Get a "Heck Yes" with Carissa Woo Wedding Photographer and Coach

Happy Woo Wednesdays! What a powerful episode. Stop creating MORE content and repurpose what you have instead! Isabel Chen is amazing.  She may be a digital marketer, but her science background means that she trusts data - and if the data says most of your sales come from non-social media methods (e.g. networking) , she's gonna tell you that's where you should focus ;)

Isabel's a scientist turned digital marketer who specialises in Pinterest marketing and content creation. After working for 4 years as a social media manager team of one in a non-profit, she is passionate about showing online business owners how to save time when it comes to their marketing.

My hot topic would be how content repurposing can save you HOURS in your marketing.
1. How repurposing content to other platforms (e.g. Instagram to Pinterest) can boost your reach
2. Repurposing Longform content (e.g. a blog) to shortform content (e.g. IG carousel) means you don't have to think of new content ideas but build more brand awareness
3. Repurposing lets you reinforce your message - they say someone needs to see/hear a message at least 7 times before they buy

Only for HECK YES listeners.

She is offering listeners a complimentary 30-min Map out your Marketing session to solve ONE marketing issue they're facing.

Link to book a session is: https://tidycal.com/fairyfoxdigital/free-value-calls

Connect with Isabel

https://fairyfoxdigital.com/

Connect with Carissa and get the $50 BIZ AUDIT

https://www.instagram.com/carissawoo

Happy Woo Wednesdays!

I have Sav in the Get a HECK YES house, the girl behind the phone! She's  been filming weddings on her iPhone since 2019, and now is teaching others how to use the powerful camera they already have in their back pocket!

Sav hopes to  encourage you to start with what they have so you don’t have to have the latest and greatest of everything for your gear kit in a world of commercialism and consumerism  You are the magic behind your work, NOT your gear

Hot topic: Worrying more about gear than telling your client’s story does them a disservice.
1. A skilled filmmaker who understands light, story, composition, color etc can take even the cheapest or most outdated equipment and still work with it.
2. Storytelling will stand the test of time and will be what moves your clients to show their film to the children, grandchildren, etc, and a big part of storytelling is audio. I integrate high quality audio with my films.
3. Gear is just a tool. The meat of what matters in your work and business is how well you serve your clients, listen to and meet their needs, and give them an heirloom that will last generations.

They can get my ‘Shot on iPhone Course for beginners’ for $5 until the end of 2024! We will do code “WooPod”

Connect with Sav

https://www.agirlandherphone.com/

https://www.instagram.com/agirlandherphonevideos

You can get her ‘Shot on iPhone Course for beginners’ for $5 until the end of 2024! We will do code “WooPod”

Connect with Carissa

https://carissawoo.thrivecart.com/salesbreakthrough - Use code HECK YES

https://www.instagram.com/carissawoo

Happy Woo Wednesday!

I feel I've been celebrating Lunar New Year so this is a perfect way to keep the cultural celebration going.

Carol from The BLushing Details in the GET A HECK YES house. Her authenticity and genuine connections really sets her apart in a world where many businesses often feel impersonal or too focused on profit. We are both on the WIPA board and she is as real as they get.

Hot Topic - Creating a more Cultural and Thematic Weddings for your ideal client. The Blushing Details had years of experience in planning weddings that incorporate different cultures, traditions, or unique themes.

The Blushing Details focused on creating an aesthetically opulence and refined wedding for our modern diverse, multicultural, and interracial clients. What sets my company apart is my unique approach to our planning and design process and the realization of it for my clients. By implementing detailed visual elements and systems, we fully bring our clients into the design process from inception to fruition. This can include digital sketching, and vision board. We feel it’s helps out couple to be more invented in the overall outcome and experience.

Freebie if you mention HECK YES

I offer a complimentary 30-minute consultation, a simple guide to support you in leveraging your wedding business. Please visit the "Contact Us" page on my website to schedule a session.

Connect with Carol

https://www.theblushingdetails.com/

https://www.instagram.com/theblushingdetails/

Connect with Carissa Woo

Get a $50 biz audit https://carissawoo.thrivecart.com/salesbreakthrough

https://heckyesmedia.co/

Happy Woo Wednesdays! 

Do you know what a wedding content creator is? Honestly I didn't even know what they did until a couple months ago. In the next couple of years, I think most couples will want to hire one. I met Vivian from a mutual photographer friend and we have become besties. She came to one of my weddings and directed better than me. I was truly impressed. She make amazing video content at weddings with her phone, and edits multiple videos by the end of the night. She also helps small business win in the IG game.

Hot Topic

Wedding Content Creators: Myths & Truths

• Wedding content creators are not professional photographers or videographers: provide candid/bts footage/short form in nature/"missed" moments

• Longevity in the industry: here to stay

• Not just for influencers: for the memories (allows family and friends to enjoy event); for business owners (can use content as marketing materials)

Vivian is a wedding & event content creator based in Los Angeles, CA. She started her business after her group of best friends and herself all got married within the same year and she became the resident "content taker". She realized she uncovered an opportunity to blend her passion for social media and celebrating love stories together through her content creation business. She's so excited to speak with Carissa Woo on her podcast and speak all things weddings and small businesses!

Favorite sales technique : How do you get a HECK YES from your dream clients?

Lead with generosity and let your personality shine through!

Freebie to HECK YES listeners

I'd love to offer a New Year deal to any Woo Factor listeners and subscribers if they are interested in booking my services! The deal and link to inquire is provided below:

Vivian Hana Socials "New Year Deal": $100 OFF all packages (1 consultation call, raw footage given to you day of, edited content sent max 48 hours after event) + 10 free Polaroids

Inquiry Form: forms.gle/jNzGqPxATyCxbRs69

Connect with Vivian

vivianhanasocials.my.canva.site/landingpage

Connect with Carissa

Get a business audit for $50 - Use code : heckyes

https://carissawoo.thrivecart.com/salesbreakthrough

https://www.instagram.com/carissawoo

Happy Woo Wednesdays! Brian Green is in the Get a HECK Yes house. I met him when he spoke at WMBA.

Brian is an award-winning event planner with over twenty years of experience in the international events industry. He is the Chief Event Architect and Creative Visionary of By BrianGreen LLC based in Atlanta creating amazing social and corporate events across the globe. He is a former Diplomat for the country of Barbados.

Hot topic

Grace is a powerful tool we need to use more often

Connect with Brian

https://www.bybriangreen.com/

https://www.instagram.com/bybriangreen

Connect with Carissa

https://www.instagram.com/carissawoo

Happy Woo Wednesdays!

Terrica is my favorite speak in the wedding industry so of course I am thrilled to have her on Get a Heck yes. Her fave Heck Yes tip: Confirm and Affirm -- Speak the clients language and talk like they're already hers.

Hot Topic : Selling isn't Sleazy...You're Just Selfish.

- Don't chase, don't convince. Selling is about sharing.

- Learning the anatomy of your services will make you a sales rockstar.

- Your prescription pad to the pain points

Bio: A Speaker of the Year nominee for the National Association of Catering and Events ONE award and a popular educator for The Knot and Wedding Wire, she launched her new wedding industry education system, Wedding Hustle University, and Wedding Pro Workshop, to provide niche and nuanced education that help wedding professionals implement and build their businesses quickly and efficiently.

Connect with Terrica

terricainc.com

https://www.instagram.com/introducingterrica

Connect with Carissa Woo

https://heckyesmedia.co/

Happy Woo Wednesdays!

Hot Topic: how to create compelling video that lands you more clients, better clients, and saves you time down the line.

Check out the videos Larry made for me.

https://www.carissawoophotography.com/

https://heckyesmedia.co/about

Larry is a video content strategist. This is different from a videographer who shows up and hands clients a recap/highlight film. Larry listens to your business goals and accesses where video could save you money, time, or increase relationships. No one else in the video segment is serving wedding professionals directly with 1 on 1 service. This is a specialty of his.

What is your best HECK YES technique.

By listening first. Not everyone wants more sales. Some want their time back from onboarding new clients, or from current clients. Video can solve a lot of problems but I have to first hear what a business owner is telling me...and often they dont even know what their problem is but something is slowing them down. My clients will make their money back within 2 sales and their videos will continue to serve them for years.

Connect with Larry

www.elevate-films.com

https://www.instagram.com/elevatefilmsllc

Connect with Carissa

https://www.instagram.com/carissawoo

https://heckyesmedia.co/

Hot Topic: You're Marketing by Accident!

- Most wedding pros wake up everyday without knowing how they are going to market their business (the solution to this is to have a marketing plan)

- A big mistake wedding pros make is making too many assumptions about who their ideal clients are (the solution is going deep on customer personas and focusing on their problems/motivations)

- The key to better marketing is not necessarily MORE marketing, it's usually just consistency (the solution here is building marketing habits)

I met Tayler and her hubby at WMBA and I was blown away by them. I was drawn to their booth immediately.

A marketing consultant and small-business builder, Tayler is the Founder of Enji—though you might recognize her from one of her other companies: TAYLRD Media and Designs and Sourced Co.

In her newest endeavor, Tayler is taking everything she has learned over nearly a decade of helping small businesses with marketing to design and build a suite of online marketing tools that fit your lifestyle and make sense for you. Because, while you didn’t sign up to be Chief Marketing Officer of your business, at Enji, we believe becoming one doesn’t have to be so daunting—and our goal is to empower you with the tools and solutions you need to make more informed decisions, use your resources more effectively, get creative with how you connect with customers, and ultimately grow.

https://www.instagram.com/enji_co/

https://www.enji.co/

Connect with Carissa Woo

https://www.instagram.com/carissawoo/

https://heckyesmedia.co/

Happy Woo Wednesdays!

Scott Wyden Kivowitz is the Community Manager at Imagen. He’s a father, photographer and educator. Scott believes in sharing his knowledge and educating in a straight and point easy-to-understand style. His "Woo Factor" is the ability to simplify complex topics and make it easy for anybody to understand. Imagen has changed my life and saved me hours and hour per week from editing!! See if it change yours too.

Today's Hot Topic:

Embrace automation

- outsource culling and editing to save time, remove emotion and increase profits

- use reliable and integrated backups so your original files are always safe and secure.

- Your camera has machine learning in it. Use it. Trust it. It’s only going to get better with firmware.

- Use a CRM that can automate parts of your funnel and still let you step in for as much of the process as you want.

Connect with Scott

https://www.instagram.com/Scottwyden

Imagen

Get 1500 free prints

https://imagen-ai.com/?ref=carissawoo

Connect with Carissa Woo

https://instagram.com/carissawoo

https://heckyesmedia.co/

Happy Woo Wednesdays! I met Doug at WMBA in Las Vegas. He did some magic tricks on me and I was blown away. I have to have him come on Get a HECK YES.

Hot Topic: How to make your zoom meetings entertaining.

Master Mentalist Doug Roy, also know as the “Master of The Unexpected”, began his journey into magic at the young age of nine.

He has been performing professionally for over 18 years... and now performs virtually, all over the world… for business groups, private parties, and family events.

Connect with Doug Roy

Dougroymagic.com

https://www.instagram.com/dougroymagic

Connect with Carissa

https://www.instagram.com/carissawoo

Happy Woo Wednesdays. If you don't know who Nathan Chanski is, you are living under a rock. He is known for his vibrant and humorous reels on IG and personal branding.

Our hot topic today : Personal branding because we crave real human connection.

Nathan Chanski is a Wedding Photographer, Business Coach, and Course Creator based in Grand Rapids, Michigan. He runs a full-time wedding photography business, an education and

coaching platform for photographers, and is also the host of the Passion With Purpose Podcast - a podcast for photographers and creatives. While he lives and breathes for the entrepreneurial

journey. His primary passion is always centered around glorifying God through everything he does, building a life with his wife Kayla, and inspiring individuals to create the life and career of

their full potential.

Connect with Nathan

Get my free INQUIRY EMAIL RESPONSE TEMPLATE: https://view.flodesk.com/pages/64cc1935e7271772c0fccf82

https://www.instagram.com/nathanchanski

Connect with Carissa Woo

https://www.instagram.com/carissawoo

https://heckyesmedia.co/

Sponsors: 17hats: Get 50% off if you use code HECKYES

Happy Woo Wednesdays. Today I have my friend, Amani Roberts in the Get a HECK YES house. He  is a DJ, Speaker, Author, and Professor. A graduate of Howard University and Berklee College of Music, Amani loves R&B music, pancakes, and his Washington DC sports teams.

Hot Topic: How to become a speaker

Connect with Amani

https://www.instagram.com/AmaniExperience

https://amaniexperience.com

Connect with Carissa

https://instagram.com/carissawoo

Happy Woo Wednesdays : Today's hot topic is about finding inner love with microdosing.

Shauna would love to break the stigma of shrooms a bit! People are SCARED of taking them. She wants to spread the word about how healing and beautiful this medicine is. I'm her client and we have become very good friends.

Her company Magic Mama doesn't just offer products, it's the whole integration and healing package! You can't buy something from her and then never hear from her again (unless that's shat you want ) Shauna willbe there every step of the way supporting you!

Shauna is a mom in her healing era who swapped an overindulgence of alcohol and sugar, for a healthier obsession with plant medicine and breathwork. Her transformative journey led her to sharing what’s in her healing toolbox with other moms, and to the creation of her company, Magic Mama Microdosing.

Connect with Shauna

Shaunarose.love/spark-me

https://www.instagram.com/shaunarose.love

Connect with Carissa Woo

https://www.instagram.com/carissawoo

https://heckyesmedia.co/

Happy Woo Wednesdays. I have a new and interesting topic today : Human Design, have you heard of it? When you are living in alignment with your design, you become incredibly magnetic and attractive!

Madeline is the most magnetic person on social media, go check her out. https://instagram.com/healthy_madeline

Madeline Evergreen is a Human Design Reader and a Somatic Breathwork Practitioner. She started her career at the young age of 14 teaching group fitness and Pilates and eventually moved into nutrition coaching. Madeline has a unique perspective on life after experiencing severe health problems since birth. After struggling to find help with her health from any doctors or practitioners, she educated herself and took her healing into her own hands as a teenager. Changing her diet and addressing trauma and stress through breathwork, Madeline finally started to get healthy. It wasn’t until she learned human design that her health improved exponentially. By living her design and getting her mindset and life into alignment, she has stopped experiencing 95% of her health problems, is significantly happier, has tons of energy, and is much more successful in her work and relationships. You can learn more from Madeline on her popular podcast, The Beginner’s Guide to Human Design.

Hot Topics : Human Design for beginners!

-Focus on the most important parts of yoyr chart… energy type, strategy and authority

-Look up your family/friends charts

-Spend more time practicing and executing your design rather than learning more.

https://www.studiotimeout.com/hdfreebielibraryform

Connect with Carissa Woo

https://instagram.com/carissawoo

https://heckyesmedia.co/

Connect with Madeline

Www.madelineevergreen.com

Use code HECKYES will give new members 50% off their first year of an annual membership.  Thanks www.17hats.com

Happy Woo Wednesdays.

I took 2 weeks off and I'm feeling fresh. Hope you had a lovely Thanksgiving.

Today I have Natalie Jennings in the Get A HECK YES house. She's one of the coolest people I've ever met. After the conversation she gave me a taro reading and I was in tears, it was so amazing.Today we have a new and interesting topic, keep reading.

Natalie is a lifestyle photographer, podcaster, and intuitive coach based in Minneapolis, MN. She uses tools like tarot in her coaching to help clients cultivate a better relationship to their intuition, and ultimately make better decisions.

Hot Topic

Tarot as a tool for personal and business growth.

My aim is to destigmatize tarot's bad reputation by using a non-predictive approach that empowers the seeker. Tarot represents the spectrum of the human experience and can act a mirror when we're going through something challenging or need additional insight.

https://jennings.photo https://photobizhelp.com

Freebie

If folks are interested in booking a short business tarot reading over zoom they can here: https://calendly.com/thisisjenningsphoto/1-1-tarot

This includes about 45 minutes on zoom plus an email follow up with a photo of the cards and summary.

Connect with Carissa Woo

https://heckyesmedia.co/book

https://www.instagram.com/carissawoo

Happy Woo Wednesdays!

I have my friend Maleka in the Get a HECK YES house. (one of my fave videographers). I know her from WIPA. She is the owner and creator of the Siren & Co Weddings. She is a lover of Disney, a connoisseur of Sugar cookies and big believer that when in doubt buy the shoes!

Her Woo factor is I'm a modern twist on a timeless classic. I always tell people this is not your parents wedding video, but I can guarantee you'll rewatch it every year

She got married this past weekend and she is the most beautiful bride!

https://www.instagram.com/coupledwithdisney Check out her and her hubby. OMG, so cute, rrrighttt!!

My Hot topic, Being a wedding vendor and becoming a Bride and seeing it from the other side, what I would have done differently

1: Stop being nice

2: Had a serious talk about budget with my fiancé

3: Had a top 5 items list instead of a top 10

Connect with Maleka

www.thesirenandco.com

https://www.instagram.com/thesirenandco

Connect with Carissa Woo

https://heckyesmedia.co/

https://www.instagram.com/carissawoo

Happy Woo Wednesdays! You have to know your numbers if you want to run a profitable business. Let's chat about it with my friend Cara from Peach Sky Book Keeping.

Meet Cara - I'm a mama of 2, wifey, and owner of Peach Sky Bookkeeping. Chasing beautiful beach sunsets in Southern CA with my kiddos and helping our female business owners feel empowered through their finances will ALWAYS be my jam. Our DFY bookkeeping services allow tax season to be a breeze, have clients profiting more and actually paying themselves, while using their numbers as a resource to scale their business.

What is your hot topic :

4 steps to stress free bookkeeping that will make tax season a breeze:

1. Separate business and personal - For the average biz owner, you really only need the one checking and one savings account for tax savings used strictly for business (I love Relay Bank). If you're good with credit cards, a business credit card is great to earn points and perks. I personally love the Chase ink card. Keep business and personal separate, this not only makes bookkeeping simpler, it also protects you legally.

2. Simplify your systems - you don't need to collect income 5 million different ways or use 3 different CRM systems all doing the same thing. There are sooo many different softwares out there (especially for photographers) but the simpler the better. This allows for easier tracking of income and expenses. My personal favorites for collecting income are Dubsado backed by Stripe and Paypal Business for paying subcontractors (extra pro tip - ONLY attach your business bank accounts to these payment processors that way you don't comingle and income and expenses are still only in your biz accounts.)

3. Get in an accounting software - this will again allow your bookkeeping process to be simple, streamlined, and automated. You can connect your business bank and credit card accounts and some CRM systems to the software. My preferred software is Xero due to it's affordability, user friendly platform, and customer support. Xero allows you to set up rules for certain transactions that really only take a click to be recorded. This allows for no missed income and more importantly recording all expenses aka tax deductions.

4. Do your bookkeeping AT LEAST monthly. This allows it to be less overwhelming , daunting, and transactions don't pile up. You should also be looking your numbers at least monthly to see how your business is doing and from there you can use data driven information to make informed business decisions. (and if you know deep down you aren't going to do it - OUTSOURCE to me!)

Reach out to Cara

www.peachskybookkeeping.com

https://www.instagram.com/peachskybookkeeping

Reach out to Carissa https://www.instagram.com/carissawoo

Happy Woo Wednesdays!

Today we are going to chat about Getting started in wedding photography with my friend Benny Chiu www.bycphotography.com

His fave HECK YES sales technique is Connection Connection Connection and providing tips that they may not have considered.

Benny never set out to be a full-time photographer. Sure, he loved documenting memories from the age he could first work a camera, but he always feared a career as a creative was too risky and not in the cards for him. He would go on to spend 15 years as an engineer and graduate with his MBA before he realized he wasn't happy in his profession. He decided he was finally ready to jump in feet first and pursue his passion in photography. In that moment, BYC Photography was born, but just as with anything worth attaining, the beginning was challenging and full of second guessing. Over the course of his career in photography, Benny had to start from the ground up and in doing so learned from some of the best in the industry. More than a decade since, Benny has won multiple international awards, taught at Canon Live, and has been featured and published in digital and in print regionally and nationally. Benny now serves as a brand ambassador for Imagen AI and maintains that success begins with a dream, a vision, and a choice.

- Getting started in wedding photography

1. Established a reputation within the photography community as a go-to 2nd or 3rd photographer or even as simple as being an assistant
2. Find a mentor
3. Hone your craft - photography techniques, sales and interview skills
4. Be yourself

Connect with Benny

Get 1500 Free edits to try Imagen Ai It will change your life like it has mine!
https://imagen-ai.com/?ref=bennychiu

www.bycphotography.com

Connect with Carissa Woo

https://www.instagram.com/carissawoo

Happy Woo Wednesdays!

Today me and my biz partner, Cindy Suzuki talk about why we created this program:  he Triple Threat - Done for you Branding, Marketing and sale program for all wedding pros

It's been a journey getting here and we are truly living in our passion and flow, helping wedding pros stop struggling.

- We get honest about the mistakes we make in the last 3 years

- We get honest about why sometimes the coaching world is getting a bad reputation.

- We talk about how we are revolutionizing the coaching industry

Tune in

Connect with Carissa Woo https://heckyesmedia.co/

Watch a 20 minute demo training - DM me the word Demo at my IG

https://www.instagram.com/carissawoo/

Happy Woo Wednesdays! I have James x Schulze in the Get a Heck Yes House.

Hot Topic: Get in the luxury space

Combining editorial, documentary, and fine-art styles, James x Schulze has become a world-renowned photography brand. Our experience and knowledge combine to make a significant impact on photographers who want to take their business to the next level. The methods we’re sharing have turned our photography business into a million-dollar business annually.

James started his career as an educator and entrepreneur. With 20+ years of experience as a photographer, combined with his business and education experience, James brings a distinctive and clear voice.

Otto started his career traveling the globe as a documentary photographer. He has spent the past 20 years in pursuit of the “decisive moment.” His unique vision and ability to see outside the box make him an inspirational and visionary educator.

What is your hot topic and 3-4 tips to backup your hot topic?

Sharing about methods we have taken to turn our business into a million dollar business, how diving into luxury can recession proof your business, They love to talk about a completely different sales psychology when you move into the luxury space and they love to bust myths about what people are like when you move into the luxury space.

Connect with with them

https://www.instagram.com/sagejourney.co/ https://www.instagram.com/jamesandschulze/