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    Firing The Man

    THANK YOU TO OUR 20,000+ LISTENERS! We are so thankful to be one of the TOP E-Commerce Podcasts delivering high-quality authentic content to you! Serial Entrepreneur’s David Schomer and Ken Wilson share tips, advice, and insider knowledge about all things Amazon FBA, Walmart WFS, and E-Commerce. Discover how you can create multiple income streams by selling physical products online so that you can have the time and freedom to do what you love - whether that is spending more time with family or traveling the world. Ken and David have successfully created several six and seven figure online business ventures. During the journey, they have had major wins, losses, and lessons learned. This podcast will teach you about selling physical products online through platforms such as Fulfillment by Amazon, building a team, outsourcing, listing optimization, pay per click (PPC) advertising, driving traffic to your listings, and productivity tips / life hacks that will provide a path to be successful in building your online business. It’s a mix of interviews, special co-hosts and solo shows from Ken and David you’re not going to want to miss. Hit subscribe, and get ready to change your life.
    en-us219 Episodes

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    Episodes (219)

    How To Leverage Self-Confidence and Strategy with the CEO of The Steiner Agency - Brandon Steiner

    How To Leverage Self-Confidence and Strategy with the CEO of The Steiner Agency - Brandon Steiner

    Ever wondered how self-confidence, strategy, and peak performance translate from the sports arena to the boardroom? Brandon Steiner, the visionary behind Collectible Exchange and The Steiner Agency, joins us to decode these parallels. In a fascinating exploration of his journey from founding Steiner Sports to leading his current enterprises, Brandon illuminates the intersection of sports marketing, collectibles, and the poignant lessons he's gleaned from iconic athletes. His stories, including a riveting one involving Mariano Rivera, serve as a playbook for anyone aiming to replicate the dedication and consistency required for success in any field.

    In the realm of business, it's not just about who you know but how you grow with them. I share insights from my own experiences on the importance of fostering meaningful business relationships and mastering the art of marketing. The dialogue shifts focus to the potent combination of gratitude and personal growth, proposing that these elements are indispensable for achieving happiness and success. With a nod to the strategic value of deepening existing connections and offering authentic value, we discuss how these principles have shaped interactions with renowned professional athletes and business leaders alike.

    As we wrap up, the conversation takes a nostalgic turn through the vibrant world of trading cards and collectibles. Brandon divulges the insider perspective on Collectible Exchange's role in a booming market, where enthusiasts can authenticate, grade, and monetize their treasures. He shares personal anecdotes that will resonate with collectors and entrepreneurs, detailing the considerations that come into play when navigating the trading card business, and the enduring thrill of the hunt for rare memorabilia. Join us on this journey and discover how the pursuit of passion can lead to profit in the dynamic world of sports collectibles.

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    en-usMarch 12, 2024

    How Did a 21-Year Old Become an Amazon Best Seller and Marketing Expert - Carson Spitzke

    How Did a 21-Year Old Become an Amazon Best Seller and Marketing Expert - Carson Spitzke

    Unlock the secrets to explosive business growth with growth marketing guru Carson Spitzke, founder of Spitz Solutions, in a candid conversation that transforms his competitive athlete's spirit into entrepreneurial gold. Journey with us as Carson lays out the roadmap for becoming an Amazon bestseller, highlighting how strategic moves with minimal effort lead to outsized success. From the ice rink to the marketplace, his story is an adrenaline rush of smart marketing tactics, and he generously shares these insights to help you replicate his winning formula in your own ventures.

    Weathering hurricanes and market volatility, this episode is a treasure trove of resilience, showcasing why embracing failure is not just important but necessary. We dissect the complexities of decision-making, proving that data trumps emotion every time. Austin Carson adds a layer of intensity, discussing the mindset that sets successful entrepreneurs apart. His candid reflection on the freedom entrepreneurship affords over traditional employment is both refreshing and invigorating. Eager to learn from someone who's navigated the highs and lows of running a business? Austin extends an invitation to connect, promising a glimpse into the unyielding determination behind entrepreneurial success.

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    en-usMarch 05, 2024

    How To Leverage SEO for Exponential Growth With Expert Bear Newman

    How To Leverage SEO for Exponential Growth With Expert Bear Newman

    Unlock the strategies that can send your business skyrocketing in growth as we sit down with digital marketing guru Bear Newman. This episode takes you through the transformative journey of SEO mastery to create a commanding online presence that ensures your website isn't just a drop in the digital ocean. Bear joins us from Bear Fox Marketing, where he has already turned the tide for numerous clients, sharing how one particular approach multiplied a client's web traffic six-fold in just half a year.

    Bear doesn't hold back on the hard-hitting topics, including the controversial use of AI-generated content and its effect on SEO. If you're wrestling with whether to revamp existing website material or push out new content, Bear's expert insights will guide you towards a blend that champions quality over quantity. We also dissect the art of running Google Ads that pack a punch, even for low-cost e-commerce products, and how understanding the lifetime value of a customer can be your ace in the hole.

    Eager to get a taste of what Bear Fox Marketing can do for you? By the end of our chat, you'll know exactly how to join forces with Bear's team for a consultation that's high on value and free from aggressive sales pressure. Tune in for an episode brimming with actionable advice that promises to fuel your marketing efforts and help your business stand out in a crowded marketplace.

    How can the guests contact?  website, email, social?

    Website: bearfoxmarketing.com

    Facebook: https://www.facebook.com/bearfoxmarketing/

    Instagram: https://www.instagram.com/bearfoxmarketingllc/followers/mutualOnly

    Linkedin: https://www.linkedin.com/company/bearfoxmarketing/

    YouTube: https://www.youtube.com/@bearfoxmarketing9194

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    en-usFebruary 27, 2024

    Masterclass on Trademarks with Trademark Angel's CEO Anita Mar

    Masterclass on Trademarks with Trademark Angel's CEO Anita Mar

    Join the conversation with Anita Mar, the remarkable CEO of Trademark Angel, as she shares her captivating journey from Israel to the helm of a leading trademark service company. With 25 years of rich experience, Anita offers a treasure trove of knowledge on the essentials of trademarks for e-commerce sellers, the power of brand identity, and the nuances of navigating Amazon's Brand Registry. Her insights are an invaluable compass for any entrepreneur steering their brand through the bustling marketplace of online retail.

    Unlock the secrets to choosing a standout trademark name, understanding the importance of category selection, and avoiding the pitfalls of legal disputes with similar brands. Our chat with Anita illuminates the complexities of the trademark registration process and offers strategic advice on how to expedite your brand registry. The challenges of opposition periods and the benefits of filing for a trademark in various regions are demystified, equipping listeners with the savvy needed to protect their brand on a global scale.

    Anita's expertise isn't all we unpack; we also explore the unique value Trademark Angel brings to the table. The company's commitment to client success, comprehensive services, and conservative approach ensures a high chance of registrability for your trademark. By the end of our session, you'll know exactly how to reach out to Trademark Angel to secure the trademark your brand deserves and be armed with entrepreneurial wisdom that goes beyond the trademark talk.

    How can the guests contact?  website, email, social?

    https://trademarkangel.com/

    https://www.linkedin.com/in/anitamar/

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    en-usFebruary 20, 2024

    Dick Wybrow's Amazing Journey from Radio and TV Star to Becoming an Amazon Best Selling Author

    Dick Wybrow's Amazing Journey from Radio and TV Star to Becoming an Amazon Best Selling Author

    We crack open the secret vault of hilarity with Canada's own Dick Wybrow, who has turned the supernatural fiction genre on its head with his gut-busting humor. Picture this: a Canadian humorist penning bestsellers from a garage in New Zealand - and you've got the man of the hour! Dick regales us with his unlikely tale from a solitary childhood to a life brimming with laughter, best-selling books, and a love affair with radio that has listeners in stitches. His mantra of embracing the unconventional illuminates his journey through stand-up comedy, radio escapades, and crafting tales that have readers howling with delight.

    Have you ever wondered what a wolf would do if it turned into a human? Dick's series protagonist, Cain, certainly has his paws full trying to navigate this conundrum. We trace the pawprints of Cain's adventure, from the bite that changed his life to his quest for humanity, all amid the uproar of an expanding book series and audiobooks voiced by Hollywood's finest. Dick's writing ritual is as quirky as his stories - early hours, a makeshift office, and a passion that doesn't know the meaning of 'quit.' His success echoes a truth for all entrepreneurs and creatives: love what you do, and do it with discipline.

    But hold onto your funny bones, because Dick doesn't just write - he sells. He peels back the curtain on writing content that captures attention like a moth to a flame, sharing tales of radio campaign triumphs and the allure of humor in marketing. The potency of promise and payoff in storytelling, along with savvy strategies for harnessing the clout of Amazon and Facebook, are distilled into wisdom nuggets for aspiring writers and entrepreneurs alike. We wrap up with a salute to Dick's entrepreneurial spirit, a testament to the fact that a relentless drive and a chuckle can propel you to the top of the supernatural comedy food chain.

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    en-usFebruary 13, 2024

    What is Open Banking and How Will It Impact Your E-Commerce Business With Kieron James

    What is Open Banking and How Will It Impact Your E-Commerce Business With Kieron James

    Unlock the door to e-commerce mastery with our inspiring guest, Kieron James, as he traces his exceptional journey from web design to his innovative role in the domain name registration arena. With a keen eye for strategy and a heart for entrepreneurship, Ian's story isn't merely a personal saga; it's a blueprint for aspiring business moguls seeking to chart their own paths in the dynamic world of digital commerce. His candid discussion on the importance of automation, the art of SEO, and the value of exceptional customer experience serves as a beacon for those eager to learn the ropes of online business success.

    Prepare to have your perspective on payments transformed as Kieron James, CEO of Wonderful, leads us through the promising landscape of open banking. This episode peels back the layers on how this technology is reinventing financial transactions for businesses and charities, offering a glimpse into a world where high card processing fees become a relic of the past. Ian's journey through the challenges of establishing a fundraising platform to pioneering a payment processing solution reveals the untapped potential of open banking to significantly impact the way we handle money.

    Lastly, we examine the tangible benefits of open banking for small enterprises and nonprofits, with Ian bringing into focus how instantaneous transactions can breathe life into the daily operations of these organizations. He shares how his payment processor, Wonderful, is carving out novel pathways in the UK's commercial sector, buoyed by the success with charities. We wrap up by spotlighting the human side of entrepreneurship, from Ian's favorite reads to his views on corporate dynamics versus startup agility, and the crucial traits that define a triumphant entrepreneur. Join us for this compelling episode that promises not just insights but a roadmap to thriving in the e-commerce and fintech arenas.

    How can the guests contact?  website, email, social?

    Website: https://wonderful.co.uk/

    Instagram: https://www.instagram.com/kieronjames

    Linkedin: https://www.linkedin.com/in/kieronjames/


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    en-usFebruary 06, 2024

    How to Protect Your Brand with Intellectual Property Expert Steven Weigler

    How to Protect Your Brand with Intellectual Property Expert Steven Weigler

    Embark on a journey with Steven Weigler, the genius behind Emerge Counsel, as we uncover the pivotal role of intellectual property in the entrepreneurial landscape. Steven recounts his own leap from the rigid world of corporate law to the exhilarating freedom of entrepreneurship. His story is a treasure trove for anyone considering the bold move to 'fire the man' and pursue their own business dreams, loaded with advice on the resilience and inventiveness this path demands.

    Our discussion takes a deep look into the realm of e-commerce, highlighting how trademarks, trade dress, and distinct sounds can anchor a brand's identity and set it apart in a crowded digital marketplace. Steven sheds light on the nuances of Amazon's Brand Registry and offers strategic counsel for securing trademarks and patents that could be the difference between blending in and standing out. For those ready to protect the heartbeat of their brand and carve out a competitive edge online, this conversation is an invaluable guidepost.

    Closing out our chat, Steven emphasizes the often-overlooked importance of choosing the right legal structure for your entrepreneurial venture. From aligning your business for future growth to preparing for a potential exit, he underscores the risks of ignoring legal planning. We also get a glimpse into Steven's world outside the office, from his current read to his passion for fitness and mixed martial arts. And for those looking to reach out to Steven or learn more about Emerge Counsel, all the details await in our show notes, ready to help you take that next step forward.

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    en-usJanuary 30, 2024

    From Managing a Billionaire's Assets to Smoking Ribs: Andrew Buehler's Journey to Happiness

    From Managing a Billionaire's Assets to Smoking Ribs: Andrew Buehler's Journey to Happiness

    Ever dreamed of swapping your suit and tie for a chef's apron and the smoky aroma of barbecue? That's exactly what our guest Andrew Beeler did, and he's here to fan the flames of your entrepreneurial spirit. Andrew, a former finance professional, shares his mouthwatering journey into the world of BBQ entrepreneurship, highlighting how an online barbecue business can thrive in the e-commerce landscape. His transition from the meticulous world of finance to the craft of slow-cooked meats is not just inspiring but also a masterclass in leveraging personal passion into a successful business model.

    As we navigate the smoke-infused trails of Andrew's story, we uncover the liberating power of e-commerce, which allowed him to conduct business from any smoke-filled corner of the world. The financial acumen he honed in wealth management became the bedrock for his new venture, proving that a love for food and a head for numbers can be a match made in heaven. The conversation digs into the emotional challenges of trading security for the thrill of the unknown, and the fortitude required to embrace the digital marketing beast that is indispensable to e-commerce success.

    Wrapping up our session, we chew the fat on how Andrew's urban smokehouse concept is revolutionizing the way city slickers experience the joy of BBQ. He gives us the skinny on catering to the convenience craved by the urbanite palate while being mindful of dietary trends and diverse preferences. Before we sign off, Andrew extends a warm invitation to continue the dialogue through the smoky signals of social media, promising that this is just the appetizer to a much bigger feast of his BBQ saga. So, prepare your tastebuds and fire up your ambition, because this episode is a rare treat that's perfectly seasoned with insights and inspiration.

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    en-usJanuary 23, 2024

    From Major Setbacks to Success: John Weberg's Secrets to Strategic Growth

    From Major Setbacks to Success: John Weberg's Secrets to Strategic Growth

    Unlock the resilience and strategic genius of John Weberg as he maps out his entrepreneurial triumphs, straight from digital marketing roots to a pinnacle in growth consulting. Experience firsthand how John's journey through early setbacks became the foundation of his achievements, offering a playbook for those yearning to break free from the 9-to-5 life. This episode isn't just an interview; it's a masterclass in transforming failures into stepping stones toward success.

    Dive deep into the nuts and bolts that fast-track business growth, where John spills the secrets of impactful follow-up and lead generation. With his expert take, we learn that the human touch in marketing still reigns supreme, even in a tech-saturated world. Don't miss the part where we dissect the art of upselling and email marketing—as if John's handing you the keys to unlock untapped profits and fortify customer loyalty for your business.

    As the conversation wraps, John doesn't just leave us inspired; he arms us with a mindset overhaul. Learn how to swap consumption for creation, fear for bold strides, and welcome an unending quest for knowledge. We even get a sneak peek at Profit Wise, John's brainchild for empowering entrepreneurs at every stage. Ready to scale new heights in your business? John Weeberk's insights are the compass you've been searching for, and this episode is your map to the treasure.

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    I truly want to educate & give every piece of actionable advice I can to your listeners. In order to do this, I'd love for them to be directed to subscribe to my YouTube channel where they can continue learning how to scale their businesses efficiently & at a massive profit. And they'll learn how to improve their finances & personal lives!



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    en-usJanuary 16, 2024

    Architecting a New Life: From Corporate Engineer to Digital Nomad and Entrepreneur with Rhami Aboud

    Architecting a New Life: From Corporate Engineer to Digital Nomad and Entrepreneur with Rhami Aboud

    Have you ever stared out of your office window, wondering if the path you're on is truly yours to walk? Rami Abut, our inspiring guest, did just that and transformed his life from a dissatisfied corporate engineer to the founder of ArchWeb Design. He shares the trials and triumphs of leaving everything behind to pursue his passion in the world of digital nomadism and entrepreneurship. With ArchWeb Design, Rami now aids SaaS companies in enhancing their web presence and driving conversions, providing a beacon for others who yearn to kindle their own professional fires.

    Embarking on a new path comes with its own set of challenges and uncertainties. Rami opens up about the practicalities and emotions of shifting to a digital nomad lifestyle. He talks about finding purpose, managing risk, and the importance of aligning with one's inner compass. His personal anecdotes serve as both a caution and encouragement for those considering a similar journey. Plus, Rami's insights into the intricacies of web design and user experience offer a glimpse into the meticulous craft that goes into creating a successful online platform.

    As we wrap up our exchange, Rami delves into the factors that make websites for SaaS companies stand out, shedding light on Webflow's marketing advantages and his agency's tailored approach to high-converting designs. He extends an invitation to those eager to optimize their online presence to reach out and join the conversation. This chat with Rami is not just a story of personal growth; it's a treasure trove of wisdom for anyone standing at the crossroads of change, ready to take the leap into the life they dream of.

    Website = www.archcowebdesign.com

    Free 38 page guide with tips on how to improve your homepage conversion rate = https://www.archcowebdesign.com/guides/report

    LinkedIn = https://www.linkedin.com/in/rhami/

    Instagram = https://www.instagram.com/rhami_ax/

    Email = rhami@archcowebdesign.com



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    en-usJanuary 09, 2024

    Exposing the Best E-Commerce Secrets with Industry Expert Matt Edmundson

    Exposing the Best E-Commerce Secrets with Industry Expert Matt Edmundson

    Are you eager to discover the secrets of successful e-commerce from an industry expert? Matt Edmondson, a seasoned entrepreneur with a whopping $75 million in worldwide sales to his name, joins us for a candid chat. Matt's journey into e-commerce, which began in the late 90s, is rife with insights and lessons that are crucial for any budding e-commerce entrepreneur. He offers a glimpse into the top performers in the industry, particularly in the beauty and health supplement space, and emphasizes the importance of customer centricity and company culture.

    How do you turn a hobby into a revenue stream? We navigate this exciting question, sharing our own experiences and insights. From discussing the impact of outsourcing paid media on cost acquisition to dishing out advice on product selection for nascent e-commerce brands, we touch on all the essential elements. Matt also shares his experience of setting up a wood shop as a hobby and the steps he took to transform it into a business opportunity, offering valuable advice on monetizing hobbies.

    The future of e-commerce, the traits of successful entrepreneurs, and emerging trends like live shopping and podcasting - we cover it all. Matt even sheds light on his innovative e-commerce cohort and how it offers workshops on seven key areas of e-commerce. This episode is a windfall of knowledge and inspiration for anyone passionate about e-commerce or simply curious about it. Tune in and join us on this thrilling journey into the ever-evolving world of e-commerce.

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    Diversifying Beyond Amazon: Our Business Growth, Outdoor Adventures, and Embracing Health in 2023

    Diversifying Beyond Amazon: Our Business Growth, Outdoor Adventures, and Embracing Health in 2023

    Ever wondered how a business can pivot from reliance on one major platform to flourishing across multiple revenue streams? Join us for a candid exploration of our very own transformation in 2023. We're not just talking shop; we're giving you the nitty-gritty on how we've spread our wings from Amazon US to international marketplaces, direct-to-consumer websites, and the untapped potential of B2B sales. With a sprinkle of successes and a dash of lessons learned, we're serving up the real story behind product launches and the strategies that drove an overall 11% portfolio growth.

    Now, hold onto your hats because it's not all boardrooms and balance sheets. We're also bringing you the heart-pumping tales of archery bear hunts in Manitoba and family trips in Wyoming, drawing astonishing parallels between the focus required for outdoor exploits and the grit needed for business success. Plus, I'm giving you an inside look at how the discipline of Jiu Jitsu has been a cornerstone in developing perseverance and resilience that translates to the remote work environment.

    As we wrap up, listen in on how personal health strides have intertwined with our professional milestones. I'm getting real about the highs and lows of tackling sleep apnea, embracing fitness, and how a health-focused mindset has been a lynchpin for thriving in business and life. And, as a festive bonus, you'll get a peek at the peculiar and delightful Grinch Christmas tree that's taken up residence in my office. Come share in our reflections, victories, and a bit of Christmas cheer as we gear up for the new year.

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    en-usDecember 27, 2023

    An Amazon Seller's Blueprint For the Mexican Market with Ramiro Vlasco

    An Amazon Seller's Blueprint For the Mexican Market with Ramiro Vlasco

    Picture this: a Mexican engineer turned marketing guru, who's also a seasoned Amazon seller, sharing his insights on cracking the Mexican market. That's exactly what you're in for as we welcome our guest, Ramiro Vlasco, to the show! Ramiro's unique journey from the world of engineering to the echelons of Amazon entrepreneurship is sure to inspire. His remarkable acumen, coupled with his Mexican roots, positions him as the perfect guide to offer invaluable insights into the potential of the Mexican market.

    As the conversation unfolds, we explore the tremendous potential of selling on Amazon Mexico, especially for US-based sellers. With Mexico's robust post-pandemic recovery and its growing trade relationship with the US, there's a lot to unpack. We delve into the rise of online shopping in Mexico, and how this shift in consumer behavior is fueling market growth. If you're a US seller, take note. We predict a significant uptick in the Mexican market's potential, making it the perfect time to consider expansion.

    However, every marketplace comes with its own set of challenges. In our final segment, Ramiro takes us through the intricacies of Mexican bureaucracy, regulations, and tax implications for foreign businesses. It's complex terrain, but with Ramiro's guidance, we see these challenges not as deterrents, but as opportunities. We also get a rare glimpse into Ramiro's personal life - his love for music, chess, cooking, and his favorite book, Dune. Ramiro's unique insights on entrepreneurship, strategy, risk management, and the role of luck in achieving success round-off an unmissable conversation. Tune in and get ready to expand your horizons.

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    en-usDecember 19, 2023

    Introvert to Wildly Successful Entrepreneur: Megan Chlor's Journey

    Introvert to Wildly Successful Entrepreneur: Megan Chlor's Journey

    Ever wonder how an introvert can thrive in the entrepreneurial world? Today, we have Megan Chlor, co-founder of Automate Me, who will share her journey transitioning from a 9-5 job to a successful entrepreneur. Megan shares her experiences, the highs, the lows, and how her introversion has been a superpower in her business journey. She emphasizes the importance of recognizing and learning from our missteps while maintaining a balance between business prosperity and personal well-being.

    The second part of our conversation pivots to the realm of social media, where Megan imparts her expertise in audience engagement and crafting messages that resonate. It’s not just about selling your product or service; it’s about centering your messaging around the pain points of your ideal client. We delve into interesting examples such as Elon Musk and a health coach's client. Learn how you can powerfully utilize personal branding, storytelling, and connection-building to make your mark in the crowded digital space.

    As we wrap up, we explore digital marketing strategies and how to stand out amidst competition. From the role of AI to the importance of manual review and fine-tuning, Megan offers valuable insights and practical tips. And, for those of you interested in connecting with Megan, you'll find her contact details at the end. So, buckle up for this enriching episode, where Megan Chlor takes us through her entrepreneurial journey, the power of introversion and the ins and outs of effective digital marketing.

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    Unleashing the Shopify Blueprint for Success With Digital Marketing Expert, Tina Bar

    Unleashing the Shopify Blueprint for Success With Digital Marketing Expert, Tina Bar

    You're about to unlock the world of entrepreneurial e-commerce alongside digital marketing specialist, Tina Barr. With 15 years of experience and a focus on product-based Shopify stores, Tina gifts us an engaging walkthrough on how to transition from managing big-budget ad campaigns to helping small businesses flourish online. You'll grasp the importance of utilizing Shopify as your prime tool, and Tina hands out her top tips for driving traffic to your store too.

    This episode isn't just about setting up shop; we're here to guide you through the maze of data segmentation and the art of decluttering in the e-commerce world. Tina encourages small businesses to wield tools like Clavio to make data more approachable and manageable. You'll understand why starting small and gradually scaling up is key to sustainable business growth. Tina helps us see through the clutter, emphasizing the need to streamline SKUs for better sales and profitability. Get ready to uncover the power of limited availability, and how seasonal products can create a demand surge.

    But we're not stopping there. We're pushing the boundaries and exploring workplace challenges and strategies for success with Tina. Traditional employment has its drawbacks, and Tina takes us through her perspective on these. Get ready to understand the importance of continuous learning and adaptability in the fast-paced e-commerce industry. As we wrap up the episode, Tina highlights her most crucial coaching lessons - decluttering your digital, physical, and mental spaces, understanding the importance of marketing, and defining your customer avatar are just a few. If you're an aspiring entrepreneur or an established one, you won't want to miss out on these actionable insights!

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    From Amazon to Shopify: Catherine Smith's Blueprint to E-Commerce Success

    From Amazon to Shopify: Catherine Smith's Blueprint to E-Commerce Success

    Ready to unravel the secrets of successful e-commerce businesses? Prepare to be enthralled as we sit down with the founder of Walton Birch, Catherine Smith, a real game-changer in the e-commerce field. Catherine doesn't just understand the industry; she shapes it, and she's here to guide us through the maze of online selling, specifically focusing on the power of having a standalone website, even when your major sales are through platforms like Amazon.

    Catherine opens the door to the world of Shopify, an e-commerce platform with built-in marketing features and affordable pricing plans ideally suited for budding entrepreneurs. She skillfully navigates us through the ease of transitioning from a marketplace to Shopify and why it's a move worth considering. With Catherine leading the way, we delve into the nitty-gritty of optimizing product listings for an unbeatable customer experience and how to maximize both marketplace and Shopify stores for better margins and discoverability.

    Switching gears, Catherine lets us peek into her personal life, sharing her favorite book - "The Sum of Us" by Heather Riggie, and her love for paper crafting and diamond painting. We also lightly touch on the open layout floor plans in offices and why it's something she doesn't miss. Finally, Catherine underscores the essence of persistence and patience in achieving e-commerce success and generously offers a free website audit through her company, Walton Birch. So why wait? Take the first step to transform your e-commerce business today. Tune in and let Catherine Smith guide you to success!

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    en-usNovember 28, 2023

    Riding the AI Wave: Jonathan Green's Success Amazing Story - Part 2

    Riding the AI Wave: Jonathan Green's Success Amazing Story - Part 2

    Ever had a conversation with an AI? How about using one as a creative partner? Join us on this fascinating journey as we unveil the incredible potential of chat GPT in the creative process. Learn how it can serve as a sounding board for your ideas or even help generate engaging content for a novel. We also dissect the creative process into manageable steps with our favorite AI friend, showing you how a blend of randomness and method can birth unique ideas.

    Think AI is only good for creativity? Think again. We venture into the realm of trend analysis and show you how AI tools like Web Pilot and Vox Script can offer you valuable insights from popular platforms like YouTube and Amazon. Imagine being able to extract crucial information from data dumps, and all it takes is asking the right questions. We also highlight how chat GPT can skyrocket your e-commerce profits, thanks to the magic combo of batch processing, Google spreadsheets, and Wolfram Alpha.

    But it's not all tech and tools. We go personal and share our experiences with the challenges and benefits of remote living. We stress the need for self-motivation, resilience, and balance, especially when work and family life cross paths. The journey then takes a twist towards the challenges of traveling with young children and the importance of stability. And to wrap it up, we examine the power of strong emotions as motivation, and how a little discontentment could be the push we need. Join us and let's explore the delightful blend of technology, personal development, and entrepreneurship.

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    en-usNovember 21, 2023

    Riding the AI Wave: Jonathan Green's Success Amazing Story

    Riding the AI Wave: Jonathan Green's Success Amazing Story

    What do you get when you combine a best-selling author, a celebrity ghostwriter, and a high ticket affiliate marketer? An intriguing conversation with Jonathan Green, that's what. Jonathan found himself navigating the icy waters of the job market after being fired during a blizzard and turned this devastating setback into a thriving online business. Hear his captivating story about discovering his artistic voice, stumbling into the world of writing, and transforming his penchant for words into a lucrative career.

    This episode goes beyond just writing. It peels back the layers of technology evolution and resistance, with Jonathan drawing from his own experiences. From calculators to Napster, we journey through how technology has revolutionized our culture and mindset, the phases of technology adoption, and its profound effects on various industries. Get Jonathan's unique perspective on the current state of AI, and why it's often designed to be an unpleasant experience. Prepare to be amazed, as we unravel the dubious tactics employed by major AI companies.

    But that's not all. We also explore the often overlooked user experience aspect of AI tools, and their potential in opening doors for entrepreneurs. Discover the promise of AI image generators and the vital role played by AI chatbots in enhancing communication. Jonathan also shares his invaluable insights on the importance of good prompts and the pitfalls of using outdated ones. Learn from his experiences in using AI tools to optimize content generation, and achieving the best results. So, get ready for a thought-provoking conversation that promises to inspire and guide you on your entrepreneurial journey.

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    Firing The Man
    en-usNovember 14, 2023

    Advanced E-Commerce Insights from Ex-Amazon Director John Rossman

    Advanced E-Commerce Insights from Ex-Amazon Director John Rossman

    Ready to unlock the secrets of e-commerce and equip your business for a future of success? This episode, featuring John Rossman, former Amazon director and current founder of Rossman Partners, offers a deep dive into the ever-evolving world of e-commerce. Our chat uncovers key insights into the role of small businesses in shaping the e-commerce landscape, highlighting their potential in swift decision-making and quick strategy adoption. We also explore the integral role of Artificial Intelligence in e-commerce, providing savvy entrepreneurs a roadmap to staying ahead in the digital age.

    Fascinated by the intersection of AI and business productivity? John Rossman shares his expertise on how companies can leverage chat, GPT and generative AI to maximize value. From generating innovative ideas to optimizing Standard Operating Procedures, Rossman stresses the power of AI tools in boosting business processes. He also underscores the importance of clearly defining processes and employing automation as critical steps for scaling businesses. 

    In this hyper-digital era, Rossman prophesies the potential for companies to achieve up to 100x increases in productivity. But how do we avoid the pitfalls that often lead to failed digital transformations? This episode reveals the habits that can lead to success and unpacks the concept of a "big bet", a cornerstone strategy Rossman himself used to reach his current success. As Rossman shares his journey from Amazon to Rossman Partners, you'll gain insights into the strategies that have propelled his trajectory and can similarly drive your own entrepreneurial success.

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    Firing The Man
    en-usNovember 07, 2023

    Understanding AI’s Role in Ecommerce Sales and Marketing with Expert Ted Fluck

    Understanding AI’s Role in Ecommerce Sales and Marketing with Expert Ted Fluck

    What would it be like to have a sales and marketing team that thrives in the niche industry landscape? Join us as we explore this question with Ted Fluck, a seasoned expert in the field of sales and marketing team building. We dissect the elements that contribute to a successful, dynamic sales team, delve into the significance of understanding company culture, and discuss the traits of an alpha hunter, an individual who is relentless in their sales approach.

    In our conversation, we also pivot to the role of listening skills in the world of sales. Ted enlightens us on how to foster trust with clients swiftly, underlining the importance of asking the right questions and equipping yourself for skepticism. We explore where to find salespeople, the untapped potential of semi-retired individuals and mothers who can work from home, and the critical part that compensation plays in aligning a team.

    As we round off our insightful discussion, we venture into the realm of AI and its impact on sales and marketing. Ted shares his predictions on how AI could revolutionize the industry landscape in a few years, touching on potential obstacles posed by AI and strategies to navigate them. We wrap up by discussing the imperative qualities of successful entrepreneurs and the resilience required in the face of adversity. This episode is brimming with invaluable insights for anyone aiming to build a robust sales and marketing team. Tune in and equip yourself with the knowledge to breed success in your sales and marketing efforts.

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    Firing The Man
    en-usOctober 31, 2023