DIY Musician Podcast

Artists who want to promote their music online know they have to be active on social to build an audience and engage fans, but some days you just don't know what to post!

If you're stumped for social inspo, check out this episode of the DIY Musician Podcast where we run through an insane list of ideas for you to try. 

Pursuing a music career can be incredibly challenging. As an independent musician, it's easy to get overwhelmed and frustrated. The journey is full of ups and downs, and the road ahead looks like endless work.

But why do musicians really quit? What are the pain-points that cause so many talented musicians to throw in the towel? And most importantly, how can you overcome these challenges and thrive in your music pursuits?

In this episode of The DIY Musician Podcast, we'll take a look at some common reasons why musicians quit, and offer encouraging solutions to help you keep moving forward! 

Spotify has launched some new tools for artists to promote their music, and in today's episode we're going to discuss how to use these new features and what they might mean for your music poromotion. Plus, we have 5 fun music marketing hacks!

Whether you love it or hate it, social media is one of your best options when it comes to finding an audience for your songs and building a lasting fanbase. 

In this episode, we talk with Cassie Petrey, CEO and co-founder of Crowd Surf, a music marketing firm that has run social media campaigns for household names like Camila Cabello, Kim Petras, and Backstreet Boys, as well as countless local and grassroots artists. 

Email is still the most effective online communications channel you have to market your music, drive sales, and deepen your connection with fans. 

If that's statistically true (and it is), then why do so many musicians fumble when it comes to their email list? 

In this episode, we'll address 15 common mistakes musicians make when it comes to email marketing.

Are you holding your own music back? 

Whenever we hear an artist rationalize why they haven't achieved a certain level of success, it often seems like they're getting in their own way due to some outdated beliefs or faulty priorities.

And this has nothing to do with the quality of the music. Sometimes people with amazing songs aren't reaching the audiences they could because they're holding too tightly to ideas that no longer serve them.

Is it time to embrace new tools, trends, and mindsets? Time to abandon some stale modes of thinking? In this episode, we'll discuss five things we should all let go of!

There's too much music out there now for an average listener to care about YOUR SONGS just because they're available on streaming platforms. 

That's why you need to create anticipation BEFORE your new music launches. In this episode we'll discuss how to do exactly that, drawing lessons from artists such as Walk Off the Earth, Emma McGann, and Ellie Dixon.

Would you rather earn a living from your music or gain massive reach on social and streaming? 

Of course those two things don't HAVE to be at odds, but when you're towards the beginning of your music career, it helps to focus on one top priority. 

There isn't a correct goal; it'll differ depending on your interests and talents. But how you allocate your time and budget will change based on the priority: paid or famous?  

In this episode, we discuss those differences.

Everyone is talking about A.I. — or "artificial intelligence" — and the impact it will have on musicians and artists.

Will advanced machine-learning and information synthesis help usher in a new era of creativity, or could artificial intelligence destroy the music industry (on its way to destroying humanity?)

For independent artists, the most reliable way to earn a living from music isn't streaming, social monetization, or even lucrative opportunities in sync licensing. It's merch sales! 

In this episode, Dave Cool of Bandzoogle talks about creating merch items your fans will love, how to make effective offers, and using the best tools for selling online.

Want to bring your listeners on a journey? To send them on an adventure that goes deeper than bonus "behind the music" content? How about a multi-player RPG your fans can play together on Discord!?

That's exactly what celebrated songwriter and Twitch livestreamer Emma McGann did with her newest album "The Monsterverse." She created an immersive experience for fans that combined her recordings, videos created with 3D graphics, an RPG built using a Discord Bot, and more. 

The Monsterverse takes "music promotion" to a whole new level. In this episode of the podcast, Emma tells how (and why) she constructed a whole world around her music. 

If you're releasing new music in 2023, of course you want it to "succeed" and reach as many listeners as possible!

But you'll need much more than checklists and rote release strategies; making your music relevant in a world of infinite songs takes the right combination of good marketing mechanics AND exceptional tunes, videos, messaging, and more. 

In this episode we're gonna go deep and help you build a great foundation for any new singles or albums you release this year. 

n some ways, 2022 felt like another year on pause. In other ways, the past 12 months passed in the blink of an eye. How did music trends (and the music industry) change this year? And what are our biggest predictions for music marketing, music creation, and music consumption in 2023? 

TikTok is a powerful platform for music discovery; your songs and videos can reach the right new fans because of TikTok's algorithm. But did you know it's also one of the best places to find inspiration and showcase your  quirkiness. 

TikTok travels at the speed of memes, and that means there's a constant churn of humor, skits, trending audio, fun filters, and more. Conversations to join. Creative collaborations. Things to imitate or spin your own unique way. More than other entertainment or social apps for artists, TikTok frees you of always needing to be the prime instigator and driver of every piece of content. 

In this episode we talk with multi-instrumentalist, TikTok connoisseur, and CD Baby's social media expert Rachel Bearinger — all about the culture of TikTok, how to source inspo, stay organized on the app,  and keep up with the pace of a platform that thrives on memetic energy. 

How does niche music reach millions on TikTok? In this discussion from 2022's DIY Musician Conference, CD Baby's Chris Robley spoke with Jeremy Carter-Gordon of the vocal group Windborne. 

Not only have Windborne's videos gone massively viral, but the group grew their TikTok audience while staying true to how they want to perform and represent their music. 

In other words: Windborne didn't work for TikTok. TikTok worked for them. And in this session, we break down the story, the strategy, and their editing and caption tricks. We also analyze fun example videos along the way! 

Whether you're new to music, new to town, or finally getting back out there after a break, it can be really beneficial to make solid connections in your own hometown before you try to conquer the world. How do you break into your local music scene and build a loyal audience?

Want to know how to make yourself more desirable, marketable, and overall employable as a side-person or session musician in today's post-pandemic climate? 

In this session from the 2022 DIY Musician Conference in Austin, TX, you'll hear from Damon Grant (who has worked with Charlie Hunter, Madonna, and many more) and Stephen Bidwell (of Black Pumas), all about good preparation, the right tools, memorization hacks, professionalism, and heading off personality conflicts with artists, managers, or other players. 

Though both presenters are percussionists, this conversation is relevant for any instrumentalist or vocalist who seeks to work in a supporting role, on tour or in the studio. 

What ELSE do you need for a successful music release besides the mastered music files? A lot! Let's talk through both the big-picture and nitty-gritty things you'll want to prepare before you launch your next single or album into the world.

Let's be honest, there are some things about being an independent musician that kinda suck. There are (at least) five common personal and professional struggles that go hand-in-hand with creative pursuits. 

And in this episode we're gonna gripe, we're gonna reach collective catharsis, and then we're gonna figure out how to move beyond the unique hurdles that musicians face. 

Imagine a terrifying world where you're an... independent musician. Boo! 

In this spooky Halloween-themed episode, Kevin and Chris talk about musician horror stories — both the kind that are common amongst DIY artists and a few uncommonly strange, scary, and disastrous stories submitted by listeners.