Getting Granular

• Get to know Lauren in 139 seconds (00:24)
• Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)
• Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)
• Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)
• Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)
• Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)
• Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)
• Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)
• Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)

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• What are we talking about today? (00:46)
• What is Meta Business Manager? (02:05)
• Why do you NEED Meta Business Manager (03:51)
• How to check and see if you have Meta Business Manager setup (07:35)
• HORROR Story #1 of not having a Business Manager setup (10:16)
• What to do if your page is owned by someone may not know or you can not contact (14:14)
• Chris's shameless plug for LinkedIn Business Manager (16:00)
• HORROR Story #2 of not having a Business Manager setup (16:20)
• HORROR Story #3 of not having a Business Manager setup (18:10)
• Final thoughts on Meta Business Manager (19:11)

Video Referenced: How to move your personal ad account into Meta (Facebook) Business Manager

Email us at info@granularmarketing.com

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• How this thought experiment came to be (01:24)
• The thought experiment setup (07:23)
• TL:DL - setup summary (11:00)
• Learnings from the setup (11:25)
• Ads are being served (15:00)
• Week 1 - feels oh so right (17:57)
• Week 2 - it starts to get spicy (20:12)
• Week 3  - the wheels are now off the bus (26:40)
• Wrapping up the takeaways (31:50)

Email us at info@GranularMarketing.com

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• Get to know Megan in 107 seconds (1:53)
• Poli Sci? Nah. PPC? Yes, please. (3:40)
• The selling points of making PPC a career (4:44)
• Where PPC was when Megan got her start (6:50)
• What brought Megan to Granular (8:17)
• The Granular difference and culture (10:11)
• Megan’s method to client relationships (13:00)
• To the future! Where Megan thinks PPC is going (15:40)
• Bonus: a quick philosophy lesson (18:40)

Email us at info@GranularMarketing.com

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• What makes up Programmatic audio  (01:37)
• How is it different than a traditional radio buy (02:21)
• Podcasts - a special snowflake (03:22)
• Examples within the world we live (04:47)
• Positives of advertising on a podcast (06:01)
• Downsides to advertising on a podcast (09:06)
  • A peak inside podcast targeting and purchase options (10:12)
• Positives of Programmatic audio (14:41)
• Why you may not want to use Programmatic audio (22:04)
• Final thoughts! (25:23)

New to Programmatic? Check out our primer episode

Email us at info@GranularMarketing.com

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• Geofencing vs. geoframing vs. geotargeting
  • What is geofencing? (01:28)
  • What is geoframing? (03:11)
  • What is geotargeting (display)? (04:17)
• Real-world examples (04:46)
• The Pros of each tactic (09:01)
• The challenges of each tactic (11:43)
• Episode wrap-up (14:55)

New to Programmatic? Check out our primer episode

Email us at info@GranularMarketing.com

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• What is Programmatic OOH? (00:50)
• Is OOH suited for certain industries? And examples of where to best utilize OOH  (02:49)
• In’s and out of the alternative OOH channels (04:32)
  • The less common channels (05:15)
• The benefits of leveraging Programmatic OOH Advertisement (06:18)
• Potential downsides of OOH Advertising (10:07)
• The final takeaway (12:56)

New to Programmatic? Check out our primer episode

Email us at info@GranularMarketing.com

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• A high-level look at what is a KPI (01:17)
• The KPIs of OTT & CTV (03:39)
• The main KPIs of audio (09:41)
• The main KPIs of display & native (12:36)
• The main takeaway (13:54)

New to Programmatic? Check out our primer episode

Email us at info@GranularMarketing.com

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• The basics of CTV and OTT (01:25)
• Real-world examples of CTV and OTT (03:12)
  • How cost and placements help drive your video advertisement marketing plans (04:13)
  • Gauging performance and KPI’s (06:30)
  • Placement Strategy (08:14)
  • Direct vs Trade Desk (9:30)
• What are the pros of CTV & OTT (10:30)
• Potential downsides to CTV & OTT (15:55)
• How does Traditional TV advertisement work within Programmatic (19:58)
• TL;DL - closing thoughts and the main takeaway (21:58)

New to Programmatic? Check out our primer episode

Email us at info@GranularMarketing.com

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So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process. 

• Step 1 - Meet Mike (01:13)
• Step 2 - Explore how to travel from journalism to a paid search career (04:13)
• Step 3 - View the paid search landscape through Mike's eyes (09:31)
• Step 4 - Allow someone named “Chris” to validate your views (12:32)
• Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41)
• Step 6 - Start to focus your skills and area of interest (15:18)
• Step 7 - Learn Mike’s personal approach to account management and client relations (20:26)
• Step 8 - Find your way to Granular! (24:27)
• Step 9 - Look into the eyes of the future of PPC (30:32)
• Step 10 - Like, subscribe, and follow the Getting Granular podcast

• The ABCs of landing pages (00:43)
• Examples of where having a landing page strategy would be a great idea (01:21)
• The benefits of building a landing page for you and the user (06:12)
  • Higher quality score
  • Drive focus to specific information 
  • Flexibility to optimize & test the page(s)
• Finding the perfect balance when creating lead form fill (13:40)
• Rounding out the pro’s of having a custom landing page strategy (17:29)
• The flip-side of the coin: What may be some of the downsides to a custom landing page strategy (21:10)
• The final take with MacKenzie (25:04)

• How Aislinn went from the ballet barre to becoming a PPC expert (02:39)
• So why did PPC catch Aislinn’s eye as a career path  (05:47)
• Flashback! What the PPC landscape was like when Aislinn started her career, what’s changed over the last few years (07:51)
• Aislinn’s specialties, and the skills that help her succeed (12:50)
• Tik Tok! (18:30)
• Aislinn touches on her approach to client relationships and strategy (19:10)
• Circling back to the start, what brought Aislinn to Granular (22:13)
• The dog that offended Chris. And yes, she is a cutie. (25:40)
• What Aislinn thinks THE FUTURE holds for PPC (26:15)
• Closing thoughts (30:19)

• The big question - is your business a good fit for advertising on Facebook? (03:00)
• Prospective on the B2B marketing funnel (06:04)
• Don’t forget the creative (08:49)
• What does using Facebook correctly look like? (10:44)
  • Audience retargeting (12:44)
  • Lookalike audiences (15:20)
  • Website visitors retargeting (17:00)
  • The LinkedIn hack (18:11)
  • Interest-based targeting (20:30)
• The Pros & Cons (22:34)

• How Mark got started on his PPC path (02:19)
• HubSpot's utilization within the paid search world (06:21)
• Hear how a one-off work opportunity becomes a legitimate career path (10:55)
• Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)
• Chris is that guy (17:30)
• What the PPC landscape was like when Mark started (17:59)
• Marks take on the evolution of paid media and privacy changes happening (20:58)
• Chris & Mark talk about the principle of tracking (22:58)
• Mark’s specialties (25:00)
• Mark touches on his personal approach to client relationships and strategy (29:41)
• How Mark went from flying solo at networking events to working at Granular and what he likes about working here (32:09)
• What the future of PPC looks like through Mark’s eyes (44:05)

• How Meagan got started in the industry (1:27)
• Why she is interested in paid search (2:57)
• What the PPC landscape was like when she started (4:00)
• Her take on the future of PPC(6:57)
• Her personal approach to client relationships and strategy (9:36)
• Meagan’s specialties (14:00)
• What brought her to Granular and what she likes about working here (17:50)

• What is programmatic advertising (1:30)
• What is OTT & CTV and what are the differences (2:05)
• Geofencing and iOS updates (4:09)
• Who should use programmatic (6:10)
• Examples of how to target effectively (7:49)
• 3rd party data providers (12:22)
• How to use data to meet goals (15:14)

• How Jordon started Granular (1:11)
• Why he got interested in PPC (12:58)
• What the landscape was when he started (17:28)
• Thoughts on automation (20:05)
• Changes to the landscape since he started (22:22)
• Prediction on future changes in PPC (25:51)
• Is the end of the keyword near? (30:34)
• His personal approach to account management (35:05)
• Success with new platforms and rolling them out to clients (38:20)
• Inspiration for the culture at Granular  (42:56)

• Phasing out broad match modified (BMM) keywords (1:17)
• Google’s example of how things will change(2:24)
• The origination of BMM (4:12)
• Why they are phasing it out (8:21)
• What it means for advertisers (9:49)
• What you should do about it (12:35)
• Is Google being evil? (15:35)

• Why Dave started Forever Lazy (2:15)
• How Fergie got a hold of a Forever Lazy Onesie (8:25)
• The progress of his businesses over the last 11+ years (10:37)
• Hooga's background and how it was founded (16:55)
• What led Dave to seek an agency partner (21:14)
• Why he chose Granular (26:06)
• The key to successful client relationships and partnerships (29:25)
• His philosophy going into 2021/2022 (35:05)
• COVID-19 impact on his businesses and outlook on 2021 and beyond (42:00)
• Dave’s advice to the inspiring entrepreneur (47:38)

• Why Dee moved from Hawaii to Wisconsin (:50)
• How she got started in paid search (4:00)
• What keeps her interested in the industry (6:05)
• What she loves about digital and some pain points (7:15)
• What was the PPC landscape when she started (8:58)
• What she sees changing in the near future (11:45)
• Personal approach to client management (13:35)
• Dee’s specializations (19:20)
• What she likes about Granular (24:10)