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    Creating Ideas Connecting Businesses

    Andrew Chow founded IDEAMART (S) PTE LTD since 1994. He is a certified Life Coach, Serial Entrepreneur, Speaker/Author and Modern Match Maker. He won the Spirit of Enterprise Award in 2008 Andrew had more than 50 interviews and features about him and his business since 2005. During the same period, numerous valuable experiences are drawn from managing the press and media (Channel News Asia, News 8, 938Live, Business Times, Zao Bao, Berita Harian, Today, The New Paper, My Paper, STOMP, FEMALE, HER WORLD, PEAK, SHAPE, Lifestyle, etc). Andrew is also one of the choice interview candidates for Singapore lifestyle among foreign media like Canadian TV, Swiss Radio, German TV, AFP. This Podcast is to share lessons on on-air publicity from Andrew's experiences in engaging the Radio over the years.
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    Episodes (67)

    Dating Tips for Busy Professionals

    Dating Tips for Busy Professionals
    On Christmas eve, I was approached by a good friend in the media – Shi Ting from RazorTV to contribute 4 simple dating tips to busy professionals for a more colourful social life in 2011. The dating tips or resolutions for singles in 2011 are : 1. Devote at least 10% of your time socializing or meeting new people 2. Invent a new look for 2011 : Try something new 3. Revisit your criteria for a life partner : Choose character over personality 4. Be the Right Person : Do not just look for the right one.

    Personal Grooming Tips - Colours and Skin Tone (Murshidah Said)

    Personal Grooming Tips - Colours and Skin Tone (Murshidah Said)
    Image guru Murshidah Said gives her expert advice on image management, covering topics such as clothing, colours, accessories, speech, handshakes, body language - the works. This is a radio interview of Murshidah Said by BFM 89.9, a business radio in Malaysia. She will be presenting more workshop in the Single Cruise Asia - www.singlescruiseasia.com She can be contacted on Facebook - http://www.facebook.com/murshidah.said

    Effective Crisis Management Skills

    Effective Crisis Management Skills
    o No company will ever be fully prepared for any crisis that impacts their business. The key is to develop a standard contingency plan to keep the public informed through the media on how your organisation is handling the crisis. o There are Ten Questions a Reporter Will Want to Know in a Hard News Situation: - What happened? - Why did it happen? - Was anyone injured or affected from it? - Could this have been prevented? - Has this ever happened before? - Currently, what are you doing about it? - When will the problem be solved? - How will you prevent this from happening again? - Did you know this was going to happen? - What would you like to say to those affected? o For Crisis Management, Have a designated person in your company to answer questions from the press. In an extreme crisis situation, the CEO or the Chairman of the company should preferably be the main spoke person in order to project an honest and open attitude. o When dealing with reporters from the tabloids, please ensure you handle tricky questions carefully. Never release information despite saying it’s “off the record”, because it will be published. Avoid being drawn into a situation where you have to answer a YES or NO. Be prepared for open ended questions and prepare a list of FAQs or Frequently-asked Questions. • Try your best to avoid having negative press publicity. The negative impact will remain in the minds of the public for a long time. Always remember if bad press happen once, it is an incident. If it happens twice, it is a coincidence. If it happens 3 times, it has a pattern! Having it 4 times means it has become a lifestyle!

    Understanding media and publicity for your business

    Understanding media and publicity for your business
    • Many small and medium enterprises do not really understand how to work with the media to generate buzz and publicity. They often have a misconception that media publicity is exclusive to big companies having a huge budget to hire public relations specialists who provide strategic counsel. • Media relation is both an art and a science. Knowing your basics and adding some creativity and flair will produce an effective pitch. • Understanding what constitutes news and knowing what the media and press want will give your company a head start in gaining publicity. The press and media are powerful stake holders of your business. Having good publicity about your product and brand will always enhance public perception on their value.

    Get to the Point - Radio Interview of the Best-selling Author and Speech Coach - Mr Eric Feng

    Get to the Point  - Radio Interview of the Best-selling Author and Speech Coach - Mr Eric Feng
    Get your message across by getting to the point. http://www.ericfeng.com About Eric: Bestselling Author of “The FAQ Book on Public Speaking” Business Week (USA) Top 25 Young Entrepreneurs of Asia 2007 Professional Certified Coach, International Coach Federation (USA) Eric Feng is the go-to-guy if you want to speak with more confidence and charisma. Well known for his fresh insights and results-driven programs, Eric has successfully coached over 3000 managers and C-level executives in the area of public speaking and organizational storytelling. Apart from teaching them how to deliver memorable business and technical presentations, Eric also guides corporate leaders and senior management to effectively convey their messages through business narrative (better known as storytelling).
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