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    Indie Game Movement - The podcast about the business and marketing of indie games.

    Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his knowledge by empowering and educating the indie dev community. Between the years of his experience and interviews with respected industry veterans, you’ll learn about online marketing, email marketing, crowdfunding, paid advertising, community development, social media, community outreach, project management, and much more. All episodes are packed with helpful information and actionable steps that can give you the confidence you need when it comes to your business and indie game marketing. Hit subscribe and get ready to become part of the indie game movement.
    en145 Episodes

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    Episodes (145)

    Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni

    Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni
    In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness.    Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding costly pitfalls, so you don’t just know how to survive, but can thrive in a competitive landscape.   Ep 340 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enMarch 05, 2024
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins

    Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins
    Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals.   In this episode, we'll delve into how other video content beyond gameplay clips and trailers can be an integral part of a game’s marketing strategy, maximizing its potential for creating awareness, player engagement and results. Ep 339 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enFebruary 20, 2024
    game development
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    indie game
    game industry
    indie dev

    Ep 338 - How to Nail Publisher Negotiations with Tim Bender (147 Revisited)

    Ep 338 - How to Nail Publisher Negotiations with Tim Bender (147 Revisited)
    Now, depending on your goals and resources, sometimes your best bet is getting a publisher.  And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future.  That's why today we’re revisiting our conversation with Tim Bender of Hooded Horse Games to know what to look out for and how to approach negotiations so you can be prepared and get the most out of your publishing agreement Reasons why we’re revisiting episode 147 One of the most popular episodes of Indie Game Movement It’s an interesting reflection of the current landscape, as the insights still hold up today. We reached out to Tim to get his current thoughts and insights since we recorded this, and if you stick around to the end, I’ll share those with you!    Ep 338 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enFebruary 06, 2024
    game development
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    indie dev

    Ep 337 - Unleashing Creative Synergy in Video PR with Emily Kolm

    Ep 337 - Unleashing Creative Synergy in Video PR with Emily Kolm
    In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration challenges by discussing adaptive strategies for creative flow and how they find balance between autonomy and collaboration, offering real-world insights to unlock creative synergy in a remote work environment. Ep 337 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enJanuary 23, 2024
    game development
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    indie dev

    Ep 336 - Creating Sustainability in Game Niches with Hannah Flynn

    Ep 336 - Creating Sustainability in Game Niches with Hannah Flynn
    When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability.  Today, we’re going to view a different perspective of what it means to niche down and how to serve an audience in a sustainable way, and believe it or not, it doesn’t start with knowing your audience.  Ep 336 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enJanuary 09, 2024
    game development
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    indie dev

    Ep 334 - Emerging Market Challenges and Triumphs with Sarah Johana

    Ep 334 - Emerging Market Challenges and Triumphs with Sarah Johana
    With any emerging global market, the transition always starts with hurdles and challenges. In a lot of cases, it can be even more frustrating for indie developers and studios. Fortunately, these can be overcome with determination and creativity.  Today we’re going to explore indie games from Southeast Asia that are breaking barriers and standing out in the global market and how they’re using creative solutions and leveraging new found market recognition to make an impact on the industry, and players alike.   Ep 334 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enDecember 19, 2023
    game development
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    indie dev

    Ep 333 - Mastering Your TikTok Strategy and Flow with Larissa Wild

    Ep 333 - Mastering Your TikTok Strategy and Flow with Larissa Wild
    Using TikTok to help create additional awareness for your game or studio isn’t anything new, but creating a sustainable growth strategy on this platform may be, and can definitely be a challenge. While that may be so, it doesn’t have to overwhelm you and can be fairly simple too.  Our conversation today discusses some valuable insights about how one studio effectively executes their TikTok strategy using processes that promote flow, community growth and results, all while accommodating a part time schedule. Ep 333 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enDecember 12, 2023
    game development
    game dev
    indie game
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    indie dev

    Ep 332 - Adapting to Game Market Trends and Topics with Michael Wagner

    Ep 332 - Adapting to Game Market Trends and Topics with Michael Wagner
    Adapting to any kind of trend can be very challenging and sometimes impossible. But sometimes, having the right mindset, information and creative approach can go a long way in finding all sorts of opportunities in the constantly shifting games market. In today’s discussion, we’re going to explore a few current game market trends and topics and dig as deep as we can to reveal a ton of opportunities and how indie studios and developers can capitalize on them. Ep 332 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enDecember 12, 2023
    game development
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    game industry
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    Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson

    Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson
    Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for.  In todays episode, we explore exactly what makes an effective collaboration, discussing everything from mindset, creative freedom and how to avoid costly decisions while building mutually beneficial relationships that promote sustainability.    Ep 331 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enNovember 28, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 330 - Strategic Team and Community Management with Astrid Rosemarin

    Ep 330 - Strategic Team and Community Management with Astrid Rosemarin
    Managing any game community entails a lot of work and focus, but managing a team of managers across multiple communities, each one vastly different from each other can be outright overwhelming, especially when thinking about how to be strategic and hit certain goals. The good news is, it doesn’t have to be.  In today’s discussion, we approach how to be strategic across multiple communities from a simple perspective, that not only caters to each community, but how that helps carry out objectives while supporting your team and even helping other departments within your studio.    Ep 330 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enNovember 21, 2023
    game development
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    indie game
    game industry
    indie dev

    Ep 329 - Mastering Your Studio's Growth with Nicholas McDonnell

    Ep 329 - Mastering Your Studio's Growth with Nicholas McDonnell
    Starting an indie game studio can be difficult but growing a sustainable one can be a challenging experience faced with a variety of unknown obstacles where every decision can impact your growth.  Today, we’re going to explore the indie side of business development by breaking things down into simple concepts that can make all the difference in how you establish relationship, discover opportunities, and even avoid some potential hazards along the way, keeping you on a path to mastering your studio’s growth.   Ep 329 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enNovember 14, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 328 - Leveling Up Your Game Studios Brand with Charis Reid

    Ep 328 - Leveling Up Your Game Studios Brand with Charis Reid
    Creating a brand is one of those things that we sometimes don’t put much stake in, and understandably so. Logos and sleek websites are nice to have, but they don’t necessarily contribute to goals and objectives…or do they? Well, today we’re going to dive deep into that concept and others, discovering how building a strong brand foundation doesn’t only provide clarity for your studio, but how it can influence your culture, attract the right audiences and partners, and whole lot of other things that can level up your game studio.  Ep 328 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enNovember 07, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 327 - Making Horror Games Scary with Justin Stoddard

    Ep 327 - Making Horror Games Scary with Justin Stoddard
    When it comes to creating horror games, it can become quite a challenge to effectively deliver scares while keeping players fully immersed in the experience  In this special Halloween episode we dive into the horror genre, comparing effective (and not effective) ways both games and films have leveraged scares, pacing and a whole lot of other areas, unearthing and resurrecting creative ways to make horror games more immersive and frightening, while even sharing how some of these concepts can be applied to mes beyond the horror genre. Ep 327 hownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enOctober 31, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 326 - Increasing Your Game’s Odds of Success with Caitlin Lafreniere

    Ep 326 - Increasing Your Game’s Odds of Success with Caitlin Lafreniere
    If there’s one thing indie studios and developers are always looking to do, it’s to increase the odds of their game’s success. However, trying to pinpoint exactly what that is, will always be a challenge to figure out. In today’s episode, we’re going to explore different concepts that can guide developers and studios to find their own solutions to this universal problem. By sharing objective-based processes and other approaches, we’ll reveal valuable insights and opportunities that can be leveraged to help increase your odds of success and do so within your means.  Ep 326 hownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enOctober 24, 2023
    game development
    indie game
    game industry
    game market
    game development growth

    Ep 325 - Mastering Your Game's Key Art with William Perkins

    Ep 325 - Mastering Your Game's Key Art with William Perkins
    We all know that key art for our games plays a critical role in setting expectations for players, but sometimes despite the best intentions, it can still fall flat, causing confusion and even friction for players.  Today we’re going to dig deep into what key art should consist of, the importance of knowing the market, and explore everything from concept, design, and distribution so you can get closer to mastering your game’s key art.   Ep 325 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enOctober 17, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 324 - Everything you do is Marketing with Ryan Sno-wood

    Ep 324 - Everything you do is Marketing with Ryan Sno-wood
    Whether we want to admit or not, everything we do during the development to the release of games involves some level of marketing. From communicating and sharing information to making claims that “no marketing” was done, marketing is an intrinsic component of development and carries well beyond awareness and promotion.  In this episode, we’re going to uncover some of the general misconceptions people have about marketing, how positioning and representation are just as important as creating awareness, and explore how some strategies can be counter-intuitive, in both positive and negative ways.    Ep 324 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enOctober 09, 2023
    game development
    game dev
    indie game
    game industry
    indie dev

    Ep 323 - Navigating Development in a Changing Market with Richard Ogden

    Ep 323 - Navigating Development in a Changing Market with Richard Ogden
    Learning how to adapt to the ever-changing game industry is a challenge that all studios and developers face. From understanding evolving market conditions to determining how to align projects with those demands, it can be a tough climate to navigate.  Today we’ll explore strategies that help set and maintain your project's course while learning how to adapt to market and other conditions, so your project and studio can sustain it’s course.     Ep 323 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enOctober 03, 2023
    game development
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    indie game
    game industry
    indie dev

    Ep 322 - Finding Balance Between Passion and Marketability with Chris Guin

    Ep 322 - Finding Balance Between Passion and Marketability with Chris Guin
    If there’s one thing developers generally have a strong supply of, it’s passion. While this is a great driving force that sparks motivation and creativity, it doesn’t always lend itself well when looking at projects from a marketing and business perspective, but it is possible.  So today we’re going to explore how one developer made some interesting revelations over the course of a couple of projects that allowed them to focus on their passion while taking a more pragmatic approach to the market, striking a functional balance between the two.   Ep 322 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enSeptember 26, 2023
    game development
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    indie game
    game industry
    indie dev

    Ep 321 - Improving and Maximizing your Wishlist Quality with Andrew Pappas

    Ep 321 - Improving and Maximizing your Wishlist Quality with Andrew Pappas
    Getting wishlists is probably one of the main goals, bottom-line result we strive to acquire when getting games ready for release, and understandably so.  But often, we get so caught up in this key metric that we don’t stop to think about the importance quality plays in our wishlist acquisition, and just focus on hitting a total number before release. So today, we’re going to look at wishlists in general from the “bottom-up”, reviewing and thinking about the processes involved in acquiring wishlists, while also exploring the concept of how to “maintain” your wishlists, so you can do everything possible to increase your wishlist quality.   Ep 321 Shownotes:
    Indie Game Movement - The podcast about the business and marketing of indie games.
    enSeptember 19, 2023
    game development
    game dev
    indie game
    game industry
    indie dev
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