Growth Decoded

You’ve heard of affiliate marketing, but what really is it?

The term has gotten a bit of a bad reputation over the past few years, so we wanted to learn about what it takes to be a true affiliate and set the record straight. 

To learn more about affiliate marketing, we chatted with Kendra Losee, a marketing coach, consultant, and ActiveCampaign affiliate, in a new episode of Growth Decoded. 

Here are some of the highlights:

• To be a successful affiliate, you need to take the time to test different tools, this builds a trust with your audience that earns you long term credibility. 
• True affiliates have invested a lot of time and effort in learning every tool that can help YOU make the best decision possible for your business. 
• If you truly believe in the tool you are affiliating with, that will naturally reflect in your recommendation, helping you be successful in your affiliate program. 

Trying to recreate in-person experiences in a virtual setting is where most online courses fail. Instead, leverage the strengths of online experiences you can’t do in a real-life setting.

To learn about what that means in practice—we chat with community builder, online education expert, and author, Alex Hillman in a new episode of Growth Decoded.

Here are some of the highlights:

• How to take the online learning experience beyond repurposing offline tactics
• Bring the best of “hallway chats” to online conferences and courses
• The key to getting students to do the thing they signed up to do

Can community building and chatbots lead your company to faster growth? 

You’ve probably seen those chat buttons at the bottom of many websites, but is it the right move for your website? Will a community around your product or service help you create a better customer experience? 

Find out in this new episode of Growth Decoded, where we chat with Sara Pion, an expert in chatbots and community-led growth. She’s also the co-host of a podcast called Self-Control and Cheese.

You’ll learn:

• Why a community can be the “moat” for your product
• How to build community with new customers
• Where to start with chatbots and testing best practices
• How to add the human element to your customer experience

Why do some businesses attract all the right customers? 

And some only the wrong ones?

It starts with the statement that brands are making.

It’s what our guest in this new episode of Growth Decoded calls, “The Statement Piece”

Listen in as Hillary Weiss, founder of Statement Piece Studio, talks about how to put a stake in the ground and create content that is unique to your passion and personality.

You’ll also learn about:

• How to go beyond content that’s about “who’s your audience, what’s their problem, how to solve it”
• The 3 sources of ideas to create amazing statement content
• How to tie positioning, branding, and content all together

Are we headed to a future surrounded by cryptocurrency, NFTs, the metaverse, and Web 3.0? 

We’ve all heard of these trends, but what are their practical applications? How will everyday businesses take part in it? We get to the bottom of this and more in this episode of Growth Decoded.

Tune into a new episode of Growth Decoded, where we chat with Michael Stelzner, founder of Social Media Examiner, and Brian Fanzo, digital futurist and host of NFT365.

You’ll learn:

• What Web 3.0 is all about
• The opportunities Web 3.0 brings
• Where cryptocurrency, NFTs, and social tokens fit into Web 3.0
• Where to learn about the latest trends
• And more!

Before you even launch your new service with marketing, advertising, and operations, what’s the one thing you need to ensure that everyone in the company is aligned?

A strong positioning statement.

Join us for an incredible new episode of Growth Decoded featuring Ryan Stewart!

Ryan is a marketing consultant, author, and CEO of SEO agency, Webris. As a self-proclaimed “process nerd,” he’ll take us on a deep dive into positioning and how to carve out a space in the market where your business can succeed.

You’ll learn:

• How positioning streamlines your operations
• The first thing you need with positioning
• When you should re-evaluate your positioning statement
• The 3 parts of your offer statement that simplifies your content and sales strategy
• The relationship and difference between branding and positioning

Do your customers know each other and hang out together? In other words, is there a community around your business? 

When your customers are growing and learning from each other, and you’re the connection between them all…everyone wins.

Join us for another brand new episode of Growth Decoded featuring Andrew and Pete from ATOMIC.

Andrew and Pete run a community of small (but mighty) business owners and entrepreneurs looking to earn more, and do more of what they love.

You’ll discover:

• How and why you should build a community
• How to scale if you fall within these 3 phases of growth
• What role do software and tools play in scaling your business
• Advice for entrepreneurs just getting started

And much more!

STOP TRYING TO BE THE BEST BUSINESS

Instead, focus on becoming your customer’s FAVORITE. This does a few things:

 First — it’s a more attainable goal. Because, what does it mean to be the BEST?

It’s hard to define, and it’s impossible to attain. Who’s to say that you’re actually the best?

Second (and most importantly) — it shifts the focus of your messaging and marketing off of your own business, and onto your customers and audience.

So how do you do this? We spoke with Jay Acunzo and talked about this exact problem on the next episode of Growth Decoded. Join us on July 21!

These days, you hear quite a lot about monetization — everyone says you should monetize your audience, your YouTube Channel, your email list, your coaching services… the list goes on.

But what does it mean to monetize? How and when should you do it?

On July 7, 2022 join us for a brand new episode of Growth Decoded where we sit down with business coach and content creator, Leslie Samuel.

Leslie went from high school biology teach to college professor — by creating videos about science on YouTube. His channel, Interactive Biology, boasts over 200k subscribers. He’s an expert on blogging, content, and — monetization.

We sat down with Leslie to learn how he approaches the topic of monetization, and how you can get started.

EMAIL NEWSLETTERS ARE DEAD.

Just kidding. They’re far from dead. But now that you’re paying attention…

Your email newsletter has the potential to be the launch pad for your entire business, the engine that drives everything forward, and the most direct line of communication with your audience.

It’s a cornerstone of your email marketing strategy.

But how do you start a newsletter and actually grow it? Is there someone who can tell us?

Yes, there is. He’s Jay Clouse, and he’s the brain behind the Creative Companion Newsletter, Community, and the Creative Elements Podcast.

How do you grow an audience on LinkedIn? You know there’s a ton of opportunity out there, but it’s tough to get started — especially if you’ve never really tried before.

What do you write about? What types of content or posts should you make? What’s the best way to get started?

On the next episode of Growth Decoded, we sat down with LinkedIn maven, and founder of LinkedIn Business Accelerator, Judi Fox — and got some answers.

You’ll learn:

• How Judi grew her LinkedIn profile into a revenue engine (and how you can, too!)
• 1 HUGE, underutilized area of opportunity for business and personal profile growth
• Ways to transfer your LinkedIn audience to other channels
• Judi’s acronym for creating LinkedIn content that gets traction
• 3 content voices that resonate on LinkedIn

What’s the recipe for productivity? For creating high-quality work on a consistent basis?

If you ask Justin Welsh, it’s all about the system you implement.

Join us for a brand new episode of Growth Decoded featuring Entrepreneur, Angel investor, Mentor, Coach, and Creator Justin Welsh!

Justin is an expert in the world of solopreneurship. He has successfully launched multiple digital and knowledge-based products, a successful newsletter, and amassed a huge social media following.

You can learn more about Justin through his website: https://justinwelsh.me
Or by following him on LInkedIn or Twitter!
— https://www.linkedin.com/in/justinwelsh/
— https://twitter.com/thejustinwelsh

You’ll learn:

→ The 3 questions that will make you measurably more productive

→ The first step toward building an audience online

→ How to refine and perfect your messaging

→ The 4 things that determine whether content is high-quality or not

→ A proven way to figure out what you should automate next

And more!

Do you feel like you could be getting more out of your analytics?

When it comes time to dive into the data, do you feel confident in your ability and process to get what you need, or what you want?

Join us for a brand new episode of Growth Decoded, featuring Brie Anderson!

Brie is a marketing strategist and consultant, and the owner of Beast Analytics. She has developed a simple framework for analytics that helps inform your approach, strategy, analysis, and data collection.

You’ll learn:

→ Brie’s BEAST cycle for approaching analytics

→ How to determine which metrics to measure (and which to ignore!)

→ The metrics that tell the story best

→ Why you should only implement 1 thing at a time

→ The 3 S’s of analytics strategy

Ramon Ray is an expert on personal branding as a tool for small business success. He's an author of 5 books, successful entrepreneur, the founder of Smart Hustle Media, and a keynote speaker and event host who brings events to the next level.

Ramon is passionate about helping businesses to start and build their personal brands, and using that to market and sell BETTER. In this conversation, Ramon stopped by to talk through his approach to finding the right audience.

You'll learn:
→ The rule that comes before, "Know your customer"
→ Why you should take a stand and "plant a flag in the ground"
→ How to find your target audience
→ How to build a community around your business

Subscribe to Growth Decoded to watch new episodes LIVE — and to get more tips, information, and marketing best practices!
https://www.activecampaign.com/resources/growth-decoded

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Tim Washer spent 20 years at IBM, Cisco, and Interpublic Group while learning comedy writing from Stephen Colbert and improv from Amy Poehler. He’s a contributor to shows you may have heard of: Saturday Night Live, The Late Show, and Last Week Tonight with John Oliver.

Tim stopped by and spoke about the importance of restoring creativity and human connection to our business communications — and the critical role that humor and comedy can play.

You'll learn:
→ A 5-step way to incorporate comedy into your messaging
→ Why you should "follow the fear"
→ Why making a human connection is so important
→ How humor contributes to creating a real relationship and a human moment

You'll hear from Hanna Fray, expert and senior deliverability specialist at ActiveCampaign, as we break down email deliverability and email engagement.

You'll learn:

• The difference between "email delivery" and "email deliverability"
• The different factors that impact email deliverability
• What the acronyms DKIM, DMARC, and SPF mean
• What is email engagement and why is it important?
• Ways to automatically track email engagement
• Why unsubscribes might actually be a good thing
• Common mistakes and best practices for improving your email engagement

No way! It's prolific bloggers, international speakers, best-selling authors, and founders — Jay Baer and Lee Odden!

In this episode we're breaking down the blogging process from topic selection to publishing. Join us as we talk through the benefits of blogging, tips for writing, and processes for creating consistent, high-quality blog content that's relevant to your audience.

You'll learn about:

→ Topic selection
→ SERP (search engine results page) analysis
→ Keyword research
→ Outlining and researching
→ Writing and editing
→ Best practices for blog format
→ Common mistakes to avoid
→ Tools you can use to help

What if you could know, at a glance, who your most engaged contacts are? Or who your least engaged contacts are?

Better yet — what if there was an automated system that monitored the actions your contacts took, assigned them points based on those actions, tagged your contacts based on their points, and notified you any time you needed to know something?

Good news — there is. And that system is lead scoring.

You'll learn:

→ What is lead scoring and why is it important?

→ Key factor to consider when building your lead scoring system

→ How to weigh the actions your contacts take

→ Why subtracting points is just as important as adding points to your contact scores

→ Common mistakes and best practices for creating your lead scoring system

You'll sit down with Colleen Bowe, Email Marketing Manager at ActiveCampaign. Colleen has automated countless workflows and processes for the internal teams at ActiveCampaign, as well as all of the operational workflows that route ActiveCampaign contacts, leads, and customers through the customer journey.
You'll learn:
→ What is workflow/process automation and how does it benefit you?
→ How to identify processes that you should automate
→ How to approach workflow automation and ensure positive results
→ Resources available to help you with automating your operations
→ Real-life examples of workflow automation
→ Common mistakes and best practices for automating your processes