Coffee N° 5 with Lara Schmoisman

Explore the evolution of TikTok and its profound impact on thought leaders and communication in this insightful episode of Coffee N° 5. Lara and guest Sara McCord explore how the pandemic accelerated TikTok's rise and why audiences are drawn to its intimate storytelling format. Gain valuable insights into navigating TikTok's content saturation, building a community through your FYP, and crafting compelling narratives that resonate with viewers. Don't miss out on uncovering the secrets to TikTok success and harnessing its power for your personal or business endeavors.

We'll talk about:

• The evolution of TikTok and its impact on thought leaders and communication
• How the pandemic influenced the boom in TikTok
• Why do audiences consistently choose TikTok
• The intimacy and storytelling TikTok promotes 
• Building a roundtable with your TikTok FYP
• How to navigate content saturation

For more information, visit Sara McCord Communications's Website.

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Discover the secrets to navigating the ever-changing landscape of the fashion industry with Misti Blasko on Coffee N° 5. From predicting fashion's unpredictable future to embracing agility in business, delve into the evolution of fashion in the digital age. Learn from Misti's insights on avoiding trend-based pitfalls, designing for diversity, and fostering inclusivity within your brand. Join the conversation on the importance of vulnerability and transparency as women in business, and unlock the keys to sustainable growth in a dynamic marketplace. Tune in now for a masterclass in innovation, leadership, and the transformative power of staying true to your vision.

We'll talk about:

• The evolution of the fashion industry in the digital age
• The danger of staying stagnant and how to avoid trend-based pitfalls 
• Fashion predictions
• The importance of being agile
• The complexities and challenges of designing for diversity
• How to bring inclusivity to your brand
• The importance of being vulnerable and transparent as women in business

For more information, visit Misti Blasko's LinkedIn.

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Instagram: @laraschmoisman

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LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Discover the secrets to navigating the trajectory of your business with entrepreneur Monica Botkier on Coffee N5. From startup strategies to scaling success, Monica shares insights on funding, team building, and the art of brand creation. Learn how to identify your passion, respond to challenges like bad reviews, and maintain uniformity in branding and marketing. Tune in for valuable advice on embracing small wins and building a thriving business from the ground up.

We'll talk about:

• Trajectory - what it means for you and your business
• How to know if you’re a startup person
• Monica’s passion for beginnings and bringing a brand to existence
• How to approach funding options for new businesses
• The importance of being product-based
• The art of building a team for your business
• Why it’s crucial to listen to the small wins
• Knowing how to respond to bad reviews
• The centrality of uniformity in branding, marketing, and business

For more information, visit Chosenwoven's Site.

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Join Lara Schmoisman and special guest Melissa Richards-Person on Coffee N5 as they brew up insightful conversations on forging authentic connections, navigating the dynamic landscape of global marketing over the last 25 years, and the unique impact of regions on field marketing strategies. With roots in radio, Melissa and Lara bring a fresh perspective to the table, discussing the nuances of assessing failure for brand growth and navigating brand development beyond the constraints of the pandemic. Don't miss out on this caffeinated dose of wisdom, wit, and kindness.

We'll talk about:

• The importance of forging authentic connections
• The realities of global marketing over the last 25 years
• The impact of regions on field marketing and the flexibility it offered
• Melissa and Lara’s roots in radio
• How to assess and analyze failure for brand growth
• Brand development beyond the constraints of the pandemic and life thereafter

For more information, visit Melissa Richards-Person's LinkedIn.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

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LinkedIn: @laraschmoisman

Twitter: @LaraSchmoisman

Discover the inspiring journey of Dr. Jen Welter, from her humble beginnings to becoming a groundbreaking figure in football. Join her on Coffee N° 5 as she shares her experiences of living her dream as a 'superhero' on the field and finding her place in team sports. Gain insights into navigating points of pride and the realities of playing in both men's and women's teams. Explore the importance of renegotiating various areas of your life with Coach Jen's profound wisdom. Tune in for a conversation that will leave you motivated and empowered.

We'll talk about:

• Dr. Jen Welter’s upbringing and journey into football
• Living her dream as a ‘superhero’ on the field
• How she found her place in team sports
• Navigating points of pride
• Deep dives into the realities and differences between playing in men's and women's teams 
• What it means to ‘renegotiate’ your life on your terms

For more information, visit Dr. Jen Welter's website.

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Lara and guest Akshay Talati talk about your makeup bag on this episode of Coffee N° 5. They uncover the secrets to achieving product longevity by mastering the delicate balance of sensory appeal, performance, packaging, and marketing. Explore the fascinating link between texture and performance in cosmetics, and get an exclusive peek into the future of Goop, where the entrepreneurial mindset is reshaping the beauty landscape. Discover the importance of consumer connection through instant messaging and gain insights into the research process and current trends in cosmetology. Akshay also provides an expert forecast on the intersection of cosmetology and pharmaceuticals, making this episode a must-listen for beauty enthusiasts and industry professionals.

We'll talk about:

• How to achieve longevity by balancing sensory, performance, packaging, and marketing
• The link between texture and performance
• What’s in store for Goop and the role of the entrepreneurial mindset
• The consumer’s need for connection and instant messaging
• Research process and trends in cosmetology
• Cosmetology and pharmaceutical forecast 

For more information, visit Goop's website.

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Instagram: @laraschmoisman

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Explore the true meaning of brand authenticity in this episode of Coffee N° 5 with your host Lara and beauty brand maven Rachel Roberts Mattox. Dive into the discussion on staying true to your brand's core audience and avoiding the "Whisper" trap. Discover expert insights on using tools like AI and competitor analysis to authentically strengthen your brand. Explore the crucial link between funnel nurturing and conversions, unravel the intricacies of performance marketing management, and understand the vital connection between strategy and execution. Join the conversation and elevate your brand game with actionable tips from a seasoned go-to-market strategist.

We'll talk about:

• The ins and outs of building a successful brand
• Staying true to your brand’s core audience
• The “Whisper” trap and how to escape it
• How to utilize tools like AI, competitor analysis, and more to strengthen your brand authentically
• The link between funnel nurturing and conversions
• Performance marketing management
• The link between strategy and execution 

For more information, visit THE BOARD's website.

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Learn the secrets of marketing success in the digital age with Coffee N° 5's latest episode featuring Vera Koch. Dive into the world of performance-based marketing, discover the art of brand-building through customer feedback, and gain valuable insights into Vera's business Happy Head. 

From expert tips on crafting a robust marketing strategy with email segmentation and database management to understanding the nuances of client communication, this episode explores it all. Tune in to unravel the reality of conversions with various strategies and equip yourself with the knowledge to elevate your brand in today's competitive landscape. Don't miss out on this caffeinated conversation filled with actionable marketing wisdom!

We'll talk about:

• Performance-based marketing in today’s digital era
• Brand-building based on customer feedback
• The ins and outs of Vera’s business Happy Head
• Tips on building your brand’s marketing strategy, including email segmentation and database management
• The importance of key communication with clients
• The reality of conversions with different strategies

For more information, visit Happy Head's website.

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Follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

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LinkedIn: @laraschmoisman

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Explore the ever-evolving world of beauty branding with Tara Cohen and Lara on Coffee N° 5! Uncover the impact of cultural and technological shifts, like TikTok Shop and Amazon, on your brand. Delve into the dynamics of a saturated market and discover hidden pockets of growth.

Gain insights on serving niche groups, navigating the complexities of retail partnerships, and understanding when brands decide to close their doors. Tara and Lara also share invaluable advice on setting realistic goals and timelines, raising capital at the right moment, and prioritizing key elements in your marketing strategy.

Unlock the secrets to success by understanding your sales, strategy, and consumers. Join us for this episode where the world of beauty branding unfolds.

We'll talk about:

• How cultural and technological shifts, like TikTok Shop and Amazon, influence branding
• The saturation of the market and room for growth
• How to serve granule groups
• Insight into brands closing their doors
• Setting realistic goals and timelines for your brand
• Retailers and inventory
• When to raise capital
• What to prioritize in your marketing strategy
• Understanding your sales, your strategy, and your consumers

For more information, visit Mixst Beauty's website.

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Discover Shelley Zalis's incredible journey, learn how to build a business founded on women supporting each other, and delve into the world of conscious, heart-led leadership. This episode of Coffee N° 5 explores the art of running a business and growing your career with intention. Plus, uncover the power of Equality Lounges and find out how you can join this transformative movement. Explore the link between imposter syndrome, leadership, women, and training, and understand the significance of acknowledging people when they excel. Join Lara Schmoisman and Shelley Zalis for an enlightening conversation that's bound to leave you inspired and empowered.

We'll talk about:

• The ups and downs of Shelley’s journey
• Building a business based on women supporting each other
• Conscious, heart-led leadership
• How to run a business and grow your career with intention
• Learn more about Equality Lounges and how to join
• The link between imposter syndrome, leadership, women, and training
• The importance of acknowledging your team’s positive contributions

For more information, visit The Female Quotient's website.

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Welcome to a captivating episode of Coffee N° 5. In this engaging conversation, host Lara Schmoisman sits down with the remarkable Tony Drockton, founder and chief cheerleader of America's fastest-growing handbag brand Hammitt.

Join Lara and Tony Drockton on this thought-provoking journey through Tony's life and business experiences. Discover how his roots and early influences have shaped his unique approach to entrepreneurship. Don't miss this opportunity to gain a firsthand understanding of the philosophy that propels Tony's vision for Hammitt, an American luxury brand inspired by European craftsmanship and unwavering quality.

Tune in and sip your favorite coffee as Lara and Tony dive into the world of business, success, and the importance of fostering relationships. It's a conversation you won't want to miss, right here on Coffee N° 5.

We'll talk about:

• Navigating the busy life, heart, and mind of this successful entrepreneur
• How to remove your blinders to achieve your goal
• The importance of wholesale
• How to take advantage of every opportunity

For more information, visit Hammitt's website.

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In this episode of Coffee N° 5, host Lara Schmoisman engages in a heartfelt conversation with Ashley Louise, the co-founder and CEO of Ladies Get Paid. Join them as they explore the intricacies of womanhood in the workplace, the power of community, and the pursuit of equality. Discover the Ladies Get Paid mission, learn about real workplace challenges, and gain valuable insights on remote work and motherhood. Tune in for an empowering dose of coffee-fueled wisdom and personal stories.

We'll talk about:

• The origin of Ladies Get Paid
• The realities woman face in the workplace
• How to achieve the ultimate goal of equality and equal opportunity 
• The impact of remote work on creativity, independence, and management
• Navigating the challenges of motherhood, work, and people’s perceptions

For more information, visit Ladies Get Paid's website.

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Join Lara Schmoisman and Colette Laxton of The INKEY List in a caffeinated conversation on Coffee N° 5. Discover the impact of the internet on beauty brands, the secrets to connecting with consumers, and Colette's personal skincare journey. Get industry insights and tips for success in the beauty world. Sip and savor this beauty-focused episode!

We'll talk about:

• How the internet led to the birth of a new level of accountability for brands
• How the global shift in 2020 impacted beauty brands
• The reality of going retail
• The importance of packaging and connecting with consumers
• How to measure and manage business success at a retail level
• The life cycle of product development
• Crossovers in the makeup world
• The importance of beauty education

For more information, visit The INKEY List's website.

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Welcome to Coffee N° 5, where we brew up inspiring conversations about the world of branding and marketing. In this caffeinated episode, your host Lara is joined by the brilliant David De Nino, a true guru in the realm of startups, brand partnerships, and integrated brand marketing.

With two decades of experience under his belt, David dives deep into the art of brand identity and what it takes to stand out in today's competitive market..

If you're craving a shot of branding wisdom with your morning brew, this episode of Coffee N° 5 is the perfect blend to kickstart your day. Grab your favorite cup of coffee and join Lara and David as they unlock the secrets to brand success in an ever-changing world.

We'll talk about:

• How to find the right partnership 
• Realistic ROI for your brand
• The role of performative marketing today
• The benefit of integrated marketing for your brand
• How to use attribution models
• Converting your brand story into a profit
• Link between trade shows and brand growth

For more information, connect with David here.

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Delve into an inspiring blend of fashion and coffee on this episode of Coffee N° 5 as Lara welcomes Maria Palacio, a visionary Colombian coffee farmer with an incredible journey to share. Explore Maria's unique path that bridges her passion for fashion with her love for coffee and how she broke new ground while honoring tradition. Discover the profound connection between coffee and community, and gain insights into Maria's remarkable journey of acquiring the skills and capital needed to grow Progeny Coffee. This episode is a testament to the transformative power of entrepreneurship and the enduring ties that bind us to our roots. Don't miss this compelling conversation!

We'll talk about:

• Connecting fashion and coffee
• Maria Palacio’s unique coffee story
• How she gained the skills and capital to grow Progeny Coffee
• How to break new ground while respecting tradition
• The link between community and coffee
• Tips for start-ups to manage capital

For more information, visit Progeny Coffee's website. 

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Dive into the dynamic world of marketing data with Lara and Anna Mayo, Vice President for NielsenIQ's Beauty, on this episode of Coffee N° 5. Discover the essence of quality consumer data, how it's sourced, industry trends, costs, and its role in brand growth. Plus, explore the innovative Beauty Trailblazer Program, designed to empower minority beauty product owners through data insights. Sip your coffee and tune in for a data-rich discussion that promises to elevate your understanding of consumer data in the world of marketing. Don't miss this data-driven episode!

We'll talk about:

• The NielsenIQ Beauty Trailblazer Program
• How to use data to grow your brand
• How data can change your beauty brand’s success
• Pros and cons of selling on marketplaces like Amazon
• How to navigate the online and retail marketplace

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Discover the dynamic intersection of law, marketing, and society on Coffee N° 5 with your host Lara Schmoisman and legal guru Katie Staba. Dive into the ever-evolving landscape of legal trends while uncovering the vital role of contracts in business relationships. Explore trademark navigation, and gain expert insights into selecting the perfect partnership. Learn how to collaborate with entrepreneurs effectively and build success through open communication. Join these legal and marketing experts for invaluable lessons that could shape your journey. Don't miss this enlightening episode!

We'll talk about:

• The influence of law on marketing, business, and society
• Trends in law
• Contractual law and the importance of forward-thinking when drafting and entering a contract
• How to navigate trademarks
• What to look for when choosing a new business relationship (a partnership is a relationship too)
• How to team up with entrepreneurs and build a successful partnership based on open communication
• Valuable lessons learned from these two legal and marketing 

Learn more about Katie Staba here.

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Discover the power of identity, community, and humor in the latest episode of Coffee N° 5! Ana Flores, a trailblazing first-generation Latina, shares her insights on navigating two worlds. Explore resources for Latina women, connect marketing strategies with diverse communities, and learn how to use your truth to build connections. Join Lara and Ana Flores as they unpack the intricate threads of identity, culture, and business over a cup of coffee. Don't miss this captivating episode!

We'll talk about:

• The Amigahood app, where Latina women can connect and better themselves personally and professionally
• How to align your marketing strategy with different communities
• How to use your truth to connect with your audience
• The importance of reconciling identity, business, and culture

For more information, visit Touchland's website.

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Welcome back to another electrifying episode of Coffee N° 5! Today, we are diving deep into the fascinating world of beauty and entrepreneurship with none other than Nikita Charuza, the happy founder of Squigs Beauty. If you've ever wondered how life's intricate layers can miraculously come together to form a fulfilling mission, then this is the episode for you! From her early days as a beauty and fashion editor to her time at Ulta Beauty MUSE Accelerator, Nikita has taken all that experience and reverse-engineered her brand. But what sets her apart? It's her unwavering commitment to the 'Happy Head Care' mission, a project inspired by the dependable beauty rituals she established with her family, no matter where they moved. If your "why" is deeply personal and unique, it will naturally shine through, captivating hearts and minds alike.

We'll talk about:

• How to keep your focus on your brand, story, and timeline 
• Discovering your why before launching anything
• Navigating the demands of entrepreneurship with happiness
• Leveraging your experiences to find your true worth

For more information, visit Touchland's website.

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Get ready to feel the entrepreneurial spirit on this week’s episode of Coffee N° 5! Join Lara Schmoisman as she chats with Andrea Lisbona, the innovative founder of Touchland, about revolutionizing an outdated product into a personalized beauty experience. Discover the power of merging fashion, beauty, and personal care as Andrea shares her unique journey and fearless approach to entrepreneurship. Explore the intersection of fashion, beauty, and personal care, and learn how to leverage the power of design in creating exceptional products based on the consumer’s experience. Whether you’re an aspiring entrepreneur or a personal care enthusiast, this episode will ignite your creativity and challenge your thinking.

We'll talk about:

• Maximizing Kickstarter campaign benefits
• Navigating the demands of entrepreneurship with joy
• Leveraging the consumer experience to create new products
• Why community trends are effective

For more information, visit Touchland's website.

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Twitter: @LaraSchmoisman

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