Introducing Face 2 Face - Season 2
If you want your business to start conversations, grow communities or unleash that big idea, Face 2 Face is for you. Jules Lund talks to marketers to unearth ideas that thrive in a connected world.
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Marketing is evolving faster than ever. Do you know how to keep up? Join human behaviour expert Dan Monheit as he looks at lessons from marketing’s past to understand how we got to where we are today, and see where we’re headed in the future.
Come on a journey to learn about the evolution of personalised advertising, why messaging is the real driver of modern communication, and explore the new frontiers of video.
en-auMeta26 Episodes
Episodes (26)
✈️The Billion Point Gamble: Velocity's Dean Chadwick & KPMG's Carmen Bekker
Jules Lund learns about a high-stakes billion point gamble from Velocity’s Dean Chadwick. And KPMG’s Carmen Bekker reveals what is keeping many CMOs up at night.
Make the connection at https://www.facebook.com/business/news/face-2-face
🏈Making a Mark! AFL's Julian Dunne & Initiative's John Dawson
Jules Lund is Face 2 Face with the AFL’s Julian Dunne to discover why the AFL is about more than just footy. And he learns how homeless teenagers were a catalyst for an inspirational change campaign for Initiative’s John Dawson.
Build more than a brand at https://www.facebook.com/business/news/face-2-face
⚡Stories at the Speed of Bolt: Optus' Parag Panjwani & Host/Havas' Paul Bootlis
Jules Lund talks Usain Bolt and six-second storytelling with Optus marketer Parag Panjwani. And making a difference - how marketing changed a country’s future in Palau with Host/Havas’ Paul Bootlis.
Catch up here at http://www.facebook.com/business/news/face-2-face
🌯How far would you go for a Burrito? GyG's Lara Thom & TBWA's Kimberlee Wells
Harnessing the conversation on social, Jules Lund goes Face 2 Face with Guzman y Gomez’s Lara Thom to discover how the brand inspires such incredible advocacy. And powering your brand to reach new communities, one ANZ GayTM at a time, with TBWA’s Kimberlee Wells.
Create your brand love: http://www.facebook.com/business/news/face-2-face
Introducing Face 2 Face
Discover what makes marketers click with consumers. Face 2 Face from Facebook sees Jules Lund go head to head with some of the brightest marketing minds in Australia. Revealing what it means to build a brand in the digital age and uncovering the humour and wonder behind some of marketing’s greatest success stories.
The Face 2 Face series brings together industry leaders from KPMG, TBWA Melbourne, Optus, Velocity Frequent Flyer, Host/Havas, Guzman y Gomez, AFL and Initiative.
How should you be adapting for mobile? How has creativity changed? Can you build brand on mobile? How can marketers engage customers in a meaningful way?
We find out.