Joe DeFranco's Industrial Strength Show

This week Joe answers 3 listener questions. Specific topics include: 1) The TRUTH about fasting 2) The trade-off when training for "peak performance"/extreme goals 3) Is it necessary to have multiple revenue streams in order to be successful [in the fitness industry]? *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• DeFranco Supplements [*Use code: MuscleUpMarch]
• Team Forever Strong [*Use code: STRONG150]
• CPPS certification
• Iron Business Blueprint
• DeFranco's Gym, NJ

This week's show includes 3 main topics/questions. First, Joe shares a story involving a conversation he recently had at Target with a former client. Although the interaction with his former client was brief, it included a valuable reminder/lesson that Joe shares with his audience. After hearing this story you'll be able to determine if your current training program is TRULY effective/functional or if it's doing more harm than good. [You'll also get the inside scoop on Joe's new "functional strength standard" LOL.] After Joe finishes "storytime" he answers two listener questions. These topics include: 1) The most effective way to execute warm-up reps/exercises 2) Is it a big deal if football players (and athletes in general) squat above parallel? *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Iron Business Blueprint [March cohort]
• Limber 11 (Mobility routine)
• Joe D's IG (@defrancosgym)
• Team Forever Strong [*Use code: STRONG150]

This week Joe answers 5 questions from his listeners. TOPICS INCLUDE: 1. Thoughts on Lu Raises for the rotator cuff  2. Should you include rotator cuff strengthening exercises in your warm-up or will they fatigue your shoulders and lead to instability and reduced strength/force production? 3. How much of a calorie deficit is a good starting point to drop bodyfat without losing muscle? [Plus, "Fat Loss Hacks That'll Blow Your Mind!"] 4. Joe shares his thoughts on "Myo Reps" (and how to program them)  5. Top 3 speciality bar recommendations for washed-up meatheads who still love lifting heavy but their cranky joints don't respond well to the straight bar anymore. *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Live Gym Growth Masterclass [Save Your Seat & Apply for Scholarship!]
• Manukora Honey
• The "Fanning Farts" Warm-up [DON'T Do This!]
• Lu Raises
• Kabuki Kadillac Bar
• Elitefts SS Yoke Bar
• Kabuki Trap Bar HD

This week Joe welcomes Iron Business Blueprint co-founder & owner of Tutela Training Systems, Chris Tutela, back to the Industrial Strength Show! After some back and forth banter regarding the NJ weather and Joe's podcast studio upgrade - Joe & Chris get down to "business" :) Together, they discuss the following topics: 1) How to get potential clients to initially TRUST you when you're young and lack experience 2) Best way(s) to get your first client 3) The top 3 questions to ask a new client during their first session 4) Do you recommend "paid in full" or monthly payments? 5) What are your best practices for retaining clients long-term? Plus, 2 exciting announcements for gym owners!! *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Iron Business Blueprint [FREE] Webinar reservation/scholarship application
• Iron Business Weekend @ Joe DeFranco's private gym!

This week Joe kicks off the show with some exciting news for gym owners... He then adds a new company to his "Sh*t List" before answering 4 listener questions. TOPICS INCLUDE: 1) Rating the 4 most important training variables [for building muscle]; 2) Pre-workout snack ideas for those who train first thing in the morning 3) Rest interval recommendations for different goals [Fat Loss vs Hypertrophy vs Strength] 4) The exercises that give Joe "pre-game butterflies/anxiety"... Plus Joe's SuperBowl prediction! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Joe's Instagram
• DeFranco's Tyrofeine
• Manukora Honey
• STRONG documentary 

Joe kicks off this week's show with some behind-the-scenes insight into what his [terrible] "recording schedule" is like most weeks lol... He then shares some exciting news regarding the original Industrial Strength Show studio, announces this month's "MuscleUpFebruary" supplement sale and gives a brutally honest product review before answering 3 listener questions. TOPICS INCLUDE: 1) Does Joe still recommend performing power/speed exercises first in a workout or should they be pushed towards the middle/end of the workout? 2) The Art of Exercise Sequencing for Lifters w/ Achy Joints 3) Low vs High Reps for Building Muscle. *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• DeFranco-brand supplements [*Use code: MuscleUpFebruary]
• Rollga Foam Rollers [*Use code: JOED]
• CPPS certification
• "The PVC BIG 3" - Shoulder Mobility

This week Joe introduces a brand new monthly segment that he's adding to the podcast: "Joe D's Brutally Honest, Unapologetic Product Reviews". After explaining the premise behind the new segment & reviewing his first product - Joe answers 3 listener questions. TOPICS INCLUDE: 1) Why You Should/Shouldn't Sprint in Sand [Plus a lesson in understanding CONTEXT]; 2) How Often Should You Change Your Warm-ups? 3) Active Recovery vs Complete Day Off - What's Better for the Washed-Up Meathead Crowd? *For a full list of Show Notes w/ Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Manukora Honey
• Caraway Cookware Set
• CPPS certification 
• Joe D's Instagram 
• Team Forever Strong

This week Luka Hocevar makes his [long-overdo] Industrial Strength Show debut! Luka is the owner of Vigor Ground Fitness & Performance in Seattle, WA, where he has personally coached over 3000 clients - from the highest level professional athletes in the NBA, NFL, UFC & MLB - to "general pop" clients from all walks of life who want to look, feel, and perform better. On this week's episode you'll hear Luka & Joe D. discuss a wide variety of topics. HIGHLIGHTS INCLUDE: Who owns more sneakers - Luka or Joe [and what are their favorite, most worn & most expensive pairs]; How to create a world-class gym/business culture; The difference between "customer service" vs "customer experience"; Actionable ways to make personal training more "personal"; Maintaining/Improving speed after the age of 40; Lowest risk, highest reward sprint variations; How/Why training "general pop" clients helped Luka become a better coach [when working with high-level pro athletes]; Why "experience" is still the best teacher...And Lots MORE! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• Important Links / People Mentioned
• Luka's Instagram (@lukahocevar)
• Luka's website
• Luka's podcast
• Tribes (by Seth Godin)
• Derek Hansen's 10x10 sprint method
• Iron Business Blueprint 

Joe kicks off the episode by introducing this week's sponsor and reading a winning iTunes review. He then answers 3 listener questions. SPECIFIC TOPICS INCLUDE: 1) Is it possible to get "Strong AF" lifting sub-maximal weights? 2) What is the single best way to perform Face Pulls? 3) Why Joe believes that his original WS4SB Lower Body strength template is STILL the best template for young athletes looking to improve their strength & speed. *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Manukora Honey
• Joe D. Double BW Bench Press (425lbs) on his 42nd Bday!
• Joe D's Instagram
• Westside for Skinny Bastards
• Team Forever Strong

Surprise! Surprise! After telling his audience that he'd be taking the week off [to rest his voice] Joe D. hops on the mic for this "bonus" edition of the Industrial Strength Show! He spends the first 10 minutes of the podcast updating the audience on the doctor's diagnosis of his "mystery laryngitis", along with the results of his recent skin biopsy. He then reads the first winning iTunes review of 2024 before getting into this week's main show topic: The 7 "Bare Minimum" Fitness/Longevity Standards That Joe Is Going To Try To Maintain...FOREVER! *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• ReBuilt 2.0
• Joe D's Instagram
• DeFranco's Nutritional Supplements [*Use coupon: MuscleUpJanuary]

Joe kicks off the final show of 2023 by updating the audience on his mystery/chronic laryngitis... He then reads the best iTunes review of the year and announces January's [extended] "MuscleUp" supplement sale before getting into this week's main show topic: How To Make The Best Gains of Your Life in 2024 [Avoid These 7 Mistakes!] *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com. Happy New Year, everyone!

• IMPORTANT LINKS
• Team Forever Strong [ONLY $149/year!]
• DeFrancosGymNJ.com
• DeFranco's Nutritional Supplements [*Use coupon: MuscleUpJanuary]

Joe D. is still fighting laryngitis but he refused to miss this week's pre-Christmas show! He opens the show by announcing the 5 winners of his "Gift of Gainz Giveaway" on Instagram. He then fills the audience in on the new program that he's starting Christmas Day. After revealing some details of the new program - he picks up where he left off last week - solving his audiences' biggest training & nutrition problems. Specific topics include: 1) Figuring out your optimal volume for strength & hypertrophy goals 2) How/When to test indicator exercises 3) How to program warm-up sets when the end goal is hypertrophy vs strength 4) How to get a sufficiently challenging leg workout when you're working around previous back injuries 5) Should you change your diet up during a deload week? *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com

• IMPORTANT LINKS
• Team Forever Strong app [*Use coupon: STRONG150]
• Joe's Instagram (@defrancosgym)
• DeFranco's PUMP-N-PRIME

After contemplating cancelling this week's show [due to "laryngitis"], Joe decides to suck it up, grab the mic, and help solve his audiences' biggest training & nutrition problems! Specific topics include: 1) How NOT to 'fly off the rails' nutritionally during "holiday party season" 2) How to replace heavy Reverse Hypers [when your gym doesn't have a Reverse Hyper machine] & How to perform "vertical pulling" exercises [when your gym doesn't have a Chin-up bar or Lat Pulldown] 3) Unilateral exercise execution - Is it better to do all one side then the other, or alternate arms/legs? 4) How to design 2 consecutive days of Full Body workouts without overlapping movements or patterns? 5) How to warm up your entire body in 6 minutes or less... And More! *For a full list of Show Notes with Timestamps visit www.IndustrialStrengthShow.com.

• Important Links
• Manukora Honey
• DeFranco Whey
• Team Forever Strong
• Upper Back vs Lat-focussed Rows
• Dead Hangs w/ Pec Stretch bias
• Lying Rope "Pullovers"

Joe opens the show by announcing this month's "MuscleUpDecember" supplement sale. He then answers 4 listener questions. TOPICS INCLUDE: 1) Joe's 3 favorite [insanely effective] coaching cues for teaching the box squat, bench press and deadlift 2) The most underrated longevity supplement 3) The best way to overcome left-to-right imbalances 4) The 3 areas of Nutrition that Joe has changed his mind on during the past 5 years. *For a full list of Show Notes + Timestamps goto www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• DeFranco-brand supplements [*Use code: MuscleUpDecember]
• CPPS courses [*Use code: XMAS40]
• Joe D's instagram (@defrancosgym)

This week Joe answers 3 listener questions. TOPICS INCLUDE: 1) Joe's thoughts on David Goggins training Tony Ferguson for his upcoming UFC fight 2) If muscle is "the organ of longevity" why do so many heavily-muscled individuals die young? 3) Why does Joe incorporate supersets into so many of his programs? [BONUS: Pro Tip for programming supersets] *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• Important Links | People Mentioned
• Manukora Honey
• The DeFranco Whey
• @defrancosgym
• @drgabriellelyon
• @davidgoggins
• @tonyfergusonxt 

On this week's Thanksgiving edition of the Industrial Strength Show, Joe gives his audience the "gift of gainz"! He spends the first 20 minutes of the podcast revealing all the special "Black Friday" deals he's offering on his programs, courses, supplements and merch! The remainder of the show is dedicated to answering 2 listener questions. Topics include: #1) The Top 6 Most Useful Pieces of Home Gym Equipment  #2) The Hardest Types of Clients for Joe to Train. *For a full list of Show Notes & Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• Team Forever Strong [*Use code: FUN150]
• DeFranco's Nutritional Supplements [*Use code: holiday10]
• CPPS certification courses [*Use code: XMAS40]
• Iron Business Blueprint
• NEW DeFranco Merch!

This week Joe welcomes Ben Bruno back to the show - and like his previous 2 appearances - Ben does NOT disappoint! Highlights from their conversation include: Do you need to lift in order to become a great trainer; Have celebrity clients ever had a problem training in Ben's small (12' x 15') garage?; The not-so-great golf debate; Is stretching a waste of time?;  The TRUTH about Full ROM strength training; Sled training performance factors that nobody talks about; How do you know what to charge as a personal trainer?; How to keep clients long-term; Ben's GO-TO push, pull, hinge & squat variations; Ben's favorite lateral lunge variations; What does a typical workout look like for Ben's clients?; How to get the 95% of the population [that's sedentary] to start moving?; How to speak "client"; Ben's issue w/ Mike Israetel's critique of his training...and MORE! *For a full list of Show Notes with Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
•  Ben Bruno's Instagram
• Team Forever Strong
• CPPS certification

This week Joe covers 2 main topics. First he explains his definition of "longevity training". [He also distinguishes the difference between his "longevity-based muscle building" workouts versus most "mainstream" hypertrophy programs.] Then, Joe shares his "Top 7 exercises for maintaining/gaining function as we age". He explains exactly WHY each of the exercises made his list and HOW they can be easily programmed for maximal results! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• CPPS Football cert
• CPPS Level 1
• CPPS Level 2
• Team Forever Strong [Free Trial]
• @slantboardguy

Joe kicks off this week's show by announcing this month's "MuscleUp" supplement sale, reading a winning iTunes review, then asking the audience for their "new merch suggestions". He then gets into today's main training content. TOPICS INCLUDE: The Truth About "Time Under Tension" & Hypertrophy; The 4 Stages of Becoming a Great "Programmer"; Westside for Skinny Bastards History Lesson...And More! *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• DeFranco's Nutritional Supplements [*Use code: MuscleUpNovember]
• CPPS certification [*Use code: XMAS40]
• Team Forever Strong [Free Trial]
• EP #49: How To Write Effective Training Programs
• The Poliquin Principles

Joe kicks off this week's show by reading a winning iTunes review (and giving away some FREE STUFF) before answering 3 listener questions. TOPICS INCLUDE: 1) How, specifically, does aerobic training help power/speed athletes run faster, jump higher, etc? 2) Does (excessive) pre-game "butterflies" hinder performance? And if so, is there a way to get them under control? 3) What are the most impressive feats of strength in DeFranco's Gym history? *For a full list of Show Notes + Timestamps visit www.IndustrialStrengthShow.com.

• IMPORTANT LINKS
• The Iron Business Blueprint: 90-Day Coaching Course
• Joe's Youtube channel
• Team Forever Strong [FREE Trial]