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    Content Funnels

    We're breaking down how content marketers create profitable Content Funnels™. Head over to https://www.contentfunnels.co to learn more about organic content marketing strategies that can increase your reach and revenue.
    en-usRyan Helms37 Episodes

    Episodes (37)

    Do THIS Better and Make More $ in your Business

    Do THIS Better and Make More $ in your Business

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    ✅ We create Content Funnels™ that drive revenue: https://bit.ly/contentfunnels

    Even after the rise of Facebook Ads, Google Ads, and TikTok marketing… if you’re still leaving out trusty-old email marketing, then you’re letting cash fly by you.

    Join us as we go through the best email & SMS marketing practices with the expert himself, Phil Rivers!

    Check it out!

    Additional Resources:

    🎤 We create Content Funnels™: https://bit.ly/contentfunnels ⁣ 

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    Make More Money With This Video Content Strategy

    Make More Money With This Video Content Strategy

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    ✅ We create Content Funnels™ that drive revenue: https://bit.ly/contentfunnels

    Truth is, if you’re not making video content in 2022 then you’re missing out on sales.

    I mean think about which social platforms have shot up in recent years.

    TikTok is the main one that comes to mind. Even when you think about Instagram stories and IGTV, it’s all shifting towards video nowadays. 

    So, the question becomes what is the best way to leverage this kind of content in today’s world. And to teach just that, I’ve got video content expert Greg Hickman here to talk to us about how you can leverage long and short-form video content for your own brand!

    You don’t wanna miss this one! Make sure to check it out!

    Key Takeaways:

    • Intro (00:00)
    • Long-form vs Short-form video content (01:06)
    • How to create short-form content (04:09)
    • Understanding attribution points (12:41)
    • Find out more about Greg (14:00)

    Additional Resources:

    🎤 We create Content Funnels™: https://bit.ly/contentfunnels ⁣ 

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    Do THIS to Get More Eyes on Your Written Content

    Do THIS to Get More Eyes on Your Written Content

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    ✅ We create Content Funnels™ that drives revenue: https://bit.ly/contentfunnels

    If you want to get more eyeballs on your written content in 2022, then this episode is for you.

    Today, I’m joined by Shopify’s SEO Director, Kevin Indig, as we dive deep into some surprising truths behind what really makes SEO work.

    Kevin offers his insights on what strategies have helped make Shopify so successful, where you can get an edge over your customers, and what the future holds for SEO.

    If you’re involved in content marketing in any way, then this is not to be missed!

    Key Takeaways:

    • Intro (00:00)
    • Why would a company want to do SEO testing? (00:59)
    • What A/B testing is for (04:24)
    • The surprising truth behind what works in SEO (06:06)
    • When to start split testing (10:31)
    • What’s to come for SEO (13:43)
    • Hear more from Kevin (15:58)

    Additional Resources:

    🎤 We create Content Funnels™: https://bit.ly/contentfunnels ⁣ 

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    The #1 Most Important (and Commonly Missed) Thing in Organic Content Marketing & How to Fix It

    The #1 Most Important (and Commonly Missed) Thing in Organic Content Marketing & How to Fix It

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    If there’s one thing that people get wrong in content marketing: it’s attribution.

    I could even bet that there’ll be qualified digital marketers here who have never even heard of the word before.

    But that’s OK, because in today’s episode, we hit you with an A-Z crash course on what you gotta know from the expert himself, Steffen Hedebrandt.

    Steffen is gonna go over how attribution and data can help you, how it impacts the customer journey and some surprising truths about the methods of doing it nowadays…

    Make sure to check it out!

    Key Takeaways:

    • Intro (00:00)
    • How data can impact the customer journey (00:36)
    • The truth about analytical tech nowadays (04:13)
    • What kind of content develops the most trust (07:48)
    • Hear more from Steffen (11:44)

    Additional Resources:

    ✅ Learn more about B2B attribution at: https://dreamdata.io/b2b-attribution

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    0 to 1,000 Twitter Followers Just By Focusing On These 2 Things | Arvid Kahl

    0 to 1,000 Twitter Followers Just By Focusing On These 2 Things | Arvid Kahl

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    How can you go from 0 straight to 50,000 Twitter followers in a short space of time… and rack up hundreds of course sales in the process?!

    That’s what we have Twitter growth hacking expert Arvid Kahl to explain. 

    Today Arvid is going to be dropping some insane value bombs on how to build relationships on the app, what kinda content to put out, and how to best use Twitter’s own new features.

    Make sure you check it out!

    Key Takeaways:

    • Intro (00:00)
    • The importance of giving value (01:01)
    • How to build relationships (01:58)
    • Why you should be empowering others (05:26)
    • How to create great content (06:24)
    • Using Twitter Spaces (10:03)
    • Hear more from Arvid (12:52)

    Additional Resources:

    Check Arvid's course: https://www.findyourfollowing.com

    Follow him on Twitter: https://twitter.com/arvidkahl

     

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    Avoid These SEO Mistakes...

    Avoid These SEO Mistakes...

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    ✅ We create Content Funnels™ that drives revenue: https://bit.ly/contentfunnels

    Is SEO outdated in 2022? Are there really better ways to growth-hack your organic reach?

    Well not according to Eli Schwartz! Today, we're going to go through everything you gotta know about how to do SEO from the expert himself.

    It’s not that SEO is outdated, it’s only outdated if you’re doing it wrong.

    And so to stop this, Eli Schwartz is going to tell us everything to improve your search ranking on search engines like Google.

    Make sure to check it out!

    Key Takeaways:

    • Intro (00:00)
    • The best KPIs to look for (00:43)
    • Who is doing SEO well? (03:03)
    • SEO for small businesses (05:58)
    • The opportunities in SEO (07:28)
    • The most common rookie mistakes (11:10)
    • Where to hear more from Eli (13:21)

    Additional Resources:

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    0 to 1.5M Podcast Downloads per MONTH | Jack Rhysider of Darknet Diaries

    0 to 1.5M Podcast Downloads per MONTH | Jack Rhysider of Darknet Diaries

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    How do you go from 0 to 1,500,000 downloads per month, all starting from a part-time blog with a couple hundred hits a week?

    Well to answer that question, we’ve got Jack Rhysider on the podcast today to tell us all about his ride to success in the podcasting world, including how he grew his podcast by 50% in 2021 alone!

    Everything Jack covers about podcast growth, optimization and mindset is invaluable for anyone with the intention to reach new audiences.

    He’s even going to spill his ‘Rule of 1%’ for growing a podcast, and why it’s so important.

    Make sure to check it out, you don’t want to miss this one!

    Key Takeaways:

    • Intro [00:00]
    • How Jack grew his audience by 50% in 2021 [00:44]
    • The power of promo-swaps [02:50]
    • Jacks 1% Rule [04:36]
    • Starting from zero [08:28]
    • How Jack Monetized his audience [11:00]
    • Rapid-fire questions [13:22]
    • Hear more from Jack [19:42]

    Additional Resources:

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    Instagram Organic Reach Sucks? Do THIS! | Josh Ryan

    Instagram Organic Reach Sucks? Do THIS! | Josh Ryan

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    ✅ We create Content Funnels™ that drives revenue: https://bit.ly/contentfunnels

    If there's one cheap, sure-fire method of increasing your reach and sales in 2022, it’s with Instagram.

    But more specifically, organic Instagram growth. And how the heck do you do that? That’s exactly what Josh Ryan is here to teach us today.

    Josh is gonna go over the in’s and out’s to turn Instagram into a cash-cow using some simple, proven methods.

    Everything from the kind of content to post to details such as the best post style will be covered in this guide.

    Make sure to check it out!

    Key Takeaways:

    • Intro (00:00)
    • The big picture of driving revenue from Instagram (00:48)
    • Creating content your audience wants (02:20)
    • Best practices for reels (05:46)
    • Video v graphic content (07:43)
    • Using hashtags (08:50)
    • Hear more from Josh (10:26)

    Additional Resources:

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    Fun Fact: SEO Blogs Aren't DEAD! Here's How To Create Blogs That Convert | Damon Burton

    Fun Fact: SEO Blogs Aren't DEAD! Here's How To Create Blogs That Convert | Damon Burton

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    Hey guys, what’s going on?!

    Welcome back to the Content Funnels Podcast. Today, I’m super excited to bring you our latest episode.

    Today, I’m talking with Blogging and SEO expert Damon Burton! We’re going to be going over how you can maximize sales from your blog.

    Everything that Damon teaches is the marketing equivalent of gold dust. Today he’ll be dropping insane value bombs on web design, SEO, resonating with your customer, and how you can guide them through your funnel.

    All by leveraging the super-power of blogs.

    Make sure that you don’t miss it!

    Key Takeaways:

    • Intro [00:00]
    • Two easy-to-use tools to find blog topics [02:22]
    • How to create the best possible content [06:00]
    • Web Design and SEO [09:14]
    • The most common SEO myths [12:24]
    • Learn more from Damon [15:49]

    Additional Resources:

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    The EXACT YouTube Video Framework That Has Made MILLIONS | Anthony Ambriz

    The EXACT YouTube Video Framework That Has Made MILLIONS | Anthony Ambriz

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    YouTube ain’t always easy, you know.

    But once you crack the code, everything seems to start going your way.

    But the problem is… how on earth do we ‘crack this code’.

    Well, here to teach us more today is YouTube expert Anthony Ambriz. In today’s episode, Anthony is going to teach us everything that we need to know to get the framework of our YouTube video right.

    You’re gonna get an A+ guide in everything you gotta know, such as video structure, thumbnail, titles, and a heck of a lot more.

    Make sure you don’t miss it!

    Key Takeaways:

    • Intro (00:00)
    • How to discover your potential viewers (01:02)
    • The two types of viewers (02:27)
    • The easiest steps to educating your audience (04:35)
    • How to write a gripping introduction (05:22)
    • What’s working best in the world of YouTube (08:53)
    • Hear more from Anthony (10:25)

    Additional Resources

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    Your Fancy YouTube Video is USELESS Without THIS | Jake Thomas

    Your Fancy YouTube Video is USELESS Without THIS | Jake Thomas

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    You can spend all the time you want…

    You can put in all the SEO you know…

    Heck, you can even hire as many people as you can afford for it…

    But if your YouTube title is trash… nobody is gonna watch your stuff.

    But to fix that, today we are very lucky to have the incredible Jake Thomas joining us on our podcast. 

    Today, Jake is gonna break down absolutely everything that you needa know in order to make your YouTube titles as catchy as they can be. 

    No matter what industry or niche you are in, Jake’s tips can apply to you and your channel to skyrocket your views!

    Make sure you check it out!

    Key Takeaways:

    • Intro (00:00)
    • The 3 emotions to evoke in your title (00:44)
    • How to make a good thumbnail (02:59)
    • The SEO factor (03:56)
    • The perfect-title formula to follow (06:18)
    • How to find out more about Jake (09:09)

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    LinkedIn Organic Playbook to Get Clients | Jason Vana

    LinkedIn Organic Playbook to Get Clients | Jason Vana

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    Imagine writing like a kindergarten child. Teaching beginner’s marketing skills. Putting out a few posts per week.

    And then generating almost all of your clients from it.

    Yup! That’s exactly what Jason Vana is here to teach us!

    Jason has been involved in content marketing for 20 years now! But only recently has he started to grow his business by leveraging LinkedIn. Jason has cracked the code to skyrocketing engagement on his LinkedIn posts.

    He’s gone from one or two posts per week to one per day, with his inbox flooded with DM's from potential clients.

    So today, he’s gonna show us everything we need to pull in more clients from LinkedIn. He’s gonna talk us through what’s working best at the moment, and how to optimize your content for maximum engagement.

    Make sure you check it out!

    Key Takeaways:

    • Intro [00:00]
    • Why use LinkedIn? [00:37]
    • How to get clients [02:14]
    • The best content for LinkedIn [04:36]
    • How to build a content strategy [07:18]
    • The importance of engagement [11:42]
    • Rapid-fire questions [14:38]

     

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    1.82 Million YouTube Subscribers for a DTC Beard Products Company?! | Eric Bandholz, CEO of Beardbrand

    1.82 Million YouTube Subscribers for a DTC Beard Products Company?! | Eric Bandholz, CEO of Beardbrand

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    Have you ever looked in the mirror and wanted to improve the person looking back?

    May sound a little deep for the Content Funnels podcast, I know...

    But that’s exactly how Eric Bandholz of Beardbrand grew their YouTube channel to 1.82 million subscribers!

    By consistently putting out super-high-quality content and collaborating with influencers, they’ve been able to massively increase their growth over the last 10 years.

    Today he’s gonna talk us through the importance of content marketing, why paid advertisements are still a goldmine, and why you gotta forget about being perfect on your first try!

    Make sure to check it out!

    Key Takeaways:

    • Intro (00:00)
    • Where it all started with content marketing (00:47)
    • How to tackle YouTube with a small team (02:03)
    • How to pitch collaborators (04:13)
    • Measuring ROI on influencer ad spend (05:57)
    • How Beardbrand struck gold (08:03)
    • Advice for content marketers (09:07)

     

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    The WILD Experiment Wistia Undertook to Engage Customers | Chris Savage, CEO of Wistia

    The WILD Experiment Wistia Undertook to Engage Customers | Chris Savage, CEO of Wistia

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    Do you remember those little pop cartoons on Saturday mornings as a kid? 

    I literally remember I used to set my alarm EXTRA early to make sure I didn’t miss any of it. 

    But when I became a business owner a few years ago, I never once thought I’d be talking about them with a straight face.

    Until I interviewed Chris Savage from Wistia.

    Wistia underwent an awesome experiment over the last couple of years. They created their own animated cartoon ‘Gear Squad vs Dr. Boring’. Since then it’s become somewhat of an internet sensation.

    It’s proven wildly successful, and here to break it down for us is the man himself, Chris Savage.

    Chris is going to talk us through how the idea came about, how he convinced his teammates of it, and how they executed it to perfection.

    Key Takeaways:

    • Intro (00:00)
    • How did the idea come about? (00:49)
    • How does it integrate into the ecosystem? (03:18)
    • How paid promotion is a game-changer (04:21)
    • How Chris pitched the idea (06:21)
    • What other crazy ideas are working in the space? (07:30)
    • Where can I watch the cartoon? (09:43)

     

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    They get 1 BILLION views per MONTH on social and here's what you can learn from it | Mike Dominick of BVIRAL

    They get 1 BILLION views per MONTH on social and here's what you can learn from it | Mike Dominick of BVIRAL

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    Do you know how much a billion actually is?

    In simple terms, it's like one-seventh of the world roughly.

    So when Mike Dominick walks down his street, he will know that one in every seven people on average will have seen one of the videos that BVIRAL produced that month.

    It’s insane just how many people that is.

    And lucky for us, he is here today to reveal all his top secrets and strategies to crack the social media code. Everything from best content format to post consistency will be discussed. 

    So make sure to check it out!

    Key Takeaways:

    • Intro (00:00)
    • What is working on Instagram right now (01:32)
    • Is it OK to post a ton of content? (02:27)
    • Long-Form v Short-Form (02:55)
    • Why are reels so popular? (04:44)
    • Should you be using Snapchat? (07:16)
    • What platform is best for starting out? (09:28)

     

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    40,000 SaaS Users from YouTube Content | Sam Oh from Ahrefs

    40,000 SaaS Users from YouTube Content | Sam Oh from Ahrefs

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    If you’re using YouTube content as part of your funnel, then you’re probably doing the same thing most other people are doing…

    And that is that you just think of it as the first jigsaw piece in your funnel. 

    But as Sam Oh from Ahrefs teaches, it can mean a lot more than that.

    Sam is here to tell us that once we really optimize our YouTube content, and create genuine, value-oriented content, it becomes much more effective than just getting people into our funnels.

    He’s going to talk us through how he generated 40,000 customers from YouTube content alone, and the best tips and strategies to do the same.

    Key Takeaways:

    • Intro (00:00)
    • How Ahrefs got started in YouTube (00:55)
    • How to structure videos (04:05)
    • What you can learn from teaching kids (04:52)
    • Why having a good product is the most important thing (06:36)
    • Why views aren’t as important as you think (07:17)
    • What are the most important YouTube metrics? (08:22)
    • Thumbnail v Title (09:59)
    • The importance of tags (10:23)

     

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