Legends Behind the Craft

Dr. Henry Barham is a leading ENT Physician specializing in sinus surgery and the Chief Medical & Scientific Officer at Phenomune. As the Chief Science Officer and co-founder of TASTR, Dr. Barham is no stranger to scientific innovation. However, this same expertise also founded VinoTastr, where he discovered the science behind choosing wine that will best suit your palate. Blending scientific acumen with a passion for wine, Dr. Barham navigates the intriguing intersection of sensory exploration and oenology, reshaping how we appreciate wine.

Here’s a glimpse of what you’ll learn: 

• Dr. Barham explains the technology behind VinoTastr and the inspiration that led him to create this innovative product

• Discover what led Dr. Barham to explore the wine side of the technology and the insights gained from studying people's taste profiles

• Find out the personalized wine tasting tests conducted by VinoTastr

• The vision for VinoTastr's future and the possibility of partnerships with wineries

• Explore how the technology could potentially be adapted for spirits

• Insights into VinoTastr's current development stage and progress

• Dr. Barham's personal motivations for driving innovation and pushing the boundaries of wine tasting

• Dr. Barham’s insights into his entrepreneurial journey and reflections on things he might have done differently

• Effective strategies that have contributed to VinoTastr's successful entry into the industry

In this episode with Henry Barham

We dive into the fascinating world of personalized wine recommendations with Dr. Henry Barham of VinoTastr. Discover the technology that powers this innovative product and explore the motivations that led Dr. Barham to create a groundbreaking solution for matching wines to individual tastes. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Dr. Henry Barham, Founder of VinoTastr. Here, we’ll explore the journey from wine to spirits and uncover the remarkable insights gathered from blind tastings. Dr. Barham shares the industry feedback that shaped VinoTastr's development and how they're revolutionizing wine and spirit tasting experiences, making them tailored, approachable, and exciting. Tune in to explore the science behind VinoTastr's success, the art of forging industry partnerships, and the driving force that keeps innovation alive.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Barry Waitte, the President, Founder, and Vintner at Tamber Bey Vineyards, has transitioned from a tech industry background at Apple and AOL to become a prominent figure in the wine world. As the President of the Oakville Winegrowers Association, who’s also armed with a business degree from California Polytechnic State University-San Luis Obispo, he has extended his leadership prowess. Barry's narrative, enriched by his passion for endurance horse racing and polo, weaves together his equestrian pursuits with his winemaking journey, embodying a harmonious blend of innovation and ardor.

Here’s a glimpse of what you’ll learn: 

• Discover how the recent historic storms have reshaped the landscape of Napa Valley

• Barry unveils the meticulous preparations undertaken to effectively brace for a wet season

• Delve into the exciting developments at Tamber Bey Vineyards and the visionary leadership of Barry as the President of the Oakville Winegrowers Association

• Uncover the story behind Tamber Bey Vineyards' Pinot Noir offerings and learn how challenges like Covid-19 and wildfires have shaped their approach

• Dive deep into the essence of Mes Filles Vineyard Pinot Noir

• Barry shares the sensory experience of a well-crafted vintage with a strong sense of place, discussing the magic that makes each sip special

• Learn about Barry's motivations behind pursuing the art of crafting Pinot Noir, exploring the intricate process, and the satisfaction of collaborating with other wineries

• Delve into Tamber Bey's Radian Vineyard Pinot Noir, discussing wood treatment, case production, and its origin in the Sta. Rita Hills

• Barry introduces listeners to Tamber Bey's Pinot Noir from the UV Vineyard, sharing insights into its distinct characteristics and influences

• Uncover the deep connection between endurance horse racing, polo, and Barry Waitte's profound passion for both horses and winemaking

In this episode with Barry Waitte

Step into the world of wine, weather, and passion with Barry Waitte of Tamber Bey Vineyards. Barry delves into the intriguing world of winemaking, sharing his insights on how historic storms and rain rejuvenate Napa Valley, his strategies to prepare for a wet season, and the latest developments at Tamber Bey.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Barry Waitte, President, Founder, and Vintner at Tamber Bey Vineyards. Join us for a sip of knowledge as we explore the nuances of Pinot Noir, from Mes Filles Vineyard to Radian Vineyard, discussing how this varietal embodies terroir and crafting techniques. With tales of custom crush winemaking and a deep passion for horses, Barry's experiences paint a rich tapestry of dedication, innovation, and the love of the land.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Ryan Christiansen, President, and Head Distiller at Barr Hill by Caledonia Spirits, discovered his passion for fermentation through brewing beer at home. This fascination led him to open a home brewing store, but fate intervened when he met beekeeper, Todd Hardie. Their shared vision of infusing spirits with the essence of honey inspired Ryan to venture into distillation. A decade later, his dedication to working with bees and raw honey has yielded exceptional spirits, enriching cocktail culture and redefining the connection between agriculture and mixology.

Here’s a glimpse of what you’ll learn: 

• Ryan shares his journey into the spirits industry

• The state of the bee population in Vermont and the distillery's efforts to support pollinator habitats

• Ryan discusses the technical aspects of distilling gin and vodka from honey

• The unique approach that differentiates them from traditional honey producers and distilleries

• A spotlight on Barr Hill Vodka, its production process, and the mission connecting cocktail culture to agriculture

• The flavor profile sought in honeys used for Barr Hill Gin and how they choose the correct honey for the distillation process

• The Bee's Knees Week and Bee the Change and their efforts to promote pollinator habitat in visible locations

• Insights into Barr Hill's barrel cooperage and the aging process of barrel gin

• Understanding where honey comes into play during the gin-making process

• The journey from beekeeping to rye farming and the process of crafting whiskey

• Reflections on the growth of Barr Hill and Caledonia Spirits, and lessons learned along the way

• A glimpse into the unique Kingdom Strength Tom Cat

In this episode with Ryan Christiansen

We sit down with Ryan Christiansen of Barr Hill, a Vermont distillery known for crafting exceptional spirits from honey. Ryan takes us on a journey into the spirits industry and shares his passion for beekeeping and sustainable practices. We delve into the technical aspects of distilling their unique gin and vodka, exploring how honey plays a central role in the process. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ryan Christiansen, the President & Head Distiller of Barr Hill by Caledonia Spirits. Discover the flavor profiles they seek in their spirits and how they differentiate themselves from other distilleries and honey producers. We also explore their dedication to supporting the bee population in Vermont and their partnership with "Bee the Change" to promote pollinator habitats. From their acclaimed Barr Hill Vodka to the intriguing Tom Cat Gin, learn about the innovative approach and meticulous craft behind Barr Hill's offerings. We'll also gain insights into the journey from beekeeping to rye farming, witnessing the growth of Barr Hill and Caledonia Spirits, and Ryan's reflections on the path taken.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Randy Detrick is the owner and winemaker of Blue Ridge Estate Vineyard and Winery in Saylorsburg, Pennsylvania. A former ski racer, Randy's journey into winemaking began when his wife sparked the idea of growing grapes on their farm during a trip to Italy. Taking a leap of faith, they embraced the wine business and made their dream come true. Now, their thriving vineyard stands as a testament to their passion and dedication. Randy also inspires others as a sought-after motivational speaker with his podcast, "Living On Purpose By Randy Detrick."

Here’s a glimpse of what you’ll learn: 

• Learn about how Randy and Tiffany founded Blue Ridge Winery and what inspired them to embark on this wine-making journey

• Blue Ridge Winery introduces a unique ancient wine preservation method by aging wine barrels underground

• Randy takes us on a journey through The Underground Experience at Blue Ridge Winery and discover how the wines themselves are an integral part of this immersive experience

• Explore how authenticity and atmosphere play a significant role and Randy shares what makes their winery stand out and how they create memorable moments beyond wine

• Aside from being a winery owner, Randy is a highly sought-after motivational speaker, and he shares some insights into his motivational journey

• Blue Ridge Winery The Godfather, Top 1% Wines in the World

• Get introduced to the enchanting Glitter Inspiration wines from Blue Ridge Winery

• Join us for a glimpse into Blue Ridge Winery, their wine cellar, and the unique underground room

• Randy discusses how Blue Ridge Winery navigated the challenges posed by the pandemic

• Find out what exciting projects and ventures Blue Ridge Winery has in store for the future

• Blue Ridge Winery in the landscape of wineries in the area

• Randy offers valuable advice for anyone aspiring to start their own winery

In this episode with Randy Detrick

Randy Detrick of Blue Ridge Winery, shares his journey from founding the winery with Tiffany to becoming a sought-after motivational speaker. We'll learn about their ancient wine preservation technique, aging wine by burying barrels underground. Get ready to uncover the secrets behind The Underground Experience at Blue Ridge Winery, where wines and the experience blend seamlessly. From their Glitter Inspiration wines to the vision for a multi-generational winery, Randy offers valuable insights for aspiring winery entrepreneurs. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Randy Detrick, Owner and Winemaker at Blue Ridge Estate Vineyard & Winery and a motivational speaker. Discover why Blue Ridge Winery stands out as a top-tier destination in the world of wines, as we discuss their pandemic adaptation, future projects, and their unique position within the winery landscape of Saylorsburg, Pennsylvania.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Andre Crisp is the Co-Founder and CEO of Legend Napa Valley Custom Crush, Global Wine Brands, and The Crisp Family Foundation. From an early age, Andre had the privilege of immersing himself in the captivating ambiance of the wine country, often spending weekends with his family in this picturesque region. After a decade of remarkable experiences in the tech industry, Andre's innate connection to the world of wine beckoned him to set his sights on a new venture. Thus, he made the natural transition from Silicon Valley to the enchanting landscapes of Napa Valley, where he has resided for the past 15 years, nurturing his passion for winemaking.

Beyond his accomplishments in the business world, Andre's dedication to philanthropy is a defining aspect of his character. This altruistic drive led to the establishment of The Crisp Family Foundation, through which Andre and his wife, Dr. Allison Crisp, strive to make a positive impact on the lives of others.

Here’s a glimpse of what you’ll learn: 

• Andre discusses his introduction to the wine industry and shares the story of how he established his presence in Napa Valley

• Andre explains the concept behind Legend Napa Valley's Custom Crush facility, the first winery located in Napa Valley from the south

• The episode highlights the unique feature of a hospitality center at a custom crush facility

• Andre emphasizes the importance of breaking down barriers and welcoming everyone in the wine industry 

• The discussion explores the challenges faced by wineries in addressing the misconception of being standoffish

• Andre shares insights into the unique challenges faced by a custom crush facility in managing diverse client needs

• Andre provides an example of how clients collaborate with Legend Napa Valley 

• Andre discusses how Legend Napa Valley assists individuals with brand ideas in bringing their wine concepts to life

• The conversation covers the services offered, including assistance with labeling, compliance, and proper licensings

• Andre sheds light on The Crisp Family Foundation and their philanthropic endeavors

• Andre shares his personal wine preferences

In this episode with Andre Crisp

Andre Crisp of Legend Napa Valley shares his insights into the wine industry, his establishment in Napa Valley, and the vision behind the Legend Napa Valley Custom Crush Facility. Discover how Andre is breaking down barriers and promoting accessibility and inclusivity in Napa Valley wineries. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andre Crisp, Co-Founder and CEO of Legend Napa Valley, Global Wine Brands, and The Crisp Family Foundation. Dive into the challenges of a custom crush facility and explore the process of working with clients to bring their wine brand dreams to life. Andre also delves into the philanthropic efforts of The Crisp Family Foundation and shares his personal preferences when it comes to wine, emphasizing the importance of openness and inclusivity in the industry.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Greg Jones is the CEO of Abacela Winery in Southern Oregon, renowned as both an atmospheric scientist and wine climatologist. With a background in Environmental Sciences and a Ph.D. from the University of Virginia, Greg has spent over 25 years studying the impact of weather and climate on grapevine growth and wine characteristics worldwide. He has authored numerous publications and served on various boards and associations in the wine industry. Greg's unique expertise and commitment to quality make him a visionary leader, driving Abacela Winery to new heights while honoring its legacy.

Here’s a glimpse of what you’ll learn: 

• Greg Jones shares the story behind Abacela Winery's inception, driven by his father's passion for growing grapes and making wine

• Discover the results of Abacela's varietal suitability study, which sheds light on why Southern Oregon is ideal for growing Tempranillo grapes

• Greg discusses the differences between Tempranillo grapes grown in the Umpqua Valley and the renowned Ribera del Duero region and their diverse range of 17 grape varieties

• He explores the impact of climate change on grape growing and how they embraced a climate-first approach in their wine production

• Learn about the innovative ways Abacela Winery and its vines have adapted to changing climatic conditions

• Learn about the Mission grape and grapevine layering

• Greg shares his vision and what he is most excited about for the future of Abacela Winery

• Explore the future of wine packaging, including Abacela's innovative solutions

• Learn about their exploration of the growing demand for low-alcohol wine options

• Greg reveals his thoughts on the ideal label designs for Abacela wines

• Gain insights into Abacela's future plans for hospitality, as Greg discusses their next steps in this area

In this episode with Greg Jones

Professor Gregory V. Jones uncover the origins of Abacela, its mission to cultivate Tempranillo in America, and the varietal suitability study that led them to Southern Oregon. Discover the unique characteristics of Tempranillo in the Umpqua Valley compared to Ribera del Duero and learn how climate change is impacting grape growing. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Prof. Greg Jones, CEO of Abacela Winery and a world-renowned atmospheric scientist and wine climatologist. Get insights into the trials and adaptations that shaped Abacela's climate-first approach in wine production, including their exploration of low-alcohol options. Explore their innovative wine packaging solutions and get a glimpse into the future plans of Abacela Winery in terms of hospitality. Don't miss this engaging conversation with Prof. Greg Jones, where wine, climate, and passion intertwine to create exceptional vintages at Abacela.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jonathan Egan, a sixth-generation Egan, has taken on the momentous task of revitalizing his family's renowned business. In 2015, he emerged as the refounder of Egan's Irish Whiskey, a brand deeply rooted in history and tradition. The parent company, P. & H. Egan, was originally established in the year 1852 by Jonathan's ancestors, marking the inception of a legacy that spanned five generations. Situated in Tullamore, Ireland, the business thrived for decades under the stewardship of four successive generations until it encountered challenges leading to the voluntary administration of its whiskey operations in 1968.

However, after a long period of hibernation, Egan's Whiskey resurfaced on the global stage in 2015, thanks to the combined efforts of Jonathan Egan, a resurrector, his distant cousin Maurice Egan, and the esteemed presence of John Ralph, a drinks industry expert, and close confidant. As a refounder, Jonathan embraced his family's whiskey heritage and traditions, breathing new life into the brand and pushing it forward into the modern era.

Here’s a glimpse of what you’ll learn: 

• Jonathan explains the history and heritage of Egan's Whiskey, which began in 1852 in Tullamore, Ireland, and shares his motivation for resurrecting the family business

• The changing landscape of Irish whiskey and how rarity drives premiumization

• Jonathan discusses the sourcing process of Egan's Whiskey from other distilleries. Explore the locations and methods used to find the base whiskey for Egan's blends

• Discover the measures taken by Egan's Whiskey to ensure consistency and continuity along the P. & H. Egan line

• Explore how Egan's Whiskey differentiates itself in a market filled with new and revived brands. Discover the unique qualities and characteristics that set Egan's Whiskey apart

• Exploring Egan's whiskey lineup, featuring Egan's Fortitude Whiskey

• Find out where whiskey enthusiasts can find Egan's Whiskey in the United States as Jonathan discusses the brand's distribution strategy

• Egan's Conviction Irish Whiskey, a tribute to Henry Egan

• Jonathan delves into the reasons behind the decision to move away from whiskey in 1968

• How Egan's Irish Whiskey differentiates itself from Scotch and the strategies employed to stand out on US store shelves

• Jonathan provides a glimpse into the future, discussing upcoming expressions and limited editions from Egan's Whiskey

In this episode with Jonathan Egan

We delve into the captivating story of Egan's Whiskey with Jonathan Egan, the driving force behind the brand's resurrection in 2015. Discover the origins of Egan's Whiskey, tracing back to its establishment in Tullamore, Ireland as P. & H. Egan in 1852. Explore the challenges and motivations that led Jonathan to revive his family's business and breathe new life into the iconic brand. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jonathan Egan, 6th Generation Brand Custodian and Refounder of Egan's Irish Whiskey. Gain insights into the sourcing process, consistency, and the legacy that Jonathan upholds in the production of Egan's Whiskey. Explore the unique positioning of Egan's in a competitive market and get a glimpse of exciting upcoming expressions and limited editions. Tune in to this captivating journey into the past, present, and future of Egan's Whiskey, a testament to heritage and passion in the world of Irish whiskey.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Ken Lineberger is the President of Waters Edge Wineries, an innovative venture that offers a one-of-a-kind franchise model, allowing individuals to fulfill their aspirations of owning and operating their own winery. Together with his wife Angela Lineberger, Ken embarked on this extraordinary journey in 2004 when they established the first urban winery franchise, originally named "The Wine Tailor," in the picturesque Rancho Cucamonga, California. Pioneering a concept that encompassed all the essential elements of a traditional winery sans the vineyards, their visionary approach transformed into what is now known as Waters Edge Wineries—a thriving entity that continues to expand across the United States. Under Ken's insightful leadership, Waters Edge Wineries has flourished into a destination where wine enthusiasts can savor an extensive selection of over 50 distinct wines.

Here’s a glimpse of what you’ll learn: 

• Ken discusses the unique franchise model for Waters Edge Wineries in the wine industry. The criteria for becoming a part of the franchise system and the suitability of this model for wine businesses

• The logistics of distributing juice to each Waters Edge location, including the use of the "Flash Detente" thermovinification process

• Ken explains the process of developing Standard Operating Procedures for Waters Edge Wineries

• How the franchise model allows for intentional differences while retaining efficiency, and discussions on restaurants and wine selection

• Ken clarifies the distinction between Waters Edge Wineries' affiliates and franchises

• Factors that determine franchise territories for Waters Edge Wineries, such as population and legal considerations

• Ken describes the ideal client or prospect for someone interested in opening a Waters Edge Winery

• Exploring the bottling process at Waters Edge Wineries

• A snapshot of general location operations, staffing, and the winery tasting experience at Waters Edge Wineries

• Ken shares insights and advice based on his almost 20 years of experience in the industry. And addressing common misconceptions and clarifying concerns related to franchisees

• The diverse sourcing and wine lineup at Waters Edge Wineries

In this episode with Ken Lineberger

Ken Lineberger of Waters Edge Wineries shares his deep-rooted passion for the wine industry and how it satisfies his insatiable curiosity. He unveils the unique franchise model developed by Waters Edge Wineries, discussing the criteria for becoming a part of this innovative system and explaining why the wine industry is particularly suitable for such a model. Ken also sheds light on the logistical process of distributing the juice to each location, highlighting the fascinating techniques used.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ken Lineberger, the President at Waters Edge Wineries. He provides insights into the development of standard operating procedures (SOPs) and the delicate balance between maintaining distinctive franchise locations while upholding consistency and efficiency. We delve into the distinction between Waters Edge Wineries affiliates and franchises, exploring the factors that determine franchise territories and addressing legal considerations. Discover the ideal clients and prospects for opening a Waters Edge winery and gain valuable knowledge about bottling operations, staffing structures, and membership benefits. Lastly, Ken reflects on his two decades of experience and offers valuable advice to aspiring franchisees and winery entrepreneurs.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Michael Honig is the President of Honig Vineyard & Winery. He embarked on his wine-selling journey in December of 1983 at the age of 21. Taking charge of the struggling family business at just 22 years old, he transformed it into a thriving success over the past 30 years. He is a leader in sustainable farming, chairing the development of a "Code of Sustainable Winegrowing Practices" in California. Additionally, he has been involved in innovative initiatives like training puppies to detect vine mealy bugs and reducing pesticide usage. Michael also serves on the boards of various organizations, including the Napa Valley Vintners Association, California Sustainable Winegrowing Alliance, and other notable organizations.

Here’s a glimpse of what you’ll learn: 

• Michael shares his experience of starting to sell wine at the age of 21

• Honig Vineyard & Winery has become one of the frontrunners in the Sauvignon Blanc industry in Napa Valley. Their production focuses primarily on two varietals: Cabernet Sauvignon and Sauvignon Blanc.

• Michael discusses how the Honig brand has evolved over the years

• Michael explores the transformation of Sauvignon Blanc in their terroir and winemaking process

• He shares his thoughts on wine scores and ratings

• Discover the story behind the Honig Postcards and their role in connecting with wine enthusiasts

• Michael discusses the marketing strategies employed by Honig Vineyard & Winery

• Learn about their unique sustainable efforts, including the use of sniffer dogs and removing foils from packaging

• Michael shares an exciting upcoming project focused on preparing for the fourth generation at Honig Vineyard & Winery

In this episode with Michael Honig

Michael Honig of Honig Vineyard & Winery shares the fascinating story behind their iconic brand. From Michael's early days of selling wine at the age of 21 to taking over the winery full-time, we delve into the evolution of the Honig brand and its domination in the Sauvignon Blanc industry in the heart of Napa Valley.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Michael Honig, the president of Honig Vineyard & Winery. Discover how their wines and terroir have evolved over the years, the impact of wine scores and ratings, their unique marketing strategies, sustainable efforts, and exciting projects on the horizon for the fourth generation.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jordan Kivelstadt, the Owner and Wayward Son at Kivelstadt Cellars & WineGarten is a prominent figure in the wine industry known for his innovative ideas and entrepreneurial spirit. With his journey beginning in 2006, Kivelstadt embarked on a career in winemaking, crafting wines for various clients and exploring different wine regions around the world. He established Free Flow Wines in 2009, a company that played a pivotal role in spearheading the wine on tap movement in the United States. After successfully growing Free Flow Wines from a small-scale operation to a team of 230 individuals, Kivelstadt sold the company and redirected his focus toward his own winery. With a strong commitment to family-owned values and a desire to build a scaled-up Sonoma Valley winery, he has dedicated himself to Kivelstadt Cellars and WineGarten while also engaging in consulting ventures on the side.

Here’s a glimpse of what you’ll learn: 

• Jordan shares his core values, which revolve around innovation, sustainability, and having fun

• He shares insights into the wine, highlighting the unique offerings of Kivelstadt Cellars and the WineGarten, a delightful wine garden experience for visitors

• He addresses the challenge of attracting visitors to the winery in an era where travel destinations have become more dispersed

• We explore the wines of Kivelstadt Cellars and delve into what makes them special

• Jordan provides insights into the differences between natural wines, minimal intervention wines, and biodynamic wines

• Jordan shares his experience and process of sourcing vineyards and grapes

• The challenges of scaling production and Jordan highlights the journey from "no man's land" to success

• The balance between direct-to-consumer and wholesale sales

• The importance of storytelling and authenticity in building a brand, sharing strategies, essential tools and channels, segmentation, and more

• His enthusiasm for the wines and a sneak peek into exciting projects and developments on the horizon for Kivelstadt Cellars

In this episode with Jordan Kivelstadt

Jordan Kivelstadt of Kivelstadt Cellars & WineGarten delves into their unique wine garden experience, attracting visitors amidst dispersed travel destinations, the special qualities of their wines, and the distinctions between natural, minimal, and biodynamic wines. Jordan also shared insights on sourcing vineyards, scaling production, balancing direct-to-consumer and wholesale distribution, conveying his brand's story, and his excitement for current wine offerings.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jordan Kivelstadt, Owner and Wayward Son at Kivelstadt Cellars & WineGarten, to explore his core values, unique approach to winemaking, and the challenges and successes he has encountered in the industry. We dive into the world of Kivelstadt Cellars and discover how Jordan is reshaping the wine industry with innovation, sustainability, and a renewed sense of fun.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Eric Fullerton is the Owner and Associate Winemaker at Fullerton Wines. Born in California, his European upbringing ignited a passion for winemaking. A chance encounter in Germany introduced him to the world of wine, and he embarked on a journey of exploration and appreciation across Europe. Settling in Oregon 25 years ago, Eric was amazed by the quality of wines produced there. Today, he oversees cellar operations, nurtures the Ivy Slope Vineyard, and manages national sales efforts, all driven by his unwavering dedication to crafting exceptional wines.

Alex Fullerton, Owner and Winemaker at Fullerton Wines, is a seasoned professional with a passion for winemaking. With a background in cellar work and a formal education in viticulture and enology, Alex combines practical expertise with scientific knowledge to create authentic, age-worthy wines that beautifully reflect the unique terroir of the Willamette Valley. His commitment to quality and love for the craft drive him to continuously push boundaries and deliver exceptional wine experiences.

Here’s a glimpse of what you’ll learn: 

• Eric and Alex talk about the founding of Fullerton Wines and what brought them from Europe to Oregon, specifically the Willamette Valley

• Explore the Three Otters Rosé

• Gain insights into the regions where the grapes for Fullerton Wines are sourced within the Willamette Valley

• Eric and Alex share more about their 2018 Lux Chardonnay

• Learn about the unique aspects of Oregon's Chardonnay production that set it apart from other regions

• Understand the methods employed by Fullerton Wines to ensure that all vineyards meet their specifications and standards

• Eric and Alex's insights into the historical evolution of the Willamette Valley as a prominent wine-producing region

• Explore the changing distribution strategies of Fullerton Wines

• Dive into the distinctive Pinot Noirs produced by Fullerton Wines from the 11 sub-appellations

• Eric and Alex talk about the Momtazi Vineyard Pinot Noir from the McMinnville AVA

• Learn about the sources of motivation for Eric and Alex and what excites them most about the next 10 years in the wine industry

In this episode with Eric and Alex Fullerton

Eric Fullerton and Alex Fullerton of Fullerton Wines take us on a captivating journey through their founding of Fullerton Wines in the beautiful Willamette Valley. With their claim to fame being a collection of single vineyard Pinot Noir wines from each of the 11 sub-appellation, we explore the fascinating stories behind their wines. We learn about their transition from Europe to Oregon, Alex's motivations for pursuing economics and winemaking, and their family crest's influence on their label designs. Additionally, we delve into the landscape of the Willamette Valley, uncover the secrets of their acclaimed 2018 Lux Chardonnay, and gain valuable insights into Oregon's unique Chardonnay production.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Eric Fullerton and Alex Fullerton, owners of Fullerton Wines. Eric Fullerton is the Associate Winemaker and Alex Fullerton is the Winemaker. The discussion also covers their meticulous vineyard selection process, the evolution of the Willamette Valley over time, and the changing distribution strategies of Fullerton Wines, including their focus on direct-to-consumer sales and the opening of a new tasting room. Finally, we embark on a mouthwatering exploration of their exceptional Pinot Noir offerings, beginning with the Momtazi Vineyard from the McMinnville AVA, and conclude with a glimpse into the future as Eric and Alex share their motivation and excitement for the next 10 years. Their passion and vision for Fullerton Wines leave us inspired and eager to experience more.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Janell Dusi, the fourth-generation owner, and winemaker at J Dusi Wines, leads the way in crafting exceptional wines at this boutique Paso Robles Zinfandel winery. As a female-owned and operated establishment, J Dusi Wines embraces Janell's expertise and vision. Janell's roots run deep in the world of winemaking, having been born and raised on the Dusi Vineyard, where her grandfather Dante imparted the old-world Italian winemaking traditions to her. The Dusi family's legacy in Paso Robles Wine Country dates back to the early 1920s, and Janell continues their heritage by upholding sustainable farming practices passed down by her great-grandparents.

Here’s a glimpse of what you’ll learn: 

• Janell tells us that she's a fourth-generation owner and winemaker; her great-grandparents immigrated from northern Italy and settled in Paso Robles.

• Janell shares her winemaking journey and the process behind creating J Dusi Wines.

• Discover when the inaugural vintage of J Dusi Wines was released

• Learn about the diverse range of varietals thriving in Paso Robles, and how the region's soil and topography contribute to their excellence

• Janell discusses their house style and the characteristics of J. Dusi's Zinfandel and other wines

• Explore how Janell's winemaking philosophy allows the vineyards to express themselves

• Janell introduces the exciting new vineyard project, the Paper Street Vineyard

• Learn about the evolution of Janell's wines over the years and the factors that have influenced their development

• Dive into the interplay between art, science, and passion in winemaking

• Janell discusses upcoming wine ventures and experiments she is looking forward to exploring

• Janell shares her vision for the future of Paso Robles and offers cautionary advice for the region's evolution

In this episode with Janell Dusi

Janell Dusi, a fourth-generation owner, and winemaker, shares her captivating journey from her great grandparents' migration from Italy to Paso Robles, to her own winemaking process and the evolution of J Dusi Wines. Discover the diverse varietals in Paso Robles, the house style of Zinfandel, the influence of vineyards on flavor profiles, and the common denominator between their different wines. 

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Janell Dusi, Owner and Winemaker at J Dusi Wines. Explore Janell's latest vineyard project, Paper Street Vineyard, and delve into the challenges and rewards of managing two brands. Learn about their harvests, the evolution of J Dusi wines over the years, and the delicate balance between art and science in winemaking. Janell also shares her excitement for future wine ventures and experiments, while discussing her motivation and what drives her passion. Finally, envision the changing landscape of Paso Robles over the next years and discover the cautionary advice that Janell wants to share with wine enthusiasts.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jeanette Tan, the founder of QB Winery Solutions, is a fractional CFO and an Advanced Certified QuickBooks ProAdvisor. With a passion for small winery profitability, Jeanette's expertise is dedicated exclusively to the wine industry. As the accountant for Kokomo Winery in Sonoma County, she worked alongside owners, office managers, and bookkeepers, teaching effective procedures and systems. Additionally, Jeanette contributes to the growth of the wine industry as a faculty member at Sonoma State Wine Business Institute, leading seminars and sharing her knowledge.

Here’s a glimpse of what you’ll learn: 

• Jeanette Tan tells us what it means to be a fractional CFO

• The common mistakes wineries make with QuickBooks

• How they supervise and teach wineries with their finances

• The Fundamental Five Course of QB Winery Solutions

• How wineries successfully pivoted to the online sales channel during lockdowns

• She talks about simplifying winery operations with manual integration and standard operating procedures (SOPs)

• She shares what it takes for wineries to effectively utilize QuickBooks

• Jeanette shares their membership benefits and the most popular video in their library

• The emerging trends in winery financials and industry health post-COVID

• The key performance indicators (KPIs) that are recommended for wineries and the metrics they should aim for

• Jeanette tells us the improvements she would like to see with QuickBooks

In this episode with Jeanette Tan

Jeanette shares her journey from Maui to Sonoma County and how she transitioned from her previous career to become a trusted financial advisor for wineries. We delve into common mistakes wineries make with QuickBooks, the essential components for wineries to effectively utilize QuickBooks as a vertical solution, and the tools and integrations necessary to simplify winery operations. 

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jeanette Tan, Founder and Consulting CFO for boutique wineries profitability using QuickBooks at QB Winery Solutions, to discuss the unique role of a fractional CFO in the wine industry. We also delve into the membership benefits QB Winery Solutions offers, her amazing team, emerging financial trends in the wine industry post-COVID, and the recommended key performance indicators for wineries. Lastly, Jeanette discusses her motivation and excitement for the industry.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jill Osur, a visionary and luminary in the spheres of political fundraising, the Special Olympics, and entrepreneurship, derives inspiration from her athletic background and unwavering dedication to empowering women. As the founder and CEO of Teneral Cellars, Jill employs her leadership prowess honed through her former tenure as a UC Berkeley softball player to surmount challenges and shape her distinctive style. Driven by a profound desire to elevate women and instigate profound transformation, Jill's guiding principles have steered her path, propelling her from a shrewd political fundraiser to a marketing maven at Special Olympics Northern California and Nevada and ultimately leading her to forge her entrepreneurial journey.

Jill's indomitable spirit has fostered the birth of various consumer product enterprises and ventures that embody the ethos of "doing well by doing good." Previously, as the co-founder and director of a prominent winery group based in California, Jill took the bold step of establishing Teneral Cellars, a groundbreaking digital winery, in the year 2020. Teneral Cellars epitomizes Jill's conviction that wine can serve as a conduit for transformation, becoming a catalyst for gender parity and social justice, not only within the wine industry but also within the fabric of our broader culture.

Here’s a glimpse of what you’ll learn: 

• Jill Osur is the founder and CEO of Teneral Cellars

• Jill is an avid consumer and has wanted to be in the wine industry since college

• She puts conversation starters on the back of every bottle to open conversations and guide people to take tangible actions

• Fighting for women’s fundamental human rights should not be a political issue

• Teneral Cellars is owned and operated by women, with vendors and suppliers that are women and minority-owned businesses

• She aims to create real conversations about real issues

• Introducing Women’s Health Collection labels to emphasize the importance of women’s health in communities

• Teneral Cellars’ wines are sustainably farmed and use a women-owned technology called “Tastry” to test 248 million pallets

• Utilizing corporate wine experiences, event marketing, and corporate gifting to get the brand out

• The brand resonates across all age groups, but women 54 to early 60s are the top consumers

• She advises listeners to listen to your gut and be true to yourself

In this episode with Jill Osur

In this episode with Jill Osur, Jill shares her inspiring journey into the wine industry and how she is using her business to fight for gender and racial justice. Find out why Jill chose a dragonfly logo for Teneral Cellars.

Jill shares why it’s important to use your voice and power to create a more equitable world for all and how companies can harness their power for good to taking action on issues that matter.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jill Osur. Jill Osur is the founder and CEO of Teneral Cellars. Jill shares her marketing strategies for getting her brand out digitally by running ads, having virtual wine experiences, event marketing, corporate gifting, and worthy-case marketing.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. As a platform that was established in 2019, Spirits Network fosters connectivity with spirits experts and enthusiasts through shoppable streaming video content that can be used on any device. Members can further enjoy exploring the world of spirits with access to exclusive products, gifts, and experiences from the leading players in the spirits industry.

Here’s a glimpse of what you’ll learn: 

• Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation

• Spirits Network is a destination for the best of curated content in spirits, wine, and gold

• Visual storytelling is key to differentiate products and engage customers through TV devices

• Working with smaller winemakers and distillers to unlock stories and get them out to the market

• Partnering with famous people that promotes his cocktail content

• Craft distilleries can get onto the Spirits Network by creating a brand channel and distribution plan

• Spirits Network enables customers to ship locally or to retail partners in major markets

• Focus on brand building and storytelling to make sure your product stands out in the market

• Distribution is complex but multi-scale distribution is enough to get started

• Geo-targeting capabilities is available for limited time offerings

• Growing network by acquiring customers, creating, and working with brands, storytellers, and talent

In this episode with Nick Buzzell

In this episode with Nick Buzzell, Nick discusses NBTV Studios and its structure. He explains how NBTV Channels is a media company with a platform for video commerce, and Spirits Network and Golf Nation are two channels on the platform featuring stories about the world’s greatest spirits producers and lifestyle entertainment for gold enthusiasts. 

Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation, Nick emphasizes visual storytelling as an important factor in crafting a successful presence and maintaining authenticity. He focuses on how Spirits Network works with small winemakers and distillers to tell their stories through content such as Whiskey Wednesday, where one of his Spirits experts hosts a tasting-type format making cocktails.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Nick Buzzell, Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. Nick outlines the costs that is involved in creating content for distribution on OTT streaming platforms such as Spirits Network, and provides advice on how to maximize ROI by targeting specific locations and offering limited-time offerings. He also shares his opinion on how AI content is impacting the industry, but emphasizes the need for authentic storytelling and visuals to maintain authenticity. 

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Brandon Amoroso is the Founder and Head of Shopify Plus agency Electriq Marketing. Under his leadership, the company grew to a team of 45 employees within three years, before it was acquired by DRINKS.com in April 2022. Brandon also earned coveted certifications in the DTC field such as Shopify Plus, Klaviyo Elite, Attentive Pioneer, Okendo Platinum, and more; including the prestigious Recharge Innovative Partner of the Year honor.

Here’s a glimpse of what you’ll learn: 

• Brandon Amoroso is the Founder and CEO of Electriq Marketing

• Brandon shares how he is solely focused on improving customer retention

• He shares his 3-step process, which are: audit, proposal, 30/60/90 day plan

• He empowers team members to scale their departments

• How he manages his biggest departments, which are: Email, SMS, and Web Design development

• Niched down into wine & spirits industry through DRINKS.com

• Utilizing Shopify Plus as their only real-time tax and compliance solution for wineries and retailers

• Split up transactional communications between one-short customers and subscription customers

• Utilizing data from quizzes and surveys to personalize experience

• Retargeting and remarketing through Shopify Plus

In this episode with Brandon Amoroso

In this episode with Brandon Amoroso, Brandon shares his story about being an accidental owner and shares how he grew Electriq Marketing from two to fifty people, along with the customer retention process he created to increase customer lifetime value.

Brandon Amoroso is the Founder and CEO of Electriq Marketing, Brandon discusses how he was able to manage his two biggest departments, which are email/SMS, and website design development, which are both key drivers for customer retention. He talks about the steps involved in his customer retention process including an audit, a proposal, and 30/60/90 day plans to generate ROI.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Brandon Amoroso, Brandon Amoroso is the Founder and CEO of Electriq Marketing. He explains why their agency does not focus on Facebook ads due to its algorithm complexity. As part of their acquisition by DRINKS.com, they are now working with a larger number of wineries and modernizing alcohol e-commerce. He shares how wineries can use Shopify Plus and Klaviyo to better their customer experiences. This includes integrating with legacy POS systems, using Shopify’s POS solution, unified customer review, retargeting and remarketing customers, using push notifications and direct mail, and AI personalized video messages via email or SMS to increase engagement.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Scott Yeates established Mythology Distillery out of his passion for spirits, producing, and bringing people together. The idea came to him while he was on a ski trip in Haines, AK, and he saw potential in creating a premium spirits brand that fosters shared experiences. Scott is in charge of Mythology Distillery's vision, expansion, and branding, while also taking part in the spirits production. Before SW Development Group, Scott was involved in the design and building of several market-rate commercial and multifamily properties. As President of SW Development, he has been responsible for the creation of more than 600 units of affordable housing in Colorado.

Chris Ritenour is the Head Distiller at Mythology Distillery and has a great appreciation for the history and craftsmanship of distillation and blending. His journey began with an interest in absinthe, but soon expanded to encompass gins, brandies, and whiskeys. Hailing from Indiana, Chris ventured back to the Midwest to start his career at Blaum Bros. Distilling Company. His work earned the company national recognition, leading him to his next role at Doc Porter's Distillery in North Carolina. In 2019, he joined the team at Mythology to lead their production.

Here’s a glimpse of what you’ll learn: 

• Scott Yeates is the Founder and President at Mythology Distillery

• Chris Ritenour is the Head Distiller at Mythology Distillery

• This is a special tasting episode of Legends Behind The Craft

• Scott was inspired to start Mythology Distillery after a ski trip in Alaska

• Chris has been professionally distilling for 9 years and previously worked in corporate transportation

• They plan to create something unique that reflects their location in Colorado

• The blending process takes different components and creates something interesting

• How the population is receptive to craft brands

• Purchased a former brewer in Steamboat Springs to consolidate production operations

• Incorporating natural humidity through earth and floor and sonic waves to activate whiskey inside the barrels

• Blending allows for the creation of a new product from existing components

• Collaborative effort with different wineries and local craft breweries

• Creating products that represent the Rocky Mountain region

In this episode with Scott Yeates & Chris Ritenour

In this episode with Scott Yeates & Chris Ritenour, Scott & Chris discusses their passion for whiskey distillation, how they started their craft gin brand, and its collaboration with the Denver Botanic Gardens. How Mythology Distillery’s unique blending process enables them to create a new product from existing components?

Scott Yeates is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. Scott and Chris shares their stories before they joined the industry and tasted through some of their spirits while chatting about how Mythology came to be and where it’s going.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Scott Yeates and Chris Ritenour for a special tasting episode, Scott is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. They share their insights on craft distilleries that produce digestifs and apertifs, as well as a unique spirit made from sap. Tune in to this episode as Scott and Chris and learn the art of barrel-aging whiskey, including experimenting with different barrels to create high-quality spirits that capture the essence of the Rocky Mountain region!

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Jess Wade is the owner and winemaker for Topophilia Wine Company, Jess who was born and raised in Sonoma County, and comes from a family of chefs. His mom has been employed in some of the area's popular eateries and his father has been supplying them with handmade pasta through his Wine Country Pasta for many years. Growing up, Wade was often found in the kitchen, and it appears this experience led him to a career in winemaking. Before that, however, he had to learn that banking and city life were not for him. Wade began working in a bank in high school and when he graduated, he moved to the city for college, believing that he was leaving his small-town life behind.

Here’s a glimpse of what you’ll learn: 

• Jess Wade is the Owner and Winemaker of Topophilia Wine Company

• Topophilia means, “Love of Place” and was founded by Jess while living in New Zealand

• The unique business model of taking advantage of any situation that comes your way and taking every single meeting

• His creative approach to making money, such as selling reclaimed bricks from a house in Napa

• How he started with small production Rosé and Pinot Noir wines to generate cash flow

• Leveraging hospitality connections to sell his first vintage, and ship wine to customers across the country

• Corporate virtual tastings were offered for groups that are unable or unwilling to travel

• Topophilia Wines is a brand that focuses on creating a sense of place and hospitality

• The majority of his customers come from word-of-mouth referrals

• Creating a new business venture, Tagline, with his partner Gianna Fugazi

In this episode with Jess Wade

In this episode with Jess Wade, Jess explains how Topophilia means, “Love of Place”, and how he was able to take advantage of every opportunity thrown his way to build his business. How did Topophilia Wines Company leverage its hospitality connections to sell its wines during the pandemic?

Jess Wade is the Owner and Winemaker of Topophilia Wines Company in Sonoma County. Jess shares his inspiring story of overcoming obstacles with hard work and dedication since childhood on a ranch and the journey from 160-170 cases to almost a thousand cases per year.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jess Wade, Jess Wade is the Owner and Winemaker of Topophilia Wines Company. He talks about quality over quantity when it comes to wine production and virtual tastings during the pandemic. 

Tune in to this episode as Jess shares his motivation for keeping going and his unbelievable hustle story!

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Bartholomew Broadbent is the CEO of Broadbent Selections, Bartholomew has been widely recognized for his influence on the US wine market. Decanter Magazine named him one of the fifty most influential people in the wine world in 1997 and IntoWine.com ranked him 48th in the Top 100 Most Influential People in the US Wine Industry in 2013. He is a frequent speaker at major wine festivals, such as the Food & Wine Classic in Aspen where he was the Reserve Tasting Director for 25 years. Bartholomew's lectures have taken him around the globe with Viking, Cunard, Crystal, Silversea, and Regent Seven Seas. He was the Wine Guy for KFOG radio in San Francisco, and he currently hosts Wine Wednesdays on Viking TV. Bartholomew resides in Virginia with his wife and two children.

Here’s a glimpse of what you’ll learn: 

• Bartholomew Broadbent is the Founder and CEO of Broadbent Selections

• In 1996, Bartholomew started his own company, Broadbent Selections

• The wine business has evolved culturally over the last 25-30 years

• Natural winemaking a comeback with lower alcohol and natural fermentation

• Canned wines are perfect for concerts, camping trips, and other outdoor activities

• His experiences with his role of judging wine

• Social media has changed the way wines are discovered and shared

• Consumers’ opinion is now equally important as that of wine writers

• Madeira was the biggest-selling wine until prohibition when it was relaunched in 1989

In this episode with Bartholomew Broadbent

In this episode with Bartholomew Broadbent, Bartholomew talks about his journey in the industry over the past 30 years, including corporate changes and shifts toward natural wines. How has the wine industry changed over the years?

Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew talks about his time as a judge for wine competitions around the world and how the criteria for judging have changed over time.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Bartholomew Broadbent, Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew delves into Madeira, a Portuguese fortified wine that has been made for centuries, it’s unique process includes heating barrels of wine, four types of Madeira from dry to sweet, labels often hand-painted with a retro feel that resonates with younger generations, and its high acidity which makes it refreshing and versatile.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela Zuba is the driving force behind operations, bringing a wealth of business acumen and a broad understanding of wine and food cultures from around the world. Combined with Trevor's expertise in fine dining and enthusiasm for customer service, guests of the Winery can enjoy an unforgettable experience.

Here’s a glimpse of what you’ll learn: 

• Angela Zuba is the owner of Waters Edge Winery & Bistro

• Waters Edge is a franchise model that allows for customization to local demographics

• The collective has distribution and sourcing networks for procuring grapes from around the world

• What is thermal vinification?

• Experimenting with different grape varieties from around the world

• Sourcing suppliers and marketing, as long as branding standards are followed

• Using social media to gain followers and customers before opening

• The challenges of shipping wine, including costs, potential damage, and temperature concerns

• Her emphasis on the hustle and hard work for success in the wine business

In this episode with Angela Zuba

In this episode with Angela Zuba, Angela discusses the importance of accessibility and the unique business model of Waters Edge Winery as a boutique cooperative franchise. How Waters Edge Winery offers unique wines and food styles that cater to its local customer base?

Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela talks about how they teach their franchisees how to produce wine commercially in an urban environment, making the process efficient and waste-free.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Angela Zuba, Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela emphasizes hustling and working hard in the wine business while staying relevant and constantly thinking ahead. She advises other wineries to keep social media real by being themselves and showing their rough side.

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