Getsitecontrol Insider

Gift guides carry plenty of benefits. 

And with the number of holidays out there, their value lasts beyond November and December.

Gift guides are relevant for: 

• Valentine’s day
• Mother’s day
• Father’s day
• St. Patrick’s day
• Easter
• Earth day
• Halloween

 — or any other holiday, depending on the country where you sell your products.

So if you haven't created a gift guide for your store yet, perhaps you should try it this year.

To help you get started, we've put together 9 steps to plan, create, and promote a gift guide for any holiday.

Tune in if you need ideas!

Prefer reading the text version of this episode?  Then head over to our blog.

🎁 33 website banners for every major holiday (you can add to your website without coding)

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

As an ecommerce brand owner, you’ll have to make important decisions every day.

And you can make better-informed decisions if you create a habit of collecting customer feedback regularly. 

To help you get started, we’ve covered everything you need to know about gathering customer feedback: 

• 5 types of feedback, 
• 5 ways to collect it, 
• and 5 ideas for implementing it in your strategy.

Tune in!

Resources we've mentioned in this episode:

1. 10 Examples of customer satisfaction questions for your next survey
2. Cart abandonment survey template (to display on your website)
3. Cart abandonment survey template (to send via email)
4. Guide to measuring your Net Promoter Score
5. 38 Survey questions for ecommerce brands

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

You may spend countless hours every week working hard to build your email list.

But have you ever stopped to think about how your campaigns perform?

You can have the largest list in your space, but if your email marketing metrics aren’t performing as they should, you may have to rethink everything you do, from your list-building efforts to your campaigns.

From this episode, you’ll learn what email metrics you should track and how to improve them.

Tune in!

Useful links:

• 7 Ways to get more email subscribers
• Lead magnet examples for ecommerce
• How to write re-engagement (win-back) emails
• 7 Types of marketing emails you should be sending
• 13 Engaging promo newsletter examples to inspire your own

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

Are you a smaller brand stressed about Black Friday? 

If your answer is YES, we’ve got you covered.

In this episode, we’ll talk about 12 low-cost ideas to help you make the most out of this holiday sale season using the power of email marketing.

🎁 We've also prepared a sample email schedule for your next Black Friday campaign. Find it at the end of this blog post, along with more inspiring examples.

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

You’ve heard it before: lead magnets are a great tactic to build an email list and entice shoppers to buy.

The pressing question isn’t why you should use lead magnets, but how do you use them for your ecommerce business. 

In this episode, we're going over 5 common lead magnets for ecommerce:

• purchase discount
• free shipping coupon
• gifts or free samples
• education content
• contest or giveaway participation

We're also going to provide examples and tips for using each lead magnet type.

🎧 Tune in and remember to subscribe!

Useful resources:

1. Popup template to promote a purchase discount in exchange for email signup
2. Popup template to promote education content in exchange for email signup
3. Popup template to offer free shipping in exchange for email signup
4. Pop-up survey to ask abandoning customers why they're leaving

Prefer reading the text version of this episode? Head over to our blog.

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

Do you want to make email marketing one of your core revenue-generating channels, but don’t know where to begin?

We get it.

There are many types of marketing emails you can send, and with so many options available, it’s easy to get overwhelmed.

In this episode, we're talking about 7 key emails you should be sending to your subscribers. If you're looking for ideas to get started, tune in!

Want to dive deeper? Read about these 4 types of marketing emails in detail:

• Guide to abandoned cart emails
• Guide to win-back emails
• Guide to welcome emails
• Guide to post-purchase emails

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

Getting an ecommerce store up and running is only the first step to launching a successful business online. Now you need to establish strategies that will help you get sales.

More often than not, what you need isn't a silver bullet but a combination of tactics working together in unison to help you reach your revenue goals.

This episode will help you brainstorm these tactics and get to the action!

If you prefer the blog version of this episode (with examples!), here it is.

Dive deeper:

• Ways to collect email subscribers on an ecommerce website
• How to optimize your mobile conversions
• Beginner's guide to SEO for ecommerce
• How to ask customers to leave a review
• Post-purchase survey template (💡add it to your Thank-you page)

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

Cross-selling is an often overlooked but incredibly powerful strategy you can use to increase the average order value (AOV) in your online store.

In this episode, we'll walk you through 7 different approaches to get started with cross-selling. Whether you're using Shopify or any other ecommerce platform, you'll surely benefit by implementing at least one of these strategies in your store.

Helpful links for Shopify merchants:

• Hot to create a cross-selling popup for Shopify
• Guide to crafting a post-purchase email (and using it to cross-sell)
• How to create and promote bundles on Shopify

Recommended AI-based cross-selling apps for Shopify:

•  Cross Sell
• ReConvert

Shoppable content apps for Shopify:

• Shop The Look by Byte Commerce UG
• Shop The Look by Zoomy
• Lookbook by Expert Village Media Technologies

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

In recent years, many ecommerce brands have started using SMS marketing as their communication channel.

“But this is too old-school,” - you may say.

We get it.

But what if we told you that 58% of consumers said that SMS messages are the most effective way for businesses to reach them quickly?

In this episode, we're talking about:

• advantages of sms marketing for ecommerce
• ways you can use sms marketing for your store
• steps to launch your first sms marketing campaign

Bonus: popup template designed to collect phone numbers. Feel free to steal it for your website!

Prefer reading the text version of this episode? Here it is.

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

Welcome to episode 35 of Getsitecontrol Insider!

Our invited guests for this episode are Chase Clymer – the Co-founder at Electric Eye, the top agency that helps ecommerce brands using Shopify to power their business, and Giorgia Mangoni – our customer happiness manager at Getsitecontrol.

Tune in to hear about the biggest challenges ecommerce brands face today!
 
Questions discussed in this episode:

• Is it easier or more challenging to launch and grow an online store now, than it was 5 years ago?
• What are the top 3 beginner’s mistakes to avoid when you're starting an ecommerce business?
• How can small ecommerce brands compete with giants like Amazon?
• What are the ways to bring customers back to a store?
• What is the best strategy to reduce shopping cart abandonment?

Bonus: Chase's favorite ecommerce tools!

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

In today’s episode, we’re going to discuss upselling: the tactic many business owners ignore for the fear of coming across as too salesy. 

Are you feeling hesitant about it, too?

Then tune in to learn 8 easy upselling techniques you can implement in your store to get more sales without being pushy.

Check out the collection of product upsell popups you can customize and add to your store without coding: see the collection.

Want more marketing tips for your ecommerce store? Check out our latest blog article.

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

There are two huge benefits of sending win-back emails.

First, you may be able to rekindle old, inactive relationships a customer once had with your business. That's right: it means returning customers and more sales.

Second, you'll be able to delete subscribers whose email addresses are no longer in use (or who have simply lost interest in a business altogether).

And that means a more efficient email list, higher open rate, and more engagement.

Find out how to launch a working win-back email campaign from this episode.

Then check out real-life win-back email examples in our blog post.

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

As an ecommerce marketer, there’s one truth you have to remember: consumers love coupons.

No matter what customer segment your business targets and how luxurious the products you sell, consumers can’t resist the opportunity to pay less for a product they want to buy.

In this episode, we're talking about coupon marketing:

• What are the different types of coupons you can use? 
• How to create a coupon? 
• How to promote a coupon in your online store?

Tune in to hear answers to all these questions.

Want to read the text version of this episode?  Check the guide to coupon marketing on our blog.

You may also like: How to promote discount coupons on Shopify.

Guides to creating coupon codes for major e-commerce platforms:

• Shopify: Creating discount codes
• BigCommerce: Using Coupon Codes & Creating Product Discount Promotions
• WooCommerce: Coupon Management

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

If you're running an ecommerce store, you want to take every opportunity to turn your visitors into email subscribers and stay in touch with them.

Why?

Because there’s an endless stream of stats that prove email marketing is the most profitable channel for e-commerce.

So what are the best to invite people to join your email list? There are a few great tactics, actually, and we're covering these tactics in our new episode.

Want to see real-life examples of how ecommerce businesses get email addresses? Find them on our blog!
Using Shopify? Here are 5 pre-designed email subscription popups for you.

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

Shopify is an amazing ecommerce platform - no doubt about that. But like with any platform, sales won’t happen on their own 🤷

In this episode, we're talking about real-life tactics that will help you get those first (and most difficult) sales and continue attracting customers.

Specifically, we'll cover the following strategies:

• Leveraging free sources of traffic
• Creating and monetizing an email list
• Getting more Shopify sales with paid traffic
• Optimizing your store to make more sales

Prepare your pen and paper, because you'll probably have plenty of ideas while listening.

An expanded text version of this episode is published on our blog.

Here are resources you might want to bookmark:
How to grow your list using Shopify email popups
How to promote coupon codes on Shopify
How to upsell products on Shopify

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

Dropshipping is easy on paper. In reality, there are some questions you need to ask yourself before getting started.

• How profitable is dropshipping?
• What ecommerce platform do you work on?
• How do you actually open your store?
• How many products do you need to start?
• How do you promote your store?

In this episode, we'll go over each of these questions and provide a handful of resources to help you get started.

Read the text version with the step-by-step guide to setting up a Shopify store here.

Dropshipping apps we recommend: Oberlo, Spocket, Modalyst.

Helpful resources:

• Handy guide to naming your Shopify store
• How to Pick the Best Shopify Theme for Your Ecommerce Store
• How to Find the Perfect Dropshipping Products
• How to Make Your Ecommerce Copywriting Sales-Ready
• Shopify popups to help you grow your email list, promote sales, and more

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

If you're an Ecommerce business owner, you surely know what shopping cart abandonment is. But do you know the best way to deal with those abandoned carts?

Meet the ultimate guide to writing abandoned cart emails.

From this episode, you'll find out:

• what exactly you should include in an abandoned cart email
• how many emails should you send 
• when you should send them 
• and much more

Bonus: in the text version of this episode, you'll find subject lines and abandoned cart email templates! Feel free to grab them and adjust the copy for your business.

Want an exit-intent survey template to find out why customers abandon their carts in your store? Check out this one.

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

Permission-based email marketing entails sending promotional emails only to people who have given you explicit permission to do so.

In this episode, we'll discuss 7 ways to implement permission-based email marketing in your business. Tune in!

Prefer reading a text version? Check out this blog post on permission-based email marketing.

Ready to start using the tactics we've discussed? Then add a GDPR-friendly email opt-in popup to your website. Here is an example.

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

If you own an ecommerce store, one of the most important metrics you want to keep track of is your average order value or AOV. 

By itself, AOV is just another number. But once you start analyzing it in the context of you cost per sale, your conversion rate, and other metrics, the average order value helps you determine:

• If your pricing strategy is working
• If you can be profitable in the long run
• And where you should focus your growth efforts

In most cases, it is only natural to want to increase the average order value in your store.  And that's exactly what we're discussing in this episode. Stay tuned!

Prefer the text version? The read about the ways to boost your average order value on our blog.

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.

Shopping cart abandonment is like a splinter in any ecommerce store owner’s foot; it’s painful to experience but avoidable if you know where to look.

By the end of this episode, you'll have a clear understanding of what may cause cart abandonment in your store, and learn 5 proven tactics to reduce the abandonment rate.

Prefer reading the text version instead? Then check out the blog post where we've shared specific tools and popup templates to help you fix shopping cart abandonment.

Create beautiful email signup forms, coupon boxes, and pop-up surveys for your store with Getsitecontrol.