Course Creators HQ...All About Online Courses

Join Julie Hood and her co-host Mimi Langley for this week's episode on the 5 things you should have for a course that sells. This is a longer episode (almost an hour) - because it is a replay from a Clubhouse room where we dug deep into what it takes to create an amazing online course. Get the links and full show notes at https://CourseCreatorsHQ.com/163. 

LINKS MENTIONED     

Jump into the Topic and Title Challenge that starts on October 2, 2023. Save Your Spot Here:    
https://coursecreatorshq.com/PodcastTTC  

And don't forget - the 24 Hour Course Creator Daily course and coaching program starts October 11, 2023. Let's work together on your course! Get signed up here:
https://24HourCourseCreator.com

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

The 5 Things (listen in for details - and for even more questions!) -

1.      You need to know who you want to help.

2.      You need a topic that people really want.  

3.      You need a specific result that your course provides.  

4.      You need a really good, intriguing title.  

5.      Your course needs to be consumable - and not too long and not too short. 

Hope you got an idea or two you can use!

COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

In this episode, use the Online Course Creation Checklist to save you time as you prepare for your next course. Answer some key questions and make essential decisions before you get started. Get the full show notes at https://CourseCreatorsHQ.com/162.    


LINKS MENTIONED     

Jump into the Topic and Title Challenge that starts on October 2, 2023. Save Your Spot Here:    
https://coursecreatorshq.com/PodcastTTC  

RELATED EPISODES     

E152: The 8 Types of Online Course Content – and which should you use?
E094: 5 Tips for Online Course Titles That Work

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

Your Online Course Checklist:

1. Target audience
2. Problem
3. Solution
4. Title
5. Delivery Method
6. Hosting
7. Outline
8. Types of Lesson Content
9. To Do List
10. Calendar / Appointments with Yourself
11. Equipment for Recording
12. Marketing Plan
13. Email Newsletter
14. Offer / Bonuses
15. Price
16. Target Launch Date

COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

What does it take to create an amazing course? Here are 9 things you can add that will put yours light years ahead of most of the other courses out there. Get the full show notes at https://CourseCreatorsHQ.com/161

LINKS MENTIONED     

Jump into the Topic and Title Challenge that starts on October 2, 2023. Save Your Spot Here:    
https://coursecreatorshq.com/PodcastTTC  

And be sure to grab your gifts from the Ultimate Course Creators Giveaway Here! It ends Sept 24, 2023 -   
https://coursecreatorshq.com/UltimateGiveaway6   


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   
Here are 9 ways to make your course even more amazing:

1. Strong desire to help
2. Focused topic
3. Intriguing title (and headlines)
4. Logical organization of your lessons
5. Checklists and templates
6. Use AI for inspiration – but don’t rely on it too much
7. Your unique stories and techniques
8. Eagerness to connect with and find your perfect students
9. Willingness to constantly improve


COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

How do you use the gifts from a Giveaway? In this episode, host Julie Hood gives you a plan to know which gifts to use - and how not to get overwhelmed - so you can jumpstart your course business! Listen in and grab the show gifts at https://coursecreatorshq.com/UltimateGiveaway6  and get all the show notes at https://CourseCreatorsHQ.com/160

LINKS MENTIONED     

Jump into the Topic and Title Challenge that starts on October 2, 2023. Save Your Spot Here:    
https://coursecreatorshq.com/PodcastTTC  

And be sure to grab your gifts from the Ultimate Course Creators Giveaway Here:  
https://coursecreatorshq.com/UltimateGiveaway6   


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

How to Choose the Best Gifts:  

First, look through the gifts and see if any of them align with your current plans for this quarter.  

Second, what can improve your current strategies you are already using?  

Third, look for NEW ideas that have you intrigued?   

Fourth, think longer term. Which things might you do in the next year or two? Get them now and save them in a safe place so you can get back to them.  

Finally, group them into categories to see if any jump out for you – I did this for you below.  
   

What's inside the Ultimate Course Creators Giveaway?   

For Marketing Your Course:  

- How to use Meetup to find your students  
- List of 670 podcasts to guest on  
- Kit to create a 7-day Challenge  
- How to find students from your Network  
- Blueprint to fill your workshop/webinar  
- Two guides to usng AI in your course business  

For Your Email List:  

- Secrets to building your Email List that converts  
- 5 Email Templates to nurture your leads  
- How to write your Welcome Sequence  
- 20 Ways to give away your Free Report  

For Creating Your Content:  

- A template for your Signature Program  
- A guide to courses that captivate  
- Course Creation Toolkit  
- 21 Questions to improve your course homework  
- 31 Day social media calendar  
- Topic & Title Challenge  

For Improving Your Skills:  

- How to use YouTube  
- A checklist for Search Engine Optimization (SEO)  
- How to become a Better Speaker  
- Communication Style Assessment  

For Hosting Your Course:  

- 30 Day Free Trial to Kajabi  

And the best part? They are all FREE!  

Jump in here and pick the ones you want -  
https://coursecreatorshq.com/UltimateGiveaway6      
  
  
COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/

In this episode, let's talk email... and how easy it can be to get your email newsletter up and running! Host Julie Hood shares some of her secrets to use an email list to connect and build a relationship with potential students. Get the fulll show notes at https://CourseCreatorsHQ.com/159  


CALENDAR REMINDERS  - all in 2023: 

Sept 5 – Effortless Email -  Setup of your email newsletter, landing page, your freebie, your routine and your
Oct 2 – Topic and Title Challenge! FREE
October 11 – 24 Hour Course Creator Daily starts
 

LINKS MENTIONED     

3 Ways to Work Together - 

1. Let my team setup your email newsletter in ConvertKit or Kajabi - you send us your free gift and we'll do the rest. Get more details when you contact Julie by email or through Messenger on Facebook here.  

2. Lifetime course access + Live Coaching  Sept 5 - Oct 10 - Effortless Email for Course Creators - Sign Up Here  

3. Membership course access  + Live Coaching  Sept 5 - Oct 10 - Sign Up Here. 


RELATED EPISODES  

E130:  3 Tips and 3 Secrets to Make Email Marketing Easy!
E090: 7 Big Email Mistakes Online Course Creators Make
E052:  Email Marketing – The 6 Cs for Online Course Creators
E038:  Email Marketing Secrets for Course Creators


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

List of what you need to setup: 

1. Email newsletter tool (ConvertKit or all-in-one like Kajabi)
2. Free gift (report / mini-course) 
3. Optin page with your Privacy Policy
4. Thank you page
5. Welcome email message that delivers the freebie – you don’t have to create a funnel when you get started! 
    

Lot of nuances to doing these 5 steps well – which is what we are getting into throughout Sept, but I have time to give you a couple here:

• Keep your optin page simple (we will be sharing the template
• Pick a free gift that is early in the process – BEFORE your course!
• Subject lines are SO important – and AI can definitely help you with copywriting and give you some ideas for even better subject lines! 

We also talked about what to say each week and what to say if it's been months since you emailed your list!

 

COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/  

This week I had 3 different people I respect say they were not posting on social anymore, or they thought social media was dying. So what's an online course creator supposed to do? Let's talk about it in today's episode! Get the links and full show notes at https://CourseCreatorsHQ.com/158

CALENDAR REMINDERS  - all in 2023: 

Sept 5 – Effortless Email -  Setup of your email newsletter, landing page, your freebie, your routine and your

Oct 2 – Topic and Title Challenge! FREE

October 11 – 24 Hour Course Creator Daily starts

 

LINKS MENTIONED     

Find Your Profitable Course Idea - FREE mini-course
https://coursecreatorshq.com/PodcastFindIdea


RELATED EPISODES

E073: 6 Social Media Tools I Can’t Live Without
E120: Pinterest Secrets for Online Course Creators with Jana

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

If social media reach is dying, what can you do about it?
Double down on what IS working

• Focus on building your email list – from your social media accounts
• Auto-posting
• Go all in on one platform
• Do more on platforms where the content lasts and lasts – YouTube, Pinterest, Blogging
• Repurpose – to ease your creative brain
• Play where it’s fun for you!
• Find some new playgrounds! Maybe it’s being a guest on podcasts
• Give yourself permission to switch directions (human tendency to keep doing what we’re doing!)
  
   

COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/  

In this episode, get the scoop from a blog post by Justin Welsh on what he's learned after $3,394,480 in digital course sales. And even more exciting? His two main courses are priced at only $150 each! Get the links and full show notes at https://CourseCreatorsHQ.com/157.
 

LINKS MENTIONED     

Justin's full blog post - https://www.justinwelsh.me/blog/sell-online-courses   

LinkedIn Operating System Course - https://coursecreatorshq.com/JustinWelshLinkedIn  (partner link)

Content Operating System Course - https://coursecreatorshq.com/JustinWelshContent  (partner link)

Justin's Twitter account - https://twitter.com/thejustinwelsh  

Justin's LinkedIn account - https://www.linkedin.com/in/justinwelsh/  

Sign up for Justin's Newsletter - https://www.justinwelsh.me/blog?tag=newsletter  


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

Just to be clear - I am not saying that YOU will make sales like Justin has. There are so many variables to what you will sell, that depends on your course, your audience, your level of commitment and more.  But I did want to share his thoughts because they are valuable as you move forward with your course business. If you want to read the full blog post, go here.  

Justin's 5 Lessons:  

Lesson 1: Building in public generates massive attention  

Lesson 2: Accessibility breeds word-of-mouth  

Lesson 3: Social proof drives promotional success more than what YOU say  

Lesson 4: 80/20 Give/Ask is Key  

Lesson 5: Brevity is your friend  

 

COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

Disclaimers  
https://coursecreatorshq.com/disclaimers/  
 

What happens when you launch - and no one buys? Or only a couple people buy? When you're ready, here are 15 questions to look at your online course launch to see if there are any changes you could make for the next time around. Get the list of all 15 questions and the show notes at https://CourseCreatorsHQ.com/156.

 
KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

When you're ready (after you have gotten past the emotion of a missed launch), here are some questions to ask yourself before your next launch - 

1 – Did you get in front of enough people?

2 – Did you get in front of the right people?

3 – Do you have an incredible offer?

4 – Could you add another bonus? 

5 – How is your pricing? Could you add a pricing plan?

6 – Is it the right time of the year?

7 – Are the problem and solution clear to your audience? 

8 – Is your promise too big or too small?

9 – Is your tech working?

10 – Do you have evidence that people pay for this solution?

11 – Do you have any social proof? Testimonials

12 – Anything unique to your audience? Kids – so they are busy with back-to-school and holidays. Or corporate – and they only build their corporate budget once a year in the fall?

13 – Did you have enough runway time?

14 – Were you excited about your offer? 

15 – What can you test and try differently next time? 

Hang in there and good luck with your next launch!


COME VISIT!  

FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

We finally cracked the code on the exact 3 things you need as a foundation to sell your online course - and you get the details in this episode! You'll learn what you should be focusing on now and what to save for later. See the links and full show notes at https://CourseCreatorsHQ.com/155.

LINKS MENTIONED     

Come join us to get your foundation in place with your own Course Sales Launchpad -as part of the membership, you get 90 days of LIVE  coaching with host Julie Hood, plus access to the 3 courses on your sales page, email marketing and collaborations/joint ventures! 
https://coursecreatorshq.com/PodcastLaunchpad  

RELATED EPISODES

E059: Sales Page Design for Online Courses
E130: 3 Tips and 3 Secrets to Make Email Marketing Easy!
E090: 7 Big Email Mistakes Online Course Creators Make
E052: Email Marketing – The 6 Cs for Online Course Creators
E035: Using Joint Ventures to Catapult Your Course Business


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

Obviously first you need a good course that delivers on its promise - then there are 3 things that are essential to your foundation and in this episode we talk about why they are so important:

3 Essentials – 

1. Sales Page
2. Email Newsletter
3. Collaborations and Joint Ventures
    

With these three in place, you will have:
-  A way to sell and persuade potential students (with your sales page)
- A method for capturing "not now" interested students (with your email) 
- The  secret to  finding new people (with collaborations and joint ventures)


COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq

Oh no! Not another social media website that you have to use! Should you be on Threads as a course creator? Let's talk about the pros and cons of the new platform, along with a few suggestions from host Julie Hood on how to best use this new tool. Get the full links and show notes at https://CourseCreatorsHQ.com/154.  

LINKS MENTIONED     

Connect with Julie on Threads at https://www.threads.net/@coursecreatorshq  

Come join us to get your foundation in place with your own Course Sales Launchpad -  
https://coursecreatorshq.com/PodcastLaunchpad  

The keyboard I use to make it easy to post:  
https://CourseCreatorsHQ.com/keyboard  


RELATED EPISODES  

E121: Do you have enough Long-Term and Short-Term content?


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

Threads is a text-based social media site, similar to Twitter, but with less negativity and up to 500 character posts. 

Pros of Threads:

1. Text-based – so it’s super fast to post
2. People are jumping in now and interested in building their followers
3. Built-in base of users from Instagram
4. Suggest accounts to you!
5. User interface is very well thought out. 
6. Share links.
7. Tag other people. 

Cons of Threads (as of July 18, 2023. These could change!)

1. Long-term? All social media sites right now are a bit perilous
2. Struggling with what content to post – should it be different than IG?
3. Only on your mobile device – no web interface right now
4. No search for content

Secrets to Success for Course Creators:

1. Get a keyboard!
2. Leave thoughtful comments – not just emojis
3. Find people in your industry – follow then AND their commenters.
4. Repurpose!!!
5. Balance this shorter-term content with the longer-term content you are creating
6. Make sure you have a live link in your profile and use links strategically in your posts. 
7. Quote (and reshare) other’s posts. 

NEXT WEEK... 

Let's talk about the foundation you need in place to sell your online course. There are 3 key pieces I will share with you. 
  

COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Threads
https://www.threads.net/@coursecreatorshq  

What are the 5 T's to create a terrific online course? Host Julie Hood shares them in this week's episode. Get the full list and the show notes at https://CourseCreatorsHQ.com/153.   

LINKS MENTIONED     

Last Call! Finally get your course done (and add a new revenue stream). Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 -  let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive   

Celebrate the 150th episode and join the drawing for a huge prize package!
https://CourseCreatorsHQ.com/drawing


RELATED EPISODES  

E137: You Don't Have to Niche Your Online Course
E094: 5 Tips for Online Course Titles That Work  


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

The 5 T's for a terrific online course (listen in for all the details) - 

1. Target audience
2. Topic
3. Transformation
4. Ticket price
5. Title

NEXT WEEK... 

Let's talk about this new social media site called Threads! Come follow me at @CourseCreatorsHQ or 
https://CourseCreatorsHQ.com/threads  
  

COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

What type of content should you put into your course? In this episode, host Julie Hood breaks down 8 different types, including some of the newest and most advanced techniques for creating your lessons. Get the full show notes at https://CourseCreatorsHQ.com/152

LINKS MENTIONED     

Celebrate the 150th episode and join the drawing for a huge prize package!
https://CourseCreatorsHQ.com/drawing

Finally get your course done (and add a new revenue stream)! Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 -  let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive   


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

Here are the 8 types of content - 

1. Videos
2. PDFs
3. Audios
4. “Cheat Sheets”
5. Workbooks – one for the whole course or one for each module? 
6. Checklists
7. Message Board 
8. Live Coaching Calls & Replays

Julie has a special template that she uses with her 24 Hour Course Creator students to help them keep track of all their content. 


COME VISIT!  

FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Have you gotten the question yet? "How long is your course?" If no one has asked you this one yet, you'll definitely want to put together an answer to share and today's episode will help you do just that. Get the full show notes at https://CourseCreatorsHQ.com/151   

LINKS MENTIONED     

Celebrate the 150th episode and join the drawing for a huge prize package!
https://CourseCreatorsHQ.com/drawing

Finally get your course done (and add a new revenue stream)! Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 -  let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive   

Get private label rights content at  
https://CourseCreatorsHQ.com/PLR  
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS

Two important things: 

1. If you haven’t joined the drawing for almost $5K in prizes, make sure you go to CourseCreatorsHQ.com/drawing
2. The other thing that coming in July – 24 Hour Course Creator Intensive - come join us to get your course content together with group coaching! https://coursecreatorshq.com/PodcastIntensive

Your goal as the course creator is to make it as easy and quick as possible (include the essential steps only, direct links, cheat sheets, to do lists and templates). 

To estimate the time it takes for your course:

• Start by counting up the hours of time in the videos and written content
• Estimiate implementation time for you - and multiply by 2x to 5x for beginners
• Work with your beta course students to estimate their time
• Sum up so you can give an approximate time
• Then add a caveat that it depends on a lot of factors, but this is your general estimate (and your results may vary)
• You may want to add "recommended time to spend" to your lessons so your students don't go down rabbit holes!  (I do this in 24 Hour Course Creator where I give a specific amount of time to be spent on research)
   

COME VISIT!  

FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

In this episode, host Julie Hood walks through the questions she used to reset for explosive growth in the rest of 2023. Get the full show notes and questions at https://CourseCreatorsHQ.com/150. 

LINKS MENTIONED     

Celebrate the 150th episode and join the drawing for a huge prize package!
https://CourseCreatorsHQ.com/drawing

Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 -  let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive   

Consider using Sure Payroll to process US payroll: 
https://CourseCreatorsHQ.com/SurePayroll

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

If you're ready to do your own reset, here are the 10 questions to ask: 

1 – What do I want to change?

2 – What’s working? What’s not working?

3 – What is my launch schedule and pricing for the next 3-6 months?

4 – Do I need to change anything about the way I sell?

5 – What are my traffic sources / lead sources and lead generation? Which ones will I continue? Which new ones will I add?

6 – What are my team members currently doing? What else could they do and take off my plate?

7 – Do I need to change anything with the way I manage my money or cash flow? (For example, Julie added SurePayroll)

8 – How do I track my “learning time” and make sure it doesn’t take over?

9 – What could I change in my routine? Where could I add time blocking? 

10 – What are my top 3-4 priorities moving forward? (Write them down every day, imagine what a successful outcome is, and determine my next step.)

COME VISIT!  

FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Want some ideas to make video easier? Host Julie Hood interviews Lou Bortone to get 12 of his secrets to better videos and course lessons, including tools and resources for you. Get the full show notes and links at https://CourseCreatorsHQ.com/149

 

LINKS MENTIONED     

Freebie - Lou's Video Planner  
https://coursecreatorshq.com/LousVideoPlanner  

Descript for Video Editing  
https://CourseCreatorsHQ.com/Descript  

Lou's Discover Descript Course  
https://coursecreatorshq.com/DiscoveringDescriptCourse  


KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Video Secrets from Lou  

1. The Return on Time Investment is so great - for awareness, exposure, leads and conversions
2. We have access to a global audience (it used to be only TV networks had that access)
3. Easiest place to start is Facebook Live. You can download and upload into YouTube.
4. Turn your current content and reuse as videos (use Descript to create videos from your audios - with slides, captions and images)
5. YouTube requires consistency and you need 100 subscribers.
6. YouTube sweet spot - between 3 to 8 minutes.
7. YouTube Shorts - under 60 seconds.
8. Record videos in batches
9. When doing voice-over slides, you don't have to be on-screen, but come on at the beginning and the end of the lesson.
10. You can use Zoom to record your videos and saving to your hard drive will get better video (with higher resolution)
11. YouTube is almost like TV now, with the way people watch.
12. Remember your call to action in your videos!  
     

Lou's Favorite Tool  

Descript - for video and sound editing, transcript, and even have it read it in your voice. Edit the text (and not the video "wave.) It removes filler words. 

And don't miss his Discovering Descript course here: 
https://coursecreatorshq.com/DiscoveringDescriptCourse  

Lou's Background 

People call him "The Video Godfather," because he's been doing this a long time. He spent 20 years in the television business and another 15 in digital marketing. He's worked with thousands of entrepreneurs, from tech averse newbies to online rockstars like Michael Port, Ali Brown, Mari Smith, Peter Shankman, Dr. KellyAnn Petrucci, and many more.

Visit Lou's YouTube Channel Here:  
https://www.youtube.com/@LouBortoneVideo  
 

COME VISIT!  

FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

In this episode, host Julie Hood shares 7 ways you can create your course like a pro - and make yours better than most of the courses out there. These 7 ideas will put you over the top and save you some headaches in the long term. Get the full show notes at https://CourseCreatorsHQ.com/148

LINKS MENTIONED     

Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 -  let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive   

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

1. Have a tightly-targeted audience – don’t call it a niche! I mean something different (listen for the full explanation). 
2. Create an outline first!
3. Look for items missing: acronyms, steps, pre-steps, what do I need to have or know FIRST (make those part of the “This course is for…”
4. Don’t get wrapped up making things look perfect. 
5. Start thinking about promotion early – the earlier the better!
6. Do a test drive first!
7. When things get hard, focus on the goal – helping your students get a specific result! 


COME VISIT!  

FREE Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

In this episode, host Julie Hood shares some of her secrets to getting things done - including an online course! Hopefully one of these ideas will inspire you. See the full show notes at https://CourseCreatorsHQ.com/147.

 

LINKS MENTIONED     

Come join us for the 24 Hour Course Creator Intensive - July 12-15, 2023 -  let's get your course content together over one time, includes coaching calls and co-working times!
https://coursecreatorshq.com/PodcastIntensive   

https://CourseCreatorsHQ.com/keyboard  - keyboard that works with both my computer and my phone. 

https://CourseCreatorsHQ.com/phonestand   - to have my phone sitting vertically

 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Here are some of the things I use to get more done:   

1. I am a fanatic about my calendar and blocking time, plus getting reminders.   

2. My time was much easier to manage now that my kids have flown the nest!   

3. I set up regular Routines – and rework them regularly.   

4. I know what I need to help focus – sometimes it’s my focus music, and sometimes it’s caffeine!  

5. I set a lot of deadlines!  

6. I know my main projects (or goals) for each week and each month – long-term vs. short-term content, new courses, partners, marketing focus, etc.  

7. I type fast – keyboard that works with both my computer and my phone -

8. I read fast. 

9. I try to organize my files – so I’m not wasting time hunting for things. 

10. I try to eliminate time-consuming chores (getting groceries, mowing the lawn). 

11. I often do things when I don’t feel like it or I’m not motivated! 

BONUS TIP  – I try to recognize when I need a break. 

RELATED EPISODES
E121: Do you have enough Long-Term and Short-Term content?

COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Should you cut your course price by 50% - or even more? In today's episode let's talk about flash sales along with the positives or negatives of drastic discounts. Are they good or bad? When should you use them? Get the full show notes at https://CourseCreatorsHQ.com/146.

LINKS MENTIONED     

Come join us for the 24 Hour Course Creator Intensive - Moved to July 12-15, 2023 -  let's get your course content together over one focused weekend!
https://coursecreatorshq.com/PodcastIntensive   

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

Don't discount your signature program. 

But you can use drastic discounts to strategically reach new students. 

I love giving my podcast listeners & regular readers a reward for listening & opening my emails and checking out my offers. 

Use Flash Sales and the "Plunk Down Factor" to test pricing and audiences. 

Discounts give you more room to blow out expectations. 

Test discounts to help fill programs (carefully). 

The timing of Flash Sales is essential. 

And the best part? As the course business owner, you get to decide whether or not to discount your offers!

COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

In this week's episode, host Julie Hood shares the podcast episode that grabbed her and how you can use it to think about your online course business. Get the links and full show notes at https://CourseCreatorsHQ.com/145. 

LINKS MENTIONED     

Come join us for the 24 Hour Course Creator Intensive - Moved to July 12-15, 2023 
https://coursecreatorshq.com/PodcastIntensive   

Watch the full video from Dov on Youtube - Of Course It's Not Going to Work!  
https://coursecreatorshq.com/DovVideo    
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS   

How would your mindset and approach change if you went into each launch or project with the mindset of "Of Course It's Not Going to Work!"?   

Is this a learning experience instead of a Succeed vs. Failure situation?  

Does this take the pressure off?  

Does this help if you are a perfectionist?  

From a practical perspective, what is the worst case scenario? How long can you afford to go if it isn't working?   

What are some quick cash ideas you can use?  

What is a test or experiment you can try next?  

What can I learn?  

Homework:   
- At 0 sales, how long can you invest before you make sales?  
- What can I try?  

What are your core steps each week? Then what can you do extra and test?  


COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ

Should you pre-sell your course? Is this a good or a bad way to prevent creating a course that no one will buy? Also, what questions should you ask before you pre-sell? Host Julie Hood digs into all of this on today's episode. Get the full list of questions, the links and the show notes at https://CourseCreatorsHQ.com/144.   

LINKS MENTIONED     

Set up your foundation for your online course business. For help, check out the Course Sales Launchpad – 90-day all access pass to set up your email, lead magnet, your sales page and your collaborations/joint ventures. Includes weekly coaching with Julie PLUS AI integration. We started May 2, 2023 but as a podcast VIP, you can jump in today and catch last night's replay at the discount price this week - https://CourseCreatorsHQ.com/launchpad
 

Interested in Kajabi Kickstart course that I mention in the podcast? https://CourseCreatorsHQ.com/KK 
 

KEY TAKEAWAYS FOR ONLINE COURSE CREATORS  

Listen in to hear about what happened with my own "pre-sell" experience (and the gotchas!)

Before you pre-sell your course, ask yourself these 8 questions:

1. What content am I going to need each week?

2. How fast am I at creating lessons?

3. Is it super-detailed? Or fairly high-level?

4. Am I good at finishing projects?

5. Do I have a complete outline?

6. How will I deliver the course?

7. Can I create 3 lessons ahead?

8. What kind of collateral materials will I need (workbook, checklist, anything else)? 

RELATED EPISODE

E111: How I Created My Kajabi Course Fast!
https://CourseCreatorsHQ.com/111

COME VISIT!  

FREE 2023 Ultimate Course Creators Planner -  https://coursecreatorshq.com/2023planner  

Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   

GoodPods 
Let’s talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) 

Clubhouse 
Connect with me on Clubhouse for FREE masterclasses at @JulieHood.

Website 
https://www.CourseCreatorsHQ.com

Facebook 
https://www.facebook.com/CourseCreatorsHQ

Instagram  
https://www.instagram.com/CourseCreatorsHQ

Twitter 
https://www.Twitter.com/CourseHQ