Front of House - Restaurant & Hospitality Marketing

People choose restaurants for more than what is on their menu. Take, for example, Panera, the first casual dining restaurant to offer WiFi to guests. It said, “Sit, stay a while.” McDonald’s learned, after becoming a staple, that its signature yellow arches symbolized dependability. And Starbucks’ coffee shop music and relaxed atmosphere made it a perfect study spot.

So what game are you in? What do you want to be known for?

Get rid of all the guesswork in your business!

With all the data you are (or should be) collecting from your customers, you have all the information you need to be making informed decisions about your marketing plan. Don’t know how? On this episode of Front of House, host Carrie White and Datavail’s Evan Eakin tell you exactly how to use data to your advantage from collection to segmentation to implementation!

Listen and follow along with the show notes below!

Show Notes

• 4:06 - Data Science
• 4:16 - Evan Eakin, Datavail
• 6:41 - Putting the Sexy Back in Data Science
• 9:44 - Adapting Business Intelligence for Marketing
• 10:30 - Segmenting Your Customers
• 11:54 - We’ve said it before and we’ll say it again! WHERE IS YOUR CUSTOMER LIST?
• 12:26 - Step Zero
• 14:03 - Social Thumbprints
• 22:48 - Using your Customer Lists in Partnerships
• 26:27 - Easy Ways to Collect Customer Data
• 33:47 - Don’t Go It Alone

Learn more about Coterie's Hospitality Marketing Academy!

Today we are marketing to a whole new breed of consumer. Constantly online, digital content is a must for any hospitality business trying to reach their tech-savvy audience.

On this episode of Front of House, Carrie White talks to Shivram Vaideeswaran, former Head of Global Marketing at Taco Bell and now the VP of Marketing at Tender Greens. Let's just say, he knows his stuff. Carrie and Shivram outline how important video is in your business, and better yet HOW to get started. Dive into this episode for some great step-by-step instructions to get more people through your door with DIY video content!

Listen and follow along with the show notes below!

Show Notes

• 1:20 - Coterie Hospitality
• 1:45 - Free Strategy Plan for DIY Video! Click Banner Below!
• 2:25 - Seasoned
• 2:38 - Shivram Vaideeswaran, Tender Greens
• 5:29 - Seasoned with Chef Steve Diamond
• 9:27 - Referenced Statistics: Buffer; Insivia
• 12:28 -  How to Integrate Video Into Your Marketing Plan
• 16:43 - Throw a Little Flour on the Counter
• 20:12 - How to Get Started
• 29:15 - Get Something Out There!

Learn more about Coterie's Hospitality Marketing Academy!

Offering quality customer service is a "must" in any hospitality business, but sometimes it can be difficult to provide a customized experience for every potential guest. Enter the chatbot. While many may shy away from using bots in their business, in this episode Carrie explains how bots can improve the customer service experience– while also still maintaining that human touch. 

Tech wiz Nathan Hague talks to Carrie about using chatbots effectively and offers tips on customizing them and how to personalize every message. Your customers won't even know they're talking to a bot! On this episode of Front of House, find out how to leverage chatbots to improve your restaurant's customer service. 

Listen and follow along with the show notes below!
 
 
Show Notes

• 1:07 - Nathan Hague
• 2:21 - Innovations in Social Media
• 6:03 - What is a Chatbot?
• 9:40 - Personalizing Your Bot
• 11:44 - One Bot or Two?
• 12:46 - If You Don't Measure, How Can You Manage?
• 13:24 - Tag, You're It!
• 15:01 - Using Your Customer List to It's Full Potential
• 18:36 - You're Gonna Need a Little Help
• 29:28 - How to Build Your Bot

Learn more about Coterie's Hospitality Marketing Academy!

On this episode of Foodable's Front of House podcast, we talk to Pincho Factory CEO, Nedal Ahmad.  He explains that you don’t need a million-dollar marketing campaign to get customers through your doors.

Nedal started his business manning all his social media from an iPod touch. Now, that same brand has seven locations (and more on the way) serving their cult-like following.

Find out how he did it by listening and following along with the show notes below!

Show Notes

• 1:49 - Nedal Ahmad, Pincho Factory
• 3:09 - Pincho Masters at Facebook, Instagram, Twitter
• 5:50 - Clarity Around Who You Are and Who You're Serving
• 10:31 - Imperfect Content Is Better Than No Content
• 11:43 - Facebook Live at SOBE WFF]
• 14:00 - Who Are You on Social Media?
• 16:23 - Managing Loyalty
• 18:58 - You STILL Don’t Have a Customer List?
• 21:01 - S*** Happens. Here's How to Deal With It
• 25:48 - Your People Are Your Marketing Team
• 29:41 - Nedal’s Advice

Learn more about Coterie's Hospitality Marketing Academy!

Are you having trouble turning first-time customers into repeat customers? Carrie White knows why.

On this episode, Carrie hears from real customers about why they don’t return to restaurants and deconstructs mistakes that you too might be making in your hospitality business.

Listen and follow along with the show notes below!

Show Notes

• 2:47 - Your First Impressions are Made Online
• 9:28 - You’ve Got Guests in your Restaurant, Now What?
• 12:39 - Sensory Marketing - Is your toilet paper costing you business?
• 15:47 - Don’t Get in Your Own Way
• 16:46 - The 5 Common Mistakes Hospitality Businesses Make
• 31:31 - Coterie Hospitality Closed Facebook Group

Learn more about Coterie's Hospitality Marketing Academy!

Ever wonder what your customers see when they come into your business?

James Trapnell, Branding Specialist and Partner at Coterie Hospitality, joins Carrie to take a closer look at how your logo, decor, and even uniforms are sending a message to your customers.

Listen and follow along with the show notes below!

• Show Notes
• 2:12 - The Question
• 3:39 - James Trapnell, Branding Specialist and Partner at Coterie Hospitality
• 6:20 - Understanding Your Audience
• 9:37 - The 5 Step Methodology to Unpacking Your Brand Personality
• 14:13 - Re-Branding of McDonald’s
• 17:17 - Your Logo
• 18:42 - Your Signage
• 22:50 - Your Uniforms
• 23:48 - Your Menus
• 24:20 - Art Design Menus at Kong Korean Barbecue
• 26:04 - Contra Deals: The Piece Project

Learn more about Coterie's Hospitality Marketing Academy!

Welcome to Front of House, your go-to Hospitality Marketing Podcast. Marketing Specialist and Educator Carrie White guides us through how each and every element of your business can and should be a part of your marketing plan.

Listen and follow along with the show notes below!
 
Show Notes

0:00 - The Beginning
1:18 - The Realization
2:21 - That Woman, This Company
3:09 - The What, The Why, The How
 
Learn more about Coterie's Hospitality Marketing Academy!