Home Care Heroes and Day Service Stars

On this episode of the Home Care Heroes Community Edition, Sara Moore interviews Carlita Vassar, CEO of At Home Care Missouri.  The episode is all about service to the community. Carlita has followed her passion for community service in many avenues.  It was only natural for her agency to step up and set up COVID vaccine clinics across Missouri.

We're especially excited about the community podcasts! Your host, Sara Moore created AHomeCareCommunity.com to unite the home care community, a site offering resources, communication forums and more including the Caregiver of the Month award. The origin story of A Home Care Community was profiled here. Learn more at the  "A Home Care Community dot com" website.

Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.

Sara Moore had the passion to create a community where home care folks can learn from one another and she but it into action by creating the website AHomeCareCommunity.com. In this special version of home care heroes, Sara speaks with collaborator Jeremy Jed Hammel about the importance of community and core values. Then she speaks with community coach Brian Oblinger about how to grow and nurture an effective community.  Finally she wraps up with a "virtual tour" of  the "A Home Care Community dot com" website. 

Some of the great features on A Home Care Community dot com are as follows:

• Caregiver of the Month award
• Free Membership (giving you the ability to collaborate with other community members)
• Discussion forums with special features, including the following:
  • The "Monday Moore Mantra" featuring inspiration, motivation and action
  • The "Tech Talk" with Andrea Fahrenbacher
  • State-specific forums
• Then there's a rich page of resources ranging from how to manage millennial caregivers to how to comply with the EVV mandate in the 21st Century Cures Act.

Learn more at the  "A Home Care Community dot com" website.

Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.

Today's guest, Kamran Nassar, grew his agency so fast that he was recognized as one of the fastest growing companies in America. In this episode, Kamran shares the importance of being different to stand out and succeed.  Some big ideas that Kamran shares are as follows:

• His company's unique name, NuevaCare started conversations and also helped with recruiting of Spanish speaking caregivers.
• He joined groups where he collaborated with other agency owners in the area, and although they were competitors they were also collaborators
• He brought an art-therapy program to his agency as an aide for memory care.

Later in the Podcast he shared lessons-learned including how as a small agency, he alternated his focus between sales and recruiting, but later he figured out how to work on both all the time and that turned out to be a big key to success.

Kamran recently authored a book called Caring for Millions that shares his journey as an agency owner and many success tips.  You can access the book and download chapters for free. 

Kamran has started a new company called Captiva8 that helps agencies to quickly engage with website visitors (both prospective clients and caregivers) 24 hours a day.  We'll do a follow up episode on Captiva8!

Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.

This episode of Home Care Heroes is all about growing by bringing more clients and caregivers to your home care website. We feature two guests: Khadira Muhammed focuses on driving traffic to your site with Google ads and making sure that you keep in touch with everyone who visits your website.  Carl Rogers talks about getting your website into some key online directories so even if your site doesn't make the first page of Google searches, you'll be in directories that do.

Both guests tell the same story - that their initial intention was to help drive clients to home care websites, but that they quickly learned that attracting caregivers is at least as important if not more.

Khadira offers some great advice for smaller agencies that tell you how to "stay on the radar screen" of people who visit your site, but then talks about how she works with agencies with $1M or more in revenue to grow them by millions using Google Ads. Khadira's website is localseniormarketing.com.

Carl and Khadira both talk about the importance of having a good profile in "Google My Business." Then Carl talks more deeply about his area of expertise and passion which is online directories.  He encourages home care agencies to claim and pay attention to free listings like GoogleMyBusiness and Yelp, but then talks about his own company CareListings. Carl anticipates 2 million site visitors this year including caregivers and care seekers (clients).  You can list your agency (with pictures and a link to your website) AND post your job openings for FREE.  There are also some paid premium services to see profiles of caregivers in your area (even if they didn't look at your job posts) and to have your agency featured in your geography.

Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities are simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.

Providentia Marketing makes websites and manages the online presence for some of the country's most successful home care agency.  On this episode of Home Care Heroes, Jason Chagnon), the CEO of Providentia Marketing shares success tips for managing your home care website, including the following:

• Make sure that the site is built for the market and not for yourself: Jason shares some of the top key phrases that people are searching for
• Make your site attractive to caregivers as well as clients
• Testimonials from happy caregivers can get you more caregivers and more clients
• Don't put up a roadblock for caregivers to apply for a job on your site. If you make them fill out a long and arduous application, they'll move on.
• Measure everything so you know where you stand and how you can improve

Jason also shared that Providentia Marketing would be happy to have a free no obligation call with your agency and that if you just have a quick question, you can email him on jason@providentiamarketing.com.

Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.

Tim Rowan, a 30+ year home care veteran and publisher of Home Care Tech Report is the clearing house for technology advancement in home care.  In this area of home care heroes Tim advises agencies on 3 key items:

1. Managing the online reputation of your agency,
2. A new breakthrough in screening for caregivers with the right mindset, and 
3. The emergence of client/family engagement technologies in Private Duty

The best way for you to work with Tim is to start with his free services including the Home Care Tech Report weekly newsletter. (You can subscribe at homecaretechreport.com).

Tim also has a buyer's guide to help you find the right home care software for your agency.  The link for this site is http://homecaretechnology.info. Lastly Tim's other services including arrangements for conference speaking engagements and consulting are available at rowanresources.com.

Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.

Steve "the Hurricane" Weiss shares great tips on caregiver retention. He starts with some very basic and actionable suggestions like adjusting your attitude to love your caregivers, speaking in the language of "shifts" and making sure that new caregivers get a lot of supervision. But then the magic comes where Steve shares some great ideas regarding career paths and puts important metrics around the benefits of retention.

Steve's team is offering a top-notch program on caregiver recruiting and retention called Momentum. You can learn more and sign up at https://homecaremarketing.net/momentum and get a $1,000 Discount with the code ANKOTA1000.

As an added bonus, a friend of Ankota named Nancy Muckle tells us about her mom's caregiver and the impact she's had on their family. Nancy says that "home care heroes" doesn't go far enough and that in her case, the caregivers are Angels.

Steve runs Hurricane Marketing Enterprises (https://homecaremarketing.net). Steve and his team run boot camps and provide consulting services to help agencies to blow away their competition. To engage further with Steve, he recommends first that you check out all the free content that they've put on YouTube (search for "Steve the Hurricane.") If you like what you see and want to learn more, please send email to info@homecaremarketing.net. They'll give you a free initial consultation if you mention the podcast.

Nancy Muckle is a serial entrepreneur and a contracted sales executive who has helped many companies with sales, funding, strategy and more. Her latest venture is called "Problems Solved" (https://probssolved.com/) where solving elder care issues is one of her specialties. We'll invite her back to talk more about problem solving for seniors and their families.

Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.

A subset of veterans are entitled to paid home care from the VA, but it's hard to qualify and hard to sustain benefits. This is where Veterans Care Coordination (VCC) comes in. Today's guest, Cheryl Hammons, explains how your home care agency can partner with VCC to add a new source of revenue providing home care for veterans.

To learn more about working with Veterans Care Coordination, you can reach Cheryl Hammons on 855-380-4401. Her email is chammons@vcchc.com and the website is http://www.veteranscarecoordination.com/.

Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.

With 33,000 followers, Karl Pierre is arguably the top home care influencer on Youtube. He started in home care at age 14 when he was "the computer guy" for his mother's home care agency.

In this episode of Home Care Heroes, Karl shares advice and perspective on questions from home care agency owners.  Topics covered include the following:

- Engaging caregivers for a higher  purpose
- Home Care Websites - what's important and what's not?
- Social Media and Search Tips
- Great Books for Home Care owners

You can learn more about Karl by visiting entplife.com.

Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.

This inaugural episode of the home care heroes podcast features two of the industry's best and brightest, Steve "the Hurricane" Weiss and GInny Kenyon, who give their best advice on how to get your agency off the the right start in 2021.

Both guests are spot on with their focus on caregivers, "the Heroes of Home Care." Steve focuses on planning, whereas Ginny focuses on recruiting. You will come away from this episode with ideas that you can put into action today!

Steve runs Hurricane Marketing Enterprises (https://homecaremarketing.net). Steve and his team run boot camps and provide consulting services to help agencies to blow away their competition. To engage further with Steve, he recommends first that you check out all the free content that they've put on YouTube (search for "Steve the Hurricane.") If you like what you see and want to learn more, please send email to info@homecaremarketing.net. They'll give you a free initial consultation if you mention the podcast.

Steve's team is offering a top-notch program on caregiver recruiting and retention called Momentum (introduced in Home Care Heroes Episode 4). You can learn more and sign up at https://homecaremarketing.net/momentum and get a $500 Discount with the code ANKOTA500.

Virginia "Ginny" Kenyon runs Kenyon Home Care Consulting (https://www.kenyonhcc.com/).  If you need an outstanding and updated home care policies and procedures manual, you can get these right on Ginny's website (pick the right  206-721-5091 x101 gkenyon@kenyonhcc.com)

Home Care Heroes is produced and sponsored by Ankota - the Software for the Heroes of Home Care. We truly embrace the notion that caregivers and home care companies are heroes. Our top priorities simplicity, caregiver retention and outstanding service. Visit us at https://www.ankota.com.