Learn more about how academic journals can drive more traffic from organic search in today's SEO tip.

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Checking for Mobile Usability Issues Across a Large Site. 

Hello, and thanks for listening to SEO tips today

With desktop-only content being dropped from Google's index by March 2021, and the fact that web core vitals will be a ranking factor in 2021, the SEO community is working hard to benchmark their site’s mobile usability and performance and create a plan for improvement. 

Now you can check your site’s mobile usability issues inside Google Search Console in the mobile usability report and there are plenty of tools on the market that will let you check mobile site speed, including tools like the new site speed comparison tool at Sandbox Web. It allows you to view the top results for a given query to see if you can see any patterns with page load speed for top ranking URLs. Super handy!

However, I’m interested in tools that can check sites for mobile usability issues in bulk. I’ve found a set that will let you check 50 - a couple hundred URLs or so, and that shortlist I’ve created includes: 

• https://www.experte.com/pagespeed
• https://batchspeed.com
• https://dashdash.com
• https://technicalseo.com/tools/mobile-friendly

So how about larger sites?

You can also look at the mobile rendered version of your site if you turn on JS rendering in Screaming Frog prior to your crawl, but it doesn’ export any sort of report that is helpful. 

You can use Deepcrawl, which will check to see if a mobile viewport is set, and that will find *some* of the issues, but I’ve seen clients just re-size their desktop into a mobile viewport and the text is still set for desktop - so too small to see and *not* clickable via a thumb. 

So IF you know of a tool that addresses this issue, please let me know.

However, your tip for today is to make sure that you don’t have any mobile usability issues - check inside Google Search Console and spot check using some of the tools above. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Interesting Cloudflare resources

Hello, and thanks for listening to SEO tips today.

I stumbled upon a few interesting SEO resources from Cloudflare that I thought I would share. They seem like an interesting effort by Cloudflare to market to the SEO community to me, but both of these are free tools that provide insights that are hard to come by elsewhere.

First up - their free privacy-first web analytics offering, which includes Web Vitals diagnostics.

I think it’s worth exploring, since it's free - including for non-customers, though limited options for marketers. 

And then let’s talk about their WordPress plugin.

As a solution to the potentially less than ideal web core vital scores you see in their free analytics, you can work to improve it automatically with their WordPress plugin. They're calling it “Automatic Platform Optimization” and it uses their Cloudflare Workers to cache dynamic content. Check it out: Cloudflare plugin for WordPress.

Those are your tips for today. If you’re looking for a sitewide way to measure web core vitals, check out Cloudflare’s free web analytics, and if you’re on WordPress you should check out their new plugin.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Google’s YouTube Content Planning Guide

Hello, and thanks for listening to SEO tips today.

Google published a Youtube content strategy guide, which has some great tips for YouTubers and podcasters. And it starts with - finding you “why” - an approach that I LOVE. It aligns well with the Google Human Rater Guidelines question, “what is the purpose of this page?”. And then it breaks down the three types of content you should think about creating for your channel (Hero, Help, and Hub content) and the frequency of each. 

Here’s more from their guide:

Hero content would be: 

• Published infrequently and usually built around a major event, moment, or idea.
• Focus on mass appeal topics that are of interest to the general public at a specific point in time
• The audience would-be viewers who may be unfamiliar with your organization or content.
• The goal for the content would be driving visibility of your content at a specific period in time and converting those viewers into long-term subscribers.

Help content would be:

• Published more often than Hero content but not necessarily on a regular basis.
• It would focus on evergreen topics targeted toward specific questions or areas.
• The audience would be broad and would appear to more casual viewers who do not normally engage with your channel.
• The goal would be to gain viewers and convert subscribers at a steady rate.

Hub content would be:

• More frequent -- your channel’s “bread and butter.”
• It would be focused on your existing subscriber base, plus those viewers who’ve been watching but haven’t subscribed.
• The goal would be to keep your audience coming back with steady, consistent content that appeals to their expectations and desires as well as provides a bank of content for new viewers to explore after subscribing.
• The content would be focused on sustainable, targeted content that appeals to your subscribers’ tastes and expectations.  Here Google suggests the following formats;
  
  
  • Weekly Coverage
  • Behind the Scenes
  • Interviews
  • Explainers
  • Q&A
  • Listicles
  • Collaborations
  • Live Streams

I love this breakdown of content as I don’t think brands think through how they should create content with different goals in mind AND targeted at the different entertainment focuses of each audience that might come across your channel. I’ve seen plenty of tips around optimizing your videos to be found via YouTube search, or using YouTube Analytics to figure out what works for your subscribers and creating more of that, but not this focus on making sure that you’re creating content that resonates with brand new people to your channel and to folks that casually check out your channel but haven’t yet subscribed.

So that’s your’ tip for today. If you’re creating video content (or podcast content) think through how you are going to serve these different audiences - the newly landed viewer, the casual viewer, and your subscribers.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Bing Ranking insights

Hello, and thanks for listening to SEO tips today.

Izzi Smith @izzionfire recently interviewed Fabrice Cancel of the Bing Crawling and Indexing Team and I wanted to share the tidbits that they picked up during the interview.

1. Click-through rate (CTR) can be used to determine relevance for a query (if a query is perceived to require clicks for satisfaction) and therefore will affect rankings.
2. Featured Snippet satisfaction can be measured by how it reduces a SERP's CTR. As an SEO I agree with Izzi that if you work hard to get clicks from YOUR Featured Snippet, which would drop the CTR on that SERP might increase your chances of losing that Featured Snippet slot). 
3. Links matter less for Bing than they do for other search engines
4. Bing is aiming to assist a shift in how webmasters get new/updated content crawled and indexed. Rather than crawling the web to discover changed content (which can be very inefficient), they wish to rely more on their easy-to-use indexing API. In fact, I covered how limited Bing’s crawling is in my post on optimizing for Bing’s voice search.
5. When it comes to proving that deleted/broken/old content should be removed from the index, for Bing, the process is sped up by simply 301'ing those URLs to the homepage, rather than providing a 404/410.  Bing also has a Content Removal Tool.

So those are your tips for today -- measure your SERP click-through rate (especially for images and videos), make it easier for Bing to discover your content, and read more on my blog about how Bing is different from Google in relation to discovery, indexing, and ranking.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Google Analytics 4 - Time to Getting Familiar

Hello, and thanks for listening to SEO tips today.

While G4 is an expansion and re-branding of the App + Web Property that was launched last year. It’s now officially released and when you set up new GA accounts, it’s the default option when you set up a new property and Google recommends that you set up both property types in parallel.

Here are the crib notes:

• • This new GA tracking does not track page views and instead is build around an event structure.
  • It’s more like an enterprise analytics tool (Adobe) where you have to set up the dashboard views you want to see (vs them being there by default).
• It’s a major departure from the current Universal Analytics and will require new training, tracking, and reporting to be successfully implemented.
• Deeper integration with Google Ads.
• Tracks users across devices and across web/app.
• It can automatically alert marketers to data trends based on AI predictions.
• The new layout is organized around the customer lifecycle.
• Even tracking (page scrolls and video plays) are tracked without additional code.
• There are additional options to comply with GDPR and CCPA (delete a user’s data). 
• You can’t yet filter out your company’s (or consultants) traffic, or track cross-domain.
• It currently does not have a link with Google Search Console.

If you’re looking for a quick overview of the differences, I would recommend this video.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Updates from Search on Google 2020 presentation

Hello, and thanks for listening to SEO tips today.

Today we will talk about the SEO updates unveiled in Google’s Search on 2020 presentation, which you can see on YouTube.

The first most significant one is their announcement of “Passages ranking,” which (for SEOs that have been paying attention to mobile indexing) is what Cindy Krum’s labeled“Fraggles” that she has been talking about for the past couple of years.

Here’s the summary:

Google can now rank individual passages from HTML pages (BTW, they can also do this with audio, video, and .pdfs).

Google is still indexing whole HTML pages but can rank just a section.

Barry Schwartz has done an excellent review of the Passages announcement here that you might want to check out: "It is a ranking change, not an indexing change."  This will improve 7% of search queries across the board.

Spelling: 

Google has continued to improve its ability to understand misspelled words, and for a good reason: one in 10 queries every day is misspelled. Google is introducing a new spelling algorithm that uses a deep neural net. 

Subtopics:

Google has applied neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad.

Key moments in videos: 

Google can now understand the deep semantics of a video and automatically identify key moments. This is also an example of them surfacing a “Fraggle.”By the end of 2020, Google expects that 10% of searches will use this new technology. You can trigger these with timestamps in your YouTube descriptions. 

Data Commons now included in Google’s Knowledge Graph

Google uses natural language processing to understand your search intent and map it to the Data Commons’ information. Then Google is presenting the information/answer in a visual format in Google search. 

So that’s you’re tip for today is to study up on Cindy Krum’s Fraggles and start thinking about structuring your HTML pages strategically so that they rank for the overall topic and the subtopics included in that broad topic. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

There is no more request indexing feature in the Google Search Console.

Hello, and thanks for listening to SEO tips today.

Google has Temporarily Disabled the "Request Indexing" feature of the URL Inspection Tool.

In case you go to the Google Search Console and can't use the "request indexing" feature, it's now not there because it has been temporarily disabled. Here’s what Google has said about the feature:

 "In order to make some infrastructure changes. We expect it will return in the coming weeks."

As a side note, if you’re heavily relying on the request indexing feature from Google, perhaps there are some issues with your content or the crawl control on your site.

Here are some other ideas around how to nudge Google to index your content:

• Have a clean XML sitemap with all of your 200 status, canonical, indexable URLs in it. 
• Update your XML sitemap as you publish new content
• Have a launch plan for new content where you:
  • Share it on social media.
  • Have an embargo with the press (and lift it on launch date).
  • Have a pitch plan to drive links to the content.
  • Send a note to your email list to notify them of the new content.
  • Use a Facebook chatbot that delivers your content via RSS feed to your chatbot followers…
  • Launch a YouTube video that talks about the new content.
  • Talk about the new content on a podcast.

The ideas here to get visibility on your content are endless.

So that’s your tip for today - and FYI that the request indexing feature with Google is gone, but there are still ways you can budge Google to find and index your new content. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Learn more about Google's mobile indexing deadline and how to find any content that might be dropped from the index in today's SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Struggling to persuade as an SEO? It might be your interpersonal communication skills. Learn more in today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

A YouTube optimization tip

Hello, and thanks for listening to SEO tips today.

Most of this comes from a  super informative  Kalicube Tuesday interview with Tim Schmoyer from VideoCreators.com. 

Here are my crib notes:

I think the most insightful bit was when Tim answered this question:

Should you ask for subscribers? And can you get subscribers with your video strategy without directly asking for subscribers?

He started off with a quick reminder: 

YouTube looks at the following related to your video:

• What is the video watch time?
• How does this video contribute to the overall viewing session on YouTube?
• How satisfied do your users feel at the end of the view session? Youtube measures this with how likely your viewers are to come back to YouTube the next day, or with a satisfaction survey to users. 

But here’s the real eye opening nugget (at least for me):

At the end of your video, you want to make sure you don’t give the user any signal that your video is almost over as it impacts your overall watch time. You want them to keep watching your videos to extend their YouTube session time. 

So, they recommend:

• At the end of your video, use the end screens while you’re still delivering value - quickly give a 10 second pitch for the next video you want them to watch. Or a playlist. 
• And say: “I’ll see you in the next video”. Don’t say goodbye.

Tim from VideoCreators sees a normal click through rate on end screens of  .7% and he has seen (with this new approach) a CTR get as high as 42% on that end screen link.

And what if the “next” related video is not published?

Here’s his recommendation:

• Do a verbal and visual call to action, but on screen put a “coming next Thursday” note in the end screen box. 
• Then when the video is published, put it in that end screen spot on top of that box on the video.

And a note that YouTube has a “best for viewer” option on the end screen, but it's not as high as if you do a verbal pitch and pick something strategically. 

Also, you can put up someone else’s video if you don’t have a relevant video as it still increases the YouTube viewer session.  Great stuff!

So that’s your tip for the day. Make sure that you don’t say “goodbye” to your YouTube viewers and instead entice them to watch another video by saying something like “I’ll see you in the next video” and link that video in your end screen card. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

An update on how to increase organic discovery of podcasts

Hello, and thanks for listening to SEO tips today.

First a few updates from the world of podcast marketing:

Amazon has entered the Podcasting Market
Amazon Music now lets you discover and play podcasts - in its iOS and Android apps and on the web, as well as via Amazon Echo smart speakers. You can also pick up where you left off in any podcast.  FYI. This does not mean that you’re immediately in Audible, but it will allow your podcast to be available to Amazon Music’s 55 million users. To submit your podcast via your podcast host, or (if you can’t do that) directly with Amazon Music

Signs of a podcast test- podcasts are surfacing in Google Discover
Google Discover is testing surfacing podcasts episodes. I am not surprised by this as for the last three years I’ve been saying that Google is working toward providing audio only answers for questions and has a goal to double podcast listening. 

Spotify is creating algorithmic and editor curated playlists for podcasts
And if you don’t have a Spotify account for podcasters, you should as they promise metrics on your listeners and notifications if you get added to those playlists.

And a few other podcast marketing tips:
Everyone who has a podcast should conduct keyword research using their favorite keyword research tool (mine is SEMRush) to see what podcast episodes folks are looking for. You can either put a keyword + episode into the tool or your keyword + podcast and see if that generates any ideas for future guests or episodes for your podcasts. 

Also, I’m really enjoying the Headliner app - which allows for easy creation of video from your audio content - creating a sharable visual asset for your social media posts. 

So those are your podcast marketing tips for today - conduct keyword research for future episodes, register your podcast with Amazon Music, and look at the data in your Spotify podcaster account.

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Confused about dwell rate and SEO? Learn more in today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

How to create copy that is screen reader-friendly and SEO friendly

Hello, and thanks for listening to SEO tips today.

Today we're going to talk about how to write copy that's friendly for a screen reader most of the time when you're optimizing for a screen reader you're also optimizing for search engines.

1. Use descriptive headings. This is also super helpful if you are optimizing a page for ranking purposes as Google will often use those headings for “Fraggles” - or the micro answers within your text that answer a searcher’s question.
2. Write descriptive link text also helpful for a search engine. Google will use the clickable part of the link and the text around the link in understanding the page to which you are sending the bot.  
3. Provide your information in a list format if the information you are providing makes sense in a list. I always tell my clients that if they're writing a sentence with multiple commas, they should just flip it to a list. If you're going to be providing information in a list, make sure to use the <li> tag. The <li> or <ul> markup is helpful to Google as it needs the markup to pull your information through as a featured snippet (if the featured snippet that is ranking is in a list format).
4. Provide the most important information at the top of the page - often, this also helps you rank for a future snippet.
5. Write short, succinct alt-text for your images. Google uses alt texts, captions, the page title and the file name when understanding your picture. 
6. When typing out hashtags that are combinations of words, make sure to capitalize each word’s first letter. The screen reader can then read it as different words instead of one, smooshing it together. Here's an example. Type it like this: #DigitalMarketing not this: #digitalmarketing.
7. Write your paragraphs with a who, what, when, and why first. This format helps people (all of us) reading your web copy that are scanning quickly.
8. Write descriptive page titles; this also helps Google search, and as I mentioned before, Google will use the page title as the label in Google search for your image on the page.
9. Use tables for tabular data. Make sure you choose to use HTML table formatting. This will also help you rank when Google is looking for tabular data and in a Featured Snippet.
10. If you're writing a page with long content, add a table of contents at the top and then link with anchors to the headers within the text. A table of contents not only helps Google find the information and presents the answer to the searcher (Fraggles, like I previously mentioned), but it also supports users visiting your site with people using a screen reader.

And one more bonus tip:

Always provide a way to suppress autoplay. Otherwise, this can be a painful experience for your user as the screenreader will be talking along with your audio playing.

There you go the top 10 ways to adjust how you write copy to be more accessible for screen readers and Googlebot.

Thanks for listening, come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Sometimes taking a step back and looking at the bigger picture helps. Learn more about the bigger SEO picture with today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Learn more about how to optimize your audio assets for organic traffic discovery in today's SEO Tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Be careful of hashes in your URLs

Hello! And thanks for listening to SEO tips today.

Google ignores any text beyond a hash mark (#) in a URL. If you are generating URLs known as hash or fragment URLs, they will not crawl, index, or rank them. Google will also not flow PageRank to URLs with a hash, and instead, flow the PageRank to the root part of the URL that does not have the hash.

Now, if you’re using hash URLs for some sort of navigation and still have the content on the page (though not visible until a user clicks on the link that generates the hash URL), this will probably also not rank. Google has said that to rank in search for a topic; you need to have the content about that topic visible on the page when a user clicks.

Additionally, long pages with content that is not tightly written around a topic generally do not rank.

You CAN use hashes on the page as bookmarks - linking a user from a TOC at the top of the page to a visible set of content lower on the page - a link called an anchor. Often those anchors are also subheaders. If you link to those anchors, Google will still not transfer PageRank. However, since the text is visible on the page to the user, Google will often rank these headers in search in what the search community calls “Fraggles,” and Google will send the user directly to this header deep within a page. But these anchors don’t generate a new page and are not powered by JavaScript

There you have it -- the overview on hashes in URLs and why you need to be careful and strategic about how you use them on your pages.

Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Need to convince a boss or developer that you need schema implemented? Then listen to today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Are you curious about whether your site could see an increase in traffic if you REMOVED content? Learn more in today's SEO tip.

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You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode. 

Core Web Vitals - do you need to worry?

Hello, and thanks for listening to SEO tips today.

First of all. Core Web Vitals. Will it impact you?

At the moment, it’s a tiny ranking factor. But it depends on your business goals, the vertical in which you operate, and your web search competitors, the impact on your business could be significant.

Ultimately I would recommend that everyone look at where they stand today by reviewing your Google Search Console Core Web Vitals report. If the vast majority of your pages are considered slow in this report, then most likely there is something fundamental on your website that is not working and you should make fixing those issues a priority.

But what if your pages are somewhat slow, but your content is high quality?

Here’s what Google says on the matter:

“While all of the components of page experience are important, we will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content. However, in cases where there are multiple pages that have similar content, page experience becomes much more important for visibility in Search.”- Google Webmaster Central Blog, 28 May 2020

So here’s the takeaway:

Good content pages will rank well despite having a bad page experience signal.

There is a lot we don’t know yet about Core Web Vitals metrics will be used.

1. The Google web search team has not stated how the metrics will be used. Your pages are graded based on these three categories: Poor, Needs improvement, or Good and we don’t know if a “poor” will make your page low quality and directly be a ranking factor.
2. We don’t know if it will be site-wide or a page level signal.
3. We don't know if the data will be segmented by the user location or the user’s network speed.

Here’s how to think through regularly measuring these metrics on your site:

1. The data that is collected is real-time data and updated once a month.
2. Once you set up these metrics inside your Google Analytics by using GTM, you can then segment the data based on user type or page type.
3. Inside your GA you can then link it to conversions so that you can measure your own impact speed and UX has on your conversions

So that’s your tip for today. Add Web Vitals metrics to your Google Analytics and start tracking your site’s performance. 

Thanks for listening. Come back tomorrow for another SEO tip.

Here are the ways you can support the SEO Tips podcast.

You can send me a donation at https://www.buymeacoffee.com/katherinewong. Any and all levels of donations are appreciated and will help offset the cost of producing the podcast. You should also subscribe to our newsletter so that you don't miss a future episode.