Dental Marketing Mastery

In this podcast, Mark and Sal help unravel the secrets to optimizing your dental practice's success! You will be introduced to NPI's Call Management & Training coach, Linda McNeil. Join us as Linda delves into the crucial aspects of handling calls effectively, addressing challenges faced by dental practices, and sharing invaluable strategies to ensure you not only convert leads but also maximize your return on investment from marketing efforts. Linda brings years of expertise to the table, guiding you through the art of communication and transforming potential patients into loyal clients. Don't miss out on this episode if you're ready to elevate your practice to new heights!

In this episode, Mark and Sal share tips to navigate the exciting world of launching and growing a startup dental practice. Learn how to create the right strategy to ensure you can accomplish your marketing goals. Most importantly, how to avoid the pitfalls that some experience launching a new practice. 

In our latest episode, we delve deep into the fascinating world of Artificial Intelligence in dentistry, a topic that's been creating quite a buzz in the dental community and beyond. Join us as we demystify the current landscape of AI-driven advancements for dental practices, from practice management to marketing solutions. 

In this podcast episode, join Mark and Sal as they delve into a common concern among dentists: the slowdown in their practices. Unpacking the reasons behind this phenomenon, they offer valuable insights and helpful tips to fuel sustained growth for dental practices.

In this podcast episode, we'll delve into the critical differences between Every Door Direct Mail (EDDM) and Targeted Direct Mail for dental marketing. We'll break down the pros and cons of each method, providing valuable insights to help you make informed decisions.

In today's employment environment, there is even more emphasis on efficiencies and effectiveness of the people you employ and the hours they work. Samad Syed from mConsent and Mark Dilatush discuss existing patient re-engagement.

The hamster wheel: On this podcast Mark Dilatush and Vivek Kinra with PPO Profits share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.

The hamster wheel: On this podcast Mark Dilatush and Sal Khan share how dentists inadvertently build their own version of a hamster wheel and end up feeling stuck there. You are not stuck. Listen to this podcast to start your journey off the hamster wheel.

Our most popular podcast every year is the current year recap/review and our forecast for what dentists can expect next year. This year, we brought in NPI Education Instructors Dr. Andrew Roman and Laci Phillips into the discussion.

In this episode Mark describes the genesis of the Fee for Service Journey series of courses and how together (instructors and dentists), we can disrupt the dental insurance industry. Visit NPI Education and start the revolution today!

In this podcast Mark and Howie discuss how to set up your dental marketing plan for success in 2023. 

A LOT has happened at NPI Education since the last time we discussed it in one of our podcasts. If you have forgotten or have no idea what NPI Education is, you'll want to listen to this podcast.

Learn how to evolve your marketing with different targeting and messaging during recession years, to keep your dental practice growing even though the dental market as a whole is shrinking. Learn how to NOT participate in the next recession.

Sit down with Mark Dilatush and listen to some of the new and exciting things happening at New Patients Inc.

As we dive into the last quarter of 2021, NOW is the time to start planing your 2022 marketing. Listen in as Mark Dilatush and Howie Horrocks discuss how planning your marketing for next year will be different than years past. They will discuss the Covid recovery changes the way you should plan and prepare your 2022 marketing.

Podcast Highlights:

• Should budgeting be the same?
• Should I just keep marketing?
• Should I temporarily stop marketing?
• How to make sure you have room in your schedule for new patients

In this podcast, Mark Dilatush and Sal Khan discuss how certain keywords or phrases can be more expensive due to your location and competition. They go over some of the work arounds to this and how the Google Ads bidding environment can drive up the price.

Podcast Highlights:

• Learn what overbought even means
• Learn how Google Ads might become overbought
• Learn some leading indicators which might signal an overbought situation
• What to do with your Google Ad campaign to keep from participating in an overbought situation

If you've never advertised your practice on Google, or you do it yourself, or are paying someone else to do it - these courses are perfect! Listen in as Mark Dilatush, Marci Voigt & Aaron Bartos discuss what to expect from our up coming courses!

Podcast Highlights:

• Small Learning Groups (no more than 10 dentists).
• Short Courses - Typically 45 minutes of learning - 15 min of specific help.
• Hands on - Via Zoom screen share, you will be able to watch your instructors implement their suggestions in a real Google Ad Account

In this podcast, Mark Dilatush and Lee Buzard discuss the marketing pieces you need to consider when buying or selling a dental practice. When purchasing or selling your dental practice you not only have to consider your physical assets (building, equipment, etc), but your online assets as well.

Podcast Highlights:

• Who owns the website?
• Who owns the social media properties?
• Who owns the Google business page and reviews?
• What information your marketing firm needs, to help guide you through the transition

Howie Horrocks and Mark Dilatush discuss what you might think is a boring topic - forms management. Your business team cares and your patients DEFINITELY care, so we explain everything in this podcast.

Podcast Highlights:

• What it was like 30 years ago to manage paper forms
• What it is like now managing paper forms
• Why patients (especially new ones) care about how you process forms
• How you can be the high tech hero to your patients and your business team for $169 bucks