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    Default Alive

    Two founders share an unedited look at what it's like to bootstrap a startup through weekly updates. Chris Spags is the founder of Jetboost, a suite of no-code plugins for Webflow. Corey Haines is the founder of Swipe Files, a membership site for marketers built with no-code tools. They chronicle their journeys getting to and staying "default alive": profitable, self-sustaining, with infinite runway.
    en83 Episodes

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    Episodes (83)

    82 | CEO Stuff

    82 | CEO Stuff

    Corey shares some learnings on startup taxes. Chris shares how the recent growth of the Jetboost team is going and what he’s learning from that. They also discuss SaaS team account architecture, user onboarding email sequences, churn trends in 2023, and of course, they have to talk about ChatGPT.

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    79 | Webflow Conf 2022

    79 | Webflow Conf 2022

    Corey is working on co-marketing campaigns for SwipeWell. Chris is back from Webflow Conf and shares everything that happened at the event! They also discuss some of the unique aspects of the Calm Fund SEAL agreement.

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    78 | AI takeover

    78 | AI takeover

    Corey recaps the SaaS Marketing Summit and State of SaaS Marketing report. Chris is wrapping up his final prep before Webflow Conf next week. They also talk about AI, newsletter sponsorships, and SwipeWell mobile apps.

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    77 | 10,000 subscribers

    77 | 10,000 subscribers

    Corey hits a big newsletter subscriber milestone. Chris gets back from vacation and officially launches the Jetboost blog. They also talk about playing the waiting game with SEO, Webflow Conf, and SwipeWell’s public roadmap.

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    76 | 2-year anniversary listener Q&A

    76 | 2-year anniversary listener Q&A

    Corey and Chris answer listener questions live on the podcast to celebrate the 2-year anniversary of publishing. They cover how they spend their time, favorite tools, what success looks like, the highs and lows of the journey, and more.

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    75 | Celebrating wins

    75 | Celebrating wins

    Corey integrates a new newsletter growth tool for Swipe Files and ships a new landing page for SwipeWell. Chris is still celebrating recent wins while pondering the future of Jetboost. They also talk about Chrome web store SEO, “Two Way Write Ups,” and product evolution.


    Next week is a Q&A episode to celebrate the 2-year anniversary of the podcast. AMA!

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    74 | SEO is king

    74 | SEO is king

    Corey prepares to roll out waitlist invites for SwipeWell. Chris shares what he learned while setting Jetboost up to hire full-time employees instead of contractors. They also discuss Google’s upcoming search update, programmatic SEO, and useful SEO tools.

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    73 | Hiring spree

    73 | Hiring spree

    Corey launches a programmatic content experiment on Product Hunt and starts planning the Swipe Files Summit. Chris moved to Chicago and made two new hires! They also talk about a new SaaS project and Webflow Conf.

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    72 | Bought a new domain

    72 | Bought a new domain

    Corey builds a mobile app MVP using the no-code tool Adalo. Chris is continuing to push out small UX updates for Jetboost while preparing for his big move across the country. They also talk about new onboarding flows for SwipeWell and Swipe Files.

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    71 | Achievement unlocked: First MRR

    71 | Achievement unlocked: First MRR

    Corey celebrates getting the first SwipeWell customers. Chris ships a helpful update to Jetboost and brainstorms some content ideas. They also discuss product analytics and being a power user of your own app.

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    70 | CopywritingPrompts.com

    70 | CopywritingPrompts.com

    Corey launches CopywritingPrompts.com and experiments with programmatic SEO for SwipeWell. Chris is getting back in the groove, talking to customers, exploring partnerships, and working on new features for Jetboost. They also provide an update on Default Alive Ventures and discuss the opportunity cost of buying a SaaS.

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    69 | Introducing: Default Alive Ventures

    69 | Introducing: Default Alive Ventures

    Corey works on a new side project as marketing for SwipeWell. Chris ships an important update to handle subscription changes and works on turning content briefs into articles. They also introduce Default Alive Ventures and talk about SaaS acquisition multiples based on ARR vs SDE.


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    68 | Emergency Pod: “I’m sorry, I sold the company.”

    68 | Emergency Pod: “I’m sorry, I sold the company.”

    Corey and Chris were about to close on a deal to acquire a micro SaaS business together until it suddenly fell apart. Listen in to hear what happened and what they’d do differently next time.

    Know a SaaS business we might want to acquire? →

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    66 | What to build for an MVP

    66 | What to build for an MVP

    Corey onboards the first SwipeWell users on calls and publishes some new blog posts. Chris is only working half-time right now but managed to ship a key stability update for Jetboost. They also how sleep affects productivity and a new indie hacker podcast, Framework Friends.

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    65 | Do founders get parental leave?

    65 | Do founders get parental leave?

    Corey builds a waitlist for SwipeWell and shares the outline for Founding Marketing. Chris gives a short update on how paternity leave is going. They also talk about the woes of tax season, meeting online friends in person, and the discipline to focus on what you work on.

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    64 | Corey gets into SaaS

    64 | Corey gets into SaaS

    Corey announces a new SaaS project. Chris makes a marketing hire and shares some product updates. They also talk about platform risk, outcome oriented communities, and hiring outside of your area of expertise.

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