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    Creative Counsel with Brittany Ratelle

    This podcast helps creators, brands, and online entrepreneurs confidently grow and scale their modern businesses -- navigating the business side of content creation, influencer marketing, social media, e-commerce, online courses, in-person events, and digital products. Host Brittany Ratelle, an practicing business attorney shares action items, founder stories, and biz/legal tips to help you confidently OWN your business. If you are a creator, maker, artist, designer, speaker, coach, eCommerce owner, influencer, educator, or online service provider -- don’t miss this amazing resource to help you get legally legit and move forward one bite-sized step at a time.
    enBrittany Ratelle79 Episodes

    Episodes (79)

    How to Protect Digital Products: a Step-by-Step Guide - 59

    How to Protect Digital Products: a Step-by-Step Guide - 59

    Do you sell a digital product and want to make sure you are using best practices in setting up your e-commerce site? This episode will give you my top 5 tips for setting up and protecting your online products so that you can continue to serve your audience. 

    You will learn: 

    What you need to do before, during and after the product creation stage

    How to work with freelancers in creating your digital products

    What to put in your checkout terms

    How to use a copyright notice and copyright registration

    What you might need to trademark

    What legal statements you need on your website and what they should cover

    Links: 

    Online Course Terms of Use (TOU)

    Digital Product Terms of Use (TOU)

    Copyright Transfer Form

    Independent Contractor/Freelancer Agreement

    Full Website Legal Bundle (Privacy + website terms)

    Privacy policy stand alone

    Other episode links mentioned:

    Copyright and Copywrongs: What you can and can't protect

    Everything is a remix and that's OK - 

    Business Partnerships 101

    Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services.

    Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.

    Or browse through my quick tips and tricks by connecting on Instagram.

    **Not legal advice. No attorney-client relationship.** 

    How to Slay a Styled Shoot Like a Creative Director with Rebecca M Creative - 58

    How to Slay a Styled Shoot Like a Creative Director with Rebecca M Creative - 58

    Listen to Creative Producer and Director Rebecca M Creative as she shared the tricks of the trade for pulling off a successful styled shoot! Rebecca shares the top things that people do wrong, whether they are DIY their productions or hiring out and what you can do to make things go smoothly and get the deliverables you need fo a successful campaign!

    In the episode, you will learn: 

    How to know who to work with

    the difference between a styled shoot, collaborative shoot, editorial, or workshop

    how to handle when friends don't want to sign a contract

    whether trading or doing things for "exposure" is worth it and when it's not

    PLUS -- the ten items you MUST-HAVE in a stylist/event kit!

    EPISODE LINKS

    ribbon ((https://www.honeysilks.com/, https://tonoandco.com/)

    Acrylic blocks (https://www.sourcedco.com/)

    Rebecca's Pinterest Boards (portfolio)

    Rebecca's Pinterest Board (personal)

    FREE RESOURCES

    Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services.

    Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.

    Or browse through my quick tips and tricks by connecting on Instagram.

    What to do when things go WRONG: Cancellations, Rescheduling and Force Majeure Land - 57

    What to do when things go WRONG: Cancellations, Rescheduling and Force Majeure Land - 57

    So...let's address the elephant in the room (or rather the bat...)

    It's fair to say if you aren't experiencing some sort of business disruptions today due to the Covid-19 pandemic, that you might experience other force majeure events that will throw a wrench into even the best of plans. 

    So -- what you are supposed to do or refund? And what is smart? Or legal? Or your obligation under the contract? 

    Let's dig into this episode and find out! 

    In the episode you will learn: 

    • what does force majeure really mean and how does it affect your business contracts
    • what are the big MYTHS that need to be busted about what force majeure REALLY means
    • how you reschedule/add an addendum to a contract
    • how you cancel a contract
    • what other considerations or strategies you might want to use when doing right by your clients AND while keeping healthy business boundaries
    • some bonus info on the SBA/CARES loans and grants, including the PPP and the EIDL!

    Get my Client Services Cancellation/Rescheduling Legal Kit HERE (special 10% discount for listeners with code CREATIVECOUNSEL

    Get the Photography Services Cancellation Rescheduling Legal Kit HERE (special 10% discount for listeners with code CREATIVECOUNSEL

    Other resources for economic recovery funds: 

    Emergency loan infographics (for my right-brain folks!!)

    Small Business Administration hub for funding options (I recommend getting on their email list and be first to know of any updates, deadlines, changes)

    Online PPP application

    Other helpful episodes:

    Episode 53 - The Ultimate Event Legal Checklist

    Episode 38 - Get it in Writing: Contracts 101 for Creatives 

    Episode 19 - Legalize your E-Commerce Site in 6 Steps

    Episode 13 - 10 Must-Know Contract Terms for Creatives

    Want a general free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify, and iHeartRadio.

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services.

    Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.

    Or browse through my quick tips and tricks by connecting on Instagram.

    If you want to join the FREE Creativepreneur Book Club -- click HERE! 

    *Not intended as legal advice. No attorney-client relationship. For informational purposes only.

    Planning on a Profit First Creative Business with Amy Laliberte - 56

    Planning on a Profit First Creative Business with Amy Laliberte - 56

    Today we’re talking all about the money, honey. It’s a crucial part of business success and yet it’s an area that a lot of creative entrepreneurs feel all the emotions over. Learning to separate your income and expenses from emotions is an important first step and one that Amy Laliberte teaches to her clients. 

    Amy is a virtual CFO for hire. Numbers are her jam and she provides bookkeeping services and CFO services for six and seven-figure business owners. But she also shares strategies that any business owner can put in place. So, if you’re not a six figurer earner, don’t worry—this message is still for you!

    Today we’re discussing the strategy from the Mike Michaelowicz book, Profit First, and the positive impact it will make on your business finances. 

    In this episode, you will learn:

    • What the Profit First strategy is and how to implement it in your business
    • The five bank accounts that your business needs to have set up right off the bat
    • Why it’s crucial to address your money mindset in order to take control of your finances
    • How to approach finances if you’re just working your side hustle right now and are thinking of going full-time
    • The importance of separating your self-worth from your bottom line
    • What professionals you want on your financial team 
    • How all those courses and software free trials are eating into your profit (I know, I know—I love a good online course as much as the rest of you.)
    • The importance of choosing your clients instead of simply letting them choose you (hint-hint: not everyone in your niche is right for you)

    LINKS

    Amy’s profit calculator: DOWNLOAD HERE

    Check out the book Profit First: https://profitfirstbook.com/

    Amy’s Website: https://myvirtualcfo.co/

    Facebook: https://www.facebook.com/thewellnessbookkeeper/

    Instagram: https://www.instagram.com/myvirtualcfo/

    LinkedIn: https://www.linkedin.com/in/alaliberte/

    QUOTES

    “If somebody claims that they don’t have a good relationship with money, I would argue that you need to take a timeout and really unpack what that’s about.”

    “In order to grow, we need to turn around and examine what those thought patterns are and really decide, ‘Do we make money from and are we willing to step into an area of discomfort in order to become a better creative and to have a better relationship with your money.’”

    “Whatever is in your bank account, or not in your bank account, doesn’t have any correlation to you. It’s just a number.”

    “Oftentimes, people think that to get from their nine to five to their side hustle is something that has to take a very long time. If you’re really pragmatic and in relationship with your numbers, even if it’s just from a very simplistic way, to get there, it’s really not going to take that long. It’s just your limiting beliefs that are causing you to have that pause and question whether or not that’s possible.”

    “If you know that you’re going to be working a good chunk of the time for six months out of the year, you can use Profit First to create a vault that will just tuck your money away so that you can then not be in a panic come January/February when you’re not getting paid.”

    “So often, we’re telling the stories of our past when we really should be addressing them presently so that we can make better future decisions.” 

    “I pay myself because I work hard and I provide a quality service for my clients. And as a result of that, I reward myself with deliberately providing for, mentally myself, but for my family.”

    “It’s not about you having to pay yourself in order to be a contributor to your family, but it could be that I pay myself as a token of appreciation for the work that I do for my clients.”

    “You are great, no matter what your bank account says. You’re human. You’re worthy of everything just as much as the next person ad the next person and the next person.”

    “It’s not about, ‘Oh, I need to get to $100,000.’ It’s, what is this? What is the one step I can take today? That will get me closer to that destination.”

    “I think it’s always smart for you to work with someone like a bookkeeper just to get you started. I’m not saying hold them on as a retainer because I think there are other ways that you can leverage your money from that. But if you have your books set up properly at the getgo, it will help you when you are ready to bring on that person on your team.”

    “A bookkeeper is the person that’s working in your day to day business and can see all the different nuanced micro things that are happening. A CPA, an accountant, is really looking at your business from a tax lens.”

    “One of my things is to not buy any course for the sake of buying a course. I only buy courses at the present moment that I’m actually going to utilize them.”

    “You need to make sure that the people that you have in the bus are sitting on the right seats.”

    “If you’re really digging into your numbers and you can’t tell yourself what that thing was for, then chances are, it’s probably not essential to the benefit of your business.”

    “If you’re holding space with a client who isn’t the right fit, you are missing out on a chance to fill that space with a client who is.”

    “You could very well be serving a niche, but there are people within that niche that are not a good fit for you.”

    How to Run a Successful Art Business with Artist Jenie Gao - 55

    How to Run a Successful Art Business with Artist Jenie Gao - 55

    Jenie Gao, artist and muralist is here to decimate the "starving artist" myth and show how she quit her full-time corporate job and made the leap into the art world. She is now a successful full-time artist, creative director, and entrepreneur and is ready to drop some art biz knowledge bombs on the creative entrepreneurs, artists, illustrators, muralists, and other creatives out there who are working on pursuing their own creative businesses. 

    Jenie pulled from her experience working in the arts, public education, and lean manufacturing to build a business that allowed her to continue developing her passion while making a positive impact on the world around her. She now specializes in printmaking, murals, public installations, and arts project management and has built a business that allows her to bring budding artists along in their journey as well. 

    In this episode, you will learn:

    • The impact the “creativity gap” is having in schools and on society
    • What Jenie did to prepare for setting out as an entrepreneur
    • The obstacles she faced in her entrepreneurial journey as a first-generation American
    • Why artists need to be expanding their network outside of other artists and creatives
    • What legal considerations artists need to make when running an art business
    • How creativity is a survival tool
    • How you can become more involved in public art

    LINKS

    National Assembly of State Arts Agencies (NASAA) is full of helpful information on art funding and more.

    Episode 42: Everything is a Remix and That’s OK

    Episode 6: Do You Need an LLC?

    You can learn more about Jenie Gao on her website and social media:

    Website: jenie.org

    Facebook:https://www.facebook.com/jeniesart/

    Instagram: https://www.instagram.com/jeniegao/

    Twitter: https://twitter.com/jeniegao

    Tips for striving artists and creatives

    1. Look up the organizations in your area. Most cities, in urban and rural areas, have in arts board. Jenie Gao recommends that every artist should serve on one of these boards or commissions. It allows you to see the backend of how decisions are made within the city or nonprofit. It’s also a great way to get plugged in and start building a more diverse network.  
    2. File your business as an LLC. The process varies based on where you live, but generally, it’s relatively easy and inexpensive. It’s one of the things that Jenie stresses for all artists to do. 
    3. Learn to negotiate a contract. Understanding how to lead and negotiate a contract is critical for artists. You need to know how to keep negotiations going and when it’s time to walk away. 
    4. Get business insurance. You might have clients that think they can save money on the contract by obtaining the scaffolding that you need to paint your mural for you, but as soon as you remind them of the liability that comes with it, they’ll be singing a different tune. Make sure that you have the proper insurance to cover yourself and anyone that you have working with you.
    5. Learn about the laws and infrastructures that exist. The more you know the better art advocate you’ll be in this space. Learn about what exists and what doesn’t exists. The National Assembly of State Arts Agencies is a great resource for data on art funding. Jenie also recommends that you educate yourself on where the US ranks compared to other countries in this area. It’s important to know and understand the environment that you’re working in when there are stakeholders that you need to convince as to the importance of your work. Do your homework and be prepared.

    FREE RESOURCES

    Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify &  iHeartRadio

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services.

    Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.

    Or browse through my quick tips and tricks by connecting on Instagram.

    How to Build a Business for the Life You Want with EMyth VP Tricia Huebner - 54

    How to Build a Business for the Life You Want with EMyth VP Tricia Huebner - 54

    Are you stuck working “in” your business and not “on” it? Have you read the EMyth Revisited -- or had it on your “list”? Considered one of the most influential business books of all time, EMyth is the Creativentrepeneur Book Club Pick for January and is a classic story that helps business owners “beat” the sobering statistics of small business burnout and failure. You do not want to miss this special interview with the OG business coaching gurus with guest Tricia Huebner, VP and Head of Coaching at EMyth. Tricia shares her vast entrepreneurial insights from two decades of coaching and leading more than 3,000 entrepreneurship workshops. If you are interested in getting started in setting up systems in your business (even in a company of ONE) and in building a business that you will ACTUALLY love, instead of giving yourself another crappy job -- then listen in!

    In this episode, you will learn: 

    • What is the great EMyth and why should it matter to you
    • How do you find out your primary aim and what it does and doesn’t have in it
    • Why systems matter, even in 2020
    • How to get started setting up systems
    • How systems can work for personalized brands or creative professionals
    • What a position agreement is and why you absolutely need them in your business
    • What beliefs you need to hold onto and which ones you need to let go
    • How to get the “secret” sauce out of you and onto paper
    • How to pick a good business coach -- not just a good coaching salesperson

    Listen and subscribe to Creative Counsel on iTunes, Overcast, Stitcher, Spotify, and iHeartRadio.

    Links

    The EMyth team was super generous in sending over a specially curated resource list:

    The E-Myth Revisited: Chapter One download

    Free 1-hour Business Coaching Session

    How Kolby Moser, owner of Aria Studios, Built the Life She Always Wanted

    A Business Owner’s Guide: Transform Your Business With Systems

    The Time Management Handbook

    Six Steps to Transform Frustrations Into Solutions

    Blog: How to stop feeling overwhelmed and get control of your business

    Blog: 7 tips every business owner needs to take a real vacation

    Blog: Cut the clutter: 3 simple steps to overhaul your inbox

    Other FREE resources from Attorney for Creatives Brittany Ratelle

    Want a general free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services.

    Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.

    Or browse through my small business tips and tricks by connecting on Instagram.

    If you want to join the FREE Creativepreneur Book Club -- click HERE! 

    *Not intended as legal advice. No attorney-client relationship. For informational purposes only.

    The Ultimate Event Legal Checklist - 53

    The Ultimate Event Legal Checklist - 53

    Well -- the SEO-droolworthy title kind of says it all, right? If you plan events or want to plan events for your business or organization -- then you need this episode in your life (to be honest, you probably needed it a few Diet Cokes ago). This episode comes BURSTING with all the real legal issues that can crop up when you are planning an event and breaks them down one-by-one. You can host events and rock then AND do it legally without losing too much money, momentum or sleep. So buckle in and dig in!

    In this episode, you will learn: 

    • Why your name matters and how to do a name clearance search
    • The business fundamental steps you CANNOT skip when doing events
    • how to protect your business materials/intellectual property at a event
    • what you need to get in writing and with who you need to hash it all out with
    • how to properly set up legal expectations and professional relationships with sponsors, speakers, and partners/collaborators
    • what liability waivers are really about and what you need in one
    • how to handle media releases for attendees
    • the low-down on insurance
    • tips for moving forward on licenses/permits
    • and best practices for health and safety planning and response

    PLUS -- I put together a free checklist of ALL the above and it is available to DOWNLOAD HERE

    SURVEY + $300 creative contract gift card + $30 Target giftcard giveaway!! CLICK HERE PLEASE -- your feedback is SO appreciated!!

    MORE FREE RESOURCES

    Do you need a LLC? Episode 6

    Copyrights and Copywrongs, what you can and can't protect - Episode 40

    Designing a Hit Conference with Alt Summit Founder/Design Mom OG Blogger Gabrielle Blair - Episode 33

    How to Get your Site Legit - 36

    Want a general free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, and iHeartRadio.

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 15-min phone consult at brittanyratelle.com/services.

    Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.

    Or browse through my quick tips and tricks by connecting on Instagram.

    *Not intended as legal advice. No attorney-client relationship. For informational purposes only.

    How You Can Be a Selling Rockstar with Erika Tebbens - 52

    How You Can Be a Selling Rockstar with Erika Tebbens - 52

    Does the thought of “selling” make you feel sleazy and leave you feeling like you need a shower? You’re not alone! It’s actually quite common for creative entrepreneurs, and even more so for female entrepreneurs to struggle with the thought of sales. If you struggle with the idea of selling, you’re going to love the message that guest Erika Tebbens has to share—selling can be simple, authentic, and leave you feeling good with money in your pocket. And, you can be a selling rockstar!

    Erika Tebbens is a Lord of the Rings lovin’, coffee drinking, teenager mama and all-around spunky entrepreneur. She’s not about the labels, but if she was you could call her a business coach, consultant, strategist or selling superstar. She’s paired her passion for helping women succeed at growing their businesses with the knowledge she’s gained from working corporate retail, small business retail and direct sales to create an incredible consulting business of her own - and she drops ALL kinds of knowledge in this episode.

    In this episode, you will learn:

    • How Erika fell in love with selling and teaching others to succeed in sales and creating a great customer experience.
    • The four-step system that Erika teaches clients so they can sell more without feeling dirty doing it. 
    • How to get noticed by being your crazy, quirky, authentic self (or quiet, laid back self if that’s more your style).
    • What you can do to build trust with your audience.
    • Why you need to work towards working smarter instead of harder (hint, hint - outsourcing comes into play here). 

    LINKS

    Download the FREE episode handout with tips and quotes taken from this interview with Erika Tebbens.

    Books mentioned:

    QUOTES

     "I've worked corporate retail and small business retail and direct sales and I've woven the common themes throughout each of them that are so essential to really good selling and customer service and now I teach that to other women."

    "I knew that my faith was bigger than my fear. And, I knew that if other people had figured it out that I would be able to figure it out too. It was just a matter of staying in the game long enough to see that success." 

    "Every new thing has a learning curve."

    "When you're so close to your own stuff, it's hard to see opportunities that you may be missing or small tweaks you can make that would make your life easier."

     "There's room enough for all of us with all of our quirks and everything combined. We don't have to keep them hidden."

    "Everyone has something amazing to offer and by being too afraid to share it, you're keeping it from the people that need it most." 

    "You can be a selling rockstar. I promise." 

    A few areas to consider outsourcing early on include:

    • Legal (hint, hint! You know a pretty fun lawyer!!)
    • Accounting
    • Social media
    • Graphic design

    Top 10 Myths About Starting a Business - 51

    Top 10 Myths About Starting a Business - 51

    Do you want to start a business? Or have you started and WISHED you could skip over some of those mistakes that other entrepreneurs have tripped over? This is one of those killer episodes that summarizes HUNDREDS of conversations I've had with other business owners to give you the BEST fighting chance of thriving, not just surviving, in your business. 

    In this episode, you will learn: 

    What a "jobby" is and why you probably don't want one

    The truth about impostor syndrome

    the cold-hard truth about access to resources

    the #1 business book you should be reading RIGHT NOW

    how to not let your ego get in the way of success

    AND MORE +++

    Don't miss this deep dive into 10 AMAZING business lessons I have learned about working one-on-one with entrepreneurs just like you. 

    SURVEY + $300 creative contract gift card + $30 Target giftcard giveaway!! CLICK HERE PLEASE -- your feedback is SO appreciated!!

    FREE RESOURCES

    Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services.

    Want an attorney-drafted, industry-tested legal template for your business? Take a free quiz and find out exactly what you need for your creative business at creativecontracts.co.

    Or browse through my quick tips and tricks by connecting on Instagram.

     

    Law and Wit Episode 50: Turning influence into a Business with Brand Strategist Michelle Gifford - 50

    Law and Wit Episode 50: Turning influence into a Business with Brand Strategist Michelle Gifford - 50

    Are you interested in turning your influence into real money in your pocket? Enter in stage right, Michelle Gifford, a brand strategist and business teacher who specializes in launching courses and content management systems for influencers. Michelle shares her business tips, strategies and contagious laughter on her own Michelle Gifford podcast. She is also a nationally recognized photographer and main stage speaker who has shared the stage with Rachel Hollis and Nicole Walters.

    In this episode, Michelle and Brittany will spill all about how YOU can build a legit business - especially as a creative influencer who might be juggling motherhood, social media, email marketing, and ALL the systems to keep those ball afloat. Whether you sell your own products or services or are in direct marketing -- we know you will find some AWESOME tips to help make you money and take away the stress.

    In this episode, you will learn:

    • The truth about your time
    • how not to be weird about money
    • why admitting that you are a "real business" takes some courage
    • how to transition from a hobby to a business and how to know if you're ready
    • what is working for Michelle in balancing 5 kids and her successful businesses
    • the truth about your time
    • how not to be weird about money
    • why admitting that you are a "real business" takes some courage
    • how to transition from a hobby to a business and how to know if you're ready
    • what is working for Michelle in balancing FIVE kids and her successful businesses

    We all announce our SPECIAL Better Than Black Friday Sale going on NOW until Friday, 11/8 at midnight and the awesome friends we snagged to give you 25% discount on fantastic resources to grow and protect YOUR business. (best deal of the year!!) Learn more and enter our FREE giveaway for up to $200 of prizes at http://www.blackfridayforbusiness.com.

    Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services.

    Want a attorney-drafted, industry-tested legal template for your business? Take the FREE quiz to find out what you need for your creative business at creativecontracts.co.

    Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    And get my best quick tips and trick by connecting with me on Instagram.

    Links Mentioned:

    Licensing 101: What You Need to Know as a Creative Entrepreneur - 49

    Licensing 101: What You Need to Know as a Creative Entrepreneur - 49

    “Licensing” is a term that gets thrown around a lot but many creative entrepreneurs struggle to understand exactly what it is. Licensing is what allows you to make money on your works by selling the rights to others. When you know what you’re doing, this can be a huge benefit for you. But, when you move forward without really understanding what you’re signing and giving away, you’ll probably regret it later down the road. This episode will discuss

    • The difference between licensor and licensee 
    • The key terms that you need to understand in a licensing agreement
    • How the Copyright cake works (Did someone say cake?!)
    • What you can license
    • What you need to know about royalties
    • Why you need to protect your work before worrying about licensing
    • When you need to register your trademark
    • Some sample percentages, terms, and tips to get started in the licensing world

    How to duplicate yourself with Content Creator-turned-Expert VA Chellie Petersen - 48

    How to duplicate yourself with Content Creator-turned-Expert VA Chellie Petersen - 48

    One area that many creatives struggle with is hiring help. Your business is personal to you and you are the one that has turned it into a success. But, there comes a day when you realize you just can’t really do everything on your own. You might start dropping balls or you may find that you just can’t grow any further.

    That’s why I’m really excited to have Chellie Peterson on the Law & Wit podcast. She’s a Virtual Assistant expert that uses the skills she developed as a successful blogger/influencer to help other creatives and content creators extend themselves and grow their business. She specializes in helping people work through that notebook of ideas that they have but don’t have the time or skills to do on their own.

    Back when she first became a mom, Chellie started The Mumsy Blog and grew it to a successful brand. But after her fourth child was born, her life took an unexpected turn which required her to step back from her blog. And, that’s when she turned her focus to the VA, or virtual assistant world.

    She is now an expert at all things VA and shares some valuable tips on how to hire help to grow your business and reach, particularly if you are a content creator or influencer!

    In this episode, you will learn:

    • Beginner tips for approaching and pitching brands
    • The importance of working with brands that are a natural fit for you and your message
    • What legal aspects you need to think about when hiring help
    • What to look for when hiring a virtual assistant
    • The things you need to do before hiring someone to help you
    • 6 Tips for systemizing your business

    LINKS

    Make sure you check out Chellie’s website if you’re interested in VA services: chelliepete.com

    You can also follow her on Instagram here

    Alison’s Brand School - Chellie mentioned a few things she learned from Alison, who was also a guest on Law & Wit Episode 7.

    QUOTES

    “You can get burned at any level. At any level. So whether you have a smaller following or a big following, I think everybody in this industry should have contracts and legal work in place to protect themselves.”- Chellie Peterson

    “Make sure you know exactly what you want. It’ll make the process a lot easier when you’re hiring out a virtual assistant.” - Chellie Peterson

     “Business is business. If your virtual assistant that you have at the moment doesn’t get that, then that’s their problem. It’s not yours. Let them go.” - Chellie Peterson

    “Make yourself as accessible to people as possible if you want to grow.” - Chellie Peterson

    “People grow by how accessible they are to people. And how relatable they are to people.” - Chellie Peterson

    “Plans change and the vision changes, but who you are as a person and how you’re able to adapt to that -- that resiliency is what’s really important.” - Brittany Ratelle

    “There is no failure in seeking help. Only strength.” - Chellie Peterson

    Pricing For Creatives and Designers - 47

    Pricing For Creatives and Designers - 47

    Ready to jump into every creative entrepreneur’s favorite topic—pricing? It’s one of those sticking points that a lot of creatives and designers get hung-up on. You don’t want to charge too much and not be able to build your business. But you don’t want to undercharge and not be able to pay your bills. How are you supposed to determine the value? How do you determine how to charge your customers? And, how do you enforce it once you do know what you want to charge? 

    Slow down and take a deep breath. We’re going to get into all that and more in this episode of Law & Wit. Pricing is what sets you apart as a business owner. Without it, you’d just be busting your butt to build your skills as a hobbyist. But, that’s not you. You ARE a creative entrepreneur! And that means you need to know how to address pricing strategies and principles in your business. This episode will be PERFECT for creatives and designers who do one-on-one client work — but there will also be some nuggets for product-based businesses, so listen through and see what how these pricing principles can apply to YOU.

    In this episode, you will learn:

    • The pros and cons of hourly pricing
    • The pros and cons of flat-fee pricing
    • Why your pricing should change as you’ve been in business longer (and it’s not just about the time you’ve been in business!)
    • What things you should consider when determining the value of your product or service to your client
    • The guiding principles you should use when setting prices
    • Why you need to be super careful about deciding to give discounts or doing work for free (and why you should run for the hills if someone wants you to “work for exposure”)

    LINKS

    Listen to the full episode on iTunesOvercastStitcherSpotify, and on iHeartRadio.

    Download the FREE episode handout with tips and quotes taken from this episode.

    For more motivation and tips on pricing check out the episode How to Charge What You’re Worth with Chelsea Peterson Photography

    Get your copy of the Creative Contract’s Client Service Agreement mentioned in the episode here

    Ramit sethi: https://www.iwillteachyoutoberich.com/blog/how-to-raise-hourly-rate/

    FUTR workshop on pricing for designers at AIGA conf: https://www.youtube.com/watch?v=ivKnj9ffcmE

    Branding Do's and Don'ts with Designer Melanie Burk - 46

    Branding Do's and Don'ts with Designer Melanie Burk - 46

    Melanie Burk started college planning on getting a degree in accounting. That didn't last long! She eventually switched to graphic design, something she knew little about. And, even though a college professor told her she wouldn't be successful, she made her own path and has been wildly successful.

    Melanie dabbled in several different areas of design before finding her exact niche. But, since she did, she has worked with large brands and big products. She's not only a designer but an entrepreneur as well. She is one of the brains behind the new social platforms, Prixm, which removes the bummer aspects of social media and focuses on sharing people stories.  

    Mel is also a wife and mother of 5 adorable kiddos! She has amazing advice about everything from failure to finding balance in your daily life. You are going to love her -- we PROMISE. 

    In this episode, you will learn:

    • How failure can be used as a turning point and stepping stone (wait 'til you hear Melanie's stories about what her early design career looked like!)
    • How personal passion projects can help you get unstuck in your creativity
    • The importance of incorporating your "story" and your "why" in your branding
    • What to pay for when branding and what to skip out on!
    • The importance of finding beauty in the chaos as a creative entrepreneur and mother
    • Why you need to shift your focus to daily balance
    • Branding tips to help your business shine

    LINKS

    Show episode page HERE. 

    Download the FREE episode handout with tips and quotes taken from this interview with Melanie Burk. 

    Find Melanie Burk on Instagram or email her here

    Check out her new social media app, Prixm!

     

    Business Partnerships 101: 5 Tips for a Good Founder's Agreement - 45

    Business Partnerships 101: 5 Tips for a Good Founder's Agreement - 45

    Do you have a business partner or want to go into business with someone? This is your MUST-LISTEN episode to walk you through exactly what questions you must ask each other so that you can be on the same page (literally and figuratively) for your business. The episode includes 5 Tips (areas) that you're going to want to talk about -- strategy, management, ownership, intellectual property, and exit and includes ALL the questions and discussion that should go into those main decision areas. As a *BONUS*, you get tips on how to get your business partner to have this conversation and get all of this down on paper in a solid founder's agreement/partnership agreement/operating agreement (all used interchangeably -- all the same SMART thing to have!!!)

    You will learn: 

    • How a business partnership is kind of like a marriage and why a PRENUP is critical
    • What you should be looking for in a good partner
    • Tips on how you can split up roles and responsibilities
    • How to handle shifting investments into the business (a dynamic equity model) 
    • How and why you need to think of the end of the business at the beginning
    • Tips for working with friends and family (even your spouse) and extra considerations so that you can preserve the relationship over the business!
    • GET THE FULL QUESTIONNAIRE HERE for FREE 

    Links: 

    Profit First

    Slicing Pie

    E-Myth Revisited

    Build an Awesome Brand Workshop

    Do you wand the EPIC handout that comes with this episode -- the ULTIMATE BUSINESS PARTNERSHIP QUESTIONNAIRE??? Download HERE (before I change my mind and start charging for it -- hahah!! but seriously....) 

    Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services.

    Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Or get my quick tips and trick on Instagram.

    From Etsy Shop to Multi-Million Dollar Business with Elle Rowley of Solly Baby - 44

    From Etsy Shop to Multi-Million Dollar Business with Elle Rowley of Solly Baby - 44

    When Elle Rowley of Solly Baby created her first product it was out of necessity. She had one little one and another on the way. While she enjoyed wearing her oldest in a baby carrier, she was looking to find a different product to use because of the tension headaches she got using her store-bought carrier. She ended up sewing her own wrap, fell in love with the experience, and never looked back. (**sidenote...I have worn several of my babies in her wraps and they are WORTH EVERY PENNY!!!)


    Elle has grown Solly Baby, formerly lulu WRAP, from a small Etsy shop to a multi-million-dollar business. You read that right... multi-million! But, she didn't set out to grow a huge company. Her intention was to make money doing something she loved and cared about, that added value to the world, all while being able to stay at home.

    If you are struggling to believe in and bet on yourself and your business, this is the episode for you! Elle shares some really valuable tips on how to get your business up and running and then maintain it as it grows.


    In this episode, you will learn:


    • Why it's so important to test what market is best for you to sell in. (Just wait until you hear Elle's story about the Christmas show!)
    • The importance of betting on yourself
    • How Elle was able to bring her husband onboard and why defined roles are so important when working with your spouse
    • The #1 best thing that Elle and her Solly Baby team did to help define roles and structure the organization.
    • What you should look for when you make your first hire
    • The importance of storytelling in growing your brand
    • How Solly Baby deals with copycats

    LINKS


    Download the FREE episode handout with tips and quotes taken from this interview with Elle Rowley.

    Building a Story Brand: Clarify Your Message So Customers Will Listen by Donald Miller

    Myers Briggs Consulting

    QUOTES
    "Number one bad idea is to wait a few years to trademark the name. Such a bad idea."
    "I decided to get out there and talk to people, get it online, get it in person, get it in boutiques, and just see what sticks. See what's really going to be the right platform for us. Which I really do suggest to other brands as well when starting out. You just assume this one platform is going to be the way, but you just don't know until you've failed a bunch."
    "I'm betting on me this year."
    "You just decide. And, when that fear comes, you just decide it again and again and again. I'm feeling some fear, but I'm still betting on me and moving forward."
    "For those first hires, don't get someone who is a specialist in a certain area. Don't get the expert. Get the hustler that can do a lot of different things."
    "Don't give in to the drama of it."
    "If there's legal action to take, and it's worth taking... then take those steps."


    Key Takeaways from Episode 44 with Elle Rowley -- get the FREE handout!!

    Resources

    Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services.

    Want a attorney-drafted, industry-tested legal template for your business? Get your business LEGIT with some DIY legal agreements at creativecontracts.co.

    Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Or get my quick tips and trick by connecting on Instagram.

    How to Charge What You're Worth with Chelsea Peterson Photography - 43

    How to Charge What You're Worth with Chelsea Peterson Photography - 43

    Chelsea Peterson was always planning on being a stay-at-home-mom. But, she discovered she had a love for photography when she started playing around with a camera to capture photographs of her children. This hobby has turned into a serious business with Chelsea being one of the most sought-after photographers in Utah for senior portraits.

    Like many creative entrepreneurs, Chelsea struggled with undervaluing her services at first. But, now her average session charge is between $2,500 and $3,000. This girl knows business! Along with doing senior portraits, she also provides pricing guidance to other photographers to help them start charging what they're worth. Her tips are invaluable and can be applied by any creative entrepreneur, not just photographers.

    In this episode you will learn:

    • The stages a business goes through transitioning from a hobby to a legit legal business
    • What things to consider when determining your pricing
    • Why the "riches really are in the niches"
    • The importance of owning your style
    • How the experience you want to provide your customer impacts your pricing
    • The legal contracts Chelsea uses to protect her photography business
    • Actionable steps to move from side hustle to a series business

    LINKS

    Download the FREE episode handout with tips on turning your side hustle or hobby biz into a REAL business! 

    Get a FREE Creative Business Checklist to help you wrap your head around the legal side of your business.

    Find Chelsea at Chelsea Peterson Photography or on social media @cbpphotography

    Everything is a Remix and That's OK - 42

    Everything is a Remix and That's OK - 42

    Summary

    In this episode of the Law & Wit podcast, host Brittany Ratelle goes a little off the path of legal topics to share an important message for all creators. While there is a time and place for copyright and trademark, there is also a place for understanding that in a sense, everything is a remix and that's OK.

    This message is helpful for both new creative entrepreneurs that are struggling to get started because they think all businesses have been done already, and those that have had something they've created ripped off.

    In this episode you will learn:

    • Why you need to watch your influences and sometimes step away from them entirely
    • The importance of knowing your WHY and building your brand
    • 5 Things you can choose to think when something you created is copied
    • When you should draw the line in the sand

    Get my handout for the "5 THOUGHT UPGRADES WHEN SOMEONE RIPS OFF YOUR STUFF" 

    LINKS

    Episode 11: What to do When People Steal Your Stuff

    The Build an Awesome Brand Workshop - The Alison Show (Disclosure: AFFILIATE LINK because I like solving your branding problems AND making money)

    Episode Handout Freebie

     

    FREE RESOURCES

    Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services.

    Want an attorney-drafted, industry-tested legal template for your business? Snag something for your creative business at creativecontracts.co.

    Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Or get my quick tips and trick by connecting on Instagram.

    Thriving as an Introvert Entrepreneur with Morra Aarons-Mele - 41

    Thriving as an Introvert Entrepreneur with Morra Aarons-Mele - 41

    You don't have to be an extrovert to thrive as an entrepreneur. However, introverts face challenges that others don't understand. Morra Aarons-Mele is a wildly successful "accidental entrepreneur" who just so happens to be an introvert. 

    Morra is the founder of Women Online, a social impact agency, along with being an internet marketer that has worked in both the political and private sector industries. She was even the Director of Internet Marketing for the Democratic National Committee during the 2004 Presidential Election before working as the founding Political Director for BlogHer.com.

     She's written for The New York Times, The Wall Street JournalEntrepreneur, and O the Oprah Magazine among others. Morra is also the author of the book Hiding in the Bathroom: How to Get Out There When You'd Rather Stay Home and founder of the podcast Hiding in the Bathroom.

    Morra has found how to thrive as an introvert entrepreneur and shares a ton of valuable information on this episode of the Law & Wit podcast.

    In this episode you will learn:

    • The importance of knowing your worth and tips on pricing
    • Why you need to track your time to know your net
    • Content trends for 2019
    • Why you should focus on Work-Life Fit instead of balance
    • Networking tips for introverts 

    LINKS

    Morra's interview with David Krikorian

    Women & Work  (For more information on Morra's podcast & book Hiding in the Bathroom: How to Get Out There When You'd Rather Stay Home)  

    QUOTES

    "Every time you speak up online, you're sticking your neck out and risking things. I really believe that. And, women who do speak up are brave." 

    "I think that online culture is reflective of our larger sort of societal challenges."

    "No one is born being able to walk into a room and sell the room...It's a skill we all learn, and it takes practice and it takes market research and frankly, it takes rejection and that's the hard-honest truth. "

    "Social platforms are not our friends. We are their products. We are learning that the hard way. We use them. Great. They use us. Fine. We love them. We're addicted to them. Let's be honest about that and let's not be overly dependent on them."

    "I think that part of what's happened is that we've talked too much about politics and political issues online and not enough with each other. And, I think that's one of the amazing things frankly about being in a community of women who ironically have a lot to say online but are willing to come together offline and talk, is that we're able to connect around our common humanness and listen more. I'm angry, angry, angry and I think a lot of us are angry and we're frustrated and our government doesn't work and we don't know what to do, but I'm trying not to rage on Twitter and frankly to read less Twitter because it's not good for us... So, I'm all for speaking out, but I think that we've got to take it offline."

    "Stories changes lives and those of us that are content creators need to remember that. And everyone has a story."

    HOW TO THRIVE AS AN INTROVERT ENTREPRENEUR

     1. Be strategic with your time. Find your networking niche and stick with it. Make sure you have goals for the time that you spend networking. Your networking efforts will be different if you're trying to find people to collaborate with instead of new clients. And, make sure you are saying "no" more than you're saying "yes". Time is money, so you need to protect your time and be purposeful with your activities. 

     2. Prepare before you walk into a room. Practice what you're going to say as your first line before you walk into a room. The second line is a lot easier and usually comes naturally. Getting the first line out is the challenge, so make sure you practice for it. 

     3. Think about your networking annuity. What can you create and put out there that has value and will serve you even when you're taking a break? This includes things like blog posts and LinkedIn articles. These make it easy for people to find you, so you don't have to be out working to meet them. 

    FREE RESOURCES

    Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services.

    Want a attorney-drafted, industry-tested legal template for your business? Snag something for your creative business at creativecontracts.co.

    Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    Or get my quick tips and trick by connecting on Instagram.

    Copyrights and Copywrongs: What you Can and Can't Protect - 40

    Copyrights and Copywrongs: What you Can and Can't Protect - 40

    This is the fourth and final episode of the Business Legal Systems series that discusses the things you need to know in getting your creative business up and running right from the get-go. If you want to make sure that all the hard work you've invested into your business is protected, this is the episode for you.

    Part 1- Where Do I Start? discussed how to properly set up your business.  Part 2 – How to Get Your Site Legit covered how to make sure your website has everything in it that you need. And, Part 3: Get It In Writing: Contracts 101 discussed the importance of contracts in your business.  In Part 4, host Brittany Ratelle, attorney for creative entrepreneurs will discuss what you need to know about protecting your work through Copyright.

    In this episode you will learn:

    • What the four main tools for protecting your work
    • What  things you can copyright
    • What things you can't copyright
    • Why it's actually a good thing that you can't copyright everything you wished you could
    • How to know if you have a copyright
    • The benefits of registering your copyright even though you already have some protection
    • Where to find more information on Trademarks and Patents
    • A friendly reminder about what's good for YOUR soul about where your value and worth are as a creative entrepreneur

    LINKS

    Business Legal System Part 1 – Where Do I Start? 

    Business Legal System Part 2 – How to Get Your Site Legit

    Business Legal System Part 3 - Get it in Writing: Contracts 101

    Law & Wit Episode 11: What to do When People Copy Your Stuff

    Law & Wit Episode 24: 6 Ways a Trademark can Protect Your Brand

    The Top 12 Things Creatives Can Copyright Cheat Sheet! 

    QUOTES

    "You can't protect your recipe because it's just a list of ingredients. It's too functional. There are only so many ways to put stuff together to make a chocolate chip cookie. But, what you can protect is the photos of your photography, if you took them then they're yours. An original illustration that came with it. So if you have some fancy calligraphy or hand-lettering that went with it that's really cool, you can protect that. You could protect the narrative...the text in your Instagram post, your YouTube video about it. that expression of stuff you can definitely protect, so not all is lost, but just not the actual recipe. But that's OK, because it's not just about the recipe, it's about the stuff that goes with it. No one can do it like you."

    "You are still a creator or a creative and just because you can't protect the expression of something that you do, doesn't mean that other people can do it like you."

    "We're not all Einsteins here creating things from scratch, and that's OK."

    "And, when you figure that out and hone in and dig deep on what is your brand about, what is your story about, and what are you sharing with other people, then you're going to find that those things are  very difficult for someone else to replicate in exactly the way that you do them."

    4 Main Tools for Protection

    1. Copyright - This is something that is original and creative. It's not protected when it's in your brain, but when you get your idea out of your brain it becomes protected. For example, if you scribble song lyrics down on a napkin and snap a picture of it,  it can be protected through copyright. Download the The Top 12 Things Creatives Can Copyright Cheat Sheet! 

    2. Trademark - This answers the questions "who made this?' or "who sells this?". The real benefit of a trademark goes to the consumer. If someone reaches for a Coke they know what they are going to get. The name, logo, and even the way the bottle is shaped can be trademarked. This keeps confusion out of the marketplace.

    3. Patent - Things that are patented need to be new, not obvious, and useful. If you think you have an idea that is worth patenting it makes sense to have a free consult with an attorney that works with patents. The cost can be expensive and time-consuming but could be worth it based on your situation.

    4. Trade Secrets - These are things that are protected through contract. For example, if you make cupcakes and have a special recipe you aren't going to want that recipe shared everywhere. When you hire employees you can have them sign a Non-disclosure Agreement (NDA) stating that they will not share inside information such as the recipe. This can apply to other areas like vendor lists, research you have gathered,  and your business model.

    Remember that the world misses 100% of the work that you don't create. So, as a creative entrepreneur, don't let fear of having your work ripped off stop you from creating. 

    Listen and subscribe to Law & Wit on iTunes, Overcast, Stitcher, Spotify, iHeartRadio & lawandwit.com

     

    Interested in working with Brittany for one-on-one legal services? Sign up for a free 20-min phone consult at brittanyratelle.com/services.

    Want a free LEGAL checklist to get your creative business legit? Download HERE and get access to my newsletter with tips and tricks for YOUR growing creative business.

    And get my quick and dirty (to make you're squeaky clean -- right??) tips and tricks by connecting with me on Instagram.

    Download the The Top 12 Things Creatives Can Copyright Cheat Sheet!