Female Founder World

Sienna Brown, the founder of Glosshood, is on the Female Founder World podcast with Jasmine Garnsworthy!

Sienna's building the beauty brand that will re-ignite your inner child. She launched her company exactly one year after quitting her full time job, and sold out the first drop within four days! They're also now among brands like Range Beauty and Topicals who were accepted into the Sephora Accelerate program. 

In this episode of Female Founder World, we're covering a lot of really good stuff: lessons on building a bootstrapped beauty biz, how to find your community, making the pivot from self-manufacturing to working with manufacturers, overcoming self doubt, key pieces to doing great in retail, and specific insights from the Sephora Accelerate program.

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
•  Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Sienna's business: https://www.glosshood.com

• Group Business Coaching: Registrations open 10 March (Check the Female Founder World Instagram).

Sienna's Resource Recommendations: 

• AccuGraphiX: https://bar-code.com—Sienna was able to get the barcode stickers she needed in less than 24 hours.
• Go Daddy Studio (fka OVER): https://apps.apple.com/app/id535811906 Sienna has used this app for over four years now for easy graphic design.
• Book: 'Venture Deals'

Kristyn Rose Berland, the founder of CrateAway, is on the Female Founder World podcast with Jasmine Garnsworthy!

Kristyn has building building and bootstrapping her pet carrier business within the Female Founder World community, and they're getting some really amazing traction. She sold her car to start the business while also working her full time corporate job—and then came her biggest opportunity: Kristyn and her business landed a starring role the new Roku show, Side Hustlers, created by Reese Witherspoon's production Hello Sunshine.

 Kristyn has been building the biz while working her fulltime job for the last three years, and she actually quit her job the day after we recorded this episode. We talk a lot about what it really takes to go 'all-in' on your business idea: do you need to move to a lower tax state? How much money do you need to have in the bank to quit your job? How do you overcome the mental hurdle and truly trust yourself? Kristyn's going through all of those big questions right now.

In this episode Kristyn shares some hard-won learnings from starting her own business and inventing a brand new product, huge challenges she faced on Kickstarter, and how she has been able to get some incredible angel investors to notice her. 

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
•  Join the group chat for Business Besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Kristyn's business: https://www.crateawayco.com

• Group Business Coaching: Registrations open 5 March (Check the Female Founder World Instagram). 
• Kristyn's Questions List: Dropping in the Female Founder World Group Chat 5 March: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

Samantha Brett, the founder of Naked Sundays, is on the Female Founder World podcast with Jasmine Garnsworthy!

Samantha was a news reporter in Australia spending all day in the sun when she had the idea for an SPF brand that could be worn with your makeup. A ton of people in her life were getting skin cancer, and she couldn’t get over this one idea she had to make sunscreen something people actually wanted to wear.

Her brand, Naked Sundays, has executed so well on that idea–it's grown 1133% since its first year in business. After becoming a viral staple in Australia, they’ve launched all over North America and the UK.

In this episode Samantha shares how Naked Sundays created such an amazing launch, what Samantha has prioritized to find such virality, how press has impacted their sales, and so much more. 

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
•  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  
• Free Group Business Coaching with Gretta van Riel: https://bestie.femalefounderworld.com/Gretta-van-riel-coaching
• Free Group Business Coaching with Samantha Brett: https://bestie.femalefounderworld.com/group-business-coaching-samantha-brett 

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Samantha's business: https://us.nakedsundays.com/en-ca

Nancy Twine, the founder of Briogeo, is on the Female Founder World podcast with Jasmine Garnsworthy!

Nancy started her hair care business back when clean beauty was just getting started, and the movement really hadn't hit the haircare space. She used her savings to start the business and started a sampling strategy to get traction. 

After six years, she brought in an investor and within 10 years had built a nine-figure company that soon sold to Wella.

tbh it's rare to find someone who has experience with a scrappy launch, bootstrapped for years, fundraises hit nine figures and ALSO has sold the business--and is happy to talk about all of it. 

In this episode Nancy shares Briogeo's early marketing tips, how she's scaled a team and a business, and what life looks like now post-aquisition. 

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
•  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Nancy's business: https://www.briogeohair.com

Gretta van Riel was 22 when she started her first business: a detox tea that she was mixing, packaging and selling right from her parent’s dining room table. The business ended up being a massive success and within 6 months was doing $600,000 a month in revenue!

Gretta replicated the success of her first business and launched three more consumer companies, and an agency. They’ve gone on to do incredibly well—one even sold $1M worth of product in one day! Listen in to see how Gretta did it.

In this episode Gretta shares how her first biz gained that early success, her biggest (and most expensive) mistake and how you can avoid it, how to nail influencer marketing in 2024, what she'd suggest for founders today, and SO much more. 

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
• Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024
•  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Gretta (and her businesses): https://www.instagram.com/gretta?igsh=MWRwdXVsNzRlOGFvdw==

Madison Stefanis was 19 when she started selling refurbished vintage film cameras to Gen Z. She realized she was onto a booming market, but had some problems sourcing the vintage cameras—there are only so many available in the world for sale, right? Madi decided to meet the demand by creating her own film camera and market it to a nostalgic millennial and Gen Z customer. And, it's been a hit. They're crushing it on TikTok and Instagram, and in 18 months sold 40,000 units and did AU$3.6M in revenue.

In this episode Madi shares the behind the scenes in going from idea to a fully launched product, how they've found traction on social media, and how she's been able to show up as the face of her business as someone who's more introverted. 

Links

• Join our retail bootcamp: https://bestie.femalefounderworld.com/retail-bootcamp
• Check out the Australia tour: https://www.femalefounderworld.com/australia-tour-2024
•  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Madi's biz: https://35mmco.com/

Lisa Guerrera is making science cool with Experiment Beauty. As a chemist, she partnered up with her co-founder Emmy (another chemist) to bring the next gen of science-backed brands. After making a viral first product (iykyk), they’ve grown 10x year-over-year—mostly through their organic waitlist strategy. 

In this episode Lisa shares the moments that helped scale Experiment Beauty, how to build a brand that lasts, and their launch strategy we should all be copy-pasting rn.

Links

•  Join the group chat for business besties: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Lisa's biz: https://experimentbeauty.com/

• Try the ShopMy Affiliate platform: https://shopmy.us/home

It’s no wonder Diarrha N’Diaye-Mbaye became the trailblazing beauty founder behind Ami Colé. As a first-gen Senagalese-American, Diarrha’s mother’s salon was the backdrop to her growing up and that love of beauty led her to roles at L’Oreal and Glossier. Today, she’s the founder of Ami Colé, a cult-loved beauty brand for melanin rich skin. They’ve raised over $2M to date, and smashed launch projections thanks to Diarrha's community-led approach.

Links

• Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Diarrha's biz: https://www.amicole.com/

Elle Kiffer is the founder of foldUP, a foldable yoga mat brand. She's a year in and absolutely crushing it! They have done major partnerships with brands like Mecca and are featured in publications like Refinery29. Swipe on to see how Elle is making it happen from the ground up.

In this episode we're diving into what the first year of business looks like these days, when to start paying yourself, who to hire, and how to go from idea to a successful business. 

Links

• Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023
• Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching
• Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Elle's biz: https://foldup.com.au/

Sophie Marshall is the founder of Gentle Habits, the insence-turned-lifestyle brand taking over Australia. As a working mom with two kids, incense became her way to switch off, and the brand eventually became her side hustle.

Sophie and the team grew Gentle Habits to a million dollar business within the first two years, primarily thanks to incredible relationships with independent retailers. Now she's making big moves launching into stores like Anthropologie US. In this episode Sophie gives all the tips on doing the same!

Links

• Retail Bootcamp Waitlist: https://bestie.femalefounderworld.com/retail-bootcamp
• Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023
• Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching
• Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  
• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com
• Become a Business Bestie subscriber: femalefounderworld.com/subscriber
• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy
• Check out Sophie's biz: https://www.gentlehabits.com.au/

Ariana Ferwerda is the co-founder and CEO of Halfdays, a women’s outdoor apparel brand taking on the boring, not-cute, kinda expensive traditional outdoor industry. Her brand is approachable, inclusive, fun—and this approach is working. Between year one and two they 10x'd the business and did 8-figures in revenue.

Ariana's also a Forbes 30 under 30 alum, and this episode chats through what those first few years have looked like going from zero to 8-figures, how she's looking at hiring, and her biggest mistakes in the first few years. 

Links

• Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023
• Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching
• Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Ariana's biz: https://www.halfdays.com/

Julie Rice is the all-star co-founder of SoulCycle, the iconic cycle studio. In about 5 years of building, Julie sold her shares to Equinox for a nearly $90 million. Since then, Julie started Peoplehood, a wellness club, with her original SoulCycle co-founder. 

In this episode Julie chats all about scaling a brick and mortar company from the ground up and how she's looking at things a second time around, building an incredible internal and community culture, and how she's fostered such a strong co-founder relationship. 

Links

• Get a ticket to our NYC Summit: https://www.femalefounderworld.com/summit-2023
• Join our FREE group coaching calls: https://www.femalefounderworld.com/coaching
• Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Julie's new biz: https://www.peoplehood.com/

Georgina Gooley, the founder of Billie, is on the Female Founder World podcast with Jasmine Garnsworthy!

Billie's a razor brand, yes. But founder Georgina Gooley created a movement when she built the first women's razor brand that openly showed body hair and suggested women didn't have to remove it. 

She's a brand-building genius—within four years of launching her razor biz sold for $310 million. Before that big milestone though, Georgie had to figure out how to create a thriving ecommerce brand, and eventually launched at Walmart.

In this interview she teaches us about finding 'brand-market fit' (rather than 'product-market fit' that everyone talks about), getting attention online, and how she managed to sell Billie razors in 50 US states right after launching. 

Links

• Join the group chat: https://app.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887  

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Georgie's brand: https://mybillie.com/

Rooshy Roy, the founder of AAVRANI, is on the Female Founder World podcast with Jasmine Garnsworthy!

When Rooshy first created her ayurvedic-inspired skincare line, it didn't exactly do well. She'd made some big mistakes with the branding, and customers weren't buying it. So, she redesigned her brand (all DIY, by the way!), and released something with a very different vibe, and it worked!

Since the relaunch, Rooshy has raised millions of dollars from investors to build the business and is about to launch into Sephora.

This is a really great conversation for anyone who is not sure whether their product or business is on the right track and where to make changes, or who needs some solidarity, inspiration, and advice on how to become a better leader and business owner.

Jump into the show for the full conversation. This is a good one, Business Besties.

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Shop Rooshy's brand: https://aavrani.com/ 

Adriana Carrig, the founder of Little Words Project, is on the Female Founder World podcast with Jasmine Garnsworthy!

At college Adriana started beading bracelets for her friends with uplifting messages. People liked them, she spent $5,000 of her savings to turn it into a business, and realized this could be a big idea that blends profit and purpose.

She bootstrapped that business to become Little Words Project, a company that hit $20 million in annual sales last year! She has collaborated with huge brands like Dunkin and Barbie, is worn by Taylor Swift, and is sold in 900+ stores including Target and 12 of their own Little Words project boutiques.

I'm always fascinated by people who have the confidence to ask questions and show up for their business at such a young age, and build into something impactful. Adriana has some interesting thoughts on this in the show—what it takes to overcome that self-doubt, plus the specific approach that she took and that she believes made her business successful.

Jump into the show for the full conversation. This is a good one, besties.

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Shop Adriana's brand: https://www.littlewordsproject.com/en-ca

Rachel Liverman, founder of Glowbar, is on the Female Founder World podcast with Jasmine Garnsworthy!

Through the height of the pandemic Rachel Liverman did the impossible. She launched and scaled her brick and mortar business, a clinical 30 minute facial bar, Glowbar, across New York and beyond.

Since launching in 2019 Rachel has raised $10M, launched 10 Glowbar locations, and now employs over 150 people, including a huge team of aestheticians.

Rachel’s first step for bringing her vision to life was to raise money from investors. After getting 100 'no's' from investors, she finally closed her fundraise. 

In this episode Rachel shares how she took a non-traditional route to raising money from investors (no really, no one does what she did!), and how she handled all that rejection in the beginning.

With the first $1M investment in the bank, Rachel opened her first Glowbar in New York. Their marketing approach was very grassroots, and it’s an approach they still use today, including partnering with local businesses and posting fliers in the neighborhood. 

Listen to this episode of the Female Founder World podcast to hear Rachel's story and to get business tips you can copy and paste. 

Links

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Join our free workshop series, Launch Lab: https://www.femalefounderworld.com/launch-lab

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Shop Rachel's brand: https://glowbar.com/ 

Tara Bosch, the founder of SmartSweets, is on the Female Founder World podcast with Jasmine Garnsworthy!

Tara was 22 years old when she started her better-for-you candy company. After only four years of hard work and growing incredibly quickly, she sold the majority of her company for $360M so that they could scale globally. 

Tune into Tara's interview on the Female Founder World podcast to learn how she was able to grow SmartSweets leveraging debt, how she landed nationwide distribution so early, and the mindset Tara needed for incredible success. 

Links

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Shop Tara's brand: https://smartsweets.com/

• Check out Tara's $25,000 pitch contest: https://www.boldbeginnings.com/

Emma Moon's on the Female Founder World podcast with Jasmine Garnsworthy!

Emma's the go-to affiliate marketer for brands like Kinfield, Golde, Great Jones, and Jones Road. She's the Founder of Praize, a content-led affiliate marketing studio, has been featured in TIME and Huffpost, and is the person to teach you how to level up your affiliate PR strategy.

In this episode Emma's chatting through how brands you love are landing mentions in major publications and driving revenue in a big way.

This episode is a quick look into the workshop that Emma will be hosting as part of our six week LAUNCH LAB series starting 12 September. In Emma's workshop we'll cover:  what's affiliate PR and how can it help your business; how to build your affiliate PR engine; platforms to use; how to write your affiliate PR pitch; and more.

Links

• Come to a Female Founder World online or IRL event: https://www.femalefounderworld.com/events 
• Join our group chat for entrepreneurial girlies: https://links.geneva.com/invite/0b2faef0-d78b-4a44-a6cd-e8ed794eb887 
• Join our free workshop series, Launch Labs: https://www.femalefounderworld.com/launch-lab

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber and join the group chat: https://bestie.femalefounderworld.com/

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Check out Emma's agency: https://praize.studio/

• Emma's recommended affiliate tools: ShareASale, PepperJam, Impact, Commission Junction

Juliet cofounder, Allison Luvera, is on the Female Founder World podcast with Jasmine Garnsworthy!

Allison's in the early days of a big opportunity: she's reinventing the boxed wine category by giving it a luxury rebrand. She just raised money from friends and family and is spending on product, PR and content create to build an elevated brand in a space that folks do not associate with luxury.

Allison knew she wanted to pivot her fashion career into the wine space, and started working weekends at a wine shop while holding down a day job in marketing. It's then that her and her cofounder spotted an opportunity to reinvent boxed wine, used savings to get some traction, and then raised nearly $4 million from friends, family and angel investors. Listen to the pod to learn what they have planned, what's worked so far, and her recommendations to other brand builders.

Links

• Come to a Female Founder World online or IRL event: https://www.femalefounderworld.com/events 

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Become a Business Bestie subscriber and join the group chat: https://bestie.femalefounderworld.com/

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy

• Shop Allison's brand: https://drinkjuliet.com/ 

Lauren Chan is back with Jasmine Garnsworthy with a quick bonus episode solo on the Female Founder World podcast today! 

We're chatting through Lauren's #dayinthelife back when she was building Henning, compared to what her day looks like now, post-acquisition.

Let me know if you're into these bonus episodes! I'm @jasminegarnsworthy on Instagram and my DMs are always open. 

Links

• Get the Female Founder World newsletter https://femalefounderworld.beehiiv.com

• Join our next event https://bestie.femalefounderworld.com/events 

• Become a Business Bestie subscriber: femalefounderworld.com/subscriber

• Get our quick case studies on TikTok: www.tiktok.com/@jasgarnsworthy