Green Industry Perspectives

Welcome to BONUS content recorded at SYNKD Live 2024! In this mini-episode, Jay Worth talks with Matthew Green.

Matthew has been on the Green Industry Perspectives Podcast before. He's the owner and CEO of Blue Duck Lawn Care (formerly Green's Lawn Care and Property Services) and Indy Christmas Light Pros.

Matthew explains why creating and using a budget is so critical, and why you (the owner and entrepreneur) should learn to communicate better with your team about how to work with you.

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Connect with Matthew on LinkedIn
Visit the Blue Duck Lawn Care Facebook Page
Visit the Blue Duck Lawn Care Website

Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Joshua Malik.

Joshua is the Founder and CEO of Joshua Tree Experts, a tree care, lawn care, and pest control company based in the Lehigh Valley in Pennsylvania. In the last couple of years, Joshua Tree Experts has begun franchising. As of this recording, there are now locations in Lansdale, West Chester, and Cranberry Township in Pennsylvania; Middletown, New York; Charlotte, North Carolina; and North Indianapolis, Indiana.

And Joshua shares something that no one else leaned into: marketing. Not even Briana Johnson from Dirty Marketing talked about that during these BONUS mini-episodes.

Tune in to Joshua's insights if you want to throw some rocket fuel on the fire in your business this year!

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Follow Joshua on LinkedIn
Visit the Joshua Tree Experts Website
Learn about Franchising with Joshua Tree Experts

Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jonathan Gillespie.

Jonathan is the owner of Yardsy, a rapidly growing lawn care company in the Southeast with a footprint in multiple states.

What do you need to think about doing to get ahead in 2024? According to Jonathan, you cannot underestimate the importance of setting goals.

Tune in for this mini-episode packed with a full episode worth of insights!

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Connect with Jonathan on LinkedIn
Follow Yardsy on LinkedIn
Visit the Yardsy Website

Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jeremy Talboy!

Jeremy is the owner of North Georgia Landscape Management, a full-service residential and commercial landscape company based in Alpharetta, Georgia (north of Atlanta).

Jeremy shares why successful Green Industry companies will plan and communicate in 2024, and why learning from your mistakes helps you get ahead.

You'll love this very raw episode (some of his team interrupts the interview). Great use of six minutes to grow your business today!

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Follow Jeremy on LinkedIn
Follow North Georgia Landscape Management on LinkedIn
Visit the North Georgia Landscape Management Website

Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Jeffrey Scott!

What do you need to get ahead in 2024? According to Jeffrey, you need to be really intentional about focusing on your team. From the leadership on down, you need to invest in building a world-class team. "Really great people will make you money," he says. "When you find a great person, that's the right time to bring them in."

What do you need to avoid doing in order to hit your goals? Tune in to this short (less than eight minutes) podcast to find out!

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Follow Jeffrey on LinkedIn
Visit Jeffrey's Website
Subscribe to his Newsletter

Welcome to BONUS content recorded at SYNKD Live 2024! In this mini episode, Jay Worth talks with Claire Goldman!

Claire is a board member at the National Association of Landscape Professionals (NALP), and she and her husband Charlie are the Principals at R&R Landscaping outside of Auburn, Alabama.

Claire and Charlie have been on the show before, and Claire shared some great insights into why you might be having problems with staffing.

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Follow Claire on LinkedIn
Follow R&R Landscaping on LinkedIn
Visit the R&R Landscaping Website 

Welcome to BONUS content from SYNKD Live 2024! In this episode, Jay Worth talks with Briana Johnson.

Briana is the Founder of Dirty Marketing Group, a marketing agency that works with Landscapers and Tree Care companies. 

She has been on the show before, and joins this mini episode to answer two questions: What is something Green Industry companies should do to get ahead in 2024, and what is something that they should stop doing to get to the next level this year?

In this bonus episode, she shares why a customer loyalty program and embracing new tactics can help you get ahead in 2024.

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Follow Briana on LinkedIn
Follow Dirty Marketing Group on LinkedIn
Visit the Dirty Marketing Group Website

Welcome back! In this episode, Jay Worth welcomes Liz Lark-Riley to the show!

Like so many of us, Liz came to the Green Industry in an indirect route. She studied theater in school, earning a Master's Degree in performing arts administration. From there, she and her husband ran a successful and popular event venue in Florida. 

Her formal education and practical experience have given her a deep understanding of how to create amazing experiences for customers. Now, she's the Senior Customer Relations Manager at Mahoney's Garden Centers, a chain of plant nurseries and retail garden centers in Massachusetts. 

Liz joins the show and shares how successful Green Industry companies prioritize communication, use core values to empower team members, and consistently develop their employees.

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Visit the Mahoney's Garden Center Website
Visit the Rockledge Gardens Website
Follow Liz on LinkedIn
Email Liz: elarkriley@mahoneysgarden.com 

Welcome back! In this episode, Jay Worth welcomes Paul Fraynd to the show!

Paul is the CEO of Sun Valley Landscaping in Omaha, Nebraska. He and a college roommate wanted to earn extra cash to support a more entertaining college experience. What started with a $50 garage sale mower has turned into a team of 70 landscape professionals serving high-end residential and commercial clients.

Paul is full of energy and excitement for what he and his team are building. During this conversation, Paul discusses being people-first, being disciplined with your core customer, and why passion and fun are foundational to success in the Green Industry.

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Visit the Sun Valley Landscaping Website
Follow Paul on LinkedIn
Email Paul: paul@sunvalleyomaha.com
Visit the NALP Website
Visit the Project Evergreen Website

Welcome back! In this episode, Jay Worth welcomes Tyler Benoit to the show!

Tyler comes from a family where working in the Green Industry is the norm. Following (unexpectedly) in her grandfather's and father's steps, she is an Account Manager for Crystal Greens Landscaping in Portland, Oregon.

Tyler is passionate about people. That passion is almost tangible throughout this entire interview. It's hard not to listen to it and feel the same way; her energy is contagious.

In this episode, she shares why the most successful Green Industry companies have a strong culture, employee buy-in, and are people-first.

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Visit the Crystal Greens Landscape Website
Follow Crystal Greens Landscape on Instagram
Email Tyler: tyler.benoit@crystalgreens.com
Follow Tyler on LinkedIn

Welcome back! In this episode, Jay Worth welcomes Doug McDuff to the show!

Many businesses that started just as the last Great Recession hit didn't survive. Landscape America, Doug's company, did. Not only that, they're thriving today, running in the high seven-figure mark for revenue and employing 50 team members. 

Very involved with the Massachusetts Association of Landscape Professionals (MLP), and a board member at the National Association of Landscape Professionals (NALP), Doug brings an incredible viewpoint to the show. He shares why people, processes, and profits are the way to succeed in the Green Industry. 

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Visit the Landscape America Website

Email Doug: dmcduff@landscapeamerica.com

Follow Doug on LinkedIn

Welcome back! In this episode, Jay Worth welcomes Alison Herrell to the show!

Where do tree experts at Rainbow Ecoscience go when they have a question about trees? It turns out, they have an internal position for this, called an "Arborologist." That's Alison's job - to be an expert to the experts.

In this role she has worked with various Arborists and companies, answering the hardest questions. And she brings that expertise to this episode.

Alison discusses autonomy and honesty, good communication, and diverse skills among your staff as the keys to success in the Green Industry.

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Visit the Rainbow Ecoscience Website
Email Alison: aherrell@rainbowecoscience.com
Call Alison: 312-448-4017
Follow Alison on LinkedIn
Follow Alison on Instagram

Welcome back! In this episode, Jay Worth welcomes Justin White back to the show!

Justin is the CEO of K&D Landscaping in Watsonville, California. Taking over as the CEO of the family business in 2015, Justin's leadership has brought K&D from a $1 million company to over $16 million in revenue.

As a passion project, Justin also co-hosts the Trades Talk Podcast to help inspire contractors.  

Justin joins the show to discuss the importance of clear vision, good systems and processes, and having the right people doing the right things as keys to success in the Green Industry.

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Visit the K&D Landscaping Website
Follow Justin on LinkedIn
Follow Justin on Instagram
Email Justin: Justin@jwhitegroup.com
Work Cell: (831) 728-4018
Listen to the Trades Talk Podcast on Spotify
Listen to the Trades Talk Podcast on Apple

Welcome back! In the first episode of 2024, Jay Worth welcomes Heather Dirksen to the show!

An Army Vet who got her start in the Industry as a private pilot for an extremely high-end design/build firm, Heather has experience as a bookkeeper for a Green company all the way to the company President for a $45+ million dollar tree care firm.

An Arborist herself and the Founder of Ascend Tree Business Consulting, Heather joins the show to talk about change management. She shares why including the right people at the right time for buy-in, defining and measuring success, and excellent communication set you up for success when it comes to changes in your business.

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Visit the Ascend Tree Business Consulting Website
Follow Ascend Tree Business Consulting on LinkedIn
Follow Heather on LinkedIn

Welcome back! In this episode, Jay Worth welcomes Angelique Robb back to the show!

Having owned a landscaping business herself, Angelique's real passion is innovation in the Green Industry and connecting (or "SYNKing") the various sectors. Maintenance professionals should have an idea of what Designers and Architects expect, and vice-versa.

The publication she now owns and operates, SYNKD, promotes exactly these principles: coordination and innovation between industry segments. A large part of that is bringing people together for a live event with vendors and tremendous educational opportunities at SYNKD Live.

In this episode, Angelique shares the best way to leverage these live events if you're an attendee. She discusses relationship building, how the condensed learning format benefits you, and how getting away from the "day-to-day" grind recharges you.

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Visit the SYNKD Website
Learn more about SYNKD Live
Follow SYNKD on Facebook
Follow SYNKD on Instagram
Follow SYNKD on LinkedIn
Follow SYNKD on YouTube
Tune in to the SYNKD On Air Podcast 

Welcome back! In this episode, Jay Worth welcomes Briana Johnson to the show!

Briana started in the Green Industry right out of college. Using her background in journalism and communications, she started working for Greenleaf Nursery Company and Garden Debut Plant Collection in their marketing department.

After years of working there, she's worked for various entrepreneurs and agencies. That exposed her to national and international marketing for various clients.

But her heart was still in the Green Industry, so in 2021, she launched the Dirty Marketing Group, a marketing agency that works exclusively with Green Industry companies.

Briana shares how answering your customer's questions, embracing automation, and turning customers into advocates positions you for success.

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Visit the Dirty Marketing Group's Website
Email Dirty Marketing: info@dirtymktg.com
Follow Dirty Marketing on Instagram
Connect with Briana on LinkedIn

Welcome to Season 12 of Green Industry Perspectives! In this episode, Jay Worth welcomes Joshua Malik to the show.

As a young man, Joshua was a thrill-seeker. Extreme sports and the outdoors called to him. It was, in part, this passion that led him to a career in the Tree Care industry.

Joshua Tree Experts has nearly 20 years in business, serving customers in the Lehigh Valley in Pennsylvania. Offering Tree Care, Plant Health Care, Lawn Care, and Pest Control, Joshua Tree Experts is now embarking on a new path - franchising. The brand has grown so significantly that they've begun to offer a franchise model, taking the Joshua Tree Experts experience into additional markets.

In this episode, Joshua shares why laser-focused sales and marketing, finely-tuned systems and processes, and exceptional leadership and team members are the keys to success in the Green Industry.

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Follow Joshua on LinkedIn
Visit the Joshua Tree Experts Website
Learn More About Owning a Joshua Tree Franchise

Welcome back! In this episode, Jay Worth welcomes Paige Tisdale to the show.

Paige has a familiar story; she started in another industry, life took a turn, and she found herself working in the Green Industry. Unable to pursue her first choice of career, she switched to horticulture and started working at a golf course.

Now, she's the Business Developer for Dennis' 7 Dees in Portland, Oregon. Her work focuses on Commercial Maintenance and Interior Plant Design in the Portland metro area. An expert in biophilic design, she's also known as the "Plant Lady of Portland."

In this episode, Paige discusses why plant knowledge, a good company reputation and culture, and quality marketing are the keys to success in the Green Industry.

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Visit the Dennis' 7 Dees Website
Follow Dennis' 7 Dees Urban Plantscapes on Instagram
Follow Paige on LinkedIn
Visit the Green Plants for Green Buildings Website

Welcome back! This time, Jay Worth welcomes Carla Policastro back to the show!

Carla has seen it all in the financial space. She's worked for a small accounting firm all the way to one of the largest CPA firms in the nation. And along the way, she really developed a passion for helping Green Industry companies. To paraphrase her, she just recognized how hard the people in our Industry work, and wanted to help

Today, Carla is the co-founder and CEO of Cycle CPA, an accounting firm and fractional CFO dedicated to working exclusively with Green Industry businesses. In this episode, we focused the conversation specifically on job costing and profitability. Carla shares why accurate accounting, recouping overhead, and buy-in from your team are critical to getting your job costing and profits on-track.

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Visit the Cycle CPA Website
Email Carla: carlap@cyclecpa.com 
The Landscaping Accountant Facebook Group
Follow Cycle CPA on LinkedIn
Follow Carla on LinkedIn

Welcome back! In this episode, Jay Worth welcomes Neal Glatt to the show!

When we talk about scaling a business, few people have the practical experience that Neal brings. He joined Case Snow Management in 2010, they had a single truck and fewer than a million dollars in revenue.

When he left in 2017, he had helped grow the company to over $40 million.

You learn a lot when you're an integral part of growing a company that large and that fast. Since that time, he's worked with tons of Green Industry companies through his consulting business, Grow the Bench.

Neal joins the podcast to share why the abilities to sell, lead, and train are what set you up for success.

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Visit the Grow the Bench Website
Follow Grow the Bench on LinkedIn
Follow Neal on LinkedIn
Visit the Snowfighters Institute Website