Logo
    Search

    Fitness Business Asia Podcast

    Welcome to the Fitness Business Asia podcast, hosted by BASE founder and CEO Jack Thomas - a show with a strong and powerful mission to raise the standards of Asia’s fitness industry. If you’re an ambitious gym owner, fitness manager, investor in the wellness industry or a coach that wants to get into the business side of fitness, this weekly resource will help you raise your game.
    enJack Thomas272 Episodes

    Episodes (272)

    263. Seven Gym Sales Essentials That Will Quickly Put You In The Top 5%

    263. Seven Gym Sales Essentials That Will Quickly Put You In The Top 5%

    Host Jack Thomas talks through seven gym sales essentials that will help you increase revenue and impact more people. Based on over 250 gym visits to clubs around the world, this list lays out the ‘must-dos’ which you can start implementing now.

     

    THE FIT GUIDE

    The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    262. The Huge Potential and Opportunity in Saudi Arabia and the GCC Region, with Mohammed Iqbal of Sweatworks

    262. The Huge Potential and Opportunity in Saudi Arabia and the GCC Region, with Mohammed Iqbal of Sweatworks

    This episode is a must if you’re looking to do business or grow your brand in GCC, or you want to learn more about the region.

    Taken on the sidelines of Beyond Activ in Riyadh, we welcome Mohammed Iqbal back to the show to discuss the huge potential in Saudi Arabia and the wider region.

    Beyond Activ showcased some incredible projects and brands, as well as the people making it happen behind the scenes!

     

    GUEST RESOURCES

    Mohammed Iqbal

    Sweatworks

    LIFTs Podcast

    Beyond Activ

     

    THE FIT GUIDE

    Visit The Fit Guide

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Subscribe to The Fit Guide Newsletter

    The Fit Guide on LinkedIn

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    261. What does your brand stand for? SoulCycle's new approach to handling social issues

    261. What does your brand stand for? SoulCycle's new approach to handling social issues

    In this episode host Jack Thomas reacts to a recent LIFTs podcast interview with SoulCycle CEO Evelyn Webster, where she discusses the company’s stance on handling sensitive social issues.

    This is an important conversaton for our industry that will challenge your thinking on values and branding.

    What do you think SoulCycle’s position? Connect with me on LinkedIn and let me know.

    Watch Evelyn Webster on the original episode of LIFTs podcast here.



    THE FIT GUIDE

    The Fit Guide helps you find and experience the world’s best fitness clubs and studios; and helps clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    260. One of the most important trends in boutique fitness for 2023-2024

    260. One of the most important trends in boutique fitness for 2023-2024

    Host Jack Thomas talks about one of the most important trends in boutique fitness currently - using your unit space efficiently. Discover why this is so important, how you can maximize your space and how it can lead to you saving $100,000.

     

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    259. Year In Review - 2023 for the fitness industry, Thailand, my gym (BASE) and me

    259. Year In Review - 2023 for the fitness industry, Thailand, my gym (BASE) and me

    In this honest and open episode, host Jack Thomas discusses how 2023 was for the fitness industry as a whole, Thailand’s fitness industry, his gym BASE Bangkok and also him personally.

    Hear about trends, predictions and what to expect in the next 12 months!

    Subscribe for our complimentary The Fit Guide 'Year One' report: The Fit Guide Newsletter

     

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

     

    258. Diagnose and Fix Any Problem In Your Fitness Business with Jack Thomas

    258. Diagnose and Fix Any Problem In Your Fitness Business with Jack Thomas

    In this episode, host Jack Thomas introduces The Fit Guide’s four step process to identifying issues in your business, as well as how to fix them.

    This easy to follow breakdown is essential for any fitness club or studio manager.

     

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    257. Lise Kuecker of Studio Grow on Creating Consistently Great Client Journeys

    257. Lise Kuecker of Studio Grow on Creating Consistently Great Client Journeys

    Lise Kuecker’s company Studio Grow has helped fitness clubs and studios in over 42 countries build special, profitable businesses. Today, we welcome her to the show to talk about creating magical customer journeys and experiences.

     

    GUEST RESOURCES

    Lise Kuecker on LinkedIn

    Studio Grow

     

    THE FIT GUIDE

    Visit The Fit Guide

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Subscribe to The Fit Guide Newsletter

    The Fit Guide on LinkedIn

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    The Launch Of The Fit Guide Sydney (and one interesting take home from 50 visits)

    The Launch Of The Fit Guide Sydney (and one interesting take home from 50 visits)

    The Fit Guide Sydney has launched, highlighting the leading clubs and studios in the city.

    Check it out here: The Fit Guide Sydney

    In this special feature we celebrate the launch of The Fit Guide Sydney with a quick intro, and one interesting thing we learned from our evaluations of 50 leading clubs in The Fit Guide.

    If you haven’t already, sign up to our free industry newsletter here.

     

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    256. When Your Star Performer Turns Toxic

    256. When Your Star Performer Turns Toxic

    Most fitness managers and gym owners have been there - a star performing member of the team develops an inflated ego and starts creating a toxic environment.

    In this episode, host Jack Thomas talks about the best way to deal with this tricky situation.

     

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    255. Ian Mullane of Keepme: Unveiling the Power of AI in Your Fitness Business

    255. Ian Mullane of Keepme: Unveiling the Power of AI in Your Fitness Business

    We welcome back Ian Mullane of Keepme to talk about the developments in AI over the last few years, what you can implement in your business today and what we can expect over the next few years

     

    GUEST RESOURCES

    Ian Mullane on LinkedIn

    KeepMe

     

    THE FIT GUIDE

    Subscribe to The Fit Guide Newsletter

    Visit The Fit Guide

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    The Fit Guide on LinkedIn

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    254. The LEAST Glamorous Work That Has The MOST Impact… Building Strong Systems

    254. The LEAST Glamorous Work That Has The MOST Impact… Building Strong Systems

    Comprehensive and clear systems and processes are essential if you want to deliver consistent experiences, take time off, work ON the business or sell it.

    See standard operating procedures - also known as SOPs - as a complete blueprint on how to run your business. Investing into SOPs is not glamorous or sexy, but getting this right will have a huge impact on the experience you provide and the value of the company.

     

    Enquire about The Fit Guide’s SOP Course ➜ team@thefitguide.com

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

     

    253. Eric Malzone On The Democratization And Future Of Fitness

    253. Eric Malzone On The Democratization And Future Of Fitness

    We speak to Eric Malzone, host of the excellent Future of Fitness Podcast and consultant to leading companies such as WRKOUT and Dark Horse Rowing. Today, Eric brings a US perspective as we talk about democratization in fitness, technology, AI, podcasting and what the next 5-10 years have in store for the industry.

    Subscribe to The Fit Guide Newsletter

     

    GUEST RESOURCES

    Eric Malzone on LinkedIn

    Future of Fitness Podcast

    WKROUT

     

    THE FIT GUIDE

    Visit The Fit Guide

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    The Fit Guide on LinkedIn

    We’re Hiring Experience Evaluators - Apply Here

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

     

    252. Top 15 Considerations When Choosing The Right Location For Your Gym Or Studio In Asia

    252. Top 15 Considerations When Choosing The Right Location For Your Gym Or Studio In Asia

    What do you need to consider when choosing the right location for your new studio or gym? Jack Thomas talks through some of his learnings from opening five locations.

     

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    251. Support Your Team and Level Up as a Fitness Manager [Part 3/3]

    251. Support Your Team and Level Up as a Fitness Manager [Part 3/3]

    In part three of our three part Fitness Manager mini-series, host Jack Thomas discusses how to best support your coaching team and ways to reach managerial excellence.

    If you missed parts 1 and 2, do go back to episode 249 to catch up.

    Subscribe to The Fit Guide’s free weekly newsletter

    Become a World Class Coach - 3 Part Series (Episode 131)

     

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    250. Fitness Manager Mini-Series: Recruitment, Meetings & One-To-Ones [Part 2/3]

    250. Fitness Manager Mini-Series: Recruitment, Meetings & One-To-Ones [Part 2/3]

    In part two of our three part Fitness Manager mini-series, host Jack Thomas discusses tackles recruitment, interview and face-to-face management essentials.

    If you missed part 1, go back to episode 249.

    Part 3 is on supporting your team and reaching next-level status as a fitness manager.

    Subscribe to our free weekly newsletter

    Become a World Class Coach - 3 Part Series (Episode 131)

     

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    249. Eight Essentials For Becoming An Industry-Leading Fitness Manager [Part 1/3]

    249. Eight Essentials For Becoming An Industry-Leading Fitness Manager [Part 1/3]

    In this three part mini-series, host Jack Thomas discusses eight key values that you must hold strong if you want to be a successful leader of coaches and instructors in the fitness industry.

    Part 2 is on recruitment and meetings

    Part 3 is on reaching the next level

    Subscribe to our free weekly newsletter

    Become a World Class Coach - 3 Part Series (Episode 131)

     

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    248. Brandon Cullen of MADabolic: Creating Consistent 5-star Member Experiences [Part 2 of 2]

    248. Brandon Cullen of MADabolic: Creating Consistent 5-star Member Experiences [Part 2 of 2]

    We welcome back Brandon Cullen, co-founder of MADabolic, on what they discovered after we anonymously visited and evaluated their Brooklyn location, how they create consistent five-star member experiences and how The Fit Guide’s processes have helped not just Brooklyn, but all of their franchise locations.

     

    GUEST RESOURCES

    Brandon Cullen on Linkedin

    MADabolic

    MADabolic Brooklyn Club Profile on The Fit Guide

     

    THE FIT GUIDE

    Visit The Fit Guide

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    The Fit Guide on LinkedIn

    We’re Hiring Experience Evaluators - Apply Here

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    247. Brandon Cullen, co-founder of MADabolic (USA): Creating an unapologetic brand that doesn’t try to appeal to everyone [Part 1/2]

    247. Brandon Cullen, co-founder of MADabolic (USA): Creating an unapologetic brand that doesn’t try to appeal to everyone [Part 1/2]

    We speak to Brandon Cullen, Chief Concept Officer and co-founder of MADabolic, on their fast-growing franchise concept and the strength of their brand message. MADabolic are doing big things in the US and are delivering a vibe that is strongly resonating with the no-nonsense section of the US fitness market.

    We visited MADabolic Brooklyn for our launch of The Fit Guide New York, with the club achieving one of our few five-star ratings for overall experience.

     

    GUEST RESOURCES

    Brandon Cullen on Linkedin

    MADabolic

    MADabolic Brooklyn Club Profile on The Fit Guide

     

    THE FIT GUIDE

    Visit The Fit Guide

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    The Fit Guide on LinkedIn

    We’re Hiring Experience Evaluators - Apply Here

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    246. Justin Ashley of One Playground on Putting 20 Years of Experience Into Building One of Australia’s Leading Fitness Brands

    246. Justin Ashley of One Playground on Putting 20 Years of Experience Into Building One of Australia’s Leading Fitness Brands

    Justin Ashley is the founder and CEO of One Playground. We cover Justin’s journey through different positions and price points in the fitness industry, how One Playground builds and maintains a great team, marketing and sales tips, and the how and why behind their recent big rebrand.

     

    GUEST RESOURCES

    Justin Ashley on LinkedIn

    One Playground

     

    THE FIT GUIDE

    Jack Thomas recent podcast appearances:

    Playing Guilty Podcast with Brandon Cullen (MADabolic)

    Mel Tempest’s Gym Owners Podcast

    The Fitness Network Podcast

    Visit The Fit Guide

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    The Fit Guide on LinkedIn

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram

    245. Five Quick Sales Tips You Can Start Using TODAY (based on real industry data)

    245. Five Quick Sales Tips You Can Start Using TODAY (based on real industry data)

    Using data from The Fit Guide’s anonymous visits to the world’s leading fitness clubs, here are five quick sales tips and approaches you can start implementing today that will put you in the top 10%

    Subscribe to our free weekly newsletter

     

    THE FIT GUIDE

    The Fit Guide helps fitness lovers find and experience the world’s best fitness clubs and studios; and helps fitness clubs create incredible, five star client experiences every time.

    Visit The Fit Guide

    The Fit Guide on LinkedIn

    The Fit Guide on Instagram

    The Fit Guide Newsletter

     

    SHOW RESOURCES

    Jack Thomas on LinkedIn

    Fitness Business Asia Website

    Fitness Business Asia Instagram