Growing Social Now with Barbara Rozgonyi

Ready to discover the secrets of cultivating community, personalizing marketing, and the power of personal brands?  In this episode, Barbara Rozgonyi interviews Elena Kacan about leveraging technology, managing communities, and crafting accessible yet memorable brand experiences.

Elena brings a unique perspective shaped by nearly a decade in marketing roles at both regional health provider Ortho Carolina and now global commerce experience platform Bloomreach. Her passion for cultivating brand devotion coupled with a knack for spotting consumer insights has fueled Elena’s own rising star. 

Listen in to find out how you can build an authentic personal brand and foster human connections both vital skills in our digital world.

Connect with Elena Kacan on LinkedIn
Connect with Barbara Rozgonyi on LinkedIn

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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What do marketers need to know about AI right now - what are the best strategies and the biggest risks? Listen in as Barbara Rozgonyi and Phoebe Svoboda, a brilliant millennial marketer, explore the transformative impact of AI on marketing in 2023 and beyond. From unleashing creativity to navigating potential risks, they cover it what you need to know before 2024. 🚀🔮

Episode Highlights

🧠 AI as a Marketer's Sidekick: Boosting Creativity & Efficiency Learn how AI can be your ultimate ally in brainstorming ideas, editing content, and even generating ad copy. It's a game-changer for efficiency and innovation! 🚀💡

🚨 Navigating Risks: Authenticity, Plagiarism, and Ethical Considerations The episode didn't shy away from the tough questions. How do we maintain authenticity? What about the risks of plagiarism? Barbara and Phoebe delved into ethical considerations and the need for responsible AI use. 🌐🤝

🔮 The Future of AI in Marketing: Balancing Innovation and Responsibility What's in store for AI and marketing in 2024? The speakers shared their visions, emphasizing the need for a balance between innovation and responsibility. Exciting times ahead! 🚀🔗

Phoebe Svoboda: Crafting Client Success | Senior Digital Marketing Director | Visionary Social Media Ad Strategist | Community Engagement Expert

With over a decade of creative expertise, Phoebe excels at crafting comprehensive plans for clients. In the association industry, her efforts led to a 150%+ surge in website traffic and a 300%+ growth in social media following. Her major brand hospitality experience includes Cambria, Hilton, Hyatt, and Marriott, where her visionary approach, content skills, and community engagement expertise create impactful brand-audience connections. Always ahead in the digital marketing game, Phoebe consistently surpasses KPIs, delivering outstanding ROI.

Barbara Rozgonyi: Transformative Digital Marketer PR Thought Leader | Fractional CMO | Inspirational Speaker | LinkedIn Growth Coach | AI Enthusiast | CEO, CoryWest Media

With a rich client portfolio - from Fortune 150 brands to the Federal Reserve to global small businesses, Barbara is a pioneering digital PR thought leader, Fractional CMO, AI ChatGPT enthusiast, and LinkedIn growth coach. The publisher of an award-winning blog, wiredPRworks.com, Barbara hosts the podcast “Growing Social Now.” An inspiring international speaker and motivating global sales trainer, Barbara's live and hybrid programs educate, equip, and elevate. BarbaraRozgonyi.com

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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What is Rizz? What is #BizRizz and why do you need it to be successful? Rizz, a 2023 word of the year, is short for charisma. You heard it here first! Beyond surface-level buzzwords, Growing Social Now uncovered a treasure trove of tactical personal branding and corporate branding insights from Bella Rose Mortel in her interview with Barbara Rozgonyi. Listen in to find out how you can bring Rizz to your biz - and your personal brand!

#BizRizz Takeaways for Marketers

Develop an Engaging Corporate Brand Persona

In the age of the “creator economy,” Bella Rose emphasizes audiences connect more with bold personalities than faceless corporations. Give your brand persona an identity that resonates like a relatable character.

Strategically Show Off Your #BizRizz

A dose of infectious energy makes work more motivating and enjoyable for everyone without sacrificing an ounce of productivity.  And adding #BizRizz to your company brand connects you with your customer's PR: Personality + Reputation.

Align with Gen Z’s Greater Purpose

Regarding attracting and retaining Gen Z talent, Bella Rose confronted stereotypes that misrepresent Gen Z as wanting to be all about fun without being productive. She explains Gen Z seeks meaningful work aligned with their values. Provide opportunities to contribute to social causes and corporate social responsibility initiatives they care about. 

The Future Is Friendly: Embracing the Power of Personality Hires

Bella Rose Mortel's illuminating journey not only demystifies the world of “personality hires” but also provides actionable lessons for marketers seeking to create compelling personal brands and more authentic company branding.

Bella Rose Mortel is a Social Media Strategist at Beehiiv, developing content strategy, creation, and distribution across Twitter, Linkedin, Instagram, and TikTok.  Currently based in Austin, TX, she also writes a newsletter, Office Slayers, on being Gen Z in the office. Connect with Bella Rose Mortel on LinkedIn and TikTok
Subscribe to Office Slayers Newsletter

Connect with Barbara Rozgonyi on LinkedIn 

#newsletters #personalbranding #corporatebranding #beehiiv #growingsocialnow #barbararozgonyi #marketingpodcast #fractionalCMO #employeeengagement #GenZ

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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In the ever-evolving realm of travel and tourism, staying ahead of emerging trends is paramount for marketers seeking to capture the attention of an adventurous audience. Expedia Group's Unpack '24 report serves as a strategic compass, providing destination marketers and travel professionals with exclusive insights into the key trends shaping the future of travel in 2024 including Generative AI, ChatGPT, and Vibe marketing.

As a new generation of travelers – Gen Gen AI – fully embraces generative AI technology, destination marketers can leverage this trend to enhance the travel experience. With half of respondents expressing curiosity about using AI in trip planning, marketers can explore incorporating AI functionalities into their promotional strategies, offering personalized and tech-savvy travel solutions.

As destination marketers gear up for 2024, Expedia Group's Unpack '24 report serves as an indispensable guide to navigating the evolving landscape of travel trends. From leveraging set-jetting and destination dupes to crafting campaigns around unique vibes and cultural stays, marketers have a wealth of insights to shape compelling narratives for their target audiences. By embracing these trends, destination marketers can not only stay ahead of the curve but also create memorable and resonant experiences that captivate the imaginations of travelers in the coming year.

Need help navigating branding, marketing and PR?
Barbara Rozgonyi is a Fractional CMO, business strategy coach, and keynote speaker.

Barbara Rozgonyi publishes wiredPRworks (https://wiredprworks.com), a top 50 PR blog and is an international keynote speaker.

Barbara Rozgonyi on LinkedIn

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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How does LinkedIn power relationships and impact companies?

Join Barbara Rozgonyi on the latest episode of "Growing Social Now News" as she unravels the secrets behind the influence of professional networks. Barbara highlights results from a groundbreaking Harvard Business School study that maps LinkedIn connections among over 7,700 public U.S. companies.  Listen in and get valuable insights for individuals and businesses looking to navigate the complex landscape of professional networking, leveraging the power of social media, and optimizing LinkedIn connections for tangible business success.

Top Takeaway: Companies whose real-world employee connections put them at the center of their professional communities performed better than peer companies whose workforces were less well-connected and, as a result, on the periphery of the same community.

1. Relationships Matter More Than Ever:  A study mapping 2 billion employee relationships on LinkedIn reveals that companies at the center of professional communities consistently outperform their less-connected counterparts.
2. Social Media as a Turbocharger for Networking: LinkedIn connections become a tangible proxy for real-world connections, providing unique opportunities for measurement and study.
3. Size Doesn't Dictate Connectivity: Contrary to common belief, the study reveals that small companies can shine in connectivity, while large ones may lag. 
4. Professional Networks Contribute to Company Success:  Companies at the center of their networks tend to produce more patented innovations, driving both scientific and economic value.
5. Strategic Importance of LinkedIn Consulting:  Whether optimizing LinkedIn profiles for trade shows, enhancing company visibility, or providing sales team training, LinkedIn consulting serves as a strategic bridge between research and real-world success.
6. Connectivity Drives Innovation: The episode concludes by reinforcing the idea that connectivity directly influences a company's success, driving innovation and market impact. Barbara encourages businesses to foster impactful communications and connections to achieve organizational excellence.

More on the Harvard Business School LinkedIn study.

Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog, and is an international keynote speaker.

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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1. Digital Dominance: The data screams a clear message – digital is king. With 56% of adults now sourcing news from digital devices, it's imperative for PR strategies to align with this digital shift.
2. Rise of Podcasts: While radio and print decline, podcasts are on the rise. Understanding this trend provides a unique avenue for PR professionals to explore new media placements.
3. Demographic Nuances:  Understanding the preferences of different age groups, genders, and income brackets is paramount for effective PR outreach.
4. Strategic PR Planning: In a world inundated with data, strategic planning becomes the compass for PR professionals. Rozgonyi offers her expertise to help businesses navigate the complexities, attract attention, and connect with their target communities.

More from Pew Research on the changing news trends.

Barbara Rozgonyi publishes wiredPRworks, a top 50 PR blog and is an international keynote speaker.

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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Ever wondered how to turn customers into lifelong fans? In this episode of Growing Social Now, dive deep into the world of Customer Experience (CX) with host Barbara Rozgonyi and CX expert Shelly Chandler. 🚀

🤔 Ever struggled to define CX or understand its role in marketing?
Shelly breaks it down—CX is about the customer's journey, emotions, and expectations at every touchpoint. It's a multidisciplinary approach involving marketing, data analytics, product design, and more.

🌐 How CX and Marketing Work Hand-in-Hand
Discover the dynamic interplay between CX and marketing—beyond silos. Shelly reveals how leading organizations like Amazon, Apple, Disney, and Southwest Airlines seamlessly integrate strategies to build customer-centric cultures.

🌟 Strategic CX Insights for Marketers
Shelly's advice? Identify quick wins aligned with business KPIs, invest in digital CX, and leverage customer insights for emotional engagement. Learn from industry giants who prioritize CX for explosive growth.

🚀 2024 CX Trends You Can't Ignore
Explore the future with insights into trends like Generative AI, Smart Subscriptions, and Sentiment-Driven CX.  Look into the future landscape of customer experience with these game-changing innovations.

🔥 Meet the Expert: Shelly Chandler
With over 25 years in CX strategy, Shelly is a catalyst for driving action within organizations. Hear her wisdom on aligning CX and marketing, embracing trends, and creating unbeatable customer experiences.

🎧 Ready to Transform Your CX Game?
Join Barbara and Shelly in this insightful episode—your ticket to turning customers into advocates. Listen now for actionable CX strategies and a glimpse into the future of customer experience.

Guest Credentials:
Shelly Chandler - Senior CX Strategist, Industry Veteran, Transformative Leader.
Connect with Shelly on LinkedIn.

Host:
Barbara Rozgonyi - Communication Innovator, Founder of CoryWest Media, Digital Marketing PR Thought Leader.
Connect with Barbara on LinkedIn and visit BarbaraRozgonyi.com to book transformative training, speaking, consulting, or coaching programs.

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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From the early days of social networks to the latest AI-powered tools like Microsoft Teams, let's explore the intersection of technology, culture, and productivity - and tells you what's coming next. Listen in as the co-founders of Social Media Club Chicago - Jeff Willinger, Microsoft MVP and Digital Experience Director at Withum, and Barbara Rozgonyi, a PR and digital marketing expert - take us on a journey through the changing landscape of workplace collaboration. 

Future of Work with Jeff Willinger Top Takeaways

1. Blend of Physical and Digital Collaboration: The future workplace will seamlessly integrate in-person and online collaboration, thanks to tools like Microsoft Teams, SharePoint, and OneDrive.
2. AI-Powered Productivity: AI assistants like Microsoft's Copilot can enhance productivity by automating tasks like meeting note-taking, enabling employees to focus on more substantive work.
3. Technology Supports, Doesn't Replace People: While technology like AI can automate tasks, it's designed to support and enhance human collaboration, not replace workers.
4. Culture Remains Crucial: No matter how advanced the technology, a supportive and inclusive workplace culture established by leadership is essential for engaging employees and unlocking their potential.
5. The Power of Community: Creating a sense of community is crucial for employee engagement through diversity groups, community service projects, and social events.
6. Leadership's Role in Culture: Leadership plays a pivotal role in establishing and nurturing workplace culture. Digital tools can reinforce this culture and connect distributed teams.
7. Innovation in Collaboration Tools: Collaboration tools have evolved significantly, enabling seamless digital teamwork across different locations.
8. AI as an Assistant, Not a Replacement: AI, such as Copilot, serves as an assistant that handles routine tasks, freeing employees to focus on more strategic and creative work.
9. Putting People First: The success of any technology initiative hinges on putting people at the center to enhance the human experience, not overshadow it.
10. Continuous Evolution: Workplace communication and collaboration will continue to evolve, but nurturing culture and community will always be a top priority.

Connect with Jeff Willinger on LinkedIn
Jeff Willinger at Withum

Connect with Barbara Rozgonyi on LinkedIn

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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The role of the fractional Chief Marketing Officer (CMO) has gained prominence as businesses seek outside expertise to thrive in today's landscape. To explore this emerging opportunity,  Barbara Rozgonyi, an experienced marketing consultant and fractional CMO, answers your questions.

What is a Fractional CMO?

A fractional CMO provides on-demand guidance to create change. They audit a business from all angles and craft strategies to streamline operations, boost revenue, and unlock growth. While the title is new, Barbara has fulfilled this CMO role for years.

When to Engage a Fractional CMO

Hiring a fractional CMO brings an objective external perspective. For family businesses running unchanged for decades, a fresh look identifies areas needing adaptation. Preparing a company for sale also benefits from elevating marketing practices.

Eliminating Confusion

With endless marketing options, determining the right tools is challenging. Changing platforms can disrupt teams. A fractional CMO conducts an unbiased evaluation to make data-backed recommendations.

The Power of Strategy

Business owners often focus on tactics without an overarching strategy. Tactics alone lead astray. A fractional CMO builds a holistic plan tied to goals for optimal growth.

Why Choose Barbara?

With broad experience - from internal comms to podcasting - Barbara offers multifaceted insights. Her “Four Winds” approach dives into digital, direct, dynamic, and data facets of marketing. She ensures your digital presence excels, optimizes communication, injects creative storytelling, and mines data for profitability.

Barbara’s mission is to help businesses serve more people, make more money, and find enjoyment. She's a transformative force to propel any organization forward.

Get Started

Discover if a fractional CMO is right for you through an intro call with Barbara. Access the link on her LinkedIn profile or email hello@barbararozgonyi.com.

Barbara Rozgonyi offers the strategic vision and marketing expertise to guide businesses to the next level. Let her fresh perspective set you up for enduring success.

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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What could a mindset shift do for you and your people? Lisa Sharapata, CMO of The Arbinger Institute - and one of the 10 most influential CMOs to follow in 2023 -  talks about how much a shift from an inward to an outward mindset matters, in social media, the modern buying experience, collaboration within the marketing community – and everyday life with Barbara Rozgonyi, host of Growing Social Now.

Key Highlights

Embracing Passion Over the "Growth at All Costs" Mindset

Finding Your Inner Light and Strength for Positive Actions

Social Media: The Game-Changer in the Buying Experience

80% of the Buying Experience Happens Before Contacting Sales

Building Communities to Stand Out from the Commodity

Unlocking Human Potential in the Business World

Having inward and outward perspectives drives success in the business world, and life.

When marketers prioritize collaboration, everyone works towards the common good.

Set biases and egos aside to appreciate people’s gifts, passions, and priorities.

Chapters

1 Exploring the Benefits of an Outward Mindset with Lisa Sharapata, Recognized by C I O Look as One of the Most 10 Influential CMOs to Follow in 2023

00:00 - 06:37

2 Bringing Humanity Back to the Workplace: Going Beyond Growth at All Costs

06:37 - 13:14

3 The Mindset Shift: Exploring Social Media, Experiences, and Tapping Into Engagement

13:15 - 18:55

4 The Power of Social Media and the Benefits of Connection Through Online Communities

18:56 - 24:54

About Lisa Sharapata, CMO of Arbinger Institute

With over 20 years of marketing experience, Lisa is passionate about creating growth strategies, building brands, and executing comprehensive, customer-centric initiatives to create a predictable revenue model. Recognized by CIOLook as one of the 10 Most Influential CMO's to Follow in 2023, Demand Gen Report as the 2021 B2B Vanguard and B2B Innovator, and by DMN as a “Woman to Watch,” Lisa is leading the charge for a better B2B buying experience. Lisa is currently the CMO of The Arbinger Institute – a global leadership development and culture transformation organization that helps leaders and teams shift their mindsets to drive organizational changes that lead to exceptional results. Before this, Lisa was the CMO of BoostUp.ai, a Revenue Technology company with several marketing leadership roles in the B2B SaaS Tech space. She is also an advisor for Hushly and a Co-Founder and Board member of the PEAK Community.

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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Did you know the VR market is expected to surpass $10 trillion by 2030? Listen in as Leslie Marshall, CMO of Mesmerise tells you why now is the time to activate VR/AR/MR. Leslie shares how marketing professionals and comms experts can think about how tech like AR/VR/MR applies to their work and the kinds of immersive experiences they can create for their employees and customers.

Exploring Possibilities: An Interview with Leslie from Mesmerise

Since Leslie Marshall and Barbara Rozgonyi first met in the mid-two-thousands, they’ve led a quest for looking for the next best thing in social media, marketing, and tech. Whether it was at TechWeek, Social Media Club Chicago, or an AMA Chicago event, these two marketers share a drive for realizing the future vision.

In her Growing Social Now interview, Leslie explores the importance of staying ahead of the curve when it comes to emerging realities such as AI and AR, as well as strategies for marketing in the metaverse.

In early 2023, after 16 years at Morningstar, Leslie embarked on a new career journey. She joined Mesmerise, a virtual reality and augmented reality business, as CMO. At Morningstar, she worked with the Mesmerise team on VR events. Mesmerise uses cutting-edge technology such as VR to boost productivity with virtual meetings and webinars.

Chapters

1 Exploring the Potential of VR with Barbara Rozgonyi and Leslie Marshall 00:00 - 05:36

2 Exploring Virtual Reality through Experimentation and Learning 05:36 - 11:39

3 Delivering Exceptional Customer Experiences through VR and AR Technologies 11:39 - 16:53

4 Exploring Opportunities with New Technology: A Path to Smart and Innovative Business Ventures 16:53 - 22:31

5 Exploring the Benefits of the Metaverse: An Analysis of Social Media Sentiment 22:31 - 28:13

6 Taking the Leap: Networking and Professional Growth in the Metaverse and Beyond  28:13 - 33:10

7 Exploring the Journey of Redefining Life: Finding Balance in Transitions and Embracing Change. 33:10 - 38:45

Visit Mesmerise on LinkedIn
Connect with Leslie Marshall on LinkedIn

Listen to Barbara’s previous interview with Leslie: Growing Social Now episode on Exploring Experiential Events and Social Media and read more about this episode.

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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What lens do you use for your social media marketing? In this episode of Growing Social Now, Nicholas J. Love tells you why you need a challenger lens to innovate and connect with your core communities. Listen in as Nicholas and Barbara Rozgonyi, your show host, explore the latest social media trends you need to tap into now - like filtering everything through a challenger lens. 

Meet Nicholas J. Love, an accomplished marketing industry expert. In this episode, Nicholas talks about the importance of being T-shaped and the need for marketers to continuously innovate in a competitive industry with a challenger lens.. It also touches upon the challenges posed by the political landscape, such as data privacy and the connection with China, and the different topics marketers face when using various channels, like AI and developing thought leadership through diverse content. It wraps up by advocating for preparation and dedication, as evidenced by Nicholas J. Love’s journey from graduate to Global VP of Marketing.

As the VP of Global Marketing at Hotwire Global Communications, Nicholas is a T-shaped marketer and leader who operates with a challenger brand lens that possesses deep expertise and experience in driving transformative impact across highly matrixed organizations. 
 
As a former ESPN Digital Media on-air talent, Nicholas is a two-time graduate of Grambling State University where his now an adjunct professor. A recognized public speaker and author on Digital Transformation, Digital Engagement and Diversity, Equity and Inclusion. Nicholas is a two-time Adweek Executive Mentee and have released a master class with Netbase. 

Nicholas J. Love on LinkedIn

Barbara and Nicholas met via AMA Chicago when Barbara moderated a panel on 2022 social media trends and Nicholas contributed his ideas about bold marketing.  

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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What's the best way to manage customer relationships on social today? Who needs a CRM - customer relationship management - system? [hint: everyone!] How can you enrich and nurture your existing and future relationships online and IRL? In this episode, Barbara Rozgonyi interviews Jon Ferrara for his take on CRM on Growing Social Now. 

You will discover . . .
How to use Influencer Marketing to Grow Your Brand on a Budget
Growth Hacking Strategies for Small Business with Small Budgets
How to Build a Community of Micro-influencers To Drive Your Business
Why Building Relationships Help Achieve Passion, Plan, And Purpose
How a CRM Can Help You Build Better Relationships
How to Build Your Brand As A Trusted Industry Influencer To Grow Your Business
How to Turn Your Contacts Into Gold by Nurturing a Community of Influencers

About Jon Ferrara
Nimble CEO Jon Ferrara is a successful entrepreneur and firm believer that we're all on this planet to grow, and that the more we can help other people grow, the more we grow. Building products that help people achieve their passion, plan and purpose is the primary reason Jon pioneered contact relationship management with the launch of GoldMine in the 90's, and it’s why he launched Nimble, the smart CRM for O365 & G Suite, two decades later. Jon is also a noted speaker on the topics of Social Media’s effects on Sales and Marketing. He’s been recognized on Forbes as one of the Top 10 Social CEOs, Top 10 Social Salespeople in The World, and among the Top 50 Social Business Twitter Accounts You Must Follow.

Nimble
Jon Ferrara on LinkedIn

About Barbara Rozgonyi, Host of Growing Social Now

Barbara Rozgonyi attracts attention, builds brands, and connects communities as an inspirational speaker, creative coach for marketing communications, and social selling trainer for sales teams.  An early social media advocate, Barbara launched wiredPRworks in 2006 and founded Social Media Club Chicago in 2008. She lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.

#growingsocialnow #barbararozgonyi 

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
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Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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Can influencers really make money on their content? Yes, says Finn Hodgins, founder of Grouped.com and an experienced influencer marketer for influencers and brands. Listen in as Finn talks about building a creator economy with influencer marketing to nurture niche communities on Growing Social Now with Barbara Rozgonyi.

I first found about Grouped at PitchBreakfast, an event here in Charlotte that invites startups to pitch ideas in exchange for funding. These practice pitches are critiqued by a panel of experts with feedback to shape and hone the presentation. As a startup, creator, influencers and social media enthusiast, Finn's presentation intrigued me enough to invite him to be a podcast guest. I hope our conversation sparks creative ideas! Thanks so much to Finn for being my guest!!

What we covered:

• All things Creator Economy
• How to 10xs Instagram with TikTok insights
• Where influencer marketing is going
• How tight to niche your niche
• Case studies, including Clare Nolan
• When to use Grouped to connect communities and grow revenue

About Finn Hodgins, Founder of Grouped

Finn is an ex-baseball player turned entrepreneur after an injury. He has a background in e-commerce working with a CBD company where he used influencer marketing to drive sales. This led to his interest in the creator economy, where Finn then began to work with creators on other projects, eventually leading him to found and develop Grouped, a social CRM, that gives people the social feel they want, and the brands the ownership they want.

Finn Hodgins on LinkedIn

Clare Nolan, fitness influencer and co-founder of Grouped

Clare Nolan on Instagram

Clare Nolan on LinkedIn

Clare Nolan on TikTok

About Barbara Rozgonyi, Host of Growing Social Now

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor si

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Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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What we talked about . . . 

• The almighty algorithms
• How to maximize your ad budget
• What types of ads work best right now
• Why you need to be you
• When to trust the platform’s ad suggestions
• Who ChimeHouse Media helps the most

Co-founded by Matt Shields and Megan Shields, ChimeHouse Media creates "done for you" Facebook & Instagram Ad strategies for solopreneurs and small businesses. For those not ready for the "done for you" approach, they also provide consulting to start or grow business using paid advertising.

Connect with

ChimeHouse Media https://chimehousemedia.com

https://www.linkedin.com/in/megshields/

https://www.linkedin.com/in/chimehousemedia/

https://www.linkedin.com/company/chimehouse/

https://www.facebook.com/chimehousemedia/a

https://www.instagram.com/chimehousemedia 

About Barbara Rozgonyi, Host of Growing Social Now

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Membership and lives in Charlotte, North Carolina right between the Blue Ridge Mountains and the Atlantic ocean.

Let’s Connect!

Barbara Rozgonyi on Clubhouse

Barbara Rozgonyi on Facebook

Barbara Rozgonyi on Instagram

Barbara Rozgonyi on LinkedIn

Barbara Rozgonyi on TikTok

Barbara Rozgonyi on Twitter

YouTube

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
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Barbara Rozgonyi on Twitter
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Growing Social Now
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What we talked about . . . 

- How Andrea initially grew her Facebook business page to nearly 200k without trying and how that's changed
- The biggest mistake she's made in having a large social media platform
- How Andrea got 70k TikTok followers in just a few months by just having fun last year, and why that doesn't matter
- What she loves and hates about social media

How they met . . .

Andrea and Barbara met as members of National Speakers Association Carolinas. 

Andrea Owen is an author, global speaker, and professional certified life coach who helps high-achieving women maximize unshakeable confidence and master resilience. She has taught hundreds of thousands of women tools and strategies to be able to empower themselves to live their most kick-ass life through speaking, her books, coaching and her wildly popular podcast with over 3 million downloads.
She is the proud author of two books, which have been translated into 18 languages and are available in 22 countries. Her latest book is Make Some Noise: Speak Your Mind and Own Your Strength.

How to Stop Feeling Like Sh*t is a straight-shooting approach to self-improvement for women, one that offers no-BS truth-telling about the most common self-destructive behaviors women tend to engage in. From listening to the imposter complex and bitchy inner critic to catastrophizing and people-pleasing, Andrea Owen–a nationally sought-after life coach–crystallizes what’s behind these invisible, undermining habits.

With each chapter, Andrea kicks women’s gears out of autopilot and empowers them to create happier, more fulfilling lives.

Powerfully on the mark, the chapters are short and digestible, nicely bypassing weighty examinations in favor of punch points of awareness.

Women are tired of worrying that they are being “too loud” if they speak up and say what they believe, want, or need, and are ready to feel their power and make themselves heard. A certified life coach and author of the bestseller How to Stop Feeling Like Shit, Andrea Owen knows that this is absolutely attainable if women can channel their righteous anger and desire. But she also knows that they’ll need to disrupt a status quo in which women have been conditioned and socialized to remain on the sidelines and to put others before themselves. With all of the expertise of a veteran feminist and hell-raiser, and the relatability of a dear friend, Make Some Noise will push women to step outside of rigid societal expectations and show them how to take back control of their lives, and make them all their own.

In Make Some Noise, Andrea deconstructs common behavior patterns that sabotage our power as women, and in

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

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What we talked about:

• the intersection of business and politics
• why all leadership is change leadership
• how the Internet has seeped into every facet of our lives
• where digital natives are pushing society forward
• what is a ladder of engagement
• why  employee advocacy is some of the most powerful advocacy there
• how brands can respond and comment on social media without getting caught off guard

it's all of our responsibility to create the kind of world we want to see. I believe that disruption is inevitable, but the kind of disruption we get is up to us.

About Caleb Gardner and 18 Coffees . . . 

Caleb’s (he/his) career has spanned from consulting with Fortune 100 CEOs to running President Obama’s Twitter account, including respected companies such as Bain & Company, Edelman, and OFA. As a thought leader in digital innovation, Caleb has been a featured speaker at Social Innovation Summit, SXSW, INBOUND Marketing Summit, among others, and he has been quoted in Crains Chicago Business, WIRED, Strategy Magazine, NBC News, BBC Radio, and others.

During the second Obama Administration, Caleb was the lead digital strategist for President Obama’s political advocacy group, OFA. He brought his unique insights to growing one of the largest digital programs in existence, with a millions-strong email list and massive social media following—including the largest Twitter account in the world.

Caleb is  a founding partner of 18 Coffees, a strategy firm working at the intersection of digital innovation, social change, and the future of work, Caleb is working with companies around the globe on large-scale transformations, combining his experience in strategy, communications, and digital innovation with his insights about human behavior to find new areas of value in a digital world.

NO POINT B: New Rules for Leading Change In the New Hyper-Connected, Radically Conscious Economy by Caleb Gardner was published in August 2022.  More about NO POINT B.

Connect with Caleb Gardner on LinkedIn and https://www.linkedin.com/in/calebgardner/

About Barbara Rozgonyi

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital market

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
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Growing Social Now
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What we covered in this episode of "Growing Social Now"

~ Why you need a personal brand AND a leadership brand

~ Facts don't change behavior, there has to be an emotional connection

~ Where people are taking their dollars, time, and energy 

~ When CEOs need to take a stand 

~ What presentation skills will make any meeting more successful

 ~ Why "quiet quitting" undervalues what's really happening in the workplace

How They Met

Dianne was one of the first business leaders to welcome Barbara to Charlotte. As president of the IABC Charlotte chapter, Diane invited Barbara to speak at the chapter's January 2020 meeting.  

About Dianne Chase . . . 

Dianne is an award-winning communications professional with decades of experience working successfully with leaders who want to elevate their personal, professional, and business communication skills. She is an Accredited GENIUS Business Storytelling Partner© in the Gabrielle Dolan methodology; one of only two in the world. Her driving purpose is helping business professionals become authentic and impactful communicators so that they may attain their personal and professional aspirations.

Dianne founded her boutique communications consulting, training, and media relations firm, Chase Media, in 2000 after a distinguished career in broadcast journalism as a news director, anchor, and reporter. Her areas of expertise and services include crisis communication, media training, presentation skills training, message development, strategic internal and external communication, and executive communication consulting and coaching.

She is a past global chair of the International Association of Business Communicators and currently serves at the local level as president of the IABC Charlotte chapter.

She is a founding member of the 20/20 Visionaries in Charlotte and serves on several philanthropic and professional boards in her mission to always find ways to add value, provide support, and give back.

Connect with Dianne Chase on LinkedIn

About Barbara Rozgonyi

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, a digital marketing advisor since 2002, and a sales leadership guide for all types of teams. With a future vision, Barba

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
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Barbara Rozgonyi on Twitter
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Growing Social Now
wiredPRworks
BarbaraRozgonyi.com

“It takes so much courage to get out there and share your message. Speaking is a marketing tool. It’s a muscle that needs to be strengthened today,” Jasmin says. 

You will learn:

How Jasmin used social media to grow her speaking business

Top Social Media tips for speakers and consultants

What is a legacy speaker?

“We are building our legacy right at this moment” Jasmin Haley, MS

How did they meet? 

Barbara and Jasmin met via the National Speakers Association Carolinas chapter’s Speaker Intensive. Barbara presented a session on Skyscraper Success for Speakers. They both serve on the board: Jasmin took over Barbara’s marketing role as Barbara moved into membership.

About Jasmin Haley, MS

Jasmin is a nationally-awarded speaker, author, consultant, presentation skills & curriculum design expert, and podcaster of The Legacy Speaker™ Show dedicated to helping audiences understand that the time is now if they want to make an impact and amplify their voice through the stage.

She has spoken to and educated over 10,000 audience members since she began her career in speaking and has impacted countless others through her podcasts, educational programs, and global consulting business. Her proprietary process, The H.E.A.R.T. Methodology™ for connecting with audiences guarantees that attendees will leave your speaking program motivated & transformed. Her business, Legacy Scaler®, recently celebrated serving 100 clients. Jasmin serves on the National Speakers Association Carolinas board of directors as VP of Marketing. 

Get Jasmin Haley’s Profitable Speaker Roadmap

https://www.linkedin.com/in/jasminhaley/

https://www.instagram.com/itsjasminhaley/

https://www.facebook.com/BeyondtheProphy.JasminHaley

About Barbara Rozgonyi

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, laun

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com

What Does it Mean to be Real on Social Media?

What you'll hear . . .

Ways to get real on social media - even if you hate getting in front of a camera without good lighting and pro styling

Why LinkedIn is THE network to fall in love with

When to test out TikTok [hint: ASAP]

Where short-form video performs the best

About Katie McKiever

Katie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has worked in social media marketing, previously managing social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization. Now, Katie crafts creative social media solutions for growing brands as a sought-after consultant.

She has single-handedly brought tens of millions of impressions, millions of dollars in earned media value, and millions of dollars in direct business value to the businesses that she has worked with through the content that she has created for brands’ social media channels. Katie has trained hundreds of individuals in social media best practices.

She is a Ragan Communications national award winner for Content Marketing and Brand Journalism and a PRSA multi-award winner for PR, digital, social, communications, and brand journalism campaigns. She has been sought out for expert commentary by the BBC, NPR (Here & Now), and Morning Brew's Marketing Brew. Ways to connect with Katie . . . .

Katie McKiever on LinkedIn

KatieMcKiever.com

Katie McKiever on Instagram

Katie's Weekly Social Media Newsletter

Katie McKiever on TikTok

About Barbara Rozgonyi

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early social media advocate, Barbara founded Social Media Club Chicago in 2008. Her podcast, Growing Social Now, launched in 2021. She serves on the National Speaker Association Carolinas Chapter’s board of directors as Vice President of Marketing and lives in Charlotte, Nor

Thanks for listening, commenting, liking, sharing, and adding Growing Social Now to your podcast playlist!!
Cheers to your success,

Barbara Rozgonyi
Founder, CoryWest Media, Top PR Blogger, Host of Growing Social Now, International Speaker and Inspirational Storyteller, Creative Marketing Team Coach, LinkedIn Social Selling Trainer, Avid Hiker, Natural Photographer

Barbara Rozgonyi on Facebook
Barbara Rozgonyi on Instagram
Barbara Rozgonyi on LinkedIn
Barbara Rozgonyi on TikTok
Barbara Rozgonyi on Twitter
YouTube
Growing Social Now
wiredPRworks
BarbaraRozgonyi.com