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    Closed Door Conversations with Jena and Sue

    We understand the value of a good mentor. Our hope is to provide bite-sized content that resonates with anyone wanting to learn more about business, make a shift in their career, start their own business, or just tune in for a few laughs. Our purpose is to educate and inspire you through personal experiences, as well as other industry experts and their stories.
    enPodstarter48 Episodes

    Episodes (48)

    Business & Brand Strategy with Ashley Delaney from Loyal Brand Co.

    Business & Brand Strategy with Ashley Delaney from Loyal Brand Co.

    On today's episode we're sitting down with Ashley Delaney from Loyal Brand co. Sue and Jena have worked with Ashley in the corporate world, through Good People Consulting with various clients, and now Sue and Ashley are bringing a variety of workshops at CO+ in Halifax and online. This episode is focused on business and brand strategy through Ashley's experience, and we're diving into new workshops that are anchored in building confidence in business. 

    Brand Marketing: the importance of creating an emotional connection with customers

    Brand Marketing: the importance of creating an emotional connection with customers

    On today's episode we were inspired by an Wall Street Journal article about airbnb's new marketing strategy involving more brand marketing and as a result it enabled them to lower their marketing spend, continue achieving a good ROI and better connect with customers. We're diving into the importance of building an emotional connection with customers to build brand loyalty vs. selling a product or simply generating leads. 

    Marketing Thoughts: Tiffany x Nike Partnership and smart Superbowl ads

    Marketing Thoughts: Tiffany x Nike Partnership and smart Superbowl ads

    On today's episode we're discussing our thoughts on the Tiffany x Nike partnership, the strategic partnership between them and the unexpected backlash on social media. We're also reviewing the hype of Superbowl ads, how brands have learned to maximize their reach, and what we think of some of the best ads. 

     

    Katie Zeppieri and Kelly Chase: Why you need a personal brand, how to reinvent yourself, the beauty of failing, and owning your success

    Katie Zeppieri and Kelly Chase: Why you need a personal brand, how to reinvent yourself, the beauty of failing, and owning your success

    Special guests Katie Zeppieri and Kelly Chase join us to talk about the importance of building a personal brand, how to reinvent yourself, building a business from the ground up, why its important to own your success and why it all starts with confidence. 

    Strategic partnerships to help grow your brand

    Strategic partnerships to help grow your brand

    On today's episode, we're talking about the power of strategic partnerships and how they can help you grow your brand, reach a new audience, interrupt brand loyalty with competitors, and more. If you're wondering how your brand can utilize strategic partnerships, this episode is for you. 

    Are you busy or productive?

    Are you busy or productive?

    On today's episode we're sharing some of our tips to rock your week. Since leaving the 9 to 5, its been a challenge to make sure we're staying on track, are effient with our time, and of course still working towards our bigger goals. As you know, we're learning as we go too, but this is a good place to start. So, ask yourself, are you busy, or are you productive?