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    Design Mind frogcast

    Meet the humans designing the future. Go behind the scenes to meet the people designing what's next in the world of products, services and experiences. Brought to you by frog, a global design and strategy consultancy. frog is part of Capgemini Invent. www.frog.co
    enfrog51 Episodes

    Episodes (51)

    Studio Sessions: Corporate Venturing

    Studio Sessions: Corporate Venturing

    Today on our show, we’re diving even deeper into the world of corporate ventures for the Next Economy. To do this we’re listening in to a conversation with three experts in this space: frog’s own Ethan Imboden, VP of Design and Global Head of Ventures, Susana Jurado, Head of Telefónica’s Wayra Builder and Sohaila Ouffata, Managing Director of  BMW i Ventures in Europe. The three talk corporate venturing building, corporate venture capital, what it means to be a Next Economy business and even how to raise children in the metaverse.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Visit us to learn more about Corporate Venture Building at frog. (https://www.frog.co/services/venture-design)

    Download the new frog Chief Challenges 4: Venturing Forward report. (https://go.frog.co/corporate-venture-building)

    Listener note: we also filmed this conversation. Watch the full video here. (https://vimeo.com/761651215)

    Thanks to Steven Strange for this special episode's film/audio production (http://www.stevenstrange.com) and Richard Canham of Lizard Media for editing this podcast (http://www.lizardmedia.co.uk)

    How We Venture: Bayer Consumer Health

    How We Venture: Bayer Consumer Health

    On this episode, we're shining a spotlight on a real collaboration between frog and life sciences giant Bayer. This months-long partnership was all about building and launching a new corporate venture to deliver proactive, customer-centric, data-driven self-care at scale in service of healthy aging. Told in seven chapters, you'll hear from real members of the Bayer Consumer Health and frog team, sharing their perspectives on what it takes to push a 150-year old brand into the future with new business models and methods of innovation—without jeopardizing what's made them a household name.

    Guests today include leads at Bayer Consumer Health, including Dave Evendon-Challis, Chief Scientific Officer, Lily Wong, Digital Transformation Lead and Aquil Harjivan, Digital Products Lead. You'll also hear from core members of the frog team on the program, including Ethan Imboden, Global Head of Ventures and VP of Design, Daniel Kolodziej, Ventures Director, Kim Gladow, Principal Interaction Designer and Matthias Pielmeier, Associate Strategy Director. 

    Visit us to learn more about Corporate Venture Building at frog. (https://www.frog.co/services/venture-design)

    Download the new frog Chief Challenges 4: Venturing Forward report. (https://go.frog.co/corporate-venture-building)

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-27-bayer-project-story

    Host: Elizabeth Wood, Editorial Director, frog
    Research: Camilla Brown, Senior Copyeditor, frog 
    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

     

    Scanning the Futurescape

    Scanning the Futurescape

    Today we’re taking a trip to a place we’re calling the ‘Futurescape': a place built on decentralized connections and thriving micro-communities, where culture is no longer bound by geographic regions and sustainable behaviors are simply an intuitive, convenient way of life. It’s also the subject of a new frog report examining evolving consumer behaviors and future business opportunities. To guide us across the Futurescape and to unpack the many forces at work shaping it today, we’re joined by Liron Reznik, Executive Strategy Director, Head of Brand Strategy and Consumer Strategy, in New York. Liron worked with a team of frogs to take a look at what’s ahead for people, business and the planet, and along the way uncovered six major pillars and 12 macro-trends that are changing the landscape of tomorrow.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://fro.gd/3LO6TAQ)

    Download the new frog Futurescape report: (https://fro.gd/3Rhr77a)

    Research: Camilla Brown, Senior Copyeditor, frog

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    DesignOps at Scale

    DesignOps at Scale

    Design has earned its seat at the table. Now what? Today on our show, we feature a conversation between Andrea Sutton, VP Design Technology at American telco giant AT&T and Tim Morey, Global Managing Director at frog. Andrea and Tim are two leaders merging creative instinct and business strategy to deliver the next generation of products, services and experiences. Hear their candid discussion on scaling DesignOps in a massive organization, leading creative teams and insights from their careers in design, business and consulting.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-25-designops-at-scale)

    Download the new frog report 'The State of Service Design in the U.S.' (https://go.frog.co/the-state-of-service-design-in-the-us)

    Research: Camilla Brown, Senior Copyeditor, frog

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    Transformation Never Really Ends

    Transformation Never Really Ends

    On this episode, we’re talking about transformation: one of the most commonly tossed around buzzwords in business and consulting–and arguably one of the least understood. To do this, we’re joined by Nathan Weyer, current Chief Operating Officer of Experience Design at Philips. Nathan has a long history with frog, first as a frog himself, then an alum, and now a client. He’s here to share more about what he’s learned about leading transformation initiatives in big organizations, managing creative teams and using Agile methods to align on a vision in the face of constant change.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-24-transformation-never-really-ends/)

    Register for the frog 'Reverse the Funnel' Webinar (https://uk-webinar.splashthat.com/)

    Research: Camilla Brown, Senior Copyeditor, frog

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    The Science of Behavior Change

    The Science of Behavior Change

    Today on our show, we’re talking about behaviors–or, more specifically, the science behind behavior change. Behavioral science is a study of human actions that has roots in many different domains, from economics to psychology, biology and neuroscience. To talk about behaviors, we’re joined by Matt Wallaert, Head of Behavioral Science at frog and author of the book 'Start at the End: How to Build Products that Create Change.' Along with training his fellow frogs in the principles and applications of behavioral science, Matt works on multidisciplinary teams to guide clients in improving their own applied behavioral science capabilities, with a focus on making things that make change.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-23-the-science-of-behavior-change/)

    Download the new frog report 'The State of Service Design in the U.S.' (https://info2.frogdesign.com/reshaping-the-workplace)

    Research: Camilla Brown, Senior Copyeditor, frog

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    POVs on NFTs

    POVs on NFTs

    Today on our show, we’re exploring the world of non-fungible tokens (NFTs). Newly emerging decentralized technologies are causing a stir in the realms of art, gaming and now business strategy. But are NFTs the wave of the future or the latest passing fad? We asked artists, strategists and designers to share their perspectives on why NFTs are raising questions about ownership, identity and value. Join artist Filip Peraić and frogs Kelley Kugler, Spencer Scott and Adam Wrigley as they share their POVs on NFTs.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-22-povs-on-nfts/)

    Find the frog interactive series 'Chief Challenges' to learn more (https://www.frog.co/insights/chief-challenges)

    Research: Camilla Brown, frog

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    Immersive Places & Imaginary Worlds

    Immersive Places & Imaginary Worlds

    Today on our show, we’re talking about designing for real and imaginary worlds. To do this, we’re joined by Zach Morgan, a senior architectural designer based in frog’s Austin, Texas studio. In his time moving between the worlds of architecture, theme park design at Disney and Universal Studios, and now as part of frog’s Places & Experiences team, Zach has learned a lot about what it takes to make immersive environments that merge the best aspects of physical and digital. He’s here to share why this hybrid approach matters now more than ever for domains as diverse as healthcare, retail, hospitality and entertainment.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-21-immersive-places-imaginary-worlds/)

    Download the new frog report 'Reshaping the Workplace' (https://info2.frogdesign.com/reshaping-the-workplace)

    Research: Camilla Brown, frog

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    Creating Value in the Attention Economy

    Creating Value in the Attention Economy

    Information is everywhere in a digital world, and yet there’s only so much time and attention we can pay to all this information in our daily lives. Thus, human attention is a scarce resource–and the most successful businesses, brands and creators know how to capture our hearts and minds best. Today on our show, we’re joined by Sean Rhodes, Executive Design Director in frog’s New York studio, to talk attention, passion and why there’s evidence we’re in the ‘Golden Age of Learning.’

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-20-creating-value-in-the-attention-economy/)

    Download the new frog report 'The State of Service Design in the U.S.' (https://go.frog.co/the-state-of-service-design-in-the-us)

    Research: Camilla Brown, Senior Copyeditor, frog

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    Where Health, Design and Nature Meet

    Where Health, Design and Nature Meet

    Today on our show, we’re talking about the relationship between the built environment and the natural world. To do this, we’re joined by Mary Davidge, independent environmental advocate and former Director of Global Design for Real Estate and Workplace Services at Google. Mary has spent her entire career working at the intersection of health, design and nature. Since recently leaving Google, she’s been dedicating her time more fully to environmental causes, and investigating ways to help communities become more resilient in a time of global climate crisis. Mary shares how nature has guided her path as a designer –and why sometimes it's good to have more questions than answers.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-19-where-health-design-nature-meet/)

    Download the new frog report 'Reshaping the Workplace' (https://info2.frogdesign.com/reshaping-the-workplace)

    Research: Camilla Brown, frog

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    Behind the Design: frog + Made of Air Brand Strategy

    Behind the Design: frog + Made of Air Brand Strategy

    We're back! And we've got lots more in store for 2022. Today on our show, we're super excited to finally share with you a very special documentary episode of the Design Mind frogcast. On this episode, we're going behind-the-scenes to explore the real-life collaboration between frog (the global creative consultancy behind this very podcast) and climate tech venture Made of Air. The company came to frog for help designing their brand strategy at a key moment in their growth story. And they allowed us to watch along and record in real-time. From initial kickoff to final shareout, you'll hear firsthand the bursts of inspiration, the moments of uncertainty and the creative breakthroughs that make it all worthwhile.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Read more in the frog + Made of Air case study (https://fro.gd/3Jav7Ts)

    Visit MadeofAir.com

    Full episode transcripts (https://fro.gd/3gRgE2V)

    Download the free frog report 'Rebuilding Retail in a Post-COVID World' (https://fro.gd/3HGcM0i)

    Download the free frog report 'Convergent Transformation' (https://fro.gd/33aJLuz

    The Magic of Storytelling

    The Magic of Storytelling

    There is always a little magic behind every great design.  On this episode of the Design Mind frogcast, we’re joined by Dave Lankford, VP of Product for Global Consumer Engagement at Disney Streaming (Disney+, Hulu, ESPN+ and Star+) to talk about what it means to design products that tell stories. Designing streaming platforms for a brand with as large a footprint as Disney is no small feat, but luckily Dave and his global team are well-prepared for the task. At Disney Streaming, human empathy and machine intelligence play a critical role in the mission of storytelling. Dave discusses the importance of empowering creative, collaborative teams, how the improvisation technique “Yes, and” leads to innovative ideas, and what it takes to connect users with stories across vastly different regions, cultures and languages.

    Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-17-the-magic-of-storytelling/)

    Download the frog report 'Convergent Transformation' (https://www.frog.co/designmind/real-transformation-and-disruption-takes-convergent-design)

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    What All Good Brands Must Have

    What All Good Brands Must Have

    We're back to talk about what makes a good brand. To do this, we're joined by Leanne Fremar, Chief Brand Officer at JPMorgan Chase. Leading such a well-known brand certainly holds a level of responsibility, but it's one Leanne is well-prepared for, influenced by a lifelong fascination with brands, a childhood shaped by retail environments and a career leading brand strategy for household names like Under Armour and Starbucks. Leanne shares how unifying around a brand's purpose and shaping creative teams to deliver at scale is essential for delivering on customer and employee experiences. Plus, find out what all good brands have in common.  

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://fro.gd/3igNlYt)

    Download the frog financial services report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)

    Download the frog financial services report, 'Design for Digital Trust'  (https://info2.frogdesign.com/designing_for_digital_trust)

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    Beyond the Edits: More from Our Guests

    Beyond the Edits: More from Our Guests

    On the Design Mind frogcast, we invite podcast listeners to meet the humans designing the future. From industry leaders to design and strategy professionals and creative thinkers of all kinds, our guests are passionate about making change and solving problems that matter to people, business and society. For this special episode of the podcast, we’re looking back at the guests who have joined us so far to share never before heard bonus footage. From navigating work during a pandemic to finding inspiration in unlikely places, you’ll hear insights and perspectives from people making their mark in the world of products, services, experiences and far beyond.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

    Find episode transcripts and relevant info (https://www.frogdesign.com/designmind/design-mind-frogcast-beyond-the-edits-more-from-our-guests)

    Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk/)

    Additional Research & Story Development: Eden Ayers

    Expand Your Economic Imagination

    Expand Your Economic Imagination

    How active is your economic imagination? Can you envision a world that rejects the notion of individual ownership? One that uses different currencies altogether? How about bespoke financial institutions designed to strategically support certain communities? frog Senior Strategist Megan Nesbeth stops by to talk about how expanding your economic imagination can lead to better products, stronger communities and, most importantly, a more meaningful way of thinking about what human beings are able to give to one another in the world.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://bit.ly/3kedVDq)

    Download Convergent Transformation by Design Director Ian Lee (https://fro.gd/37jAr5G)

    Audio Production: Richard Canham (https://www.richardcanham.com/)

    Increase Your Intention Span

    Increase Your Intention Span

    When it comes to making things for real people in the real world, intentions matter. Whether it's taking the proper time to deeply understand the challenge you're trying to solve, scoping a diverse team that better reflects your customer and community, or asking the hard questions about a design's potential impact, the meaning we infuse into what we make is as important as the final product. frog Design Director Alexis Puchek joins us to explain the importance of leading with intentionality throughout the entire process—and the consequences of failing to do so.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://bit.ly/3xcDkB2)

    Download the 'How to Uncover Valuable Design Insights' Toolkit (https://fro.gd/2KV9NIX)

    Audio Production: Richard Canham (https://www.richardcanham.com/)

    Phone a frog: What’s the Point of Having a Brand?

    Phone a frog: What’s the Point of Having a Brand?

    Businesses tend to talk a lot about their brands. But why? What’s the point of having a brand at all? For the launch of our new ‘Phone a frog’ segment, we thought who better to talk to about what makes a brand valuable than two frogs who think an awful lot about this matter: Andreas Markdalen, frog’s new Global Chief Creative Officer and Todd Taylor, Marketing Director. Listen in to hear about the changing mandate of the marketing function, the relationship between brand and experience, and why designers and marketers need to work well together.

    Brought to you by frog, a global design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-13-phone-a-frog-whats-the-point-of-having-a-brand)

    Audio Production: Richard Canham (https://www.richardcanham.com/)

    Innovation Work Takes Courage

    Innovation Work Takes Courage

    Designing healthcare products and services is not for the faint of heart. Innovating here means going up against long R&D timelines inside a complex, interconnected system where the stakes are often extremely high. Thomas Sutton, Chief Design Officer at frog, is leaving the pond after 16 years. But before he takes on a new role leading Design for Digital Health R&D at AstraZeneca, he offers his insight into designing healthcare products and services around the patients and providers who will encounter them. Find out why changing the healthcare system to improve health outcomes for all requires patience, passion and lots of courage.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts and relevant info (https://www.frog.co/designmind/design-mind-frogcast-ep-12-innovation-work-takes-courage/)

    Download the frog financial services report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)

    Download the frog financial services report, 'Design for Digital Trust' (https://info2.frogdesign.com/designing_for_digital_trust)

    Audio Production: Richard Canham (https://www.richardcanham.com/)

    Introducing 'Future Sight' by Capgemini Invent

    Introducing 'Future Sight' by Capgemini Invent

    Today, we’re featuring an episode of Future Sight, a podcast from our colleagues at Capgemini Invent. Future Sight is a show that brings industry-leading experts together to unpack a new way of thinking around the challenges we’re facing today that will affect tomorrow. Every two weeks, they dig into issues affecting business and technology, exploring strategies and insights to help you get the future you want. 

    On this episode, Future Sight explores 'The Pandemic Effect'. Industry experts (including frog leaders Timothy Morey and Jona Moore) chart the different stages of the pandemic from confusion to realization, the journey to recovery and what it all means going forward.

    If you enjoy, find Future Sight on Apple Podcasts, Spotify and wherever else you listen to podcasts. (https://www.capgemini.com/gb-en/podcasts/future-sight-podcast/)

    We’ll be back next time with a new episode of the Design Mind frogcast.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frogdesign.com)

    Building Trust into Digital Futures

    Building Trust into Digital Futures

    The financial services landscape is constantly changing. From cryptocurrencies to digital payments to disruptive new investment and insurance paradigms, design has a critical role to play in ensuring the financial sector drives innovation in a way that's as good for people as it is for business. On this episode, we're joined by Toshi Mogi, AVP of Strategy, Financial Services, based in frog New York. He's here to talk financial inclusion, 'Futurecasting', a frog method of imagining and planning for possible futures, and why you should keep trust at the center of all financial innovation.

    Brought to you by frog, a design and strategy consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

    Find episode transcripts (https://www.frog.co/designmind/design-mind-frogcast-ep-11-building-trust-into-digital-futures)

    Download frog's 'Rebuilding Retail in a Post-Covid World' report by Tim Morey (https://bit.ly/3sIcMVL)

    Download Toshi Mogi's latest report 'Digital Transformation Needs Design' (https://info2.frogdesign.com/en/digital-transformation-needs-design)

    Download Toshi's frog report, 'Design for Digital Trust'  (https://info2.frogdesign.com/designing_for_digital_trust)

    Audio Production: Richard Canham (https://www.richardcanham.com/)