Hot Copy

Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks.

In this episode, we explain what we’ve been up to, how it derailed our podding schedule and the lessons we’ve taken from the work we’ve been doing.

We’re also announcing a VERY exciting new project in 2020. If you’re a copywriter and you’d love to work with us more closely, tune in.

Tune in to learn:

• What Kate and Belinda have been up to
• What they’ve learned from sticky business moments
• Why Belinda is so excited about the end of October
• How to work with Kate and Belinda more closely in 2020

Question for the listeners!

Have you ever been on a retreat or been part of a Mastermind? What was your experience?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Sarah Artis for a fantastic review of the show.

Useful links

• Mastermind waitlist

Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them).

But is there any money to be made from writing these?

Absolutely! 

To share HOW copywriters to land some high paying ebook projects, we’re talking to Steve Slaunwhite.

Tune in to learn:

• What we mean when we talk about an ebook
• What an exceptional ebook should include
• How to pick the best topic for an ebook
• Expert tips on structuring your ebook service
• Tips on landing profitable ebook projects

Question for you!

Do you offer ebooks writing services? What tips can you add?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to urban_wanderer from USA for leaving a fantastic review of the show.

About Steve

Steve Slaunwhite has been a copywriter and copywriting trainer for 20+ years.

He’s the creator of many popular online courses the author of “The Everything Guide to Writing Copy” and AWAI’s 2016 Copywriter Of The Year.

In his spare time, Steve likes to paint (poorly), cycle, read and hang out with his family.

Connect with Steve

Check Steve out at www.CopywritingCoach.com

How do you get copywriting clients?

It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics.

But there are some platforms and techniques that might surprise you. Like Instagram.

It’s a HUGE platform but many people dismiss it because it’s (gasp) images. And we deal with words

In this episode, Belinda talks to a copywriter who is nailing Instie and picks her brain on how we can too!

Tune in to learn:

• How Ami shifted from craft to copywriting
• Why she loves Instagram so much and her strategy for success
• Why copywriters often struggle with Instie and her tips on nailing it
• How often you should post and what type of content works best
• The hidden power of stories to maximise your reach
• How to make your posts more readable
• Super tips to boost your bio

Question for the listeners!

Do you get leads from Instagram? Tell us about your strategy! Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Sharon Well for a fantastic review of the show.

About Ami

Ami is a writer of personality-driven copy, lover of a good laugh and slightly evil genius. She helps brands get clear on their personality so that they can show up consistently, stand out in a noisy marketplace and attract their dream customers.

Damn Write
Instagram

When we start out as copywriters, obviously the aim is to be successful. But what does that even mean?

In this episode, Belinda and Kate are honest about the upsides and downsides of being successful.

Is it all it’s cracked up to be? Is the grass really greener or are there just different prickles?

Oh, and this is our 100th episode!

Tune in to learn:

• How Kate and Belinda define success
• How their definitely of success has changed
• The upsides of success
• The downsides of success
• What would they do differently?

Question for you!

How do YOU define success?

Share your thoughts on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Ngaire Clare from Australia for a fantastic review of the show.

As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that.

But what are agencies all about? Are they something you should consider working harder to build relationships with? Are there any downfalls for working with agencies? And how do you even your little toe in the door? Kate Merryweather joins us today and will be answering each of these elusive questions.

Tune in to learn:

• How to approach agencies
• Ways to stay front of mind with agencies
• How to stay visible in an agency
• Management tools to boost your impact
• How agency relationships workHow to charge for agency work
• The pros of taking on agency clients
• The cons for taking on agency clients
• How to get agencies on retainer
• The legalities of working with agencies

Are you struggling to run your copywriting business around your family?

Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting deadlines rather than taking your kids to the park?

It’s easy to trowel guilt on ourselves when we see copywriters running 6 or 7 figure businesses. Or landing 5 figure projects.

What are we doing with our lives? Are we ruining our children trying to grow our copywriting businesses? Are we just THE WORST?

We’re going to stop you right there.

We are copywriters. We are parents. We are business owners.

This episode shares our thoughts on making it all work.

Stay tuned to feel a lot more awesome about your life as a copywriter.

Shout out to Alicia Littel for inspiring this episode!

Tune in to learn:

● How we lived and worked before children
● A rundown of our work days
● Where we beat ourselves up when it comes to parenting and business-ing
● Belinda’s experience with 5am starts
● Kate’s super tip on how you view the time you have with your kids
● Belinda’s controversial take on having it all
● Our tips on kicking guilt to the curb

Share the pod love

If you like what you’re hearing on Hot Copy, support the show by leaving us a rating and review on iTunes or Stitcher. We’ll read your name and review out on the show and send you lots of virtual love.

Huge props to Andrew Bracey for listening and leaving a super review.

Question for you

What’s your big AHA moment from this pod? Do you feel the feels we talked about?

Let us know on our Facebook page or on Twitter.

Useful links

● Hot Copy: Time-saving tips with Kate Christie
● The third space theory
● Hot Copy: Subcontracting guide
● Seth Godin: Business/busyness

We went to a copywriting conference in New York City in March 2019. It was Brooklyn but let’s not facts spoil the glamour.

It was TCC IRL (The Copywriter Club In Real Life) and while we had a BLAST hanging out together – you would be surprised how many years it’s been since we hung out in real life – we also took the chance to pick the brains of the speakers.

We asked as many speakers as we could grab in the breaks, “What is ONE THING you wish you’d know when you started your copywriting career.”

We didn’t tell anyone what the other tips were and every single person delivered something unique. And they are some stellar tips too.

This is your chance to grab a shortcut to the mindset and process tips these copywriters have gleaned over years and years of working the job.

Cool, huh?

Tune in to hear from:

• Kevin James (Copy Chief)
• Kira Hug (The Copywriter Club)
• Joanna Weibe (Copy Hackers)
• Justin Blackman (Pretty Fly Copy)
• Michal Eisikowitz (Michal Eisikowitz Copywriting)
• Bond Halbert (Bond Halbert Publishing)
• Chantelle Zak (Chanti Zak)
• Liana Patch (Punchline Conversion Copywriting)
• Parris Lampropoulos
• Prerna Malik (Content Bistro)
• Abbey Woodcock (On Life and Writing)
• Tarzan Kay Kalryzian (Tarzan Kay)

Thank you to all our guests for coming up with BRILLIANT answers on the spot.

Question for you

What is your favourite tip from this episode?

Let us know on our Facebook page or on Twitter.

Share the pod love

If you like what you’re hearing on Hot Copy, support the show by leaving us a rating and review on iTunes or Stitcher. We’ll read your name and review out on the show and send you lots of virtual love.

Huge props to Pixelhappystudio for her super review.

Find out more about each speaker

• Kevin James: Copy Chief
• Kira Hug: The Copywriter Club
• Joanna Weibe: Copy Hackers
• Justin Blackman: Pretty Fly Copy
• Michal Eisikowitz: Michal Eisikowitz Copywriting
• Bond Halbert: Bond Halbert Publishing
• Chantelle Zak: Chanti Zak
• Liana Patch: Punchline Conversion Copywriting
• Prerna Malik: Content Bistro
• Abbey Woodcock: On Life and Writing
• Tarzan Kay Kalryzian: Tarzan Kay

To swear (in copy) or not to swear (in copy) that is the question.

As copywriters, we’re always having to change the way we write to adapt to the times. And these days everyone seems to love to eff and blind like a mofo, right? What once packed a punch, is now old school.  And some things that seem edgy are not as great as they’re cracked up to be - or make you sound like a try-hard teen.

Today, we look at the pros and cons of writing sweary copy. Is it a good tactic to add to your belt or is it putting readers off? We’ve even got some fancy psychology and stats around copy with swear words.

Is writing sweary copy something to try or try-hard? Let’s dig in and find out.

Tune in to learn:

• Different types of swearing
• Belinda and Kate's tolerance levels for swearing (one is a sailor, one is not)
• What happened when Kate swore, once
• The vocabulary payoff for swear-bears
• How to respond to a client who asks for swearing
• Different ways you can add swearing to your copy, without swearing in your copy

What do you think?

What do you think when you see swearing in copywriting? Do you love it or hate? Have you written sweary copy before? Let us know on our Facebook page or on Twitter.

Share the pod love

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Mandy Yoxall from Australia for her lovely testimonial.

Useful links:

• Kate’s infamous Instagram post
• Tone of Voice Template (Clever Copywriting School)
• Science Says That People Who Curse a Lot Have Better Vocabularies Than Those Who Don't
• BA_Dissertation_What_the_F*ck
• 5 brands using profanity-based wordplay to stir up attention
• 5 F*cking Awesome Examples of Brands Swearing in their Marketing

Rob Marsh has been a little name and then a big name.

He mastered the copywriting world, working with some of the biggest names and wearing many hats, founding communities, conferences, courses and more. He co hosts the second best copywriting podcast too!

The golden question is of course “How did he do it? And how does he fit it all in?”

Today, we’ll delve into the Whens, Whats, Whys and Hows.

Rob will give us a sneak peek into how his career unfolded and how you can leverage his experience to boost your own.

Tune in to learn:

• How Rob’s copywriting journey began and why he expanded into other marketing areas
• Which of Rob’s kids he loves most
• The 3 biggests challenges Rob faced in his copywriting career
• How Rob increased his brand and mastered copywriting
• Different approaches to international copywriting
• If Americans or Australians are more open to the hard sell and why
• The challenges Rob faced when launching his podcast, course and community
• The biggest shortfall Rob sees in copywriters today and how to avoid it

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Draisydre from USA for his lovely testimonial.

About Rob

Rob is an expert marketer, writer and entrepreneur. He has worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So he has “big company” and “agency” experience.

In 2004, he joined a startup that revolutionized the online production of design (the predecessor to companies like UpWork and 99Designs). In 2012, he started his own SaaS business. So he understands small biz too.

Today he is part of the copywriting duo (with Kira Hug) that hosts The Copywriter Club Podcast and community for copywriters of all talent levels. He also consults with a variety of technology and wellness companies, to create effective landing pages, conversion funnels, and marketing campaigns at Brandstory Copy and Content. He is the author of the book, Telling Your Brand Story (available at Amazon, hint, hint). He lives in Salt Lake City with his wife, four kids, and westie.

Connect with Rob

• The Copywriter Club
• Facebook Group
• Twitter
• Instagram

Are you ready for a journey into the past?

We're going back in time for a special flashback. In this episode, we're sharing 16 types of copywriting clients almost every copywriter will get to work with. Some are awesome and some… are not. Plus our tips on spotting them and how to work with them (so your copywriting project is smooth sailing).

Tune to learn:

• Our favourites types of clients
• How to deal with scope creep and requests for free work
• How to guide clients who can’t tell you what to change
• The best way to organise disorganised clients
• When (and how) to tell a client to step back
• And more. So much more!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

We read out a review at the end of each show and today, we’re giving a shout out to Jan for her FAB review. Thanks Jan!

Links mentioned in this article:

• Empty copywriting portfolio? How to make up client-wowing samples
• Crappy clients: How to spot, avoid, manage and fire them
• Good client. Bad client.
• The Zen Guide to Shitty Clients

Cold calls. Telemarketing. Infomercials. These words send a chilling shiver down my spine. In a world where folk are over the abundance of “buy my thing” being shouted at them, how do you avoid being lumped in with the salesy slime? How can we tailor our copy to make our users feel comfortable?

Today, Cath Fowler joins me to uncover how you can use psychology based copy to persuade and sell. We’ll delve into using clever copywriting to break down trust barriers and create a message your clients will remember.

Tune in to learn:

• Why you should consider psychology when writing copy 
• Using active voice and repetition to make your message memorable
• Why metaphors and similes work so well
• Using concrete claims to build trust
• The best way to convey percentages and time
• Getting bullet points right
• How to overcome objections
• The power of because
• How to create curiosity 

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to smilinsamiam from Australia  for the lovely testimonial.

About Cath

Cath Fowler is an SEO consultant and copywriter who helps businesses get found and look good online.

Using SEO smarts and compelling copy she will establish your brand as the leader in your local area or industry. She loves working with financial services clients and regional businesses of all kinds - to help the little guys compete on the big stage.

Don't make her pick which type of client she prefers out of those two. That would be like make her pick between her two cheeky daughters and she just won't do it.

Connect with Cath

• Cath Fowler Marketing website
• Facebook
• LinkedIn 

We’ve all read those long-form Facebook ads and wondered if they really work.

Would you be surprised to learn that some of the highest converting Facebook ads are the length of some long-form landing pages? Upwards of two thousand words!

And they work. Why do they work and how can you write them is the topic of today’s episode. Justin Blackman shares his experience on writing high-converting Facebook ads in hundreds of different tones of voice.

It’s a bonanza of an episode that delivers much more than Facebook ads.

If you want to learn how to write long-form FB ads and bundle your services and write in different tones of voice… this episode is for YOU!

Tune in to learn:

• All about “Pedestal Post” formatting (one sentence at a time that people hate UNLESS it’s for them)
• The secret sauce to lowering bounce rates
• A simple way to a/b test (changing only the preview copy)
• The surprising detail of effective Facebook ad images
• Justin’s “Daniel Day-Lewis/method acting” approach to finding the customers voice
• Best formulas for long-form Facebook ads
• Formal vs. informal language – is jargon always bad?
• How to use your current Facebook ads to reverse engineer high converting ads
• Headlines are even important in FB ads
• How Justin stumbled into the 6-figure gig without ever pitching it

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to lawyer09 from USA for a great review.

About Justin

Justin spent 2 decades marketing big name brands, like Red Bull, Puma & 5-hour Energy where he learned the power of good voice.

And it made him hate boring, drab, self-centred emails & websites. So he analyzed the good ones, studied quick-hit storytelling techniques from comedians, and cannon-balled into copywriting. Now he helps B2C businesses craft messages that sound like people.

Connect with Justin

• Justin’s website
• Justin on Twitter
• Pretty Fly on Facebook

Useful Links:

• The Headline Project
• Message Matching: The Landing Page Sessions ep. 3

Time. It’s the most elusive asset you have and yet few copywriters seem to be able to control it.

What do you do when you’ve run out of time? You can’t buy more, I’ve tried and now I think I’ve scared the assistant at the grocery store.

How do we choose what’s worthy of investing our time in and what’s not? How do we avoid the time traps that are laid all around us?

In this episode, Kate Toon chats to the renown time master, Kate Christie about the biggest time pitfalls and how you can end the time race once and for all.

Tune in to learn:

• The difference between Time Investment and Time Management
• What the 4 cost lenses are
• What the SMART Time Investment framework is
• What is Parkinson’s law
• Is the framework a once off piece of work?
• The 3 biggest time challenges Kate Christie sees
• Top 3 tips for getting time back immediately.

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Catherine Sempill for a stellar review.

About Kate

Kate Christie, Founder & CEO of Time Stylers is a Time Investment Expert; International Speaker; and best selling Author. Kate consults to big and small business, government departments and C suite executives on maximising individual time spend and managing organisational drag through smart time investment strategies. She has appeared on television, radio and in print as a leading commentator on time management and maximising work/ life integration to ensure your success across work, family, community, and life.

With a reputation for helping her clients find 30 hours of lost time a month, Kate’s focus is to ensure you are left educated, entertained and with a lasting impact on the way you choose to live, work and play.

Connect with Kate

• Time Stylers 
• Instagram
• Facebook
• LinkedIn

Useful Links:

• Inside the mind of a master procrastinator
• Toggl
• The Pomodoro Technique

Imagine peeking into the office of other copywriters… copywriters doing their thing day in, day out. And making a success of it.

Comparisonitis can be our undoing but it can incredibly useful to hear how and why other copywriters make the choices they do. That’s when comparisonitis turns into inspiration.

Today I’m talking to Chris Cooper. Copywriter and content strategist in Denver.  

Tune in to learn:

• How Chris made the leap from teaching to writing
• The mindset time Chris uses to set the tone of his day
• How Chris has attracted his dream clients
• Why Chris doesn’t call himself a freelancer
• How ditching his niche boosted his work satisfaction
• The hardest part of being a copywriter
• Why you shouldn’t believe everything you read online

Question for you

Do you have any mindset tips you can share? How do you get your head straight each day?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Heather Woods from New Zealand for a fantastic review of the show.

About Chris

Chris Cooper owns Real Good Writing in Denver, CO where he helps SaaS and B2B tech companies improve conversion rates. 

Connect with Chris

• Real Good Writing website
• Twitter

Useful Links:

• Read Good Writing
• What are the Morning Pages?
• Hot Copy #54: New copywriter’s guide to blogging

It’s nearly Christmas and that statement either makes you CHEER or BOO.

Christmas is a time when our clients usually shut up shop. We can start getting anxious as we don’t have work lined up… We can enjoy some much needed time off ourselves… Or we can use the time to work on our business.

In this special Christmas episode of the Hot Copy, we’re digging into how we survive Christmas AND answering some questions from you.

Tune in to learn:

• What Kate and Belinda are doing for Christmas
• How to beat the client famine of Christmas time
• Some super tips to jump-start your January!
• How to handle requests for social media copy
• Why social posts and email campaigns need the same level of skill
• Should you be creating social graphics for clients?
• How to make social posting a profitable service
• The secret to writing copy that sounds like a client
• How to work with a client who won’t give you a good brief
• Exactly how many revisions you should work through before sacking a client
• The delicate balance between offering value-adds like keyword research and creating a profitable business
• How to spot needy clients.

Question for you

What are you up to this Christmas? Work, rest or play?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks! Thanks to Claire Gamble | Unhooked Comms from UK for a fantastic review of the show.

Did you know that our brain responds differently to different messages? If you don’t want to write copy that puts readers on high alert, conversational copywriting is for you.

In this episode, Belinda talks to Nick Usborne (copywriter with 40 years experience) about the shifts in copywriting and why conversational copywriting is actually right for everyone.  

Tune in to learn:

• What conversational copywriting is
• The super easy way to know if you've written it or missed the mark
• How our brain responds to different sales messages
• Uncovering the language of our readers
• How to persuade clients that it's the right tone for their brand

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Oh and big hugs to Greg from Portland for a 5-star review.

About Nick

Who is Nick Usborne?

Nick Usborne is an expert in copywriting and web writing. He has written copy for some of the world’s biggest brands, including Citibank, Apple, Chrysler, MSN.com, New York Times, WebEx, the U.S. Navy, and others. He attributes his success to “conversational copywriting,”.

Seth Godin says, “In a world of instant pundits and stuffed shirts, Nick Usborne stands out as an astute, insightful and original mind. He’s able to find substance when others see just fluff, and can cut right to the core of the issue.”

Connect with Nick

• Conversational Copywriting website
• Nick on LinkedIn
• Nick on Twitter
• The Coffee Detective

Useful Links:

• Conversational copywriting resources for listeners
• Conversational Intelligence - Judith E. Glaser

In our last episode, we talked about your copywriting business being a sock in a box. If you missed it, we talked about the risk of charging a premium level price tag without delivering a premium level service.

We shared some helpful tips but we’re going in deeper today. Namely, how do you offer a service that you can confidently charge more for?

Why are some copywriters so expensive and how can you be one?

Tune in to learn:

• The five attributes of a high- value copywriter
• Our five top tips for delivering on a premium price

Question for you:

How confident are you to charge more? Can you add more value?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Angela Rogers for a fantastic review of the show.

Useful Links:

• E86: Is your copywriting business a sock in a box?
• Copywriting fees – What to charge?
• E37 Copywriting subcontracting – A ‘how to’ guide

We’ve all been there. We were taken in by the schmick advertising, the snazzy designer, the bells and whistles.

We buy the thing.

Then it’s delivery and we unwrap the layers of shiny wrapping, dig through a giant box of those puffy polystyrene doo dars and what do we find?

A sock in a box?

All that puff and prettiness for something so absolutely ordinary. And this happens with copywriting too. Too often we focus on the exterior, the marketing, the pizazz - forgetting what really matters.

In this episode, Belinda and Kate dig deep into the idea that your copywriting business could just be a sock in a box. Press your ears a little closer to the speaker, this one is going to be a doozy.

Tune in to learn:

• What is a sock in a box?
• How Kate’s copywriting brand evolved
• How Belinda’s copywriting brand evolved
• Do pretty proposals help land high paying clients?
• Good proposal software
• A cautionary tale
• The dangers of having a brand that’s too schmicky
• How to make sure clients are having a high-end experience

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and/or comment over on iTunes or Stitcher. Thanks! 

Thanks to Debz407 from New Zealand for a five-star review of the show. We appreciate it!

Do you want a shoutout? Leave us a review!  

Email is dead! No it isn’t! Email is the most powerful marketing tool on the planet!

Which is it and how can copywriters use email marketing to boost their business?

In this episode, Belinda chats to email marketing strategist Sarah Anderson. Sarah generously shares her tips on email marketing techniques (to write welcome, nurturing and conversion sequences) and tips we can use to land clients who want great email copy written for them.

Tune in to learn:

• Why Sarah stopped dyeing yarn to write copy
• If email marketing really is as effective as everyone says
• What copywriters need to understand before writing emails
• Must know tips for writing a welcome email
• Must know tips for writing a nurturing sequence
• Must know tips for writing a conversion sequence
• How to work out the timing of a good email sequence
• How to package email writing as a profitable service

Question for the listeners:

Do you offer email writing as a service? What the BEST thing about writing emails for others?

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Kerrib100 from Australia for a fantastic review of the show. 

About Sarah

Sarah Anderson is a copywriter and email marketing strategist. She believes that building a relationship with your list is one of the most valuable investments you can make in your marketing. That's why Sarah works with business owners who want emails that nurture subscribers, give tons of value, and convert into sales.

Useful Links:

• E49: Expert tips on writing email subject lines that get opened, fast!
• Sarah’s website
• Get Sarah’s newsletter
• Read Sarah’s blog
• Sarah on Facebook
• 25 Days to Better Emails video series

Language localisation can be a bit of a minefield. Between the US, the UK and good old Aussie-land we all technically speak the same language, right? So how hard could it be?

Quite hard actually. Today, we’re covering the differences you need to know to take your copywriting global. Well, at least between Australia, the United Kingdom and the good old US of A.

Tune in to learn:

• Some common terminology differences
• How much marketing each audience needs
• How differently we respond to success
• How quickly different audiences buy
• Which vegetables Kate and Belinda can’t seem to buy

Question for the listeners:

We’d love to know if you agree with our perspectives on the differences in regional copywriting.

And please share your favourite ads with us!

Share your story on Twitter (@hotcopypodcast) or our Facebook page!

Share the pod love!

If you like what you’re hearing on Hot Copy, the best way to support the show is to take just a few seconds to leave a rating and / or comment over on iTunes or Stitcher. Thanks!

Thanks to Over The Hill Chris from UK for a five star review of the show. We appreciate it!

Useful Links:

• Writing English Part 1: Don’t write like a kook, dude
• Writing English Part 2: How to Write ‘Strine’
• Writing English Part 3: Writing English proper, like
• 20 Australian Words That Mean Something Totally Different in the U.S.
• Peter Kay advertising series (UK)