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    Jane Hamill | Podcast

    We teach product-based business owners who don't know how to market themselves how to get consistent traffic & sales online.
    en292 Episodes

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    Episodes (292)

    Holiday Sales: "I Need a Plan ASAP!"

    Holiday Sales: "I Need a Plan ASAP!"

    The Holiday Season is upon us and some of you are freaking out about needing a plan. Grab a pen because this episode will lay it all out for you!

    We're doing all of this TOGETHER inside the membership this month. Join today and you can have a simple, do-able Holiday Sales Plan ready in about 2 hours. LET'S GO!

    https://fashionbrainacademy.com/theclub/

    The Club membership is only $59 per montha dn includes LIVE Hotseats + Q&A with me, Jane Hamill.

     

     

    Forget Fear of Failure: Try This Instead

    Forget Fear of Failure: Try This Instead

    We all struggle with fear. And it can show up in sneaky ways - perfectionism, procrastination, overthinking, doubt. 

    Here's the thing...Fear will never go away because we're human and our brains are wired to think there's danger everywhere. So not what?

    You deal with it. Yuu make it your betch. 😉 It this episode, I'll give you 3 ways to deal with fear and exactly what to do to feel the fear and do IT anyway.

    Show notes and links:

    https://fashionbrainacademy.com/fear/

    Startup Story: How to Go After What You Want & Get It with Shavonne Dorsey

    Startup Story: How to Go After What You Want & Get It with Shavonne Dorsey

    As a business professional, Shavonne Dorsey just wanted clothing that fit her personality. But her friend saw something else when she saw Shavonne's sketchbook - a designer. Find out how she went from being in medical sales to selling her clothing line on HSN -- with no background in fashion design! In this candid conversation, she tells us how she has tryly built her DREAM business and shares all the ups and downs she went through to get where she is today.

    Show Notes: https://fashionbrainacademy.com/shavonne/

    Motivation vs. Discipline

    Motivation vs. Discipline

    Have you ever been to a conference and felt so excited and motivated to kick ass? And then you get home, feeling great, ready to take on the world -- for about 3 days.

    And the motivation disappears. (Motivation is like taking a shower, you can't do it on Sunday and expect it to last until Thursday.)

    Which leads us to discipline. But someone like me, I am NOT very disciplined. Not even close. 

    So how is it that I get so much accomplished? 

    I break it down in this episode. 

    Enjoy!

    Work With Us: 

    Link to the Episode: 
    https://fashionbrainacademy.com/discipline

    You Can't Boil the Ocean

    You Can't Boil the Ocean

    If you're the entrepreneur who always tries to do too many things, this episode is for you. 

    It's inspired by the amazing André De Shields, a Tony Award winning actor and brilliant human. 

    He has "3 cardinal rules for sustainability and longevity in the arts that I shared during my Tony Award acceptance speech."

    One is about slowing down to get there faster. His message is TOO GOOD!! Love.

    At the end, I give you 3 questions ot ask yourself. DO IT! These are simple Q's that can have a profound effect.

    Show Notes: 

    Link to the Episode: 
    https://fashionbrainacademy.com/ocean

     

    The Anti-Fail Plan

    The Anti-Fail Plan

    Money isn't the ONLY thing we need to think about in business in order to get success, there are more elements to it.

    We want a business that has these 4 things;

    • Serves your customers/clients
    • Serves the world
    • Fills you up
    • And monetize at the same time...

    Today, I am breaking down my "Anti Fail Plan", which is made up of 9 pillars of success from being in business for 27 years.

    We deep dive into the 9 Pillars today and discuss;

    • Outrageous Goals
    • Our Higher Purpose
    • How to get from where are to our outrageous goals
    • Focussing on the "3 bests" in your business
    • Your content (attraction) plan
    • Sales systems
    • Why consistency is important
    • A new mindset: Perfect is good but DONE is better
    • Your 90-day plan

    Listen now - it's a good one and packed with actionable ideas for you to think about and try today.

    Mentioned in this episode

    More links for this episode are back on the blog: 
    https://fashionbrainacademy.com/pillars

    Jane Hamill | Podcast
    enAugust 27, 2022

    Client Stories: Getting Out of Your Comfort Zone with Chabella and Edwards

    Client Stories: Getting Out of Your Comfort Zone with Chabella and Edwards

    “What's it really like to have a business coach?"

    Our clients tell all. 😀

    Today I bring it on two different clients, one I work with for private coaching, Edwards, and the other, Chabella is a Club member.

    They have very different businesses but the common theme is that having a coach means getting out of your comfort zone.

    This is an interactive and conversational episode that you don't want to miss.

    We discuss...

    • what they were looking for in a coach
    • specific issues they were having with their online businesses to seek out coaching (the Club and private coaching)
    • accomplishments they've had since getting coached
    • feeling isolated as an entrepreneur and how the Club helps
    • what's next for their online businesses

    Mentioned in this episode

    More links for this episode are back on the blog: 
    https://fashionbrainacademy.com/clients1

    Overthinking

    Overthinking

    I noticed something this week while talking with some of my private clients, big time.

    What I noticed was the amount of overthinking that we all do. Ask me how I know. I do it all the time.

    But a couple things happened that I thought were super interesting. One of my VIP clients said, "I need to find my voice. And if we do it together during this VIP day, I will trust that. It's what I should do". I thought I'm not that powerful.

    What I did think was that we just all want someone to tell us that we're doing it right. 

    That's why I wanted to do this week's episode on overthinking and why we as entrepreneurs continue to torture ourselves.

    What' discussed in today's episode...

    • what overthinking can lead to (Forbes magazine article)
    • why I teach in my membership that you should choose only 3 marketing activities for your online store
    • why getting multiple points of view isn't useful and why you should choose to learn from only one person - for instance... Facebook ads
    • tricks to help with the habits of overthinking

    Resources mentioned in this episode

    https://fashionbrainacademy.com/overthinking/

    Client Stories: What it’s Like to Have a Business Coach with Wilma and Patti

    Client Stories: What it’s Like to Have a Business Coach with Wilma and Patti

    What's it really like to have a business coach? Someone you actually trust, who's been there before and done what you want do, to get honest feedback and advice?

    I'll let Wilma and Patti do the talking today. - two of our very own badass Club members sharing their experience.

    This is an interactive and conversational episode that you don't want to miss.

    Mentioned in this episode

    More links for this episode are back on the blog: 
    https://fashionbrainacademy.com/members1

    Build Your Audience With This ABC Social Media Strategy

    Build Your Audience With This ABC Social Media Strategy

    "How do I get people to go from my social media, back to my site to buy?"

    I hear this question a LOT so I taught a very simple ABC 3 posts spcial media SYSTEM that will get you more traffic, and more buyers. 

    In this episode, I take you inside The Club, our membership, to listen in as I teach this very effective and formulaic approach to posting on social media. 

    You're not just after followers or likes, you want SALES. And you can use social to build your list and your revenue.

    In this episode, you will learn;

    • The three-post repeatable system
    • Examples of how these posts are used by influencers
    • Why consistency is SO important
    • How AWESOME The Club is and why you need to be part of it! 😃

    Listen now. This ABC strategy will make you money.

    www.fashionbrainacademy.com/abc

    Jane Hamill | Podcast
    enJuly 29, 2022

    The Morning Mantra that Just Might Change Your Life

    The Morning Mantra that Just Might Change Your Life

    Today, let's talk about creating a mantra for you that will make you feel better. Mantras can be a powerful thing.

    Or can they?

    Back in high school, at the suggestion of my mom, I went to listen to a lecture in a danky church basement from a priest (a priest!!) and he basically told us about a dead-simple way to make our lives better.

    A priest's lecture is NOT exactly something you want to do when you're a teenager, but this was the way before Netflix and it was winter in the Midwest, so WTH.

    Well, the priest's talk ended up being pretty interesting. He started telling us about this theory...

    ...If you have something in your life that you don't like or something isn't going well and you want to change it, all you have to do is repeat a certain mantra out loud - as if the thing you WANT has already happened.

    Even if you THINK it's stupid, you still say the mantra out loud.

    Whaaa??? There's no way that would work.

    I was totally skeptical so I decided to prove him wrong.

    I'll explain in this episode: 

    • What some of my mantras have been and if these mantras really worked
    • How I've used mantras to increase revenue
    • What you can do to start your own mantra
    • How YOU can prove me wrong 😃

    Listen now. It just might change your life.

    Show Notes and all the quotes back on the blog:

    https://fashionbrainacademy.com/mantra/

    Mentioned in this episode

    Quotes from the Episode

    • "You can have all the thoughts you want in your head negating what you said out loud. But you gotta say your mantra out loud as though it's true."
    • "But in the end, this whole system of sort of time traveling yourself as if you have already achieved the thing you wanna do, repeating it out loud four times a day. "
    • "Today I commit to taking imperfect action. Perfect is good. But done is better. This is my motto in life."

     

    Why You're Not Sticking To The Plan & What to Do About It

    Why You're Not Sticking To The Plan & What to Do About It

    You own your own businesses. Yay! No boss, no imposed rules, no strict deadlines.

    And yet, that means WE create our days & it's up to use to create a plan and stick to it. 

    So...why is it so hard to stick to the plan - even when you're the one that created 

    Ultimately, it comes down to your system and your routines.

    And that sounds boring.If you don't have a specific, simple routine to get your work done, you're so much more likely to waste time with fake work and this is what we dive into in today's episode. 

    In this episode, you'll learn:

    • The main reason you're not sticking to the plan
    • The ONE thing I see in my clients over and over again when they get off track.  
    • The mind chatter that helps you in not sticking to the plan
    • What works IMMEDIATELY to help you stick to the plan - and it's effortless!

    Resources mentioned in this episode

    Show notes and links are back on the blog: 
    https://fashionbrainacademy.com/theplan

    7 Types of Emails You Should Be Sending for Your Online Store

    7 Types of Emails You Should Be Sending for Your Online Store

    You want to sell more from your emails, right? 

    There are 7 different types of emails that e-commerce store owners should be sending. 

    A lot of hardcore eCommerce experts focus obsessively on ads & on acquiring new customers. 

    But here's the thing. It costs 5 times more to acquire a new customer than to retain an existing customer!! And email is the best way to get people to become repeat buyers. 

    In this episode, you'll learn:

    • The 7 different types of e-commerce emails you should be sending 
    • How many shoppers will abandon their carts on your e-commerce site & what to do about it
    • The most under utilized email that can boost sales easily
    • The most important emails to have vs. what can wait

    Resources mentioned in this episode

    Show notes and links are back on the blog: 
    https://fashionbrainacademy.com/7emails/


    Summer Procrastination: What To Do About It

    Summer Procrastination: What To Do About It

    There's a hot topic going around The Club community at the moment. 

    Procrastination: Summer edition.

    A LOT of these entrepreneurs are struggling with NOT wanting to do the work. I get it -- and this episode will show you:

    • That you're actually normal and OK
    • What to put into your calendar FIRST so you feel more productive
    • How to stop procrastinating in the moment
    • The "three minimum things" you can still do even if the procrastination bug stings ya

    If you have been telling yourself that there better things to be doing this summer (because let's face it, there are) you know that chatter I'm talking about...then this episode is for you. 

    Resources and mentioned in this episode

    More links are back on the blog: 
    www.fashionbrainacademy.com/summer

    Get Sales NOW! 7 Things You Can Do When E-Commerce Sales Are Down

    Get Sales NOW! 7 Things You Can Do When E-Commerce Sales Are Down

    When your eCommerce sales are down, it's easy to freak out and not know what to do. This episode gives you 7 very specific things you can do TODAY to get sales immediately. 

    Last week's episode was PART ONE of this series and it was about the mindset that needs to happen first. I suggest you listen to that one first.

    When you tune in to this week’s episode you're going to learn about...

    • LIVE video shopping and the mistakes most store owners make
    • Asking for referrals
    • Trying something completely different
    • Send more emails! And how to do it without "bothering" people
    • Setting up a secret sale that won't crush your margins
    • Finding new audiences for FREE << yep, free
    • How to re-invent items that aren't selling so you move that inventory

    You don't want to miss this episode with 7 badass ways to get more sales NOW!

    Resources mentioned in this episode

    More links for this episode are back on the blog: 
    https://fashionbrainacademy.com/getmoney/

    "My Sales Are Down and I'm Worried. What Should I Do?"

    "My Sales Are Down and I'm Worried. What Should I Do?"

    If your sales are down and you don't know what to do - then you need to realise that it all begins on the inside, between the ears! 

    When you tune in to this week’s episode you're going to learn…

    • Why it's important to get your mindset right
    • How to change your money beliefs 
    • The key to using language to direct your day...and your sales!
    • Who to stay away from to keep negativity at bay

    If you're fed up with sales being down and can't find a way around it, then you don't wanna miss this episode!

    Resources mentioned in this episode


    More links for this episode are back on the blog: 
    https://fashionbrainacademy.com/worried/

     

    Jane Hamill | Podcast
    enJune 17, 2022

    The Rule of One

    The Rule of One

    Want to make your life easier? Start using the rule of ONE with your marketing - particularly for email & social media marketing.

    Most entreprteneurs complicate the f**k out of everything (ask me how I know)

    We're creative, it's how we roll.

    Today you'll learn a simple rule to make things simpler. I share the specific steps to BETTER communications with your prospects and customers.

    You'll also learn the 10 steps to sending emails that make sense and get clicks. 

    Show Notes and Links:
    www.fashionbrainacademy.com/rule

    Jane Hamill | Podcast
    enJune 10, 2022

    Getting Sales With A Quiz with Lindsay from Guild Party

    Getting Sales With A Quiz with Lindsay from Guild Party

    If you want to build your email list with highly targeted prospects, this episode is for you.

    My guest is Lindsay frorm Guild Party, a fashion brand for women who love role playing games (think Dungeons and Dragons but with real style)

    Lindsay started building her customer list BEFORE her product was even ready using a quiz.

    In fact, from just ONE share on Twitter, Lindsay got 400 new email subscribers in one day!

    List building with a quiz is proven method for Lindsay and she'll explain exactly how her quiz leads to signups & sales in this episode. 

    NOTE: Quiz building is the theme this month in my monthly membership, The Club.

    If you want to setup a quiz, we're all doing it together inside the mebership! 

    Key things we talk about:

    • The Starting story of Guild Party
    • Building the Brand of Guild Party
    • The Importance Of Knowing Your Audience
    • The Simple Thought Process Behind Building The Quiz
    • Building Your Customer Email List
    • Email List Housekeeping
    • Social Media and Facebook Ads
    • The ROI of Lindsay's Quiz
    • + more - It's jam-packed!

    Resources mentioned in this episode.

    Listen to this episode and let me know what you think over at www.fashionbrainacademy.com/guild

    Jane Hamill | Podcast
    enJune 03, 2022

    How Do I Segment My Email List? (for E-commerce)

    How Do I Segment My Email List? (for E-commerce)
    This question has been popping up in The Club lately and it's causing our members a lot of stress.

    "Do I need to segment my email list? I have no idea how to start and the thought of it overwhelms me."

    Today I'll teach you the only 2 things you need to think about to segment your list. 

    This doesn't have to be hard, trust me.

    Show Notes: 

    https://fashionbrainacademy.com/segment/

    The Club, our monthly membership:

    https://fashionbrainacademy.com/theclub/

     

    Jane Hamill | Podcast
    enMay 27, 2022

    Just Not Feeling It

    Just Not Feeling It

    You wake up and do NOT want to do the work. You think...I just can't. Not today. 

    But can you? Should you?

    Where's the line between hustle and self care? 

    Between "honor your body" and "just do the work"?

    And if you're continuosly not feeling it, is that a sign of a bigger issue that needs to be addressed?

    This episodes give you praactical tips for what to do when you're just not feeling it.

    Show Notes: 
    https://fashionbrainacademy.com/feeling/