Escape Your Limits

Welcome to the latest episode of L.I.F.T.S. This episode is the second part of a two-part podcast series recorded live at the EMEA’s biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024.

In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, dive into the opportunities that exist for operators, suppliers, investors and developers keen to establish a presence in the UAE.

Our hosts are joined by an eclectic mix of international industry disruptors, all finding their way and successfully developing businesses in the KSA and wider UAE region.  Please welcome to this podcast, Adnan Alkhalaf , Leejam; Lindsay Madden-Nadeau, Red Sea Global;  Herman Rutgers, EuropeActive;  Dr. Dimitri Koutsoubakis, & Gareth Jones, Wellfit; David Stalker, Group CEO MyZone and Jennifer Vaughan Maanavi, Physique 57.

Topics discussed in this LIFTS episode, include:

·        The impact of Beyond Activ in the KSA.

·        Prevalent KSA population health issues tacked by an active lifestyle.

·        A winning mindset for business success in the KSA.

·        Responsible tourism and regenerative development in Saudi Arabia.

·        Setting new standards and building sustainable Giga environments.

·        How the KSA can learn from the rest of the world to drive growth and success.

·        The importance of ‘network’ and ‘collaboration.’

·        The challenges of educating a population.

•       The need to ‘love’ rather than ‘wow’ consumers.

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Welcome to the latest episode of L.I.F.T.S. This episode is part-one of a two-part podcast series recorded live at the EMEA’s biggest Health, Fitness, Wellness and Sports Festival, Beyond Activ, Feb 20-22, 2024.

In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, talk to fitness and wellness operators experiencing huge success in the Kingdom of Saud Arabia (KSA) and take a deep dive into the reasons why, right now, the KSA is providing the perfect environment for culturally aligned fitness and wellness businesses to thrive. On this episode our hosts are joined by:

1. Abdul Mohsin, Brand Ambassador, Delta Fitness
2. Abbas Almas, Senior Director of Marketing, Sales and Business Development, Kun Sports
3. Ross Stewart Campbell, Founder and CEO, Beyond Activ
4. Shadan Alsagri, Deputy COO, Leejam Sports
5. Emlyn Brown, Global Senior Vice President, Accor
6. Jason Tubbs, CEO, Fitness First Middle East
7. Nathan Clute, CSO, Armah Sports Company

 In this episode, topics discussed include:

·        KSA's Fitness Business Blueprint: Components of success.

·        Cultural considerations when hosting an event in the KSA.

·        Saudi Arabia’s Active Vision 2030.

·        Cultural evolution in the KSA and its impact on the fitness industry.

·        Collaboration: key to creating luxury fitness and wellness environments.

·        Building sustainable giga environments.

·        The talent challenge: recruiting and training quality personal trainers.

·        Cultural challenges: Importing western brands into the KSA.

•        Why 1Rebel did not succeed in the KSA.

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Welcome to the latest episode of L.I.F.T.S, this is part one of two podcasts live from the Connected Health and Fitness Summit in Los Angeles, interviewing some high caliber guests to debate the interesting topics, trends and conversations hitting the fitness industry headlines. 

In this episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Evelyn Webster, CEO of  SoulCycle, Calley Means, Co-Founder of TrueMed, Dean Kelly, CEO of Gainful, Mark Watterson, CEO of iFIT and Emma Forrest, Consumer Portfolio Director at Kisaco Research.

In this episode, topics discussed include:

•         Why SoulCycle stepped back from ties with social issues.
•         The ‘sick care' system;  incentivizing sickness to subsidize recurring revenue.
•         The healthcare budget scandal as large outlay goes to pharmaceutical products.
•         The rise of chronic health care conditions and the metabolic health crisis.
•         The triangle mix of content, hardware and software.

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Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate.  

This week L.I.F.T.S comes live from the Connected Health and Fitness Summit in LA. Hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Joe Vennare, Co-Founder of Fit Insider, the premier source of news and analysis shaping the fitness industry.

In this episode, live from the show, they debate about:

·       ● Challenges facing brick-and-mortar gyms in low utilization, data analysis, and engaging customers beyond workouts.

·       ● Nike expanding into wellness festivals and experiences to directly connect with consumers.

·       ● Samsung launching a smart ring, are they falling behind in innovation.

·       ● Potential for market saturation in fitness industry at 25% penetration.

·       ● Rapid rise of GLP-1 prescriptions and impact on fitness industry.

● Concerns about excessive data overload stressing consumers.

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Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate.

This week’s episode discusses the latest launches, acquisitions, collaborations and expansions, as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Jack Thomas, Co-Founder of The Fit Guide, host of the Fitness Business Asia podcast and Founder of Base Bangkok.

In this episode, they debate about:

● Fitness growth and opportunities in the Middle East.

● Planet Fitness launches PF Media Network; an omnichannel advertising strategy.

● New connected, AI digital studio experience from Lumen Fitness.

● STRONG Pilates ramps up global strategy with 50 studios planned for Japan.

● The expansion of ROWFORMER, a concept2 rower built into a Reformer Pilates bed.

● WaterRower acquires CITYROW in connected fitness consolidation.

● How Adidas and Bumble have united to disarm gym intimidation.

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For this week’s episode of the Escape Your Limits Podcast, we headed over to Fit Expo, Los Angeles to check out the latest innovations and get involved in the conversations shaping the future of the global fitness industry.

During our time at the show we interviewed some of the leading experts, influencers and disruptors including Michael Myers and D’Juan Woods founders of Ultimate Athlete Bootcamp (UAB),Stan Morisseau weight loss specialist and founder of IMBULKY, celebrity trainer, Ramona Braganza and global dance and health coach Andrew ‘Dance Fever’ Jones 

In this episode we explore a diverse array of topics including:

• The importance of self-belief, mental toughness and resilience

• Building a 1 million following on Tik Tok

• The distracting impact of multi-tasking 

• The power of sleep and the role of technology in wellness tracking

• The power of Self Actualization

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Welcome back to L.I.F.T.S, your bite-size dose of the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate.  

This week’s episode discusses data from the industries latest research reports, The 2023 IHRSA Global Report and The 2023 U.S. Health & Fitness Consumer Report, as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by Pamela Kufahl, Senior Director of Communications with IHRSA, and Melissa Rodriguez, Market Research Advisor for IHRSA.

By digging into the data of these reports, the team get into discussions about:

• IHRSA’s three pillars; education, advocacy and research.

• Market size and consumer behavior.

• In-person and digital member touchpoints. 

• Training trends; Pilates, strength and treadmills. 

• Intersection of fitness and healthcare.

• The holistic approach; recovery, mental health and longevity. 

• Fitness evolution and advocacy efforts.

• Click-to-cancel regulations.

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On this week’s episode of the Escape Your Limits podcast, we are joined Paul Byrne, an innovative leader whose focus on progression and innovation has been instrumental in shaping the fitness industry as we know it.

Today, Paul is a Partner at Harrison Co, a consumer-focused investment bank helping clients make the right strategic business decisions to capitalize on the rapidly changing consumer economy. Recently the company released a report exploring ‘The Impact and Opportunities of GLP-1s for the Fitness and Wellness Industry’. 

In this podcast we dive into the detail, drawing on Paul’s extensive firsthand industry experience to understand how fitness operators can optimize the introduction of these new ‘miracle’ weight loss drugs.

Paul is perfectly placed to comment, thanks to his extensive experience of driving innovation and growth in the fitness industry. Over the course twenty years, Paul transformed Precor from a ‘one trick pony’ into a multi-product world renowned fitness company over the course of a twenty-year period. In addition to bringing to market iconic equipment innovations including the elliptical (EFX®) and the adaptive motion trainer (AMT), during his time as President, Paul also kick-started the gym floor technology revolution with the introduction of Precor’s Preva - a personalized fitness technology providing tailored workouts, popular apps and live tv to cardio machine users. 

There are few people who know more about the need to adapt to changing market conditions or the value in keeping a head of the curve with products and services relevant to the ever-changing needs and wants of the consumer.

In this podcast, Paul talks about:

• The rationale behind the report.

• Defining GLP-1s – how they work, what benefits they deliver.

• How GLP-1s can be accessed.

• The disruption GLP-1s will cause to the fitness, wellness, weight loss and other industries.

• Whether GLP-1 use will drive more or less people to gyms.

• The need for gyms to adapt to accommodate GLP-1 users.

• A call for specialist coaches who understand GLP-1s.

• The fusion of fitness and wellness with traditional healthcare.

• The global adoption of GPL-1s.

To learn more about Paul Byrne click here https://www.linkedin.com/in/paul-byrne-a930408/

To request a free copy of the Harrison Co report entitled: “The Impact and Opportunities of GLP-1s for the Fitness and Wellness Industry’, visit Harrisonco.com

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Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up some debate.  

This week’s episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, discuss some of the fitness, health and wellbeing stories hitting the headlines. 

Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations.

In today’s slightly extended episode, discussions cover:

• Muscle Centric Medicine and its link to longevity.

• IKEA’s entry into the home fitness market and the potential impact.

• Apple acquiring Peloton – insights, feasibility and impact. 

• Patent infringement in the Fittech and Wellness industries.

• Apple’s brand image versus its commercial objectives.

• Diversity, Equality, Inclusion (DEI) – can brands be everything to everyone?

• Bryan Johnson’s anti-aging Blueprint project.

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On this week’s episode of the Escape Your Limits Podcast, we head straight to the beating heart of innovation, walking the floor at CES 2024, Las Vegas, the most powerful tech event in the world, to interview thought leaders and put some of the industry’s most exciting new products and ideas to the test.

From digital strength training, smart yoga mats and air-quality monitors, to infrared light therapy devices, complete solutions and office wellness products that generate power as you work, CES 2024 did not disappoint. 

From the show floor, we caught up with industry experts including Barry Warrington, CEO at The EnergyLounger, David Araica from Ergomotion, Jørgen Solstad, Head of Consumer Products at Airthings, Jordan Mascaro, Marketing Manager with LifeSpan Fitness, Vinod Ajjarapu, CEO & Founder of Wellnesys and Cheng Chieh Wu with Guangzhou Yuandong Smart Sports Technology.

Discussing what each expert is pioneering, supporting and recognizing in the fast-moving world of fitness, this podcast highlights:

• The EnergyLounger, a cutting-edge, ergonomically designed full body red and near-infrared light therapy device.

• Yogifi, a smart yoga mat which learns from instructors to better guide users through content and personalized feedback.

• Ergomotion, a complete sleep solution with smart technology to allow users a better, deeper knowledge of the body during rest.

• The importance we should place on the air we breathe with Airthings, creators of smart air quality monitors and purifiers. 

• Office wellness products that generate power while you work from LifeSpan Fitness. 

• Digital strength training equipment from Guangzhou Yuandong Smart Sports Technology.

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Welcome to this week’s LIFTS, live from CES 2024, the most powerful tech event in the world, showcasing the latest innovations in AI, connected fitness, healthcare and much more. 

On this week’s episode, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, take to the show floor to interview some exciting start-ups breaking onto the scene as well as established businesses taking the future of fitness by storm. 

They speak with Connor Holowachuk, Co-Founder of Eigen Fitness, Debra Strougo, fitness industry expert, speaker and advisor, Fritz Desir, CEO of Proxie Health, Gary Simpson, Founder of Myrow and Steffan Weiss, CEO & Founder at Straffr and Julian Barnes, CEO and Co-Founder BFS 

In this episode, the team discuss;

• Eigen Fitness’ new innovation ‘Node’, an AI powered wearable which quantifies and personalizes strength training.

• The future of single device wearables.

• Dialling up the market with passion projects from small, incubator founders.

• Proxie Health, a new care analytics and coordination platform. 

• Myrow introducing a 22-inch, Peloton-style display for Concept2 rowers.

• Smart resistance bands and suspension trainers from Straffr.

• The role of tech in solving the global public health crisis.

• Driving profitability in boutique businesses.

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On this week’s episode of the Escape Your Limits podcast, our guest is Eric Uresk, a man on a mission to help people empower their strength, gain unshakeable confidence and master their mindset. 

Despite a JiuJitsu and Judo Black Belt, with over 20 years of martial arts and mindfulness experience, Eric has not had a free ride to success. As a teenager, he became a character of violence in order to survive and feel safe, transcending into a life of crime and addiction. Homeless, and facing close brushes with death due to his lifestyle, he turned to the 12-step program at age 23 and began a ‘journey of truth’.

Eric transformed his life, becoming a World Champion Mindset Coach, holding Black Belts in JiuJitsu and Judo, now driven to help transform the lives of others through radical honesty, personal responsibility and his signature Martial Arts Mindset program. 

In this episode of the Escape your Limits Podcast, Eric talks about:  

• Fighting addiction; a disease of isolation and separation.

• Finding a feeling of safety in building a violent character.

• Believing that in order to survive, people needed to fear him.

• Hitting rock bottom and building back up through the 12-step program.

• Challenging yourself regularly in order to progress and evolve.

• Pursuing strength, both physical and emotional. 

• The importance of healing relationships and finding balance. 

• Discovering focus, awareness and presence through martial arts.

• Channeling your energy, the highest currency we have as humans.

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Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.  

This week’s episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, come together with Krissy Van, the Director of Content at All Things Fitness and Wellness (ATFW), to discuss what’s hitting the fitness industry headlines. 

Each week, our hosts discuss the latest news, providing their own viewpoint on the headlines to open up the debate, all delivered in a snackable, bite-sized 30-minute podcast.

Today’s discussion is driven by the following news agenda:

• New advert from Planet Fitness featuring Grammy-award winner Megan Thee Stallion as ‘Mother Fitness.’

• Saudi Arabia NEOM Investment fund to hold 6% in Technogym.

• NEOM’s focus on improving lifespan and healthspan.

• Equinox to offer training program for clients using GLP-1s.

• Resolutions and trends for the New Year.

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On this week’s episode of the Escape Your Limits podcast, our guest is Dr. Mike Wasilisin, a chiropractor-come-social-media-influencer, who turned his MoveU social media into a platform to bring his movement practice to the masses. 

Through a refreshing combination of visual body art, humor, and ergonomic education, Dr. Mike Wasilisin spearheads a unique, entrepreneurial approach to free people from pain. His methodology focuses around the importance of positional presence, alignment awareness and activation exercises. 

A man on a mission, he strongly challenges traditional methods of treating the symptoms instead of the root causes, and empowers people to take back the control of their own bodies and pain by improving the way they move through exercise and throughout their lives. 

In this episode of the Escape your Limits Podcast, Dr. Mike talks about:  

• Why everyone has it in them to live a pain-free life.

• Frustrations over the current healthcare system. 

• Anatomy artists, humor, and ergonomic education.

• Positional presence, alignment awareness and activation exercises.

• Building a career around your strengths, personality and the lifestyle you want.

• The challenges and opportunities of having ADHD.

• The drive to be the best in the world at something.

• Pain ultimately being a construct of the mind.

• The importance of breathwork.

• “Wedge-ucation”; his entire sleep concept.

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On this week’s episode of the Escape Your Limits podcast, we are joined by two of the industry’s most sought after thought leaders; Anthony Vennare, successful entrepreneur and Founder of Fiit Insider, and Mo Iqbal, Founder and CEO of Sweatworks, to take a look back at the fitness industry ‘Flexes and Fails’ of 2023 as well as discuss 2024 predictions and future trends.

The fitness industry has been through a tumultuous time. A time of change, challenges and opportunities. Some innovations have received rocketing success and yet others have fallen by the wayside. Technology has seen a surge in advancements from connected fitness, to AI and AR/VR experiences whilst consumer demand has become more modernized and personalized. 

The industry is in a moment of great development, but knowing which innovation, technology or trend to follow presents its own problems. 

In this episode of the Escape your Limits Podcast, Matthew, Mo and Anthony discuss 2023 ‘Flexes and Fails’ and debate the predictions and future trends for 2024.

Topics include:  

• The ‘Flexes and Fails’ of big tech and mid-sized companies.

• Experiential versus digital experiences.

• The questionable hype of connected fitness.

• The value of community and the in-person model. 

• The focus on wellness, health and longevity.

• Mental health, resilience and recovery.

• Predictions and future trends set to take 2024 by storm.

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On this week’s episode of the Escape Your Limits podcast, our guest is Roald Tromp, CEO of CBD Sports.

Having exposed his body to many years of competitive sports from baseball, tennis and skiing to CrossFit and MMA, Roald developed a knee injury that resulted in chronic pain. He learnt to live with the pain which not only hampered his athletic performance but also limited his ability to carry out everyday tasks and made it almost impossible to get a good night’s sleep, slowing recovery.

Whilst working at a sports exhibition, Roald was encouraged to try a CBD product to help him cope with the knee pain and to get him through the long days. This encounter changed his life and set him on a new journey into the world of cannabinoid products.

In 2018, Roald founded CBD Sports, the world’s largest one stop platform offering a range of CBD products specifically for athletes. Roald advocates that any athlete – pro or amateur can benefit from CBD supplements as part of their daily routine. Benefits include faster recovery, less muscle and joint pain and tackling inflammation.

In this podcast, Roald talks about: 

• His personal CBD journey.
• Types of cannabinoid products and their legal status.
• The three applications of Cannabis (recreational, medical & supplementation).
• CBDs impact on performance, sleep, recovery, pain relief and mental resilience.
• The use of THC.
• Dosing CBD.
• Global regulation of CBD.
• The challenges of marketing CBD.
• THC versus alcohol.

To learn more about Roald, click here. https://www.linkedin.com/in/roaldtromp/

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On this week’s episode of the Escape Your Limits podcast, our guest is Jay Worthy, a hugely accomplished corporate leader who, at the height of his success, swapped life in the boardroom for life as a self-employed, high-performance coach.

Few in the industry have climbed the corporate career ladder as fast as Jason. Having entered the fitness industry as a personal trainer, Jason flipped to supplier side, joining Technogym in a sales role before, in 2012 accepting a position as GM for EMEA with Life Fitness. 

This moved marked the start of a meteoric rise through the corporate ranks which included significant stepping stones such as MD UK, MD EMEA, VP of Innovation and CTO, leading to the appointment as President and CEO in 2018. In this role, Jason successfully  led the separation of Life Fitness (a $1BN division of Brunswick Corporation) from parent company  by way of a sale to KPS Capital Partners, then reset the global growth strategy to safeguard the company’s future.

In 2022, Jason returned to operations as CEO of leading franchise business, Anytime Fitness UK, before making a surprise move out of the corporate environment into a new role as a non executive director, author and life coach, driven by a desire to help individuals and companies optimise the link between human health and nature. 

On today’s podcast, Jason talks about:

• The importance of remaining loyal to one’s authentic self.

• Cultural changes presenting opportunities to the fitness industry.

• Burnout, a ‘do or die’ culture and imposter syndrome.

• How nature pulled him back from crisis point.

• Microdosing and the power of marginal gains.

• How the pandemic reset the fitness industry.

• The strength in simplicity and collaboration.

• The role of technology in wellness.

• Commercial challenges of building a community-focused brand.

• Reconnecting with personal values.

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On this week’s episode of the Escape Your Limits podcast, our guest is Kevin Yates. With a wealth of industry experience, Yates was COO at 1Rebel, the CEO & Founder of TRIB3, a 2022 Great British Entrepreneur of the Year winner and has recently been appointed by Lifts Brands to its EMEA Leadership team as COO, tasked with driving the operations of franchised fitness operator Snap Fitness in the UK and Ireland. 

Kevin is known for being an innovative trailblazer, responsible for helping drive the big boutique fitness boom in the UK. He is experienced in business turnaround and development, both in the UK and in emerging markets and is a specialist in bringing creativity, discipline, efficiency and focus to business with his hands-on approach and strategic outlook. 

In this episode of the Escape your Limits Podcast, Kevin talks about:  

• Facing mistakes head-on and taking learnings from them.

• Differences between owned and franchised businesses.

• The massive push on boutique fitness growth.

• Opportunities that the European market still has to offer. 

• Riding the rollercoaster of a post CV-19 comeback.

• The legacy of the UK fitness market. 

• Removing complexity for business success.

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View our full catalog: 

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

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Welcome back to L.I.F.T.S, bringing you the Latest Industry Fitness Trends and stories hitting the headlines and stirring up debate.  

This week’s episode covers some big headlines as hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, together with special guest, Joe De Sena, Founder and CEO of Spartan Race, discuss the breaking stories shaping the fitness industry. 

Every week, our hosts discuss the breaking news, providing their own perspective on the headlines whilst provoking thoughts and conversations, all delivered in a quick-fix, 30-minute podcast.

Today’s discussion is driven by the following news agenda:

• UFC CEO, Dana White gives in to cancel culture in Peloton tirade.

• Tonal announces retail expansion, now available at Best Buy.

• Beyond Meat is struggling and plant-based meat industry worries.

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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop

View our full catalog: 

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

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On this week’s episode of the Escape Your Limits podcast, our guest is James Balfour, founder of the  iconic, trailblazing, boutique fitness brand, 1Rebel.

When the brand entered the market in 2014, it reimagined fitness, offering an endorphin-rich, community drive experience that combined beautifully quirky, high-end environments with quality programming, instruction and community. This was arguably the start of the boutique fitness revolution.

In this podcast, James Balfour gives a very candid account of the brand’s pandemic survival strategy, its strategic pivots to remain relevant, strong and sustainable through changing market conditions and a glimpse at the brand’s future ambitions. James’ also talks about his personal experience of the pandemic. As an eternal optimist, he always believed the storm would eventually pass, which it did, but at what cost? James talks about the collateral damage and harsh lessons learned about the importance of family and friendship.

In this podcast, James talks very frankly and honestly about:

• Adapting the 1Rebel business model in response to COVID.

• Evolution of boutique fitness.

• Experience driven marketing.

• Values vs. marketing messages.

• Creating community-driven environments that promote unity. 

• Nurturing and supporting freelance instructors.

• Adapting the model in response to changes in consumer behaviours.

• Growth strategies, franchising and international expansion.

• The impact of emerging technology on the fitness industry.

• Fitness trend predictions.

• Personal lessons from the pandemic.

To learn more about 1Rebel, click here.

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Subscribe to our YouTube channel and turn on your notifications so you never miss a new video when it’s published: https://www.youtube.com/user/EscapeFitness

Shop gym equipment: https://escapefitness.com/shop View our full catalog: 

https://escapefitness.com/support/catalog

https://escapefitness.com/support/catalogue

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