Every Business Counts

Do you understand the story your business is telling? Historically this was understood through it's accounts and these and the information we use have evolved over the years.  Now it is time to go beyond the accounts and look at what else tells the story your business it telling the world.  

 In this episode we look at:

·         Why you have to start with being clear on the story you want to tell.

·         The importance of measuring what is relevant to your business.

·         5 areas that can help you understand the story of your business.

Time stamps

1.29     A quick evolution of how accounts have told the business story 

5.19     Why you should be clear on the story you want to tell

5.33     What is relevant for your business to measure?

7.00     The financial information that can help you

9.02     The non-financial information which will help you

10.05   How the decisions you make tell the story

11.45   The influence of actions on the story

12.43   Operating in our business ecosystem

Mentioned in this episode

Peter Drucker

Patagonia

Primark

The Body Shop

Unilever

Discover what inspired Every Business Counts, what Every Business Counts means and a little bit about Lyn Man, the author.

In this episode I ask the question ‘do you know the story you want your business to tell?’ and explore how knowing this helps you and you business so you can go beyond profit and lead by purpose and impact. 

During the episode we look at:

·         What makes up the story you want your business to tell

·         The importance of knowing its purpose, values, impact and vision

·         How a clear purpose supported centennial organisations

·         How knowing the story helps your business

Time stamps

0.42        Why start with the story?

2.16        The importance of purpose

5.20        Knowing your business’ values 

6.45        What is its impact

8.30        How the story provides direction

10.03     Centennial organisations

11.46     Creating loyal employees and customers

Mentioned in the episode

Etsy

Cook Ltd

Zappos

Blackrock

Biobean

Tesla

The All Blacks

Nasa

The Royal College of Arts