Gaining Perspective

In this episode, we will be talking about how to use social listening to inform your content marketing strategy and for lead generation. We will cover what social listening is and why LinkedIn is a gold mine for your practice. You'll walk away with data insights, specific recommendations to engage with prospects and a social media tool kit you can apply today.

Show Resources

• Advisor Perspectives article, “How Social Listening Drives Results”- https://www.advisorperspectives.com/articles/2023/06/12/marketing-leverage-social-listening-results 
• LinkedIn cheat sheet- https://drive.google.com/file/d/16qWU_emblDkNJyMLjiXqKeYUocEZMreo/view
• Upcoming webinar about video content marketing- https://us06web.zoom.us/webinar/register/WN_vj12gdw1TtKZBUeaMJPPSQ#/registration

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

Technology continues to play an important role in transforming the advice profession. From streamlining administrative tasks to creating personalized experiences for clients at scale, technology provides advisors with meaningful ways to prioritize their time so they can focus on valuable relationship-based services like behavioral coaching and building trust among clients.

My guest and I will discuss the latest technology trends for advisors, the importance of developing and introducing technology skillsets, the rise of GenAI and other emerging technologies, and more, in this episode. 

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Here are some links to learn more about Lauren and Vanguard:

• Putting a value on your value: Quantifying Advisor's Alpha- https://advisors.vanguard.com/insights/article/putting-a-value-on-your-value-quantifying-advisors-alpha 
• Emerging technologies and their impact on your practice- https://advisors.vanguard.com/insights/article/emerging-technologies-and-their-impact-on-your-practice

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

According to my guest today, impact investing can provide the means to combine community action, government support and private capital to achieve rewarding sustainable results.

The pandemic and social unrest of 2020 inspired communities, government officials, and business leaders to voice their concerns for social and environmental justice. Echoing these values, investors within the finance industry have the power to use their knowledge and resources for social advancement and community development through impact investing.

Show Resources
Here are some links to learn more about Ron and RBC:

• Supporting small business through impact investing- https://usmutualfunds.rbcgam.com/us/article/supporting-small-business-through-impact-investing/detail 
• Impact report 2022 | Letter from our Chief Strategist of Impact Investing | RBC Global Asset Management - Institutional- https://institutional.rbcgam.com/en/us/campaigns/impact-investing-annual-report-2022/
• RBC becomes signatory for Impact Operating Principles- https://usmutualfunds.rbcgam.com/documents/insights/impact-operating-principles-disclosure-report-2023.pdf
• Beyond ESG and green bonds- https://usmutualfunds.rbcgam.com/us/article/beyond-esg-and-green-bonds/detail
• How impact investing can uplift local communities  (An interview with Ron Homer)- https://usmutualfunds.rbcgam.com/us/article/how-impact-investing-can-uplift-local-communities/detail
• An art, not a science: how to invest for impact  (By Harrison Hill)- https://usmutualfunds.rbcgam.com/us/article/an-art-not-a-science-how-to-invest-for-impact/detail

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

Private credit markets have shifted upmarket. Many larger financial players are seeking bigger deals that can have a greaterimpact on their portfolios. This has led to a vacuum in small/mid-cap deals where investors can get a significant yield premium to the overall market. In this episode, we will look at the public debt markets, where one can invest in high-yield/lower-rated bonds (e.g., triple Cs) to construct a portfolio that has a 200 or 300 basis point yield premium and has default losses equal to or less than the market. Investors can take advantage of market inefficiencies by participating in a part of the market that others are avoiding.

Here are some links to learn more about Ben and Polen Capital: https://www.polencapital.com/people/ben-santonelli 

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

Today’s episode will focus on the Human Capital Factor (HCF). This factor applies workplace behavioral science, financial acumen and deep data science to capture the powerful connection between human capital and stock performance. By understanding company culture and intrinsic employee motivation, my guests have transformed these insights into investment strategies. For advisors looking for a way to generate additional alpha in client portfolios, understanding the HCF and how these products fit in a portfolio may lead to better returns and greater client satisfaction levels.

Show Resources
Here are some links to learn more about David, Kristof, Irrational Capital and Harbor Advisors:

• Irrational Capital home page- https://www.irrational.capital/ 
• HAPY ETF- https://www.harborcapital.com/etf/HAPY/
• HAPI ETF- https://www.harborcapital.com/etf/HAPI/
• HAPS ETF- https://www.harborcapital.com/etf/haps/

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

The relatively new category of buffered or “defined-outcome” ETFs has grown to $30 billion in assets, with more than $10 billion in inflows in 2023 alone. Amid significant uncertainty surrounding the Fed's trajectory for rate cuts, geopolitical tensions, and a presidential election year, investors are seeking new ways to mitigate risk in their portfolio while still participating in the returns of the equity market. AllianzIM entered the ETF market in 2020 to address this need with a growing suite of buffered ETFs. Buffered ETFs are a powerful tool for advisors and their clients to reduce volatility and diversify a traditional allocation.

Show Resources
Here is a link for more information about Johan and Alianz:

• Allianz website- https://www.allianzim.com/
• Buffered ETF resource library- https://www.allianzim.com/resources/
• Allianz Life’s Q4 Quarterly Market Perceptions study- https://www.allianzlife.com/about/newsroom/2024-Press-Releases/Fewer-Americans-are-Optimistic-About-the-Economy-in-2024

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

The biggest trend in the advisory profession over the last year was the integration of AI into practices. Using generative AI for finance allows advisors to enhance their efficiency across multiple areas of their business, letting them do more with less. Increasing their productivity in investment management allows them to spend more time with their clients, and AI – which can reveal relevant news items for advisors – gives them natural touch points to reach out to their clients more often.

Here are some links to learn more about Josh and Boosted.ai: https://boosted.ai/ 

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

The SEC's approval of spot bitcoin ETFs was a watershed moment for crypto in the US. Grayscale's flagship product, GBTC, continues to be a compelling offering for investors looking to access a bitcoin ETF with liquidity, tight spreads, high trading volumes, and a decade-long track record of operational success. Since launch, GBTC has dominated trading volume, and outflows have moderated over the last few trading sessions. Grayscale is dedicated to providing investors with exposure to digital assets in the form of a security without the challenges of buying, storing, and safekeeping crypto. 

Here are some links to learn more about Grayscale:

• January market commentary on spot bitcoin ETFs- https://www.grayscale.com/research/market-commentary/january-2024-the-debut-of-spot-bitcoin-etfs 
• White paper: The Role of Crypto in a Portfolio- https://www.grayscale.com/research/reports/the-role-of-crypto-in-a-portfolio 
• My previous podcast with David- https://www.advisorperspectives.com/podcasts/2022/03/04/investing-in-the-digital-currency-infrastructure

As advisors are striving for that truly personal touch with their clients (and how much more personal can you get than eye-to-eye), there is increased interest in more in-person prospecting events. My guest today will discuss how he and his team have unlocked the power of seminars, giving advisors and firms opportunities to make a lasting impression and turn intrigued prospects into clients.

Additionally, as people are getting so much spam through their email and on their cell phones, he will share how to gain mindshare in a meaningful way.

Show Resources
Here is a link for more information about Greg and White Glove:

• White Glove's website- https://www.whiteglove.com/ 
• Greg’s LinkedIn- https://www.linkedin.com/gregbogich
• FPA research: New Study Reveals Psychological Factors Hindering Growth for Financial Advisers- https://www.financialplanningassociation.org/press-room/releases-announcements/fpa-janus-henderson-adviser-growth-research 

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

Advisors are increasingly shifting away from a traditional 60/40 portfolio as they realize the full potential of alternatives and the benefits they can provide for their clients. Yet, despite increasing demand, hurdles to accessing and understanding alternative investment strategies still exist. My guest, Abby Salameh, will leverage findings from the CAIS-Mercer second annual survey – which was conducted at the second annual CAIS Alternative Investment Summit last month – to expand on the shift that’s taking place as investors adopt a modern three-dimensional portfolio, the challenges that advisors continue to face when accessing these investments, how technology platforms like CAIS are addressing those hurdles, and her outlook for the alternatives industry into 2024. 

Here are links for more information about Abby and CAIS IQ:

• CAIS Website- https://www.caisgroup.com/home 
• CAIS Brand Refresh Press Release- https://www.caisgroup.com/our-company/press/cais-modernizes-brand-to-reflect-role-in-transforming-the-world 
• SS&C Advent white paper: Meeting the Demand for Diversification- https://www.advisorperspectives.com/pdfs/2023/meeting-demand-for-diversification-paper.pdf 
• See the results of CAIS’ 2023 survey, developed in partnership with Mercer- https://info.caisgroup.com/state-of-alternative-investments-in-wealth-management?utm_campaign=cais-mercer-survey-2024&utm_source=press&utm_medium=pws 

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

The biggest recipients of the "great wealth transfer" aren't happy with their advisor. These investors – women and NextGen (GenX, millennial and Gen Z) prospects – seek a modern advisory relationship focused on a personal connection with an advisor who they can trust to understand their unique needs and help them achieve their financial and life goals.

According to McKinsey and Company’s research, an estimated $59 trillion will be passed down from baby boomers to their spouses and heirs in the next 40 years. By 2030, $30 trillion will be controlled by women.

With the great wealth transfer as the catalyst for change, advisors need to update their strategy and tactics to better connect with, retain and grow relationships with these clients who stand to inherit the bulk of the assets. Demographic shifts will drive the need for advisors to better understand how to connect with and support traditionally underrepresented groups.

Show Resources

Here is a link for more information about Lacy and Willow: https://www.trustwillow.com/

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

According to my guest today, the lagging effects of central bank tightening will lead to a further deceleration in growth, a mild U.S. recession, anemic growth in Europe, but more resilience in emerging markets. Past episodes of high U.S. inflation suggest it will take about two years to bring core inflation down by half from its peak level. Equity valuations are stretched, particularly in big tech. Monetary authorities have decreased their support. And governments have probably already reached the limits of the fiscal stimulus they can provide.

Given those challenges, you will learn about the opportunities for investors across a range of asset classes. There are quality U.S. and international stocks that trade at reasonable valuations and stand to benefit from important technology and secular trends. The expectation of lower interest rates in the future is creating opportunities in fixed income markets. That is in longer duration and in niche parts of the market like cat bonds and agencies. 

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Here are links for more information about Marco and Amundi US:

• Amundi Website- https://www.amundi.com/usinvestors 
• Marco’s LinkedIn- https://www.linkedin.com/authwall
• Amundi US site- https://www.amundi.com/usinvestors/Insights/Research-Insights 

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

RIA merger and acquisition activity has slowed this year. Activity in Q4 accelerated but it may not be enough to eclipse the annual total of 264 in 2022. I’ll get into the details as well as what’s beneath the numbers with David DeVoe in this podcast. I have had the privilege of interviewing David every year around this time, and this is the fourth in that series.

Episode Resources:

• Here is a link to DeVoe & Co.’s web site- https://www.devoeandcompany.com/ 
• Here is a link to last year’s podcast- https://www.advisorperspectives.com/podcasts/2023/01/19/m-a-valuations-and-the-landscape-for-2023
• Here is a link to DeVoe & Co.’s dealbook- https://www.devoeandcompany.com/ria-ma-deal-books
• Here is a link to the DeVoe Elevate conference- https://www.devoeandcompany.com/elevate

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

From March 2022 to July of this year, the Fed raised rates by 500 basis points. But the economy has done well this year, with GDP growth of 2.0%, 2.1% and 5.2% in the first three quarters. Does that mean the lagged impacts of the Fed's aggressive monetary tightening cycle will be fully felt in the year ahead? Is a second wave of inflation remains a major risk? The answers to those questions have implications for equities as the economic environment is likely to be volatile.
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Here are links for more information about Jeff and ClearBridge:

• The Fed is Done, What’s Next? (blog) - https://www.clearbridge.com/blogs/2023/aor-update-the-fed-is-done-whats-next 
• Not Always a Straight Line Down (blog) - https://www.clearbridge.com/blogs/2023/aor-update-not-always-a-straight-line-down 
• Economic Outlook 2024: The Year of Lagged Effects (podcast) - https://www.clearbridge.com/perspectives/podcasts/2023/economic-outlook-2024-the-year-of-lagged-effects

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

If there’s anything advisors have learned this year it’s to expect the unexpected, and that volatility isn’t likely to end anytime soon. As we look ahead to the rest of 2024, we’ll explore one strategy that may help advisors weather the storm – real assets. Real asset categories – such as natural resources, infrastructure and real estate – have historically served as an effective hedge against inflation, demonstrated resilience across economic cycles, and provided diversification to more traditional portfolios. As such, they can remain a popular option for navigating inflation and recessionary risk. My guest today, Christopher Huemmer, senior client portfolio manager at FlexShares Exchange Traded Funds, will offer insights into how to invest in real assets and ways to get exposure with ETFs. 
 
Here are links for more information about Chris and Northern Trust:

• My 2021 podcast with Chris- https://www.advisorperspectives.com/podcasts/2021/12/13/the-three-topics-that-will-dominate-advisor-client-conversations 
• Here is a link to more information the FlexShares product line- https://www.flexshares.com/us/en/individual

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

The turmoil in the bond market over the past three years has been dramatic. The yield on the benchmark 10-year Treasury has risen approximately 360 basis points since the beginning of 2021, and it nearly hit 5% in late October. That has caused investors to question the value and role of a fixed-income allocation within portfolios. But two nagging uncertainties – the Fed and inflation – should be less of a problem as we enter 2024. Despite the recent volatility and negative returns, there are clear and compelling opportunities for investors willing to take the long view and evaluate fixed income from a historical perspective. 

Here are some resources to learn more about Todd and Reams Asset Management:

• Reams Asset Management home page- https://www.reamsasset.com/
• Raymond James Investment Management home page- https://www.rjinvestmentmanagement.com/
• The Raymond James Investment Management Markets in Focus Podcast- https://www.rjinvestmentmanagement.com/podcast

A message from Advisor Perspectives and VettaFi: To learn more on this and other topics, check out our full schedule of upcoming CE-approved virtual events.

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

The world population is aging rapidly – 65 million people over the age of 65 will live in the U.S. by 2030.

The disparity between the length of time a person lives (their lifespan) and how long they are in good health and can function well (their healthspan) is widening. As a result, a significant portion of aging adults are spending longer portions of their lives in poor health as they struggle to pay for caregiving assistance.  This grim trend is the reason why 73% of aging adults in the U.S. cite sickness as their main concern. They want to improve their health to protect their retirement. Surprisingly, this is a highly underserved market. Many aging adults have savings, income and wealth-transfer solutions, but due to a broken insurance market and old paradigms, very few can get solutions to hedge against disability and its wealth-draining consequences.

In 2020, the NeverStop platform was launched to allow life and health insurers to help their policyholders live longer and better by protecting them from disability and its financial consequences.

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Here are links for more information about Larry and Assured Allies:

• The Assured Allies home page- https://www.assuredallies.com/ 
• The NeverStop home page- https://www.neverstop.com/ 

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

Themes ETFs, a new ETF sponsor, offers products that seek to provide investors with a way to own the opportunities that are shaping the future and moving markets, with expense ratios 40% cheaper than the average charged by competitor funds.  The offering at Themes ETFs spans both cutting-edge technologies and traditional industries, with targeted exposure ranging from generative artificial intelligence and cybersecurity to airlines and banks.  Backed by a former cofounder of GlobalX and a team of dynamic portfolio management professionals who collectively bring decades of prior experience and extensive expertise managing ETF portfolios for multibillion-dollar asset managers, Themes ETFs aims to disrupt the market with its competitive fee structure.  Themes ETFs has forgone a traditional wholesaling model to minimize its distributional expenses and maximize cost efficiency, passing those savings directly on to investors in the form of lower fees.

Here are links for more information about Taylor and Themes ETFs:

• The Themes ETF home page- https://themesetfs.com/
• The Themes ETF lineup- https://themesetfs.com/etfs/
• WISE - Generative AI ETF- https://themesetfs.com/etfs/WISE/
• SPAM - Cybersecurity ETF- https://themesetfs.com/etfs/SPAM/
• AIRL - Airlines ETF- https://themesetfs.com/etfs/AIRL/
• GSIB - Global Systemically Important Banks ETF- https://themesetfs.com/etfs/GSIB/
• Meet the Team at Themes ETFs- https://themesetfs.com/about/

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

Across the U.S. wealth spectrum, $2 out of $3 of investable assets are in taxable accounts. Having a comprehensive tax management strategy is critical. In the context of separately managed accounts, tax-loss harvesting is one component of a tax management strategy. Tax-efficient or tax-aware portfolio rebalancing is a key part of that. That includes the ability to evolve or rebalance the portfolios periodically in a tax-efficient manner by minimizing the overall tax liability. The tax-efficient techniques involve pairing gains against losses or avoiding short-term gains in favor of long-term gains, or capping gains in general to minimize overall tax cost.
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Here are links for more information about Manju and Allspring:

• Unlock Smart Outcomes (white paper)- https://www.allspringglobal.com/globalassets/assets/public/pdf/insights/investing/unlock-smart-outcomes.pdf 
• Megatrends: Tax Management (podcast)- https://blogs.allspringglobal.com/2023/09/megatrends-tax-management/?utm_source=insights&utm_medium=website&utm_campaign=podcast 
• Tax-Loss Harvesting: Seizing Opportunity in Fixed Income (white paper)- https://www.allspringglobal.com/globalassets/assets/public/pdf/insights/investing/tax-loss-harvesting-seizing-opportunity-in-fixed-income.pdf 

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024

Ned Davis Research (NDR) is a global provider of independent investment research, solutions and tools. Founded in 1980, NDR helps clients around the world make objective investment decisions. Its strategists and analysts use fundamental and technical research with models, charts, indicators and weight-of-the-evidence methodology to help clients see the signals and invest with confidence. NDR is headquartered in Sarasota, Florida with offices in New York, London, and Hong Kong.
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Here are links for more information about Brian and Ned Davis Research:

• https://www.ndr.com/ 

Equities are the building blocks of any successful portfolio. Advisors must understand the best way to wield equities if they want to succeed. Join VettaFi and other industry-leading experts on Wednesday, MARCH 13 for their “Equity Symposium!” Register for Free at etftrends.com/webcasts/equities-symposium-2024