Fitness + Technology

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Erika Levy to the show. Erika is the founder of The Barre Fusions Method that teaches fitness instructors how to create classes that fuse ballet barre with other formats and streamline class design. She is certified in numerous yoga and active aging certifications and currently teaches Barre Fusions at Gold’s Gym in Camas, Washington and West Coast Fitness in Portland, Oregon. Today, Erika joins Bryan to talk about her business and trends in group fitness programming. 

One Powerful Quote:

19:38: “I think there’s a lot of opportunity to monetize your content and to create online experiences that are an extension of the in-person experience.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:38: Bryan opens the show by asking Erika about her background in the fitness space. 

4:20: Erika talks about launching her Barre Fusions concept. 

8:16: Erika explains how Barre Fusions aligns with distributing group fitness programming.

12:45: Erika shares her thoughts on technology trends in group fitness. 

15:51: Erika extrapolates on the common themes around member management and technology for club automation. 

19:16: Bryan wraps up the show by asking Erika to impart her final advice to the listeners. 

Bullet List of Resources:

https://barrefusions.com/

https://erikalevy.com/

Guest Contact Information:

https://erikalevy.com/

https://www.linkedin.com/in/erikalevy/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes Edward Navan to the show. Ed is the Co-Founder of REGYMEN Fitness and founded The Covery Wellness Spa. He has spent his career in every capacity in the industry from personal trainer, vendor rep, national account buyer, and now company owner. While he loves fitness, Edward sees the the biggest opportunity in the growing recovery and wellness sector where he believes the next decade will see a merging of the fitness and spa worlds. Today, Ed joins Bryan to share his thoughts on the fitness industry and the yet to be defined recovery and optimization space.

One Powerful Quote:

19:45: “No man is an island.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:40: Bryan opens the show by asking what interested Edward in getting involved in recovery wellness. 

5:41: Edward shares some of his favorite therapies in recovery wellness.

9:02: Bryan inquires with Edward how the fitness market has integrated with recovery wellness. 

13:29: Bryan and Edward talk about semaglutides and its impact on the fitness space. 

16:29: Edward shares his opinion on recovery wellness integrating with preventative sick care.

19:10: Edward imparts his finals pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.regymenfitness.com/

https://thecovery.com/

Guest Contact Information:

https://www.linkedin.com/in/edward-navan-2171bb3b/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes Angela Moscaritolo to the show. Angela is the Senior Analyst for Fitness and Smart Home at PCMag. She has been with PCMag for over ten years and has written over 6,000 articles and reviews. She spent eight years as a reporter covering consumer tech news before becoming an analyst in 2020. Before joining PCMag, Angela was a reporter for SC Magazine, focusing on hackers and computer security. She earned a BS in journalism from West Virginia University and started her career writing for newspapers in New Jersey, Pennsylvania, and West Virginia. Angela is also a yoga teacher and has been actively teaching group and private classes for nearly a decade. Today, Angela joins Bryan to discuss her impressions on what’s happening with the latest wearable technology.

One Powerful Quote:

34:51: “It’s not about you. Really, it’s about your client and their needs.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:24: Bryan opens the show by asking Angela about her background.

6:43: Angela shares some of her observations on the Series 9 and Ultra 2 technology at Apple’s Wanderlust Event.

16:49: Angela talks about her impressions on FitBit and the launch of other, newer wearable technologies.

25:28: Bryan inquires with Angela about the partnerships of home fitness solutions and what that means.

34:46: Bryan wraps up the show with Angela giving final her thoughts and advice to the listeners.  

Bullet List of Resources:

https://www.pcmag.com/

Guest Contact Information:

https://www.linkedin.com/in/angela-moscaritolo-b6037a16/

https://twitter.com/amoscaritolo

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes Jeff Dilts to the show. Jeff is the VP of Global Marketing & Product Innovation at Core Health & Fitness. With a highly respect background in product development, Jeff joins Bryan to share his insights on the trends in commercial fitness equipment. 

If you’re interested in learning more about VertiMax’s 2023 Summit, please visit: https://www.eventbrite.com/e/vertimax-summit-2023-tampa-fl-registration-486879247937

One Powerful Quote:

32:01: “From an operator’s standpoint, you have to constantly being listening.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:10: Jeff shares his insights on the commercial fitness space.

6:18: Bryan and Jeff talk about technology integration with indoor cycling. 

11:43: Jeff further articulates on technology integration with other cardio equipment. 

15:13: Bryan and Jeff recognize the history of StairMaster and what’s trending in cardio equipment.

20:07: Jeff explains the rise in strength training. 

27:22: Jeff gives his views on omnichannel content as a component of the member’s journey. 

31:59: Jeff impart his pearls of wisdom to the listeners regarding operations and staying at the forefront of the future. 

Bullet List of Resources:

https://corehandf.com/

Guest Contact Information:

https://www.linkedin.com/in/jeffdilts1/

https://twitter.com/jdilts

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes back Rick Mayo to the show. Rick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system. Not only has Rick experienced success as a fitness entrepreneur, he has also delivered keynotes on personal training and fitness business trends to audiences around the world. He has also been an advisor to organizations like the Gold’s Gym Franchise Association and the American Council on Exercise, among others. Rick’s views have been featured in numerous reports and articles in addition to several books and many podcasts on fitness business trends around the world. Today, Bryan joins Rick to discuss the state of the fitness industry with specifics on generational dynamics, new tech, and the experience economy.  

One Powerful Quote:

32:39: “The greatest business models haven’t been invented yet.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:11: Rick introduces Bryan to the show by asking about his professional background.

6:14: Bryan shares with Rick about some of the latest trends in generational dynamics. 

9:57: Rick inquires with Bryan about his bullish views on the US economy. 

16:43: Bryan speaks on AI technology integrating into overall society.

21:24: Bryan articulates further on the disruption of the experience economy from AI technology. 

25:22: Bryan surmises about why people are compelled to create and deploy new tech.  

29:32: Rick and Bryan speak on the future of the fitness industry. 

Bullet List of Resources:

https://alloyfranchise.com/

https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwjr64PvldWAAxUVmWoFHTIZBDAQFnoECBwQAQ&url=https://podcasts.apple.com/au/podcast/alloy-personal-training-business/id1477274225&usg=AOvVaw0GBAi_BpDUSNXO__8RjPrR&opi=89978449

Guest Contact Information:

https://www.linkedin.com/in/teamalloy/

https://twitter.com/CoachRMayo

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes John Sanei to the show. John is a keynote speaker, futurist, advisor, and best selling author helping individuals and organizations prepare for the uncertain future and transforming our awareness to perceive new possibilities and embrace change. Today, John joins Bryan in a fascinating conversation on new perspectives to unlock innovative solutions in an ever-evolving world.

One Powerful Quote:

2:57: “You cannot solve a problem from the same awareness that created it."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:18: Bryan opens the show by asking John to synthesize how we should be preparing for the future. 

8:46: John articulates on the implications of commoditizing in all industries.

15:32: Bryan inquires with John about how leaders should change and reform their businesses. 

22:19: John shares his recommendations on books and podcasts. 

25:33: Bryan wraps up the show with John imparting his final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://johnsanei.com/

https://drjoedispenza.com/products/becoming-supernatural-by-dr-joe-dispenza-paperback-book

https://pod.link/profg?gclid=Cj0KCQjwzdOlBhCNARIsAPMwjbwe4oYpZHYaM-BcckdCAbW7jY_GtnKYRTMVDZGf67dM1MZve9CFQRwaAsB1EALw_wcB

Guest Contact Information:

https://www.linkedin.com/in/john-sanei/

https://twitter.com/IamJohnSanei

https://www.instagram.com/johnsanei/?hl=en

https://www.tiktok.com/@johnsanei?lang=en

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes Bob Esquerre to the show. Bob is both nationally & internationally recognized as a business planner, a leading educator, and personal trainer. As the CEO & Senior Consultant of the Esquerre Fitness Group International, Bob is an active participant in lecture circuits as a sought after speaker in the areas of fitness, health & wellness program design, development and implementation, and personal training. Today, Bob joins Bryan to share his perspective on wellness trends, technology integration, and overall challenges in the industry space. 

One Powerful Quote:

18:08: “The biggest asset for us is the customer.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:37: Bryan asks Bob what he is witnessing as trends in the marketplace. 

6:05: Bob talks about staffing as it relates to health and wellness. 

11:46: Bryan inquires with Bob about the primary challenges with staffing. 

13:23: Bob articulates on the advantages and pitfalls of technology adoption.

15:36: Bob explains the changes for fitness professionals and its impact on the industry. 

17:50: Bryan wraps up the show as Bob imparts his pearls of wisdom to the listeners.  

Bullet List of Resources:

https://www.linkedin.com/in/bobesquerre/

Guest Contact Information:

https://www.linkedin.com/in/bobesquerre/

https://www.facebook.com/profile.php?id=100082951030410

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes Pablo Viñaspre to the show. Pablo has worked in the sport and wellness industry for over two decades and is the CEO of FitnessKPI, one of the leading business intelligence providers for sports and fitness facilities in Spain. Today, Bryan and Pablo have an engaging conversation on his business and his observations around effective automated intelligence.  

One Powerful Quote:

21:22: “Be brave if you want to innovate, if you want to leave an impact around you. Be brave and go for the ideas that you have because you’re going to enjoy that if you follow your heart.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:31: Bryan opens the show by asking Pablo about the tech startup scene in Spain. 

6:00: Pablo shares his observations about technology adoption in the space. 

10:41: Pablo tells the story of creating FitnessKPI and the why behind it. 

15:39: Bryan inquires with Pablo on barriers for businesses not adopting effective automation and intelligence. 

20:59: Bryan wraps up the show with Pablo imparting his pearls of wisdom to the listeners. 

Bullet List of Resources:

https://fitness-kpi.com/

Guest Contact Information:

https://www.linkedin.com/in/pabloviñaspre/

https://twitter.com/PabloVinaspre

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Robert Louw. Robert is the Chief Growth Officer for Wexer, a digital fitness market provider of world-class exercise accessible to more people by harnessing the power of technology, while simultaneously ensuring traditional facilities remain at the very heart of the fitness experience. Together, they answer the complex question of how to optimize customer service strategies in the rapidly evolving landscape of 2023 and beyond. In addition, they shed light on preserving and enhancing brand value through innovative and meaningful content creation.

If you’re interested in learning more about FIT Summit 2023, please visit: https://thefitsummit.com/events/global/

One Powerful Quote:

46:43: “I think a lot of operators underestimate the brand that they have.” 

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:24: Bryan opens the show by talking about Rob’s work background. 

3:40: Bryan & Rob talk about the state of content with increased demand in digital offerings. 

9:40: Rob speaks about key findings in EuropeActive’s Deloitte Research Report. 

15:31: Bryan & Rob talk about diverse solutions within the current fitness ecosystem.

18:09: Bryan asks Rob his insights on the absence in products or services for consumers. 

20:57: Rob articulates his standpoint on the strategic frameworks and implementation approaches necessary to meet the dynamic demands of consumers.

23:22: Rob responds to Bryan’s critique of operators' delayed pace in adopting digital strategies.

25:35: Rob explains Basic-Fit’s tier pricing and omni-channel approach.

30:58: Rob shares his takeaways on the potential opportunities available and the observed reluctance to adopt such forward-thinking methodologies.

33:34: Bryan presents audience questions to Rob, who provides an expert analysis on each.

Bullet List of Resources:

https://www.youtube.com/watch?v=y_w8fXyAK0c

Guest Contact Information:

https://www.linkedin.com/in/robertlouw/?originalSubdomain=nl

https://twitter.com/robert_louw

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Ian Houghton on AI & user experience. Ian Houghton is a Senior Product Manager for Mitsubishi and Shosabi, an AI-onboarding system that provides gyms the opportunity to enhance the member onboarding experience. Today, Bryan and Ian discuss AI as an emerging technology to further enhance user experience in the fitness industry space.

To learn more about FIBO, please visit: https://www.fibo.com/

To learn more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF

One Powerful Quote:

5:47: “User experience is the emotion that is evoked as a result of every aspect of a member or user’s interaction with a product or company that contributes to overall perceptions and satisfactions.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:12: Bryan opens the show by introducing Ian and his background. 

5:26: Bryan gives an overview on user experience and how businesses use data to better serve their customers. 

9:55: Bryan shares his four pillars to user experience. 

11:24: Ian shares his opinion on adopting the four pillars for user experience to gain a competitive advantage. 

12:29: Bryan and Ian talk about the components of AI for user experience. 

16:20: Ian explains Shosabi’s technology and what it’s used for. 

19:45: Ian answers questions from the audience about Shosabi. 

Bullet List of Resources:

https://www.slideshare.net/Bryankorourke/ai-and-user-experience-in-fitness-fitc-webinar-2023

Guest Contact Information:

https://www.linkedin.com/in/houghtonian/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke records his presentation live from IHRSA 2023 in San Diego. He covers why the next decade will be even more significant and where the future lies with six key themes vital to the industry.

To learn more about FIBO, please visit: https://www.fibo.com/

To learn more about the Europe Health & Active Forum, please visit: https://www.europeactive.eu/event/EHFF

One Powerful Quote:

44:34: “As we see the future, we act. As we act, so we become.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:56: Bryan opens his presentation by covering six key themes with their respective challenges.  

6:02: Bryan talks about these dynamics including demographic shifts, globalism, sustainability, cooperation, and institutional distrust. 

12:22: Bryan articulates the cycle of technology creating new solutions and problems for how people are thinking and reassessing their lives. 

17:00: Bryan explains the term “prosumer” and emerging new models for the wellness industry. 

22:32: Bryan talks about economy and dispersion of the industry as it relates to digital and personal offerings. 

28:25: Bryan talks about technology and the shift for how we want it to serve us. 

Bullet List of Resources:

https://www.slideshare.net/Bryankorourke/whats-next-ihrsa-2023-keynotepdf

Guest Contact Information:

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Ian Houghton and Chris Stevenson. Ian Houghton is a Senior Product Manager for Mitsubishi and Shosabi, an AI-onboarding system that provides gyms the opportunity to enhance the member onboarding experience. Chris Stevenson is the Founder of The Empower Group, a consulting firm that supports health clubs, studios, and fitness professionals to achieve success and accomplish their goals through speaking, workshops, and customized services. Today, the three discuss AI as an emerging technology in the fitness industry space and its practical applications for the future. 

To learn more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

To learn more about the Europe Health & Active Forum, please visit: https://www.europeactive.eu/event/EHFF

One Powerful Quote:

11:17: “Mindset, user experience, economics, and execution engines are the real four pillars of competitive capability.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:50: Bryan opens by introducing the panel and shares his thoughts on emerging AI technology. 

14:15: Ian talks about using AI to service onboarding customers.  

16:50: Chris talks about his impressions on these tools and what AI will replace.

20:16: Ian contributes his thoughts on the subject. 

24:17: Bryan and Chris highlight the importance of AI as a solution to staffing challenges. Bryan shares some comments from the audience. 

29:33: The panel provides their feedback to the audience. 

33:18: Bryan wraps up the discussion with the panel sharing their final advice. 

Bullet List of Resources:

https://www.shosabi.com/

https://stevensonempowers.com/

Guest Contact Information:

https://www.linkedin.com/in/houghtonian/

https://www.linkedin.com/in/chrisstevensonfitness/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Lisa Kuecker to the show. Lisa is the Founder of Studio Grow, a client service firm that helps boutique studios in their every day operational challenges. Today, Lisa joins Bryan to share her background with Studio Grow as well as her insights and experience in the industry space. 

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

If you’re interested in attending Boutique Fitness Celebration, please visit: https://www.eventbrite.com/e/boutique-fitness-celebration-tickets-557789010947

If you’re interested in learning more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF

One Powerful Quote:

32:24: “None of us know everything.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

2:31: Bryan opens the show by introducing Lisa and talking about their shared background. 

9:26: Bryan asks Lisa how she got involved in the space and why she did it.

14:00: Lisa talks about why she founded Studio Grow. 

17:52: Lisa shares her insights on some of the biggest challenges and key trends in the boutique studio fitness space. 

23:18: Lisa highlights the opportunities and growth in the market. 

26:35: Bryan and Lisa talk about competition between big box brands and boutiques. 

31:07: Bryan wraps up the show by asking Lisa to impart her pearls of wisdom to the listeners. 

Bullet List of Resources:

https://studiogrow.co/

https://studiogrow.co/podcast/

https://prolonfmd.com/

Guest Contact Information:

https://www.linkedin.com/in/lisa-kuecker-655965129/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Hugo Braam to the show. Hugo is the Founder of VirtuaGym, a leading tech company providing innovative fitness software for gyms, personal trainers, and corporate health services. First launched in 2008, Virtuagym has grown into an all-in-one solution for client coaching, membership management, billing, scheduling, access control and more. It’s integrated mobile fitness apps offer solutions for exercise and nutrition guidance, progress tracking, and online coaching. Today, Hugo joins Bryan in a conversation about the nexus of VirtuaGym and their thoughts on healthcare, fitness, and technology.

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

If you’re interested in learning more about FITC’s survey report, please visit:                                                                                                                                                  https://www.slideshare.net/Bryankorourke/fitness-industry-technology-council-2023-survey-reporet

If you’re interested in learning more about FIBO 2023, please visit: https://www.fibo.com/de-de.html

One Powerful Quote:

38:37: “A life of entrepreneurship is not defined by how brilliant you are or your eye for opportunity. It’s defined by your ability to take a beating.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:27:  Bryan opens the show by asking Hugo to share his story behind starting VirtuaGym. 

6:05: Hugo shares his views on accessibility and sustainability on technology innovation.

11:20: Bryan and Hugo talk about club operators investing in their legacy technology systems. 

21:16: Bryan and Hugo articulate on gamification as the component for user experience and personalization. 

28:20: Hugo shares his views on personalization and hyper-personalization. 

33:05: Bryan and Hugo talk about practical solutions to people’s health preservation. 

36:36: Bryan wraps up the show by asking Hugo to share his pearls of wisdom to the listeners. 

Bullet List of Resources:

https://virtuagym.com/

https://fitnation.co/

Guest Contact Information:

https://www.linkedin.com/in/hugobraam/

https://twitter.com/hugobraam

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Alex Peacock to the show. Alex is the Founder of LeisureLabs, a full service digital transformation and software development agency focused on providing custom digital experiences for the fitness and leisure industry. LeisureLabs works with a wide range of platforms to allow clients to focus their development on true innovation and differentiated experiences for their brand. Alex was previously CEO of Netpulse, CCO at Sweatworks, and has over two decades of experience in building and scaling companies across the fitness technology space. Today, Alex joins Bryan in an insightful and pragmatic conversation on the future of technology and how to consider different aspects of it for commercial fitness business. 

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

If you’re interested in learning more about the Europe Health & Fitness Forum, please visit: https://www.europeactive.eu/event/EHFF

If you're interested in learning more about The World Active Forum, please visit: https://www.europeactive.eu/news/world-active-forum

If you’re interested in attending FITC’s upcoming webinar on The Future of Fitness Content, please visit: bit.ly/FITCFutureOfContent

One Powerful Quote:

30:22: “Technology is very rarely a miracle cure. It’s usually an accelerator, and that can be a good thing or a bad thing.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:59: Bryan opens the show by asking Alex to share his background. 

7:30: Bryan and Alex talk about evolving legacy tech stacks for products and experiences. 

13:50: Bryan asks Alex about some of the hard lessons undertaking these initiatives. 

17:03: Bryan inquires with Alex about not scoping these initiatives. 

20:51: Alex articulates on no code solutions and how these help.

27:20: Alex highlights the big areas of innovation that are going to become significant. 

30:19: Bryan wraps up the show with Alex imparting his final pearls of wisdom to the listeners.

Bullet List of Resources:

https://leisurelabs.co.uk/

https://www.strategyzer.com/canvas

Guest Contact Information:

https://www.linkedin.com/in/alexpeacock/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Pieter Schuitermaker to the show. Bryan invited Pieter to be a guest on the podcast after meeting him at Virtuagym’s FitNation Event in Amsterdam. Today, Pieter joins Bryan to share his story and thoughts on the industry space as an inspiration to all who live with a disability. 

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

One Powerful Quote:

18:57: “Go train for yourself and not for other people.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:17: Bryan opens the show by asking Pieter how they met and his interest in the fitness space. 

11:44: Pieter talks about opening his own business. 

14:08: Bryan inquires with Pieter about the particular challenges people with disabilities have going to fitness centers. 

16:06: Pieter highlights the technology he is using in his business. 

18:30: Pieter shares his pearls of wisdom to the listeners. 

19:37: Bryan asks Pieter about education and specialized training for disabled people. 

Bullet List of Resources:

https://www.fitnesszondergrenzen.nl/

Guest Contact Information:

https://www.instagram.com/ptpietert/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Mo Iqbal to the show. Mo is the Founder of Sweatworks, a creative technology agency that helps brands create health and fitness technology products to be more accessible to users. Today, Bryan interviews Mo on this subject including blockchain, metaverse, and other pragmatic tech applications. 

If you’re interested in learning more about IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention

One Powerful Quote:

32:13: “Pick the things that are meaningful to you, and as the leader pick a direction, and go. You will gain a lot more respect from that.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:13: Bryan opens the show by asking Mo about his background.

8:17: Bryan inquires with Mo about how he thinks people’s view of technology has evolved. 

10:39: Bryan and Mo talk about why people migrate to the latest technology. 

13:44: Bryan asks Mo about his views on upgrading legacy technology applications. 

18:36: Mo gives his viewpoints on Web 3.0 and his practical advice for new technology adoption. 

25:28: Mo elaborates more on data, machine learning, and AI. 

31:47: Bryan wraps up the show with Mo sharing his final pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.sweatworks.com/

Guest Contact Information:

https://www.linkedin.com/in/miqbalsweatworks/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Bogdan Predusca to the show. Bogdan is the CEO & Co-Founder of Hyperhuman, an AI-powered video production and delivery platform made for the health & fitness industry. Hyperhuman allows companies all over the world to produce and offer smart, on-demand content that boosts customer retention and drives positive, health outcomes. Today, Bryan joins Bogdan in a conversation on some of his insights about content production and his strategy to helping your business. 

If you’re interested in attending FIBO 2023, please visit: https://www.fibo.com/de-de.html 

If you’re interested in attending IHRSA 2023, please visit: https://hub.ihrsa.org/ihrsa-2023-convention 

If you’re interested in applying for our innovation awards, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022

One Powerful Quote:

16:08: “But the why and what should be what do I want to achieve for my customers. What are the health outcomes that I want to present. The success stories I want to achieve for them. That dictates the digital content strategy and all the efforts that we are solving for them.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:48: Bryan opens the show by asking Bogdan about his work in the wearable technology market. 

5:44: Bogdan shares why he helped co-found Hyperhuman. 

9:15: Bogdan explains to the listeners what Hyperhuman’s technology specifically does for their clients. 

11:44: Bogdan talks about case studies and the ideas for how they benefit customers. 

14:58: Bryan inquires with Bogdan on his views about content production.

17:01: Bogdan highlights some of his views about the future of content.

20:19: Bogdan shares his observations about developing and using AI tools. 

23:46: Bogdan imparts his advice to listeners on their technology journey. 

28:38: Bryan wraps up the show with Bogdan as he shares his final thoughts to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/bogdanpredusca/

https://hyperhuman.cc/

Guest Contact Information:

https://www.linkedin.com/in/bogdanpredusca/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Jason Stowell to the show. Jason is the Senior Director of Business Development at JCC of Greater Buffalo.  Jason has sold over 19,000 fitness agreements over his career making him one of the highest producers in the industry today. With over twenty-six years of experience, Jason now provides professional development, strategic planning, talent management, and expert level sales training throughout the fitness industry. You may also recognize him as the host of the Fitness Business Podcast as well as his "Empowered Sales System" program for fitness professionals. Today, Jason joins Bryan on a conversation on the dynamics of pricing, competition, and technology and how to craft a winning, fitness business strategy. 

If you’re interested in applying for our innovation awards, please visit: http://www.fittechcouncil.org/fitc-innovation-award-2022

One Powerful Quote:

"The relationships we create should be transformative, not simply transactional.”

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

4:16: Bryan opens the show by asking Jason about his observations on technology impacting personal training.

7:42: Bryan continues the conversation with Jason on diagnosing health solutions. 

12:09: Bryan asks Jason about technology and its varying perception in the market. 

17:52: Bryan follows up with Jason on hiring and retaining great talent as a winning formula for your business. 

24:19: Jason shares his top issues he is focused on right now. 

27:32: Bryan wraps up the show with Jason imparting his pearls of wisdom to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/jasonrstowell/

https://www.jccbuffalo.org/

https://fitnessbusinesspodcast.com/

Guest Contact Information:

https://www.linkedin.com/in/jasonrstowell/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163

This week, on the Fitness + Technology podcast, host Bryan O’Rourke welcomes Will Dahlgren to the show. Will is a senior key accountant at InBody, a leader in body composition analysis with innovative technology and devices. Their products are trusted by top research facilities, fitness centers, hospitals, and health centers around the world because of their accuracy, reproducibility, and ease-of-use. Today, Will joins Bryan in a conversation on onboarding, the importance of body composition versus weight loss, and how brands can improve the membership experience.

If you are interested in joining FITC, please visit: http://www.fittechcouncil.org/membership-sign-up#join

One Powerful Quote:

33:41: “You don’t know what you don’t know."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:35: Bryan opens the show by asking Will to share what InBody does for a member. 

6:21: Bryan and Will talk about integrating technology and why this is relevant to the member journey.

10:30: Bryan and Will discuss aligning InBody’s sales and service offerings to an operator. 

13:30: Bryan and Will articulate on designing the user experience that educates the customers/members and creates real value for them.  

18:48: Bryan asks Will his thoughts on the direction that this analytical technology is going. 

22:48: Will shares his advice to operators that want to adopt this technology for their business. 

31:55: Bryan wraps up the show with Will imparting his final comments to the listeners. 

Bullet List of Resources:

https://www.linkedin.com/in/willdahlgren/

https://inbodyusa.com

Guest Contact Information:

https://www.linkedin.com/in/willdahlgren/

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163