy Method.

    Carlo Chincarini, renowned globally as "The Kingmaker," stands at the forefront of the personal development and high-performance industry, transcending boundaries and revolutionizing the way individuals harness their inner potential.

    With expertise spanning mindset mastery, high performance, business mindset, and the cultivation of "King Energy," Carlo Chincarini is a true thought leader in the world of performance, mindset & transformation.

    Carlo has dedicated his life to helping high performers in business and elite athletes, sports teams, and coaches attain the extraordinary. His unique approach, grounded in the concept of "King Energy," has transformed lives and propelled individuals to reach new heights of success.

    EP497 - Steve Eriksen on practical use of psychological principles

    EP497 - Steve Eriksen on practical use of psychological principles

    In this episode of Chasing the Insights, I talk to founder and events guru Steve Eriksen.

    Steve talks to us about practical use of psychological principles.

    Steve Eriksen is the Founder of EventRaptor - the BEST solution for making Virtual Event Management easy!

    He's also a tech integration specialist and automation enthusiast.

    In his previous role as the Chief Technology Officer for Mary Morrissey, a life coach certification organization with an 8-figure revenue, he was responsible for all the tech that went into their events with thousands of attendees. When Steve hosted a summit for his own coaching business, he couldn't find a good system to help him run his event.

    So he took his technical background in the events space, combined it with his real-world experience as an event host, and created EventRaptor, a system that makes virtual event management easy.

    EP496 - Shannon Boyer on the three types of student interactions and why they are even more important with AI

    EP496 - Shannon Boyer on the three types of student interactions and why they are even more important with AI

    In this episode of Chasing the Insights, I talk to legendary educator Shannon Boyer.

    Shannon talks to us about the three types of student interactions and why they are even more important with AI.

    Shannon Boyer is an award-winning educator with more than 20 years of experience creating courses and curriculum.

    She helps online course creators create stellar content that gets students results, receives raving reviews, and inspires repeat sales.

    EP495 - David Preston on riding the coattails of successful entrepreneurs

    EP495 - David Preston on riding the coattails of successful entrepreneurs

    In this episode of Chasing the Insights, I talk to Legendary Consultant David Preston.

    David talks to us about riding the coattails of successful entrepreneurs

    A search in Google for the term "Legendary Consultant David Preston" returns over a million results from happy clients, companies and marketers that he has helped.

    He has shared the stage with over 200 of the top marketers available at one time or another and has consistently been the top producer on the speaking circuit. He authored the first book teaching internet marketers how to work with loc

    EP494 - Darryl Kanouse on bringing balance, simplicity, and effortless action into decision-making

    EP494 - Darryl Kanouse on bringing balance, simplicity, and effortless action into decision-making

    In this episode of Chasing the Insights, I talk to author and founder Darryl Kanouse.

    Darryl talks to us about bringing balance, simplicity, and "effortless action" into your decision-making.

    Darryl Kanouse is the author of "The Architect Way: Requirements for a Universal Framework", an adaptation of the Tao Te Ching into the language of modern technology development.

    Darryl is the founder of DataBaller LLC, a persuasive technology R&D firm based in Los Angeles, California.

    He is a Technical Solutions Architect with over 25 years of experience specializing in consumer engagement technology. He has also been a solo entrepreneur and a leader at Fortune 500 companies like Amazon and Activision.

    EP493 - Robert Poole on Shifting From Operator to Owner in Your Business

    EP493 - Robert Poole on Shifting From Operator to Owner in Your Business

    In this episode of Chasing the Insights, I talk to entrepreneur extraordinaire Robert Poole.

    Robert talks to us about shifting from operator to owner in your business - working ON, instead of IN the business.

    Robert Poole is the co-founder of Total Business Results. He helps entrepreneurs who are tied to their businesses make the transition from operator to owner in their business so they can finally achieve the freedom they got into entrepreneurship in the first place..

    He is a graduate of West Point, previously an officer in the US Army, and has over 25 years of experience in helping entrepreneurs grow their companies and turn them into saleable assets that don’t depend on them for the day to day operations.

    Today he is going to share a little about how to get free from your business and get back the freedom and time that most of us got into this game for in the first place.

    EP492 - John Lester on How Most Everything You Believe About Selling is Outdated or Wrong

    EP492 - John Lester on How Most Everything You Believe About Selling is Outdated or Wrong

    In this episode of Chasing the Insights, I talk to sales training guru John Lester.

    John talks to us about how most everything you believe about selling is outdated or wrong.

    John Lester is a sales training guru. So much of the information you use to try and make your sales improve is simply out of date or wrong.

    John has spent the last 40 years in direct selling, sales management, sales process improvement, and messaging. His work has ranged from very large Fortune accounts, primarily in the financial services space, to small firms trying to create a sustainable and repeatable sales process.

    Sales is hard. Unless you have done it professionally and consistently as a career you don’t fully understand the challenges.

    Sales is about momentum, staying on track, choosing which thread to pull on. It is about constantly being pulled and pushed between your organization and the prospect / customer. It’s easy to think that the customer and competition are the biggest challenges. They are not.

    The biggest challenges are in two areas. The first are internal to your organization. Their impact is felt in pre-sales, closing, and implementation. And they can and will stop your opportunities before you get traction.

    The second is found in the mindset, attitudes and focus of the salespeople themselves. Both factors will slow you down, cost you deals, demoralize you, and cause you endless stress. But it doesn’t have to be that way. Even a 20% improvement may result a significant change in your outcomes!

    I have experienced and examined these issues my entire career. And found common threads or causes. Like sales, fixing these issues is not easy, but it can be done. It takes time, hard work, and honesty. I have identified most of the potholes and have devised a path to help you avoid them.

    John's job is to help you expose your blind spots so you can focus on a consistent and repeatable revenue stream.